MEET ANIT

In 2012, Anit started making vegan, organic skincare products for friends and family out of her apartment. But as friends told friends who told their friends, MS Skincare became a fully-fledged business. In 2015, she quit her day job and took on her business full time.

But she soon noticed that her growth had plateaued. Anit says that business was “okay” but the slumps were discouraging.

“I felt like the slumps were getting bigger and bigger.”

She realized that, because she started her business on a whim, she’d never built in the essential framework that would help her grow smoothly.

As she was struggling to find new ways to scale her business, her friend recommended that she check out the Start & Scale course.

When she enrolled, Anit immediately felt as though she had a business mentor holding her hand through the intimidating process of expanding her business.

She learned how to automate certain aspects of her business and build in consistency which both enabled her to hire new staff and also reduce the slumps she’d seen previously.

“Laying the groundwork for systems is really important which most small business owners don’t do, because once we get a taste of success it becomes, “Go! Go! Go! Go!”

The overwhelming task of landing influencers and big retail contracts felt less terrifying after the strategies provided by the course, and she built up an influencer network while landing two huge national retail distributors. She was even featured in the New York Times.

“I feel like just makes you brave to go out and try new things that you wouldn’t have done otherwise.”

Although she wishes she had taken the course before launching, Anit is grateful she found it when she did and now has the tools she needs to scale with confidence.

I feel like if I had started with it, I would not have gone down the slump, and I would have been able to grow and build mny confidence from day one.