Success Story
CHRIS BENSON
GREATER HALF
FOUNDR COACHING
From a humble garage in 2016, this founder ignited Greater Half with a mission: to fashionably blend practicality and style, delivering premium, accessible apparel inspired by golf and American lifestyle brands, all while prioritizing affordability and original design.
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ABOUT CHRIS BENSON
Chris Benson, a visionary with a passion for e-commerce, turned his aspirations into reality in 2016 when he embarked on the journey of founding Greater Half. With a promising start that saw revenues peak at an impressive $100,000, Chris's entrepreneurial spirit shone bright. However, the path to success was not without its challenges, as sales took an unforeseen downturn.
HOW HE HAS USED COACHING
After achieving consistent annual sales ranging from $500,000 to $5,500,000, Chris embarked on a mission to dissect the financial intricacies. Discovering a concerning loss of over $250,000 in just 118 days during 2022, Chris's pursuit of optimization became a priority. After some time, with operations restored and profitability regained, Chris now stands at the crossroads of expansion, seeking to elevate Greater Half to new heights through meticulous scaling strategies.
RESULTS
The outcome of Chris's collaboration with a trusted coach has been nothing short of transformative. Recognizing the value of having a guiding presence, someone who could provide unfiltered insights and steer his business trajectory, Chris found not just a mentor, but a strategic partner. Entrusting his aspirations to her proven expertise, he embraced the power of unbiased feedback, which has proven instrumental in recalibrating his business decisions. Through this partnership, Chris has harnessed the wisdom of experience, propelling Greater Half towards a future of calculated growth and success. The goal? Reach $5.000.000 in sales just with ecommerce alone. And he's well on his way to achieve this.
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MEET CHRIS
Chris Benson embarked on his entrepreneurial voyage in 2016 when he founded Greater Half. He had a vision to provide stylish, accessible activewear, and quickly steered his brand towards big success. With annual sales consistently spanning from $500,000 to $5,500,000, Greater Half flourished. However, every triumph has its share of trials. In 2022, Chris uncovered an alarming loss of over $250,000 in just 118 days, prompting him to reassess and recalibrate.
After stabilising the companies revenue, it was time for the company to grow again. This is where Foundr Coaching stepped in. Recognizing the need for a trusted compass to navigate the complexities, Chris sought a mentor to provide insight and direction. With Foundr Coaching, he found a partner who offered not just advice, but also a wealth of experience. Through this collaboration, Chris gained unbiased feedback that revitalized his decision-making process. As operations regained stability, he set his sights on a larger ambition. Chris’s goal remains resolute: to evolve Greater Half into a beacon of success through calculated growth strategies. Foundr Coaching has equipped him with the tools to steer his brand through challenges while capitalizing on opportunities. With a newfound clarity of vision and a trusted ally in his corner, Chris aspires to propel Greater Half to even greater achievements.
“I needed someone I could trust to tell me what to do.”
IT’S YOUR TURN. KICKSTART YOUR BUSINESS
& REGISTER FOR A FREE MASTERCLASS TODAY!
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