You’ve followed all the steps in our recent article on how to create an eBay account, and you’re ready to list your first products.

Just one small problem.

You have absolutely no idea what sells on eBay.

Fear not. We’ve pulled together five of the best product categories to consider for your eBay store to give you the best chance of success on the platform.

5 Product Categories to Consider For Your eBay Store

1. Phone accessories

The first product category to consider for your store is cell phone accessories. When you are considering products for your store, one important aspect to factor in is the size of the target audience.

That’s why phone accessories are a great option, as there are an estimated 6.5 billion smartphone users on the planet (that’s a nice-sized target market). The phone you have and the way you accessorize it are fashion and personality statements, and consumers are willing to pay for accessories that meet their requirements (or desire to look cool).

Smartphones are also very expensive, meaning people are willing to pay for accessories that protect their investment.

Accessories like phone cases, screen protectors, selfie sticks, and pop sockets are all easy to manufacture, brand, and start selling in your store.

For more advanced products like portable power banks and wireless chargers, you will need to be more diligent about ensuring that they meet electronic laws in the US.

Don’t Skip: How to Sell on eBay

2. Home and garden

Home and garden products are another niche category that performs well on eBay. One of the biggest benefits of selling home and garden products is that you can choose from a variety of products for your store, whether it be small gardening equipment, kitchen supplies, or larger products like garden furniture.

By creating a unique home and garden brand on eBay, you allow consumers to purchase products that provide them with quality and a unique look and feel in their homes and gardens. Given the prominence of similar furniture from major brands, many consumers are searching for this.

Not naming any names, but one of the biggest home and garden suppliers has at least one item in 60% of European households.

Not a bad effort given their small, Scandinavian roots.

3. Consumer electronics

Ask yourself this. How many times have you been tempted to buy a new electronic gadget or device?

Personally speaking, I often find myself adding new adaptors, chargers, and technological innovations to my online basket, only to remind myself that I often don’t need half of them.

But, such is the allure of electronic products and devices that many consumers are hunting for the next device that will improve their living experience.

This makes it the ideal category for eBay, a website known for bringing new products to market and, therefore, attracting the right audience for this type of product.

4. Health and beauty

Another popular category to consider for your eBay store is health and beauty, with a wide and increasingly widening (thanks, Dwayne Johnson) target audience to go after.

For example, you could go after men of a certain age or demographic, women of a certain age or demographic, and provide products for skin conditions, anti-aging, and anything in between.

Another benefit of this niche is that it isn’t impacted by seasons, although demand does tend to increase around gifting periods such as Christmas.

5. Clothing, shoes, and accessories

Finally, you can’t go wrong by opting for clothes, shoes, or clothing accessories. This category is another one that has been profitable for successful sellers for many years and provides an endless range of products to choose from for your store.

You can create your own clothing brand to generate a loyal audience on the platform, or you can set up a vintage clothing store to attract savvy eBay customers who are searching for a specific brand or product that is not widely available elsewhere.

Keep Learning: How to Start an Etsy Shop

Now It’s Time To Grow Your eBay Store

Now that you’ve read how to set up your eBay store and identified which products you want to sell, it’s time to take your new brand to the next level.

Check out our free 500 product ideas guide, where you can find the right product to start your eBay store.