Fueled by his passion for all things spicy, world traveler Allan launched his hot sauce brand and made $2,000 in his first month - all while doing 99% of the design and marketing himself.
After traveling the world for 20 years, Allan decided to build a brand that mixed his love for travel with his passion for hot sauce. However, he needed a guide that left no room for error to guarantee his dream product.
HOW HE USED START & SCALE
Sacred Sauce started as a vision for a product and a strong brand that would turn the hot sauce industry on its head. The course provided a checklist for launch and an ironclad framework for selling a product online.
Allan saw around $2,500 in sales in the business’ first 2.5 months during the COVID-19 pandemic. At the same time, his brand’s Facebook page grew from 0 to 1,500 likes.
Watch Allan’s testimonial:
The year is 2018 and Allan is on vacation with his fiance visiting her parents in the Orkney Islands of Scotland. He spends his vacation holed up in his room learning how to build an ecommerce business from Gretta van Riel.
Allan had started a business before, but he wanted this one done right.
Throughout the following year, Allan worked on every aspect of his brand Sacred Sauce, for its January 2020 launch.
I’d feel like it was a successful launch. All the validation was done, the automation, the marketing and the website, all the right things were put in place.
From January to April 2020, Allan made $2,800 in international sales and he’s had three retailers interested in carrying his product.
While the launch coincided with the outbreak of the COVID-19 pandemic, Allan says he hasn’t been impacted.
Sales are still coming, every day or every second day. So everything still seems to be working.
More SUCCESS STORIES
PINAR PARRYDELTA & CO.
Pinar had launched her store to little avail. When she discovered Start & Scale, she was able to 16x her revenue in a few short months.
Zoe RotsteinDry Oil Co.
Through Start & Scale, Zoe found the in-depth mentorship she’d been yearning for since she launched her business seven years ago, and even landed her first retail stockist for her brand.
JOIN START AND SCALE TODAY
Start and Scale Your Online Store is your step-by-step program to starting and running a profitable online store.
Taking you through Gretta’s tried, tested and proven framework for ecommerce sales.Enroll Now