How would you like to get on the phone with, say, Gary Vaynerchuk, Jack Canfield, Nathan Chan (Foundr’s very own founder), or anyone else you admire, for that matter? How could that impact your business, mindset, and growth?
You might be surprised by how helpful it would be—so often, our success in business is a product of the people we learn from and surround ourselves with. This is a big part of what Foundr is all about, which is why I’m going to show you exactly how to connect with such influential people.
As someone who built his business while homeless and sleeping in a park, I’ve learned firsthand the power of networking and how to connect with online influencers.
Since learning the methods I’m going to teach you here, I’ve had some incredible experiences: Jack Canfield invited me to write a chapter for his book; I helped Marianne Williamson plan for her podcast; I did PR work for UFC Hall of Famer Bas Rutten; and signed on many high-ticket clients along the way.
Now, I want to show you how a guy who formerly had no following, no business skills, and no money did it.
Before we move on, let me point out that this method will work to get you on the phone with just about anyone for 30-60 minutes, but it does require you to take an interest in podcasting. If you don’t have a show yet, don’t worry, this still works, but to ethically use my tips here, you will need to launch a podcast. There’s a ton of potential benefit to podcasting, but if it’s something you have zero interest in, this approach might not be for you. If you already have a show, fantastic.
The following method will show you exactly how I’ve gone from homeless to thriving, by interviewing, meeting, and getting coached by the best in the world.
You can also check the following video where Nathan goes over some of the tips he used to get top influencers of the likes of Tony Robbins and Marie Forleo to participate in our podcast:
Make a List Of Every Famous Influencer You Want To Meet
While dreaming up my leap from homelessness to wealth, I started out simply. I made a list of my ideal people to meet—people who I believed could help me dream bigger and have greater insights, if I could meet them and ask some questions.
These days, with just a computer and an internet connection, you can start meeting practically anyone your heart desires. So if you’ve dreamed of meeting certain people, the first step is making your list.
My suggestion—don’t start with A-list movie stars or moguls. Instead think of people who are niche influencers, authors, speakers. While it’s great to dream of meeting huge movie stars and highest-level influencers, often, it’s best to network your way around these people first, which later will make getting to those huge names a lot easier (I’ll explain this later on).
Your list can be a simple note with people you want to meet, who you feel would make a big impact on your life. Here is what my list looked like (I’ve now met everyone listed and some of them are my clients).
As you can tell, my list includes a wide variety of leaders, speakers, and business owners. But what all these individuals have in common is that they are people who have influenced my life, teach content that helps entrepreneurs, and could make a difference to my life if I knew them.
I want you to make a list like that too. Write out all the people who you know could either give you an insightful conversation and maybe even lead to incredible business opportunities.
Now Create Your Influencer Outreach Email Template
Since you’re going to primarily be using email to contact your heroes, you’ll need to craft a great email if you want to connect with online influencers. As long as you put some care into each version you send, using a template is a fantastic way to make this process simpler and less time-consuming.
When I first started, I handcrafted every email, tested email subject lines, opening lines, and every possible paragraph to find what would get me the best response rate. Hundreds of emails later, lots of trial and error and lots of mistakes later, I’ve devised a template that works like a charm.
Craft an Email Subject Line That Grabs Your Reader
In my email tests, I’ve learned that if you don’t create a compelling subject line, no one will open the email. No opens equals no responses. So, let’s get this right first.
Just like a good marketing email needs to be segmented and feel personal, so do your emails to influencers. While I used to overthink this, I’ve now settled on a super simple method.
Make your email subject include something personal to the influencer. In my case, I’ve learned email subject lines such as these work really well:
- “Loved your feature in (include magazine name).”
- “Your book (or product) really changed my life.
- “Heard your interview on (include publication name).”
- “Congrats on (name some big new win they just had).”
- “I’m grateful for how (some shift you had due to their work).”
As you’ll notice, each of these headlines are plug and play, but each one does require you to put in some tidbit that is highly specific to whomever you’re emailing. If you’re familiar with the work and impact of the person you’re emailing, that will be pretty easy.
Here is a screenshot of one of my email subject lines. I highly recommend you don’t use my exact subject line, as I’ve sent this out to over 2,000 people who have joined my podcast, and it’s highly likely others seeing this, despite my warning, may try to copy it—which won’t make you look good. That being said, here’s a small screenshot of my subject line that I’ve used for years.
How to Get Any Famous Influencer to Read Your Full Email
As Derek Halpern of Social Triggers points out, all great content needs to grab your readers, and the first line is the most important. As each following line is read, the likelihood that your content will be read in full dramatically increases.
Want to know what over 1,000 emails taught me works best?
Use a compliment. Starting emails with a simple compliment is gold.
Yup. That’s what works the very best.
Here’s a recipe for email compliments that work like magic:
- Personal to you
Here are a few actual examples of this recipe that I’ve used.
Email to Dr. Gay Hendricks (five-time Oprah guest and favorite of Gwyneth Paltrow).
See how personal and highly specific that compliment is?
Here’s another example email that I wrote to UFC Heavyweight Champion and UFC Hall of Famer Bas Rutten.
Bas, I’m a big fan of yours. I first started watching your fights when you went against Kazuo “Yoshiki” Takahashi, and when you beat Ken Shamrock. You’ve really inspired me and helped me to use MMA as a way to stay off drugs, stay healthy, and be the best I can be.
Again, highly specific and also showing that I am genuinely a fan.
Before I had anything to offer these guys, both of them agreed to join my nonexistent podcast and be the first guests for my nonexistent show.
Why does this work?
Well, put simply—influencers, no matter how famous, are still human beings. All of us like to know we’re making an impact, and when we receive a compliment that is highly specific and shows that we’ve got a true fan, we feel touched and honored.
And it makes us want to read more. To learn who this fan is and why they’ve reached out.
Start with a short, specific, and targeted compliment. It will get your emails read and it will endear you to anyone you write.
Next, Use a Template to Save Time
After your compliment, you can use a template to invite your influencer to be a guest on your podcast. If done right, your template will allow you to craft a specific compliment and then hit copy and paste and quickly send to any of your heroes.
After your compliment, tell the person why you’re reaching out. Since in every case, the reason is the same, it’s easy to understand why you’d copy and paste this part.
Invite Your Heroes to Get On A Call With You
Here’s what I’d put after my compliment. Take a look and then I’ll break this part down for you. Here I’ll show you the template I used when I first started, and later I’ll show you the one that you can use once you’ve come a long way and have more successes to boast about.
The reason I’m reaching out to you is that I have been deeply impacted by your work and I’d love to interview you for my Thriving Launch podcast. My show helps my fans find incredible resources, find more products to buy, and discover a better way to live.
As you can tell, this is fairly generic. It’s something that I can send to a hero of mine in the health niche, in the business space, or in personal improvement. Also, note that I’ve bolded the reason I’m reaching out. I do this because I want my request to stand out.
In that paragraph, I’ve told my reader about my show, my request for an interview, and the type of people who will be tuning into my podcast.
The next part of this email is crucial, as it’s designed to curb any resistance that may inhibit my reader from coming on my show.
How to Ensure a Yes, Virtually Every Time
The key here is to make it sound very simple to join your show, tell the person that the time commitment is small, and that you’ll require practically nothing from your guest. You’ll do all the work and they can just show up, answer some questions, and you’ll take it from there.
Whenever we make a request of anyone, what immediately happens is the other person thinks, “What is this going to cost me?”
My email template answers such that it makes it virtually impossible for them to say no. Here is how I calm concerns and get them to say yes. Use this template and they’ll respond with an enthusiastic yes.
Joining my show is very simple.
We meet on Skype (audio only) for 15-20 minutes and I’ll take care of the rest. I’ll ask you a set of questions to help my audience get in touch with your work, see how amazing you are, and that’s it. I’ll handle the rest.
I’ll do the recording, editing, and promotion – you just show up. I’ll promote heavily and help your work be found on iTunes, Google Play, TuneIn FM radio, and hundreds of places online.
I’ll do what it takes to make sure your time is well spent, and you are compensated with more fans and customers. I’ll help more people find your work, buy your products, and find what I’ve found – you are an amazing soul who has a lot to offer.
See how those few paragraphs answer what the reader might be thinking? In those few paragraphs, we’ve explained that the interview is short, there is little commitment, and they won’t be asked to do more than just show up.
Now, you can end your email with a simple call to action.
Thank you, if you’re interested in joining my show, I’d be honored to have you on. Just simply hit reply and let me know you’d be happy to join and I’ll send you my calendar or work with your assistant to find a time that easily works for you.
That’s it. This is the formula that has helped me get on phone calls with the best of the best in almost any industry and niche that my heart desired and connect with online influencers.
Go the Extra Mile if You Want to Connect With Online Influencers
The last part of this formula is making sure your interview isn’t just an interview. Make it memorable. Make it special.
The way we do that is by following up with our guests. After the interview, you’ll need to send an email thanking them for their time and letting them know how the interview has impacted you. And finally, ask your guest if there is anything you can support them with.
This kind of offer will just add the icing on the cake and help make you stand out. Now, you’re not just a show host who interviewed them, you’re someone who cares.
This little piece of advice has helped me be memorable. And it’s led to my guests emailing back asking me if they can help. It’s inspired my guests to say, “Thank you, that’s really kind. I don’t currently need anything, but since you extended a helping hand, I’d like to do x, y, or z for you.”
It may sound super simple and crazy that this kind of extension of yourself would lead to incredible generosity from others—but it does. In my case I’ve been gifted with access to over 20 digital courses, invitations to speak at masterminds, requests to write chapters for books, and introductions to very hard-to-reach people.
By simply doing an interview, you’re making yourself relevant to someone. By going a little further after the interview, you’re making yourself a friend and someone who provides value. As Earl Nightingale said, “You become successful by serving others.” Serve your guests beyond an interview and you’ll not only meet influencers, you’ll be remembered and gifted with lots more than you could ever give.
So, in turn, after providing you with value, I’d love it if you left a comment. Tell me what you thought, or what your podcast insights are. Also, give it a share on social media, or email it to someone directly.