MEET NIKKI

Nikki and her husband had just retired. They’d been in the restaurant industry for about 25 years with owning a brick and mortar; four locations of a pizza place.

But they were faced with problem: they didn’t really know what to do next.

So one day, while looking online, they found the Start & Scale course and decided to take the leap.

The course made it really simple to find a product or develop a product that you had in your own head and we didn’t have one of those.

With the help of Start & Scale, Nikki and her husband ideated their business, Ireuse2, and developed a product in a matter of months.

They launched in November of 2019 and by February 2020, their influencer marketing initiative had given them access to the gift suites at the Superbowl, the biggest sporting event in the United States.

That’s when her business blew up. She went from averaging $2,000 a month in sales to over $10,000 in sales in a matter of 24 hours.

Not only that, Ireuse2 was also asked to be in the gift suites at the Oscars and Coachella.

While the COVID-19 pandemic cancelled events like Coachella, Nikki remains hopeful and believes her product is nicely positioned to do well during this time.