Email marketing automation can take your business from a time-consuming, slow-growing organization to a brand that continues to engage your audience and make sales in the background, even while you’re asleep!
But how?
In this article, I’ll take you through how email marketing automation can help your brand, and which tools you should consider adding to your arsenal.
Short on time? Here are the key takeaways
- Effective email automation can save you a significant amount of time, allowing you to focus your time and effort on other aspects of your brand.
- By implementing better personalization tactics, you can communicate consistently and effectively with your audience.
- Email automation, such as abandoned basked emails and personalized recommendations, can significantly improve sales.
What is Email Marketing Automation?
First, let’s quickly define email marketing automation. In simple terms, email marketing automation is the use of software to send personalized and targeted emails to your audience based on their demographics or actions.
So, for example, if one of your readers added a product to their basket but then never purchased it, an email marketing automation program would then send that user a series of well-timed and personalized emails in an attempt to convert them into a paying customer.
Some of the most common email marketing automation include:
- Abandoned basket emails
- Welcome series
- Browser abandonment emails
- Former customer re-engagement emails
- Opt-in newsletter emails.
The benefits of email automation
So, what are the benefits of implementing email automation? Well, there are several! But here are some of the most significant ones:
- Saves significant time: Automating repetitive tasks, such as sending abandoned basked emails, can save a significant amount of time, which can then be used elsewhere.
- More efficient email marketing efforts: Email automation ensures communication is consistent with your audience, and sent to them in a timely manner, without the use of manual intervention.
- Improved personalization: Personalization plays a huge role in speaking to your audience more effectively, improving interactions, engagement, and, most importantly, sales.
- Strengthens customer relationships: Email automation is a great way to nurture leads and ensure customer engagement and repeat purchases continue in the long term.
- Provides detailed analytics: Automated email campaigns provide excellent insights into campaign performance, helping you refine your strategy and optimize future campaigns.
Tools for Email Marketing Automation
With all those benefits in mind, let’s take a look at five tools that you can use to implement effective email marketing automation tactics. I’ve deliberately selected tools that integrate well with Shopify, as that is the e-commerce platform that we recommend.
Klaviyo
Link: https://www.klaviyo.com/
Price: $0 – $2,300 per month, depending on your plan and audience size.
Benefits:
- One of the most popular email marketing platforms for e-commerce
- Powerful automation and segmentation features
- Integrates seamlessly with Shopify
The first option on this list is Klaviyo, widely regarded as one of the most popular options for email marketing within the e-commerce industry.
There are several reasons for this, mainly due to it’s seamless integration with Shopify data, and powerful automation, segmentation, and personalization features that are designed to increase sales.
Omnisend
Link: https://www.omnisend.com/
Price: $0 – $1914 per month, depending on your plan and audience size.
Benefits:
- Tailored specifically for e-commerce businesses
- Offers automation across several email journeys
- Supports SMS marketing and other channels.
Another great option to consider is Omnisend, which is another email marketing tool tailored for e-commerce businesses with a strong focus on automation.
As with Klaviyo, Omnisend integrates easily with Shopify and allows users to create personalized campaigns set up workflows for cart abandonment, product recommendations, and more. Omnisend also supports SMS marketing and has a wide variety of subscription options, so you’ll find it easy to pick which one suits you best.
Privy
Link: https://www.privy.com/
Price: $30 – $45 per month depending on your chosen plan
Benefits:
- An all-in-one email marketing tool.
- Designed specifically for Shopify stores.
- Robust automation features, along with pop-ups and built-in forms.
While Klaviyo and Omnisend are quite advanced tools, some people mind find the range of tools and options on offer a little overwhelming.
If so, Privy is a great option, known for its ease of use and robust automation features, including cart abandonment emails, welcome series, and cross-sell campaigns.
One other significant benefit of Privy is that it also includes pop-ups and forms to help grow your email list.
MailerLite
Link: https://www.mailerlite.com/
Price: $0 – $1900 per month, based on your plan and audience size.
Benefits:
- Easy integration with Shopify
- Automation features such as personalized campaigns.
- Simple interface and straightforward pricing.
MailerLite is another great option, with several pricing options tailored to a variety of e-commerce brand owners. It is another tool that easily integrates with Shopify and provides automation features like product follow-ups, personalized campaigns, and cart abandonment emails.
MailerLite has a brilliantly simple interface and straightforward pricing, making it a good option for startups.
Shopify Email
Link: https://apps.shopify.com/shopify-email
Price: Free to install. Additional charges may apply.
Benefits:
- Tailored specifically to Shopify
- Simple and easy-to-use
- Basic automation features
Lastly, if you don’t want to have to worry about integrating an external platform with your Shopify store, you can opt for Shopify Email.
It is Shopify’s native email marketing tool, and although it isn’t as feature-rich as some other options, it’s simple to use and integrates directly with your Shopify store, allowing for easy email campaign creation, product promotion and basic automation features.
Automate Your Emails and Scale Your Brand Today
As you can see, automating your email programs can result in more sales, and definitely more time. Time that you could use working on other aspects of your brand!
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Frequently Asked Questions About Email Marketing Automation
What are the benefits of email marketing automation?
Email marketing automation can be extremely beneficial for entrepreneurs, as it can help save time, improve efficiency, and enhance personalization past the basic ‘Hi Name’ feature.
Which email marketing automation tools are best for Shopify?
Some of the best email automation tools include:
- Klaviyo
- Omnisend
- Privy
- MailerLite
- Shopify Email
How does email automation increase sales for e-commerce businesses?
Email automation has the power to increase sales by providing readers with more personalized product recommendations, reminders to purchase what’s in their basket, and improving customer engagement and loyalty.
