Tyler, an experienced Facebook marketer and entrepreneur, increased his weighted blanket brand’s ROAS by 15x and increased his CTR from 1 to 8% after taking this course.
Tyler is the founder of Essential Blankets, lavender infused weighted blankets. While his brand had been doing OK after launch, he felt that he needed to make a few tweaks when it came to Facebook advertising.
HOW HE USED ECOMMERCE MASTERS
Tyler used Nick Shackelford’s framework to iterate on his successful ads and quickly discard the unsuccessful.
From taking the course ROAS increased by 15x and his CTR went from 1% to 8%.
Watch Tyler's testimonial:
Tyler came up with the idea for Essential Blankets, weighted blankets filled with actual, dried lavender, while trying to find ways to help relieve people’s anxiety.
He launched on Amazon in late July of 2019 and sold out of inventory soon after. Everything was going well but Tyler, a seasoned Facebook advertiser, wanted to optimize his ad sets.
When Tyler came across Ecommerce Masters, he didn’t know what to expect. He’d taken over a dozen Facebook ads courses which were all very light and not actionable. He didn’t want Nick Shackelford’s module to be just another broad course.
But as Tyler began going through it, he found Nick’s framework on iterating creative invaluable.
“Taking the course, I felt like I was learning Facebook ads for the first time all over again.”
Because of the course, Tyler was able to increase his ROAS by 15x and up his CTR from 1% to 8%.
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By implementing the teachings from the Ecommerce Masters course, Lume Cube increased their email conversion by 280% and saw a 701% increase in orders.
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