Imagine promoting your online business to an audience of 1 billion people. On a platform that is seemingly tailor-made for both marketing and making personal connections. Oh, and it doesn’t cost any money to use, and you can start using it right away, with just your phone.
Think about all the traffic you could point to your site, and all the warm feelings toward your brand you could conjure up.
Yes, such a channel exists, and if you know Foundr, you probably have already figured out that I’m talking about Instagram.
If you’re somehow still new to the party, or you remain skeptical, I’m here to tell you—Instagram can completely change your business. At Foundr, we know from personal experience that Instagram is a fantastic channel, with huge potential ROI.
In fact, early on in our brand’s journey, Instagram was instrumental to our growth and our reputation in online marketing.
With over 1.4 million followers, Instagram consistently drives traffic to our site, and many of those visitors end up signing up for our offerings and becoming longtime fans.
We’ve also written and otherwise shared a lot of insights about how to use Instagram. Like, a lot.
So when we decided to start compiling deep, researched, battle-tested guides for our readers, all available to download completely free from our site, we knew Instagram would have to be the topic of a big one.
Well, now it’s finished. That’s right, we’ve compiled what we know on the subject—from our own brand’s growth, our blogging, our interviews, and our guest contributors—into one comprehensive guide.
Because we want to help you tap into the power of Instagram too, we’ve developed a guide that will teach you the exact steps you need to take to start using this platform to grow your own online business. Introducing:
The Ultimate Guide to Growing Your Online Business Using Instagram
This free guide features 7 chapters, in which we’ll cover everything you need to know on the topic.
This isn’t just another blog post or lead magnet that trots out the same old tactics with limited results. In this guide, you’ll learn the exact steps we’ve taken (like many others successful business owners have) to drive more qualified traffic to our site and grow our business.
Specifically, you will learn:
- Seven reasons Instagram is the right channel to use (plus the three types of profiles that can help you position your brand for success)
- The three steps you need to take to get started using Instagram today (and how to adapt it to your own unique business needs)
- The eight content types guaranteed to drive more followers, likes, and comments
- How to write captions that convert (hint: it’s not like writing a blog post)
- The right times to post your content (it’s not black magic, and quite easy to do when you have the right foundations in place)
- How to create a shoutout that will help you tap into more influential accounts’ followers
- How to drive traffic from your Instagram stories (it won’t take you more than one minute per post and will help you draw more eyeballs to your site, right away)
- The three key metrics that will help you decide which influencers to work with for the best return on investment
- How to use shoppable images to bring more qualified traffic to your product pages (ca-ching!)
- The four tools you must use to track and analyze your Instagram marketing results
Again, this guide is 100% free and you can access it at any time.
If you feel overwhelmed by all the information, worry not, as you can even download it in PDF form to read anywhere and any way you want.
Tapping into Instagram’s power only takes the right attitude and information.
If you follow the steps laid out in our guide, you’ll be on the way to attracting more qualified traffic to your website.
Have any questions about the Instagram marketing guide? Any topic you’d like us to elaborate on? Leave a comment below and we’ll share our answers right away!