Jack’s background is paid customer acquisition through channels like Facebook, Adwords, etc. After working with small startups to large companies spending between $100/day to as large as $100k/day he realized that there was a cheaper, more engaging and scalable way to acquire leads and customers. It was by leveraging incentivization and gamification through contests, giveaways and sweepstakes. That's when the growth hacking tool VYPER was created. Connect with Jack on Twitter and Facebook.