Ieva Urbaite helps ambitious entrepreneurs get heard online by teaching them how to do their own publicity. She runs The Friendly Publicist, an approachable publicity and marketing blog. Based in New York City, Ieva has an international roster of genre-bending, empowered clients. When she’s not running PR campaigns, she teaches publicity workshops because it’s really not that scary and everyone should give it a try. Ieva was featured in The Muse and has contributed to One Woman Shop and FCTRY.