What is Canva? 6 Ways to Use It For Your Business in 2025

What is Canva?

As a business, it is crucial that your website and marketing collateral match the high quality of your services or products.

However, with your time and effort getting pulled in multiple directions, taking night classes to become a master at graphic design probably isn’t too high on your to-do list!

That’s where Canva can help.

But what is Canva? Here, I’ll explain what Canva is, and how you can use it for your business in 2025.

Short on time? Here are the key takeaways

Canva is an excellent alternative to more advanced (and more expensive) alternatives like Adobe Illustrator.
The Canva Free version is very inclusive, allowing you to do most things other than access specific premium templates or create transparent backgrounds.
To get the most out of Canva, I recommend signing up for the free version of the tool first, getting comfortable with the user interface, and then investing in the affordable pro version for maximum impact.

What is Canva? Everything You Need to Know

Firstly, what is Canva?

Canva is a fantastic design tool that businesses can use to create high-quality marketing materials, regardless of their design skills.

The tool uses a clever drag-and-drop interface, making it much more simplistic (but also significantly easier to use!) than more advanced tools like Adobe Illustrator or Photoshop.

As a result, it is a much more accessible tool for creating professional designs, especially given the pricing. ‘Canva Free’ is an incredible free version of the tool that lets you access almost every aspect of the platform at no cost whatsoever.

I have used Canva myself for several years, and only started paying for Canva Pro in the last year or so to access some of the premium templates. It’s a brilliant tool for people like me who are not advanced enough to get the most out of Adobe products but still need to be able to produce the odd Instagram post and blog header from time to time.

What is Canva and How Can It Be Used For Business?

And on that note, let’s take a look at how Canva can support your design process, helping you create a range of forms of content for your marketing efforts.

For brand assets

Canva can be a brilliant tool to start brainstorming your potential brand assets. If you’re like me, you would count yourself as creative but sometimes need a little bit of extra support to get kickstarted. With Canva, you get that little bit of help and so much more!

Simply log in, click Create New Design, and search ‘brand’.

As you can see, the first option that comes up is ‘Brand Board’ click on that and you’ll immediately be shown some brilliant brand templates.

Let’s say I’m starting a new game company that focuses on video editing and graphic design for gaming companies, called ‘Gaming Graphics.’ A quick scroll and a few tweaks, and we have a great starting point for our brand!

For social media content

Canva is also brilliant for creating social media posts, with templates for TikToks, Instagram posts, stories, and Facebook posts.

Using our Gaming Graphics example, here are a few quickly worked-up posts based on our branding from above and the templates available in the platform.

For blog headers and additional visuals

When it comes to creating high-value, truly engaging blog content, you need to be able to produce excellent blog headers and additional visuals, such as tables and infographics.

These keep your readers engaged, and also act as useful SEO signals for the Google algorithm as well!

With Canva, you can use the infographic or blog header Canva templates to create high-quality content, even if you don’t have a graphic design background.

For lead magnets

Another essential aspect of any marketing effort is a strong lead magnet, such as a free eBook. Again, it is essential that these pieces of marketing collateral look the part, and Canva can help ensure your work looks professional and of the highest quality.

Fun fact: If you want to ensure your whole team has access to Canva, there are multi-person subscriptions available as well, called Canva Teams and Canva Enterprise (ideal for large organizations.).