When it comes to planning products you want to sell as part of your ecommerce brand, one of the top priorities alongside manufacturing and ease of access is the product’s demand consistency.
It takes time and effort to get a product launched, so the last thing you need is to spend hours sourcing and marketing Christmas-themed products, only for them to become irrelevant on December 26th.
Except for the chocolate-related ones, of course. We all love a Christmas chocolate bargain.
That’s not to say that seasonal products don’t have their place in an ecommerce store, but if you are constantly focusing on these types of products, you will be missing out on the easy and year-round benefits of evergreen products.
But what is an evergreen product? Evergreen products are goods that are sustainable all year round and for many years to come, much like evergreen trees retain their leaves, regardless of the season.
Here, we will identify which evergreen products you should consider selling in 2024 and how to get them ready as quickly and as effectively as possible.
Evergreen Products to Sell in 2024
Remember, evergreen products drive consistent demand regardless of market fluctuations, time of year, consumer trends, and so on.
The six products we have listed below are ones that we view as needs rather than wants. That means people will buy them regardless of their financial situation, which makes your brand less susceptible to a waning economy.
Evergreen products offer the potential for long-term success, and while we have listed our top six below, it’s important to remember that there are many other products that also fall into this category.
People have always loved their pets, but in recent years, it’s safe to say that the love we have for our pets has gone to a new level.
While dogs used to just be man’s best friend, they are now also seemingly mum’s best friend, a veteran returning home from military’s best friend, and a teenage girl trying to grow her TikTok’s best friends.
Granted, none of those names are quite as catchy, but you get the idea.
The pet products category could include pet food, toys, grooming supplies, and even supplies like leads and dog bowls.
There’s a reason that Mars Inc. spent $133 million in 2023 purchasing specialist veterinary centers in Britain last year. There’s money in your furry family member.
If fur babies aren’t of interest, what about the real deal? Like pets, baby products is an industry that will never be “out of fashion” or “unpopular.”
I mean, something has gone seriously wrong in society if baby formula is deemed as not a necessity!
Plus, purchasing baby products is often a brand-new experience for customers, as they likely have no other products already purchased unless they’re on number two or three.
Baby essentials to consider are diapers, clothing, and care products at the top of our list, given their necessity and also how quickly they must be restocked. But sleep-deprived parents are always looking for a new gadget, tool, or toy to improve their child’s life or make their lives easier. Kids make problems, which means there’s plenty of room for innovation.
Just make sure you’re following all of the legal protocols with your products, as safety is much more rigorous in this industry compared to others for obvious reasons.
Home is where the heart is.
And the money-making opportunities.
Consider selling furniture, decor, or home improvement products, and even work-from-home products, given the world’s shift toward more work-from-home routines.
The focus here should be on creating your brand style, such as Scandi, and ensuring that your offering is unique to allow you to stand out from the crowd.
Comfort and leisure
What’s the one thing you want to do after a long, busy day?
Kick back and relax in some comfy clothes and a comfy setting. If you said something like the gym or going for a run, then your New Year’s resolutions are going much better than mine.
However, when we talk about comfort and leisure, we are not just talking about home comforts like loungewear. We are also talking about outdoor leisure equipment like pickleball accessories, picnic sets, or camping gear. Relaxing is a necessity, and people will pay to unwind after a tough day at work.
We all have that one friend who looks at their car in a way their partner could only dream of being looked at.
While some see cars as a way to get from A to B, others take great pride in the quality of their car and maintaining it.
As a result, there is a high demand for car care products, such as cleaning supplies, accessories, and even safety equipment.
If you’re able to innovate a clever new piece of car care equipment, you’re sure to be on to a winner. Plus, there are always new advancements happening in the car industry, such as electric, that people need support products for.
Plant and gardening
There has been a significant rise in people’s interest in gardening and green living in recent years, whether it is due to environmental concerns, economic factors, or as a fun outdoor activity away from the gazillion screens we all have in our homes.
As a result, there is a high demand for eco-friendly and sustainable gardening products, such as plant care, gardening tools, indoor plants, and accessories. Plus, like anything on this list, people are looking for products that solve a problem. And if you’ve ever tried growing tomatoes on your windowsill, it’s not as easy as it looks.
Keep Learning: Ecommerce Strategies for Beginners from a Veteran
You’ve Got Your Products, Now it’s Time to Build Your Audience
Now you’ve got your range of evergreen products to research and commit to, it’s time to grow your audience and start moving some of the products off the shelves!
Be sure to check out our free ecommerce masterclass, which will teach you more about product selection and help you target your audience with your chosen evergreen products.