Drina started her athleisure brand out of love for her country Croatia. After taking the course, Drina launched during the COVID-19 pandemic and saw $800 in sales the first day. She then brought in $4,500 in revenue over the first two months.
Drina is a Croatian living in Canada and proud of it. She wanted to make Croatian inspired cloths for people to wear proudly during sports games. However she didn't want to waste time with trial and error on her ecommerce store. She wanted to learn from someone that's already done it.
HOW SHE USED START & SCALE
Gretta taught Drina the entire launch process, and how to build a landing page as well as an email list. Because of this, Drina was able to launch to a pre-existing audience.
Drina launched in early February 2020 and made $800 the first day. In the following two months, she then brought in $4,500 in revenue.
Watch Drina's testimonial:
Launching a clothing line had always been Drina’s dream.
Drina fist came up with the idea for CRO Wear after a Croatian football game in 2018. So she set out to learn ecommerce over the summer of 2019.
Initially, she was nervous to take this program because of the financial cost. But she took the plunge and ended up making back her investment in her first week of launching.
Drina originally launched in 2020 because of huge football tournament happening later in the year. But because of the COVID-19 pandemic, the event ended up getting cancelled.
But this didn’t phase her. Drina ended up changing her brand positioning and messaging as patriotic clothing for every day use.Since launching in the midst of COVID, she’s seen $4,500 in revenue, $3,800 of which came from her Shopify store.
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