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Foundr

A magazine for young entrepreneurs

HOW YOU CAN START A PROFITABLE ONLINE STORE

Learn how to build your own ecommerce business from someone that has built 4 multi-million dollar online stores!

Success StorIES FROM OUR STUDENTS
A WINNING FORMULA

Discover the exact systems, frameworks and processes that Gretta has used to build 4x multi-million dollar ecommerce stores from scratch.

VALUABLE BUSINESS GROWTH

How you can build a multimillion dollar ecommerce brand from scratch (or simply start a side biz).

YOUR VERY OWN STORE

How to pursue your passion, be your own boss and get hyper-profitable. FAST.

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What our students have accomplished

Adam took his fresh new men’s body wash company and converted it into a seven-figure business in only seven months.

It’s just an amazing course — everything in it that they teach you, the blueprints they give, the hacks they give... Whether it's finding the right store to work with, how to validate your products idea, or how to post social media ads.
They really can take you from A to Z.
Read/WatchAdam's Success Story

Adam Hendle Ballwash

Student #1

Adam Hendle

Tania Eves Me And The Brave

Student #2

Tania Eves

Tania turned her dream of launching a business into a reality using Start & Scale, and in the seven months since launch, her business has brought in $30,000.

By the time I finished Start & Scale, I had launched my business, and I was selling a product.
Read/WatchTania's Success Story
Student #3

Monique and Chevalo Wilsondebriano Charleston Burgers

Two seasoned entrepreneurs managed to untap the power of their online store and generate over $20,000 in two months.

We cannot believe that this thing really worked. 'Cause, you know, we've tried different things, and they've never worked. The course is just incredible. Our key was that we followed everything that was taught in the course. We never tried to reinvent the wheel.
Read/WatchMonique's & Chevalo’s Success Story
Student #4

Kelsey Goodwin Kavala Collective

After implementing what she learned through the course, Kelsey's activewear sales are up 500-600% this quarter in comparison to the same quarter last year.

I wish that I discovered this before I started. It would have just been so much more efficient and I feel like I would have saved thousands and thousands of dollars. … To everyone that’s starting an online store, is just so easy. It’s a no brainer.
Read/WatchKelsey's Success Story
Student #5

Shannon Willoughby NZ Aromatherapy

In a few months Shannon had already made $30,000 in sales on a brand new store! Shannon averages $700-$800 per day in sales and is on track to be making $1000 a day in sales! Learn how she went from 0 to $30,000.

I've just hit $30,000 worth of sales! I'm averaging $700 to $800 a day and I'm hoping by the end of next week to be averaging $1,000!
Read/WatchShannon’s Success Story

ALL SUCCESS STORIES

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Lisa LinHey Mama

Lisa Lin’s first business Hey Mama is set to hit 7-figure sales in just 1 year after launching.

Read/WatchLisa's Success Story

Drina PetrinaCRO Wear

Drina started her athleisure brand out of love for her country Croatia. After taking the course, Drina launched during the COVID-19 pandemic and saw $800 in sales the first day. She then brought in $4,500 in revenue over the first two months.

Read/WatchDrina's Success Story

Rachael NealeEcopompom

A serial entrepreneur laser focused on sustainable and eco-friendly business, Rachael went from making $5,000 every six months to $16,000 in the first six months after taking the course. The course has also given her several business ideas to make a positive impact during COVID-19.

Read/WatchRachael’s Success Story

Nikki BuchannonIreuse2

Nikki had just retired from the restaurant business and was looking for something to pass the time. Within months, she went from not having a product and idea to generating $10,000 in a single day

Read/WatchNikki's Success Story

Kashif KhanThe DNA Company

Prior to the Start & Scale course, Kashif’s DNA testing company was strictly B2B. Now after taking the course, his company has broken into the ecommerce space and has gone from $0 to $400,000 in revenue in a few months. Now he’s used his success to partner with IBM Watson in an effort to fight COVID-19.

Read/WatchKashif’s Success Story

Deidre HollandThe Happy Jack Co.

A graphic designer by trade, Deidre was looking to use her talents to start a side hustle. After taking the course, she developed her idea and her product generated $1,000 on launch day with only 1,000 followers.

Read/WatchDeidre’s Success Story

Josh FogartyBondi Bar

Prior to the Start & Scale course, Josh had a great product but lacked the knowledge to turn it into an ecommerce business. Despite launching during the Coronavirus pandemic, Josh’s brand new store, Bondi Bar, sold over AU$3,000 in products in the first week and a half post-launch.

Read/WatchJosh's Success Story

Nicci MitchellDoggy Style Pet Care

Not too long ago, Nicci was just a dog lover with an idea. After going through the course, she was able to launch during COVID and still make $687 in sales in the first 2.5 weeks.

Read/WatchNicci's Success Story

Christina ExieExie Studio

A former "Project Runway" star, Christina decided to open up shop and made $1,600 in two days from her sportswear line.

Read/WatchChristina’s Success Story

Renee AlyceBescher

While living on a secluded island, Renee discovered the skincare benefits of sea cucumber collagen. A few years later, she put it in a bottle and made $12,000 in one day.

Read/WatchRenee's Success Story

Raquel Guardia Stella Simone Salon Systems

Raquel went from spa industry employee to founder using the course’s product launch formula. Now she’s launched not only 1 or 2 but 32 product SKUs for the B2B market.

Read/WatchRaquel's Success Story

David SamudioHola Iguana

David built a brand around his love for Panama. One year later, David has made $10,000 from selling maps of the country through Instagram.

Read/WatchDavid's Success Story

Allan PriceSacred Sauce

Fueled by his passion for all things spicy, world traveler Allan launched his hot sauce brand and made $2,000 in his first month - all while doing 99% of the design and marketing himself.

Read/WatchAllan’s Success Story

Pary ZadehHumane Collective

In her gap year before university, 18-year-old Pary launched her product online with over 100 sales in just a few months and sold out her first retail shipment.

Read/WatchPary's Success Story

Richard PakiBodker Shoes

After building up a new audience on social media using the Start & Scale method, Richard Paki relaunched his struggling 5-year-old business to $4,000 in sales on the first day.

Read/WatchRichard's Success Story

Rebecca & SaraThe Creative Elements

Rebecca & Sara were able to take motifs lying dormant in the design studio where they worked and launch a website through which they could sell them.

Read/WatchRebecca & Sara's Success Story

Amy MitchellLisse

Since launch, Amy's business has seen 265 orders amounting to about $18,000 in sales.

Read/WatchAmy's Success Story

Sarah GillG. Thomas

By clearly defining her brand persona, Sarah, a fashion designer, was finally able to gain a foothold in her industry and was even featured in GQ.

Read/WatchSarah's Success Story

Kim LeBlue Brew Tea

By investing deeply in the brand identity of her existing business, Kim overcame discouragement and is now confidently preparing for a triumphant relaunch, complete with new branding and products.

Read/WatchKim's Success Story

Mayura DavdaMAYU

With the help of Start & Scale, Mayura successfully launched her global, luxury fish leather goods brand. Her work has even been featured on runways and in Harper’s Bazaar India.

Read/WatchMayura's Success Story

Fiona O' BeirneGlowDry Australia

Since launching her business in October 2018, Fiona has been featured in Image.ie and Vogue and brought in over $71,000 in sales.

Read/WatchFiona's Success Story

Anit Hora MS Skincare

By developing essential systems for her flourishing business, Anit prepared her brand for massive scale, landed two huge deals with national retailers and was even featured in The New York Times.

Read/WatchAnit's Success Story

Courtney DransfieldCurlewis

After dreaming of launching a plus-sized clothing brand since she was 17 years old, Courtney has now successfully launched her business to resounding praise from others within her industry and brought in $3,000 in sales.

Read/WatchCourtney's Success Story

Nisha Changela Vurdan

After transforming her approach to marketing, Nisha multiplied her sales 9x from December 2017 to December 2018.

Read/WatchNisha's Success Story

Violetta MamoneThe Gem Drop

With no previous experience in launching or running her own business, Violetta made her first sale and even partnered with a charity after less than two weeks in business.

Read/WatchVioletta's Success Story

Erin SchmidtBella Vida Santa Barbara

After years of job hopping and dreaming of launching a business of her own, Erin finally turned her dream into a reality with the launch of Bella Vida Santa Barbara.

Read/WatchErin's Success Story

Christine Keeling Long Haul Spa

Christine, a 56-year-old tech executive who was searching for a new career path, traveled from having an idea to launching a business selling physical products in less than a year.

Read/WatchChristine's Success Story

Therese ClarkLady Suite Beauty

After implementing new content creation tactics and focusing her advertising efforts toward Instagram, Therese’s sales increased 3x and her return customer rate grew to 37%.

Read/WatchTherese's Success Story

Leo & Cat Bushflow Herbals

These first time e-commerce business owners transformed their business using lessons on brand voice and customer persona and watched their sales jump from less than $500 a month to about $4,000.

Read/WatchLeo & Cat's Success Story

Ebyan NoorButter Skin

After a discouraging first launch, Start & Scale helped Ebyan refocus her brand, build community and bring in her first ever repeat customers.

Read/WatchEbyan's Success Story

Rhoda MaliaMy Happiness Journal

Using Start & Scale, Rhoda rocketed out of her perpetual ideation phase and launched her first physical product which has already been validated by her first sale.

Read/WatchRhoda's Success Story

Jose ChiribogaRemu Apparel

By clarifying brand identity and learning to articulate what makes his company different, Jose multiplied the sales in his business by 10 times in less than two months

Read/WatchJose's Success Story

Juliana Fraser Juicy Bod

Juliana’s business, Juicy Bod, went from nothing but an idea to a featured in Australian Vogue in less than six months.

Read/WatchJuliana's Success Story

Cory & Georgia Balance Bottle

In just five months since launching their business, Cory and Georgia have sold over 600 of their foam roller water bottles, bringing in $33,000 in sales.

Read/WatchCory & Georgia's Success Story

Janelle HanGoldscoop

After just a month in business, Janelle has made $500 in sales of her fashion jewelry sets and landed contracts with three influencers to help her expand her brand.

Read/WatchJanelle's Success Story

Derek Golding Breathealer

With no previous experience in online sales or marketing, 71-year-old Derek successfully launched his e-commerce store and recently received his second bulk order for his product.

Read/WatchDerek's Success Story

Rona NushiBees & Trees Bio Cosmetics

Rona launched her international online shop to expand her existing brand, and she has sold her products in Canada, Sweden, America and Germany.

Read/WatchRona's Success Story

Kate SmithExclaimed Kate

In just 14 weeks, Kate’s business has brought in over $7,000 in sales, and, with a steady stream of stockist requests, she’s signed at least one stockist agreement with more on the way.

Read/WatchKate's Success Story

Felipe VasconcelosThe Elastic Band Company/Secret Beauty Club/Atomic Makeup

Felipe Vasconcelos transformed three businesses he recently acquired, doubling the valuation of one and successfully selling it, fostering a 25% revenue jump in another, and quintupling sales in the third through a single weekend promotion.

Read/WatchFelipe's Success Story

Cassandra LebagaMy Love Sanctuary

Cassandra launched her inspiration cushion business to $400 in sales and has since been able to leave her job and move into a studio space to pursue her passion.

Read/WatchCassandra's Success Story

Nadine GyllhamnProHorse Saddlery

Guided by Start & Scale, Nadine implemented a new content marketing strategy for her e-commerce business, enabling her to bring in 10 times the monthly revenue and quit her day job.

Read/WatchNadine's Success Story

Dani WeidnerVTVWX

After dreaming of launching an online votive candle business for years, Dani launched her business with the help of Start & Scale to more than $1,200 in her first month.

Read/WatchDani's Success Story

Tyme & SharnnaThe Recovery Pack

In just six months, Tyme and Sharnna, a couple in the thick of planning a wedding, went from no business idea to launch day.

Read/WatchTyme & Sharnna's Success Story

Kate McDonald The Trainer's Pouch

Within the first month of the relaunch, Kate saw sales for her business double, and, after bringing in only a few thousand in sales a month during the first part of 2018, The Trainer’s Pouch is on track to become a six-figure business this year.

Read/WatchKate's Success Story

Jodie & ShariBokashi Ninja

Two advertising and graphic design professionals launched a business selling an in-home composting system, bringing in over $800 on the very first day of business.

Read/WatchJodie & Shari's Success Story

Tiemoko DiarraTendance Wear

In less than a year, Tiemoko transformed an idea into a fully fledged business with 63,000 Instagram followers and, in just a few weeks since launch, over $1,000 in sales.

Read/WatchTiemoko's Success Story

Sam BagdassarianTattapic

Inspired by the Start & Scale course, Sam is shepherding his temporary tattoo brand, Tattapic, through a rebrand and relaunch that he believes will result in a six-figure year.

Read/WatchSam's Success Story

Sasha HullOriginal Human Co.

By delving deeply into her brand’s identity, Sasha was able to reframe the way she advertised her business, identify its core values and connect effectively with first-time customers.

Read/WatchSasha's Success Story

Christina Jean DuranteFEMMES SANS PEUR

Less than a month after launching her direct to consumer website for her designer shoe brand, Christina's business sold five pairs of shoes at luxury prices in a single week.

Read/WatchChristina's Success Story

Jennifer AbernathyAxcess Athletics

Although she had no previous experience with funding or launching a product, Jennifer used the Start & Scale method to fully crowdfund her athletic legging in only five days. She raised nearly $10,000, surpassing her goal by $3,500.

Read/WatchJennifer's Success Story

Myey MoensTheo & Brom

Using the Start & Scale course as her guide, Myey generated a product idea she was passionate about, launched her business and crowdfunded for shipping licenses from the EU to North America all within just four months.

Read/WatchMyey's Success Story

Kelsey Goodwin Kavala Collective

After implementing what she learned through the course, especially around influencer marketing, Kelsey’s activewear sales are up 500-600% this quarter in comparison to the same quarter last year.

Read/WatchKelsey's Success Story

Jennifer Caizenbody

Even though she had no practical experience at all running a business, Jennifer launched her yoga apparel brand, zenbody, to A$1000 in sales on her first night.

Read/WatchJennifer's Success Story

Olivia BollenTaken Care Of

During the first holiday season after Olivia took the Start & Scale course, her business, Taken Care Of, nearly quadrupled its revenue from the previous holiday sales period.

Read/WatchOlivia's Success Story

Pedro RamosLive Bottomless

By embracing a new approach to advertising his business on social media, Pedro increased the sales in his e-commerce store by 365%.

Read/WatchPedro's Success Story

HAYDEN BRASSZEA RELIEF

Hayden scaled his family business from about $5,000 a month in sales to over $60,000 a month over the course of a single year.

Read/WatchHayden's Success Story

Tania EvesMe and the Brave

Tania turned her dream of launching a business into a reality using Start & Scale, and in the seven months since launch, her business has brought in $30,000.

Read/WatchTania's Success Story

PIERS WARRENROSÉ

While still working his day job, Piers started a business with his wife, selling French Rosé at Food & Wine expos and shows, with a small online store.

Read/WatchPiers's Success Story

SHANNON WILLOUGHBYNZ AROMATHERAPY

Shannon was a professional athlete and pilot, succeeding in both her professional and personal life. Tragically, at age 32, she suffered a stroke and had to start the process of starting her life over.

Read/WatchShannon's Success Story

MONIQUE & CHEVALO WILSONDEBRIANOCHARLESTON BURGERS

Monique and Chevalo are two seasoned entrepreneurs who managed to untap the power of their online store and generated over $20,000 in two months.

Read/WatchMonique And Chevalo's Success Story

LINDSAY MCCORMICKBITE TOOTHPASTE BITS

Lindsay was running her store from her own apartment, but she couldn’t keep up with the demand and was running on fumes. She has learned how to think strategically to be a successful entrepreneur.

Read/WatchLindsay's Success Story

GAMAL CODNERFRESH HERITAGE

Gamal had recently launched a great product (beard oil) and his store was doing well. But for someone as enthusiastic and entrepreneurial as Gamal, “good” wasn’t going to cut it.

Read/WatchGamal's Success Story

SHAMANTH PEREIRAINVISIBELLY

Shamanth was a first-time entrepreneur who was able to find her product and launch it on Kickstarter, raising over $60,000 and guaranteeing the funding of her project.

Read/WatchShamanth's Success Story

BRANDON & JUSTINTHE RUN-AWAY SUCCESS

Brandon partnered up with 17 year old Justin Kemperman after having some success in ecommerce. They achieved more than $500,000 in sales just a few months after starting the store!

Read/WatchBrandon's Success Story

ADAM HENDLEBALLWASH

Adam took his fresh new men’s body wash company and converted it into a seven-figure business in only seven months.

Read/WatchAdam's Success Story

Patrick WalletNicolas Wallet

Patrick Wallet was a business intelligence consultant who journeyed from no business idea at all to a fully launched e-commerce store in just three months.

Read/WatchPatrick's Success Story

Zoe RotsteinDry Oil Co.

Through Start & Scale, Zoe found the in-depth mentorship she’d been yearning for since she launched her business seven years ago, and even landed her first retail stockist for her brand.

Read/WatchZoe's Success Story

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