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Riley Stricklin

Success Story

Riley Stricklin

Lume Cube

Course: Ecommerce Masters

Riley Stricklin

By implementing the teachings from the Ecommerce Masters course, Lume Cube increased their email conversion by 280% and saw a 701% increase in orders.

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ABOUT RILEY

Riley is the co-founder of Lume Cube, an ecommerce store that sells lights for photo and video. As a founding member of the business, Riley is constantly trying to learn more and understand industry best practices to then teach his team.

HOW HE USED ECOMMERCE MASTERS

Seeing opportunity from the work from home trend brought on by COVID-19, Riley’s team successfully pivoted to selling video conferencing gear. Since then, Riley has used his knowledge of Facebook ads, email marketing and influencer marketing from the course to optimize his success.

RESULTS

Since taking the course, Lume Cube’s email conversion rate has increased 280%. Overall, orders increased by 701% with a 114% increase in web traffic as well as a 344% spike in traffic from social during COVID-19.

Watch Riley's testimonial:

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MEET RILEY

Riley is the co-founder of Lume Cube, an idea that originated on Kickstarter in 2014. Along with two friends, Riley created a small, portable waterproof light for GoPros. And they ended up raising a quarter million dollars in 30 days to produce it.

Fast forward to 2020 and their products have officially been in the market for just over four years. But now they’ve expanded to selling portable lights for content creators and communicators. And while they’re primarily e-commerce, they now have a list of retail partners like Best Buy and the Apple store.

One day, while Riley was on a Facebook Shopify Plus group, he came across a post in which someone recommended the Ecommerce Masters course. A lifelong learner, Riley was intrigued and decided to take the course with his team to beef up their knowledge of different aspects of what makes an ecommerce business scale.

While Lume Cube did outsource their paid media, Riley found it extremely valuable to learn about the best practices for Facebook ads. He was able to better work with their paid media partner and give his employees tips on being better content producers in-house.

When the COVID-19 pandemic hit, RIley found the company in a tough position. Their lighting products had been for weddings and sporting events were now temporarily obsolete since everything essentially shut down. So Lume Cube completely redid their website and went from looking like a photo/video and drone brand to a computer accessory and hardware company.

“In the last 30 days, total orders have increased by 701% compared to the 30 days prior.”

Once he took the email marketing module, Riley realized he could further scale the company. He noticed that the one thing that remained consistent amidst the pandemic was email. So Riley experimented not only with outgoing emails but email acquisition as well as A/B testing.

Lastly Riley altered his influencer marketing. He had an in-house team of two that he made watch the course. Together were able to narrow their focus on scaling micro influencer sendouts. As a result, they saw a 344% spike in web traffic from social in 30 days.

“I would have bet my entire year’s salary that this is not where we would be 30 days ago.”

IT’S YOUR TURN. KICKSTART YOUR BUSINESS
& REGISTER FOR A FREE MASTERCLASS TODAY!

JOIN THE FREE
MASTERCLASS

More SUCCESS STORIES

Jamie PittThe Routine

After taking the course, side hustler and family man, Jamie Pitt, has gone from making under $5,000 to over $21,000 over the span of two weeks with his journal brand.

Read/WatchJamie's Success Story

Yara KamalScoria World

Yara, Yogi and founder of yoga accessory brand, Scoria World, was doing $400,000 last year. Now she’s on track to make $2 million, topping $100,000 a month since taking the course.

Read/WatchYara's Success Story

Riley StricklinLume Cube

By implementing the teachings from the Ecommerce Masters course, Lume Cube increased their email conversion by 280% and saw a 701% increase in orders.

Read/WatchRiley's Success Story

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