Cassie Wiley began her career in digital marketing at Directive as a PPC specialist. During her time in this position, she was able to help clients reach their goals by increasing conversion volume and decreasing CPA across multiple platforms. From there, Cassie was driven to expand her knowledge and moved to a position as an SEO specialist. Here, she helps clients get the most bang for their buck on the organic side of marketing. Outside of work, Cassie spends her free time watching Arkansas Razorback football games and dominating the court in volleyball.