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Ebyan Noor

Success Story

Ebyan Noor

Butter Skin

Course: Start & Scale Your Online Store

Ebyan Noor

After a discouraging first launch, Start & Scale helped Ebyan refocus her brand, build community and bring in her first ever repeat customers.

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ABOUT EBYAN

Ebyan’s first attempt to launch a beauty brand for the underrepresented struggled to gain traction. Discouraged but unwilling to give up, she wanted to give her business a second shot but wasn’t sure how to make it a success.

HOW SHE USED START & SCALE

The course helped Ebyan totally reframe the goal of her business, refine her target audience and build a brand that truly served those she cared for most.

RESULTS

Ebyan is excited by the prospect of focusing on hyperpigmentation in diverse skin tones, but even before her new products, she has seen her first ever repeat customers.

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MEET EBYAN

Ebyan had a heart for serving the underserved in the beauty space.

So, in 2016, she launched a skincare brand for underrepresented women called Butter Skin. The only problem, Ebyan says, is that she “jumped into business” without someone guiding her through the process step-by-step.

Because of this, she struggled to gain traction, and by the end of 2016, she’d put the business on hold.

But at the end of 2017, she met someone on social media who had been through the Start & Scale course, and he encouraged her to dive in and give her business another try.

In early 2018, she decided to give it a go.

Through the course, she realized she needed to define her customer persona and nail down her niche, and Start & Scale led her through that process.

“There was really no foundation. There was no plan. With the course, it’s very comprehensive. I was able to identify what sets me apart from this business and who my niche audience is.”

Ebyan now plans to hone in on products the correct hyperpigmentation in diverse skin tones. But even before she’s put her new products in place, her new approach to branding and social media marketing has brought in her first repeat customers. She’s also noticed a new sense of engagement in her email newsletter and Instagram community.

“I wish I had this when I first started! It would have made a lot of things easier.”

IT’S YOUR TURN. KICKSTART YOUR BUSINESS
& REGISTER FOR A FREE MASTERCLASS TODAY!

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More SUCCESS STORIES

Zoe RotsteinDry Oil Co.

Through Start & Scale, Zoe found the in-depth mentorship she’d been yearning for since she launched her business seven years ago, and even landed her first retail stockist for her brand.

Read/WatchZoe's Success Story

Patrick WalletNicolas Wallet

Patrick Wallet was a business intelligence consultant who journeyed from no business idea at all to a fully launched e-commerce store in just three months.

Read/WatchPatrick's Success Story

ADAM HENDLEBALLWASH

Adam took his fresh new men’s body wash company and converted it into a seven-figure business in only seven months.

Read/WatchAdam's Success Story

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