Tim West is the Managing Director of 12RND Fitness and has been involved in a number of successful fitness businesses, whether it be launching them or investing into their growth and development. He began 12RND Fitness to bring a new sports-oriented group training approach to the market; a concept which harnessed skill-development for motivation, and the team culture of sports to make training more enjoyable. Boxing is the primary focus of the training, which led to Tim partnering with professional acquaintance, Danny Green, four-time world boxing champion who joined the business as co-founder. The franchise now has over 80 locations worldwide, with the international arm of the business branded as UBX Training.