In today’s business world, having a strong social media presence is more important than ever. Social media platforms have changed the way we approach marketing and sales, as well as the way we communicate with our customers.
To unlock the full potential of social media for business growth, it is essential to increase social media reach while engaging your current audience.
Read on to discover how to use the power of social media algorithms, trends, and partnerships over different channels to boost your reach and scale your business’s online presence.
Stay Up-to-Date with Algorithm Changes
Social media platforms are developing every day, optimizing user experience and taking advantage of cutting-edge technology.
Tech innovations such as machine learning and artificial intelligence have significantly changed the social media ecosystem. As a result, algorithms are being updated and tested continuously, exploring new features, suggestion options in user feeds, and following customer recommendations.
Some social media channels have a fixed algorithm that is being transformed from time to time, while others, such as Instagram, don’t have a single procedure that operates the platform.
This is why when we speak of the Instagram algorithm, we are referring to a set of schemes, procedures, and functions that are changing over time. In 2023, the key shift in Instagram promotion strategy is the fact that IGTV is completely disappearing from the picture, while Instagram Reels are taking over.
Reels are the perfect example of how different platforms influence each other, and in this case, how TikTok influenced the evolution of Instagram.
Keep Learning: The Instagram Algorithm (It’s Never Too Late to Grow)
Stay On Top of Current Trends
Even though going viral and trending on any social media has a short life span, it is a great opportunity to increase your reach and attract a new potential audience.
How do trends work? Social media trends are inspired by real-life events or actions that offer a layer of identification for the majority of users in a specific community.
When you dip your toes into TikTok trends, the algorithm will make sure to distribute your video to the right audience and increase your reach exponentially based on their reactions.
Trending content brings you the potential to take advantage of the timing and organically promote your content, introducing your brand to a new pool of potential customers.
Viral content on social media also contributes to increasing your brand visibility and developing brand trust with your followers.
Keep Learning: How to Get More Views on TikTok with Expert Talia Datt
Partner with Influencers
Influencer marketing is still a valuable strategy in 2023. Creating sustainable partnerships with eminent figures in your niche can kickstart your social media presence and contribute to developing brand trust.
Partnerships with influencers only make sense when the match fits. This means that the promotion is organic, relevant to the target audience, and nurturing to both your and the public figure’s reputation.
Analyze Your Performance Curve
The ultimate wisdom of every startup success story is to pilot, test, and measure your strategy. The same applies to your marketing campaigns. Conducting a social media audit helps you understand which efforts make a good turnover and which do not pay off in the long run.
The questions you need to answer based on social media analytics and key metrics are:
- Which social media channels are most engaging for your audience?
- Which campaigns have been the most successful so far?
- What is the most cost-effective way to increase your reach?
- Which platform brings you the most conversions?
- What type of content is the most useful for your social media followers?
Summarize your audit into a SWOT analysis. By understanding your Strengths, Weaknesses, Opportunities, and Threats, you will be more prepared to focus your resources on ideas and strategies that are the healthiest for the development of your business online.
Cross-Promote on Different Channels
Recycling and reusing content from one platform to another can be a wise way to reach a wider audience on a budget. This strategy is particularly clever if you identify that your audiences on different platforms do not overlap.
For example, if you are starting a podcast and need to promote it on your channels, you can spin different podcast segments to create a batch of content.
Podcast quotes can be used for Facebook and Instagram stories or posts, short video clips of the podcast episode or behind-the-scenes content can be distributed on Instagram Reels and TikTok. At the same time, actual segments of the conversation have a good chance of catching the eye of YouTube subscribers.
Keep Learning: How to Start a Podcast: A Step-by-Step Guide
Social Reach Means More Connections
Expanding your social media reach is an ongoing process that requires consistent effort and experimentation. You can significantly enhance your social media presence by remaining relevant and regular in your content strategy across all social media channels.
Remember, increasing reach is not just about numbers; it’s about building meaningful connections and delivering value to your followers. Embrace these strategies, adapt them to your unique goals and circumstances, and watch as your social media reach expands, opening up new opportunities for success.
For more social media strategies, visit our free training, where you’ll everything from how to build a brand on Instagram, set up TikTok ads, and scale content creation.