• Skip to primary navigation
  • Skip to main content

Foundr

A magazine for young entrepreneurs

  • Courses
  • Foundr
  • Magazine
  • Podcasts
  • Courses
  • Articles
  • Free Training
  • Success Stories
  • Talk to Admissions
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Youtube
Leo & Cat

Success Story

Leo & Cat

Bushflow Herbals

Course: Start & Scale Your Online Store

Leo & Cat

These first time e-commerce business owners transformed their business using lessons on brand voice and customer persona and watched their sales jump from less than $500 a month to about $4,000.

JOIN THE FREE
MASTERCLASS
ABOUT LEO & CAT

Cat sold her handmade herbal teas and skin care products in market stalls, but she and Leo wanted to take the business online. But without previous experience in that world, they didn’t know how to begin.

HOW THEY USED START & SCALE

By focusing on the lessons about brand persona and customer avatar, as well as relying on the Facebook group for helpful feedback, they transformed their marketing tactics and launched their online shop.

RESULTS

Using what they learned, Leo and Cat have grown their revenue from less than $500 a month to nearly $4,000 a month.

Watch LEO & CAT'S testimonial:

Watch Full Video:

IT’S YOUR TURN. KICKSTART YOUR BUSINESS
& REGISTER FOR A FREE MASTERCLASS TODAY!

JOIN THE FREE
MASTERCLASS

MEET LEO & CAT

Cat had quietly launched a business called Bushflow Herbals selling organic herbal teas and skin care products, but while she had begun selling occasionally in market stalls, she wanted to grow her business online.

So when Leo, the marketing guru for the brand, heard about the Start & Scale course on the Foundr podcast, he thought it might hold the information they needed to give her business a boost.

As they jumped into the course, they were immediately impacted by the lessons on brand persona and customer avatar.

“I loved the step-by-step process through Start & Scale that gives you a really clear down to the actual person that you’re wanting to sell your products to. It really has helped and that actually has ended up becoming my market.”

After nailing down their brand voice and their audience, they reached out to members of the course Facebook group to gather feedback on all aspects of their business, particularly their website.

They say they loved “that sense of support. You feel like you’re not just in the dark.”

Members of the group also gave them the idea to use Kickstarter to raise money for the creation of new products. They took the advice and set their goal at $5,000. By the end of the campaign, they’d raised $6,500.

After they’d implemented everything they’d learned in the course, Cat and Leo saw their sales jump from less than $500 a month to between $3,000 and $4,000 a month. They were also discovered by a host of stockists who now buy their products in bulk.

With the arrival of a new baby, and because Cat handmakes all the products, they’ve had to put pushing for new clients on hold until they can keep up with the demand, but once they are able to produce more, they believe their business will soar to even further heights.

IT’S YOUR TURN. KICKSTART YOUR BUSINESS
& REGISTER FOR A FREE MASTERCLASS TODAY!

JOIN THE FREE
MASTERCLASS

More SUCCESS STORIES

Zoe RotsteinDry Oil Co.

Through Start & Scale, Zoe found the in-depth mentorship she’d been yearning for since she launched her business seven years ago, and even landed her first retail stockist for her brand.

Read/WatchZoe's Success Story

Patrick WalletNicolas Wallet

Patrick Wallet was a business intelligence consultant who journeyed from no business idea at all to a fully launched e-commerce store in just three months.

Read/WatchPatrick's Success Story

ADAM HENDLEBALLWASH

Adam took his fresh new men’s body wash company and converted it into a seven-figure business in only seven months.

Read/WatchAdam's Success Story

BACK TO REVIEWS

Foundr Magazine. Learn from some of the greatest entrepreneurs of our generation.

Seth Godin

foundr young entrepreneur magazine

Arianna Huffington

foundr young entrepreneur magazine

Gary Vaynerchuk

foundr young entrepreneur magazine

Richard Branson

foundr young entrepreneur magazine

Tony Robbins

foundr young entrepreneur magazine

Barbara Corcoran

foundr young entrepreneur magazine

Sophia Amoruso

foundr young entrepreneur magazine

Mark Cuban

foundr young entrepreneur magazine

JOIN START AND SCALE TODAY

Start and Scale Your Online Store is your step-by-step program to starting and running a profitable online store.

Taking you through Gretta’s tried, tested and proven framework for ecommerce sales.

Enroll Now

FREE TRAINING FROM LEGIT
FOUNDERS

Actionable Strategies for Starting & Growing Any Business.

Watch now

  • About Us
  • Our Values
  • Careers
  • Success Stories
  • Magazine
  • Foundr Podcasts
  • Articles
  • Free Training
  • Courses
  • Foundr V1.0
  • Resources
  • Contact Us
  • Official Facebook Group
  • FAQ
  • Get Featured
  • Become an Instructor
  • Become an Affiliate
  • Editorial Policies
  • [email protected]

JOIN OUR NEWSLETTER

Join 300,000+ entrepreneurs worldwide in learning the latest insights & tips you need to build a game-changing business.

Subscribe Now
  • Facebook
  • Snapchat
  • Twitter
  • Pinterest
  • Linkedin
  • Instagram
  • Youtube
  • TikTok

© 2022 Foundr Magazine

Terms & Conditions ∙ Privacy Policy

Please fill out your details and we will ensure to keep you updated with a weekly email newsletter on the latest blog articles we have to share!