Shopify is an ecommerce platform that enables you to build an online store within hours and manage your business back end. It is used by businesses of any size and niche. From brick-and-mortar to big corporate fashion stores.
If you are a brand that already sells on Shopify, you’re probably looking for ways to get more sales and increase your revenue and profits.
There are 3 levers you have to increase your revenue, scalability, and profits:
- Improve Acquisition (How much you pay for your traffic)
- Improve Conversion (How much of your traffic buys)
- Improve Retention (How much you earn per customer)
In this article, we will focus on improving your conversion rate, which refers to the number of people that buy out of your total traffic.
Optimizing your conversion rate is really important because it leads to more prospects turning into customers.
Therefore you’ll make more sales and revenue with the same ad spend and traffic.
So, here’s how to sell on Shopify.
5 Ways to Increase Your Shopify Conversion Rate
1. Motivate Your Prospects
The first and most important way to increase your conversion rate is to motivate your prospects.
A lot of consumer behavior studies found that prospects’ motivation is the single biggest factor in whether they will buy or not.
Therefore, you have to articulate clearly the benefits of your product. This value proposition should be specific, relevant, and compelling.
You can create a captivating value proposition by answering these questions:
- What’s in it for me?
- Why this brand?
- What’s the benefit?
An example of this could be:
“A team of skincare experts has developed this beauty routine for mothers that will make you feel comfortable in your skin and smile when looking in the mirror.”
Your copywriting will be the most persuasive when you hit the pain points and desired outcomes of your target audience. Also, it is the best way to keep your prospects engaged.
An example of this can be found in the picture below.
2. Show the Value of Your Offer
The offer is the make or break of your brand’s success. So you should spend a lot of time crafting a no-brainer offer for your prospects.
There are a multitude of factors that play into creating irresistible offers. Let me break them down for you.
Here’s the feeling that you want to create: your offer is unique and not available anywhere else. Your prospects have to take action quickly in order to get the desired transformation. Here’s how to do that:
- Have a huge perceived value
- Give a guarantee
- Create a bargain-feeling
Below is a clear example of making the offer feel like a bargain for potential buyers.
3. Build Trust
Everyone can make outrageous claims, but your prospects need to believe You
If users don’t trust the business, they’re not going to make a purchase.
That’s why it’s so important for you to build trust with your potential customers. The easiest way to do this is:
- Show reviews
- Show public relations clips and / brands collaborations
- Use social proof
- Show happy customers
4. Make the Customer Journey Frictionless
First and foremost, your store needs to be built for mobile.
With mobile devices accounting for over 58% of all ecommerce traffic, it’s essential that your store is optimized for smaller screens.
In addition to a mobile-friendly design, you’ll also need to focus on creating a great user experience.
User experience (UX) refers to how easy it is for customers to find what they’re looking for and make a purchase in your store.
Finally, you’ll need to pay attention to your store’s loading time. In an age where everyone has a short attention span, you can’t afford to have a slow-loading website.
5. Remove Anxiety and Objections
We are all familiar with a comparison table or FAQ section. They are a must-have on your page to handle your prospects’ objections.
Right before buying, your prospects will ask themselves if they’re making the right decision. So you want to give them certainty by:
- Communicating shipping and returns transparently
- Future pacing them
- Showing a money-back guarantee
Below is a perfect example from the Oodie checkout.
Get More Shopify Help
As business owners, you’re faced with the issue of having an infinite amount of opportunities where you can put your energy and focus. But it’s essential that you understand where you have the most leverage. And this is usually at your foundations.
So in terms of boosting your sales by increasing your website performance and conversion rate, the best bet is to focus on the basics. You need a deep understanding of your target audience to create a great product market fit and offer. Only with this understanding can you really speak to their pains and show them what they want.
Then you also want to build trust between your brand and your prospects, so they believe everything you say. Lastly, you want to make their customer journey seamless and remove their anxieties while buying.
By applying all of the above, you will make a significant impact on your sales.
Want to go deeper on Shopify? Watch our free Start & Scale ecommerce course to get your online store up and running.