You’ve made your LinkedIn account, you’ve posted a couple of thought-provoking pieces, and now you’re wondering what your next step is.
Sure, you can add another article post to your page, but with minimal followers, it feels a little hollow.
“How, oh great LinkedIn gods, can I gain a larger audience?” you cry, sinking to your knees in desperation.
Okay, that might be a step too far, but you get the picture.
The answer, of course, is to create a newsletter. More specifically, a LinkedIn newsletter.
Here, we will explain LinkedIn newsletters in more detail, show you how to create one from your LinkedIn profile, explain why it’s such a great content marketing tool, and advise you on how to get the best possible results.
And, of course, if you need an example to get your creative juices flowing, be sure to check out our LinkedIn newsletter.
What Is a LinkedIn Newsletter?
Firstly, let’s quickly touch on what a LinkedIn newsletter is.
If you already know what LinkedIn is, and you already know what a newsletter is, a LinkedIn newsletter is very much what you would expect it to be!
One of the biggest benefits of a LinkedIn newsletter is that, rather than competing for attention with other LinkedIn articles, you can publish content directly to your audience of subscribers, all of whom voluntarily opted in and are eager to see what you produce.
Each time you publish, your subscribers receive an email, push, and in-app message, keeping engagement high and allowing you to increase your audience.
How to Create a LinkedIn Newsletter
With all that out of the way, let’s look at creating a newsletter on LinkedIn.
- Switch to “Creator Mode.”
- Click on the “Publishing Tool” at the top of the page.
- Select “Write an article,” then “Create a newsletter.”
It’s really that simple.
It’s worth noting that you can only create one newsletter at a time, and you cannot publish more than one every 24 hours, but that shouldn’t impact your efforts.
Once you click publish (or schedule), LinkedIn will automatically build a page for it to live on.
Gain More Engagement With Your LinkedIn Newsletter
Now that you know what you’re doing, let’s look at how you can maximize the results of your labor. Remember, a LinkedIn newsletter is an extension of your services or brand, so it needs to reflect your very best work. New articles should be top-quality, and your content strategy should match your target audience’s needs.
Optimization to appease the LinkedIn algorithm
Select a name that showcases your brand, highlights the quality content you will provide in your LinkedIn newsletter, and ensures the algorithm works in your favor.
Use the LinkedIn newsletter description to excite and intrigue your audience and ensure your cover photo is professional and connected with your brand style.
Using keyword phrases will also ensure your content appears for the right audience, making you more discoverable.
Make it look professional and branded
Despite the old saying, we are all susceptible to judging a book by its cover.
Does the newsletter look poor? Well, the content must be poor, too.
That is the mindset of almost all of your target audience, and even if the logic is incorrect, it will prevent them from engaging with your highly valuable content.
Include your brand logo where you see fit, use a unique feature image for each post, and make sure it looks appealing. Plenty of tools like Canva can help you out, or freelancers on websites like
Upwork or Fiverr can whip something up for you.
Quality over quantity
Your target audience has more content options than ever before, so to hook them in and ensure they choose your content over your competitors, it’s got to be good.
I’m talking top-of-the-range stuff, highly tailored to your audience, SEO-friendly, well-written, and highly engaging.
Each publication should solve an issue they face, furthering the value of your content and the trust they have in you or your brand.
Sharing is caring
The best way to increase your engagement and get more eyes on your incredible content is by asking readers to share it with others.
That doesn’t mean begging them to share it by offering ludicrous discounts or passive threats. (On that note, I would highly suggest you share this article with your colleagues and friends if you value your health and well-being… You have been warned!)
Instead, at the end of your newsletter articles, ensure you add the following CTA:
- Read a related article
And no, you don’t have to share this article, but I’m sure there’s a fellow founder out there who would appreciate it.
LinkedIn Newsletter Examples
The evolving world is bringing changes to workplaces, and Mark Mortensen, owner of Global Works and INSEAD professor, provides valuable insights into the future of work. In a rapidly changing world, The Evolving Workplace is essential for those in team-based or collaborative roles.
Dina Denham Smith, a seasoned executive coach and founder of Cognitas Coaching, has assisted numerous leaders in enhancing their work performance. Through her rapidly expanding newsletter A Moment to Think, she’s extending her influence. Geared towards busy leaders aiming for significant outcomes, Dina blends leadership know-how with psychological insights, delivering proven tools rooted in research.
Fear has the power to halt even the most accomplished individuals. Jacqueline Wales, a respected coach in women’s leadership, instructs readers on dismantling old habits, shattering constraining beliefs, and surmounting fear and doubt.
Frequently Asked Questions About LinkedIn Newsletters
Are LinkedIn newsletters worth it?
Yes, LinkedIn newsletters are absolutely worth it as they allow you to establish thought leadership, connect with your network, and share valuable insights in a targeted and professional manner.
Are LinkedIn newsletters free?
Yes, creating and distributing LinkedIn newsletters is free of charge.
Where can I find LinkedIn newsletters?
You can find a newsletter by visiting a brand or profile page and looking for the Newsletters tab in the Highlights section.
Keep Learning: 15 LinkedIn Tips and Tricks (You Probably Haven’t Heard Yet)
Expand Your Lead Generation Funnel
LinkedIn newsletters are quickly developing to become one of the most powerful ways to generate new leads for any B2B business. For a full breakdown of how to land your dream B2B clients, check out our B2B free lead generation course.