The Happy Jack Co.
A graphic designer by trade, Deidre was looking to use her talents to start a side hustle. After taking the course, she developed her idea and her product generated $1,000 on launch day with only 1,000 followers.
Deidre is the founder of The Happy Jack Co., an ecommerce business selling natural dog grooming products and aromatherapy essential oils. She is a full-time graphic designer but wanted to make some income on the side.
HOW SHE USED START & SCALE
Deidre learned that a self-made products minimize risk in a big way. So she took Gretta’s framework, developed a line of products and harnessed influencer marketing to jumpstart her brand.
Deidre generated $1,000 on launch day with only 1,000 followers and has seen steady growth even through COVID-19.
Watch Deidre’s testimonial:
Deidre was a full-time graphic designer looking to earn some revenue on the side.
When she first looked into the world of ecommerce, she was originally interested in dropshipping. So she set out to find ecommerce courses.
After taking Start & Scale, Gretta made her realize that making your product yourself minimizes the risk of anything going awry whether it’s shipping or product quality.
So Deidre decided to go all in on her business, researching her niche and starting a pets instagram.
I didn’t have people following me on Instagram. I had dogs following me.
What resulted was an Instagram with a large network of product-for-post and product-for content “pupfluencers.”
So that when it was time to launch she made $1,000 on her first day.
As an additional WIN, one of Deidre’s post garnered over 1,000 comments after applying Gretta’s giveaway strategy.
Now stockists are approaching her with wholesale options and she’s just 7x’d her ROAS on Facebook Ads.
More SUCCESS STORIES
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JOIN START AND SCALE TODAY
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