A former "Project Runway" star, Christina decided to open up shop and made $1,600 in two days from her sportswear line.
A professional patternmaker and tailor for years, Christina wanted to do something less manual but equally as creative. However, to create her business, she needed to think of her product from a different perspective.
HOW SHE USED START & SCALE
Christina turned to the course to learn about the business behind her product. Her main takeaway was learning about the ideal ecommerce product and its relationship with the profit margin.
Exie Studio used influencer marketing to make $1,600 in the span of two days from a single influencer. Christina’s product is soon to be carried by a stockist and she’s expecting to make $50,000 in profit from it.
Watch Christina’s testimonial:
Having worked in the fashion industry for many years, Christina decided it was time to create something she could call her own. So she made Exie Studio catering to two different customers; high-performance sportswear and streetwear fanatics.
Upon taking Start & Scale, Christina re-evaluated and optimized her price points, the weight of the products and the production timeline.
Christina finally launched her business on December 2019. Right off the bat, she did a few Instagram competitions and received traction from yoga and meditation instructors. She was able to get 5-10 sales right away.
During the COVID-19 pandemic, an influencer surprised Christina by expressing interest buy and promote her product. After they posted, Christina got slammed with orders in one day and her brand’s following skyrocketed by 500 in three days.
Exie is now receiving 10 orders a week organically.
More SUCCESS STORIES
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