MEET RILEY

Riley is the co-founder of Lume Cube, an idea that originated on Kickstarter in 2014. Along with two friends, Riley created a small, portable waterproof light for GoPros. And they ended up raising a quarter million dollars in 30 days to produce it.

Fast forward to 2020 and their products have officially been in the market for just over four years. But now they’ve expanded to selling portable lights for content creators and communicators. And while they’re primarily e-commerce, they now have a list of retail partners like Best Buy and the Apple store.

One day, while Riley was on a Facebook Shopify Plus group, he came across a post in which someone recommended the Ecommerce Masters course. A lifelong learner, Riley was intrigued and decided to take the course with his team to beef up their knowledge of different aspects of what makes an ecommerce business scale.

While Lume Cube did outsource their paid media, Riley found it extremely valuable to learn about the best practices for Facebook ads. He was able to better work with their paid media partner and give his employees tips on being better content producers in-house.

When the COVID-19 pandemic hit, RIley found the company in a tough position. Their lighting products had been for weddings and sporting events were now temporarily obsolete since everything essentially shut down. So Lume Cube completely redid their website and went from looking like a photo/video and drone brand to a computer accessory and hardware company.

“In the last 30 days, total orders have increased by 701% compared to the 30 days prior.”

Once he took the email marketing module, Riley realized he could further scale the company. He noticed that the one thing that remained consistent amidst the pandemic was email. So Riley experimented not only with outgoing emails but email acquisition as well as A/B testing.

Lastly Riley altered his influencer marketing. He had an in-house team of two that he made watch the course. Together were able to narrow their focus on scaling micro influencer sendouts. As a result, they saw a 344% spike in web traffic from social in 30 days.

“I would have bet my entire year’s salary that this is not where we would be 30 days ago.”