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Hayden Brass

Success Story

HAYDEN BRASS

ZEA RELIEF

Course: Start & Scale Your Online Store

HAYDEN BRASS

Hayden scaled his family business from about $5,000 a month in sales to over $60,000 a month over the course of a single year.

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ABOUT HAYDEN

Hayden co-founded a revolutionary Kunzea Oil business with his parents, but as they prepared for scale, he wanted to make sure Zea Relief was ready for the big leagues and learn to scale with confidence.

HOW HE USED START & SCALE

Hayden used the early course modules to clean up anything that may have been missed in the three years since Zea Relief's launch, and through Module 6: Scaling Your Store, he prepared for the future of the business by exploring the value personalized marketing touches that make all the difference to customers.

RESULTS

After implementing the marketing tactics Hayden learned, Zea Relief saw a 400-500% increase in sales, and the business is on track to bring in $500,000 this year.

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Meet Hayden

Hayden, who studied marketing and business, always knew he wanted to be an entrepreneur.

So when his mom, a naturopath and health practitioner for over two and a half decades, became interested in the healing properties of the Kunzea ambigua plant, Hayden saw a way to utilize his skills. After working with a local compounding pharmacist, the Brass family had a formula that contained a safe dose of Tasmania’s Kunzea oil.

And so Zea Relief was born.

With a range of products centered around the essential oil, the Brasses were ready to deliver their product to the masses. Zea Relief experienced slow but steady growth for three years, and when Hayden saw that the company was ready to scale, he wanted to make sure they had all their ducks in a row.

They transferred their website to Shopify, and Hayden registered for the Start & Scale course. And even though Zea Relief was already a three-year-old company, Hayden didn’t just focus on learning how to scale. He also invested time in the modules on the preparation for launch.

“What was really good about getting involved with Start & Scale was it allowed us to basically tighten up the loose ends and basically get things ready for taking it to the next level.”

He used the early lessons as a checklist to ensure they hadn’t missed a thing since launch. Then he was ready to prepare for scale.

Hayden devoured all the tips and tricks offered within the course on marketing and customer service and also engaged actively within the course Facebook group, and his results were undeniable.

“Once we implemented that and started scaling it through Facebook advertising, last year we saw sales increases of 400-500% throughout our store.”

And 18 months after taking the course, Zea Relief is still seeing continued results. They have seen growth month over month and are on track to bring in $500,000 this financial year.

Hayden recommends Start & Scale to any entrepreneur looking to launch or grow their businesses. He even recommended it to his own sister.

“Get on board. Just give it a go, and see what you think. Start to implement it yourself, because I think it’s a really straightforward, simple but effective way of going through the motions of creating a business and making sure you don’t miss anything along the way.”

IT’S YOUR TURN. KICKSTART YOUR BUSINESS
& REGISTER FOR A FREE MASTERCLASS TODAY!

JOIN THE FREE
MASTERCLASS

More SUCCESS STORIES

Zoe RotsteinDry Oil Co.

Through Start & Scale, Zoe found the in-depth mentorship she’d been yearning for since she launched her business seven years ago, and even landed her first retail stockist for her brand.

Read/WatchZoe's Success Story

Patrick WalletNicolas Wallet

Patrick Wallet was a business intelligence consultant who journeyed from no business idea at all to a fully launched e-commerce store in just three months.

Read/WatchPatrick's Success Story

ADAM HENDLEBALLWASH

Adam took his fresh new men’s body wash company and converted it into a seven-figure business in only seven months.

Read/WatchAdam's Success Story

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