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75% OFF – FAST-TRACK YOUR
FACEBOOK ADS SUCCESS
WITH FOUNDR’S NEW “HOW TO RUN FACEBOOK ADS 1.0” COURSE
DISCOVER HOW TO FINALLY USE “ALGORITHM-PROOF” FB ADS THAT WORK FOR ANY BUSINESS
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GET ACCESS TO ‘HOW TO RUN FACEBOOK ADS’ NOW:
ONLY US$497 – YOU SAVE US$1500 (75% OFF)
Simply click the button below to get instant access to the “How To Run Facebook Ads 1.0” course that will show you the proven, algorithm proof method to run profitable ads. Order today for only US$497 (75% OFF public price) with just one click. (Covered by our 365-day Money Back Guarantee).
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365 Day Money
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If you finish the course within the first 365 days & still
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NICK’S WORK AS FEATURED
ON FACEBOOK BUSINESS
Nick helped Snow Teeth Whitening to increase sales by 2.4X while getting
1.7X ROAS.
(Reference: Facebook for Business)</a >
Nick helped DIFF Eyewear generate close to 16,000 sales while getting
2.6X ROAS.
(Reference: Facebook for Business)</a >
Nick helped PupSocks generate close to 80,000 sales while getting 3.7X
ROAS.
(Reference: Facebook for Business)</a >
NICK’S PROVEN TRACK RECORD
Spent $2M in one campaign and generated $5.6M in return.
Spent $280K and generated $1.6M in return, with an average ROAS of 5.86X.
In the last 2 years, Nick has spent over $87M and generated close to $239M in return. (*Facebook doesn’t allow ad spend data to be pulled further back than 2018. Which is why the discrepancy between $87M shown here, and the $100M used throughout.)
INSIDER INSIGHTS BEHIND 100K+
SPLIT TESTS…
You’re about to discover the exact “algorithm-proof” process Nick Shackelford has used to help 150+ different businesses…even complete beginners on all kinds of budgets…and even helped Apple get new customers for its iPhone 7, iPad Pro, and Apple Watch…
All while profitably spending more than $100M just on Facebook ads in the last few years!
It’s a step-by-step process distilled from his hundreds of thousands of tests, failures, and wild successes. He’s already done all the hard work and sleepless nights so you don’t have to!
And yes, these are 100% real companies, real stories, real results. We’ll show you them in just a second…
They’re from everyday people whose businesses have “blown up” using Facebook ads. Just like the countless other businesses and entrepreneurs who have as well.
But this isn’t another letter trying to convince you about the power of Facebook ads. Maybe 10 years ago it would’ve been, but not today.
Today we both know that using Facebook ads has become “par for the course” for any business wanting more leads, sales, or any kind of accelerated growth.
HOW TO RUN FACEBOOK ADS 1.0
THE ULTIMATE “BEGINNERS GUIDE” FOR ANY BUSINESS, BUDGET, OR BACKGROUND
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Easy-To-Follow Blueprint:
You don’t need to be a “tech person” or have any experience with ads. This beginner course guides you through everything you need to know and do to create winning ads from scratch. It’s a simple yet wildly effective process.
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150+ Different Businesses:
This course is for all niches, products, and industries. It’s not just for ecommerce or one specific kind of business. It’s worked for 150+ different brands from teeth whitening and glasses, to banking and high-ticket services.
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Big Results – Small Budgets:
You’ll learn how to create a predictable, consistent, and reliable flow of new leads and sales no matter the size of your budget.
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Hands-Off Scaling:
This course is designed as a complete ads playbook, allowing you to “hand it off” to a team member who can then run your ads for you. You save time by not doing it yourself, but can also jump in and troubleshoot using the playbook at any time.
WHAT YOU’LL GET WHEN YOU TRY
“HOW TO RUN FACEBOOK ADS 1.0” TODAY
6 EASY-TO-FOLLOW TRAINING MODULES
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46 IN-DEPTH VIDEO LESSONS
-
NEARLY 6 HOURS OF PROVEN FACEBOOK AD CONTENT
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PROFESSIONALLY PRODUCED WORKBOOK
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6 EXCLUSIVE BONUSES WORTH $3,985
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LIMITED-TIME DISCOUNT OF $1,000 WHEN YOU SIGN UP TODAY
-
365-DAY MONEY BACK GUARANTEE
-
FOUNDR 24/7 CUSTOMER SUPPORT
WHAT’S WAITING FOR YOU
INSIDE
Module 1:
MASTERING THE FACEBOOK AD FOUNDATIONS
In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”…this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.
Module 1: Mastering The Facebook Ad Foundations
Lesson 1: Welcome To “How To Run Facebook Ads 1.0”
Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
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Lesson 3: The 25 Essential Key Terms You Need to Know
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Lesson 4: Setting Your Margin To Get Started
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Lesson 5: How To Set & Hit Targets (ROAS)
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Lesson 6: Setting Up Your Business Manager Account
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Lesson 7: Setting Up Your Pixel On Your Site Or Store
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Lesson 8: Creating An Easy-To-Use Dashboard
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Lesson 9: Breaking down The Facebook Funnel
Module 2:
TOP OF FUNNEL PROSPECTING – FINDING YOUR
TARGET MARKET EVERYTIME
This module you’ll take a deep dive into the art of finding your target market…even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!
Module 2: Top Of Funnel Prospecting – Finding Your Target Market Everytime
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Lesson 1: Prospecting Overview
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Lesson 2: How To Easily Plan Your Media (Template Included)
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Lesson 3: Naming Conventions & Navigating Your Dashboard
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Lesson 4: Campaign Structures (Prospecting)
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Lesson 5: Audiences (Prospecting)
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Lesson 6: Proven Tests You Can Run (Prospecting)
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Lesson 7: Creative Examples (Prospecting)
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Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
Module 3:
MIDDLE OF FUNNEL – RE-ENGAGEMENT TO DRIVE
MASSIVE TRAFFIC
In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!
Module 3: Middle Of Funnel – Re-Engagement To Drive Massive Traffic
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Lesson 1: Re-Engagement Overview
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Lesson 2: Campaign Structures (Re-Engagement)
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Lesson 3: Audiences (Re-Engagement)
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Lesson 4: Pages To Drive Traffic To (Re-Engagement)
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Lesson 5: Copy Differences at Re-Engagement
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Lesson 6: Creative Examples (Re-Engagement)
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Lesson 7: Tying It All Together (Re-Engagement)
Module 4:
BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES
This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.
Module 4: BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES
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Lesson 1: Remarketing Overview
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Lesson 2: Campaign Structures (Remarketing)
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Lesson 3: Remarketing Audiences & Adsets – Explanation
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Lesson 4: Remarketing Audiences & Adsets – Execution
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Lesson 5: Pages To Drive Traffic To (Remarketing)
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Lesson 6: Creative & Copy Examples (Remarketing)
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Lesson 7: Tying It All Together (Remarketing)
Module 5:
AD CREATIVE THAT CONSISTENTLY CONVERTS
In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process…it’s all here!
Module 5: Ad Creative That Consistently Converts
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Lesson 1: How To Structure High-Converting Ad Creative
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Lesson 2: The Most Effective Ad Copy Formulas
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Lesson 3: Breaking Down Ad Creative (Image Or Video)
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Lesson 4: Message Match – Between Ad & Landing Page
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Lesson 5: Branding Ads vs Direct Response Ads
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Lesson 6: “The Agency Replacer Toolkit”
Module 6:
TROUBLESHOOTING COMMON PROBLEMS
& AVOIDING COSTLY MISTAKES
By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!
Module 6: Troubleshooting Common Problems & Avoiding Costly Mistakes
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Lesson 1: How to Troubleshoot Properly
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Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
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Lesson 3: Different Dashboards to Look At When Troubleshooting
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Lesson 4: Using The “Make Good Decisions Formula”
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Lesson 5: The 7 Deadly Sins of Disapproved Ads
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Lesson 6: What If It’s Not The Ad’s Fault?
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Lesson 7: How To Run Ads Towards Major Events
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Lesson 8: The Roadmap: Who To Listen To?
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Lesson 9: Bringing It All Together
By Joining Today
YOU’LL ALSO RECEIVE INSTANT ACCESS TO THESE
6 AWESOME BONUSES WORTH $3,985
01.
FOUNDR’S PRIVATE FACEBOOK
ADS COMMUNITY
Too often many entrepreneurs fail with Facebook ads simply because they try to be a “lone wolf”. But why go at it alone when you don’t have to? Why make mistakes when someone has already made them for you?
Inside this private community you can ask questions, see what others are doing, and even network with other business owners. Not only will you have a group of peers (and the Foundr team!) to support you along this journey, but you’ll be able to “pick the brains” of other smart entrepreneurs who are in the trenches running Facebook ads as well.
This mastermind alone could be worth the entire investment of the course.
$1000 FREE
02.
HOW TO RUN FACEBOOK ADS
2-FOR-1 LICENSE
Since we know how important it is to have business partners or team members on the same page when running Facebook ads, we’d like to invite your business partner or team member to join you for free (in the training and in the private community too).
You two can split the investment but each still have access to everything!
$997 FREE
03.
NICK’S “SWIPE & DEPLOY”
FACEBOOK ADS FILE
Often people get stuck wondering what their ad should look like, what kind of copy should they use, and what sort of image or video might work best. Now that’ll never happen to you!
Inside Nick’s “Swipe & Deploy” File are countless ad examples used by some of the most successful brands online. You can get inspired by ads that have generated millions in revenue.
There are ads for each part of the funnel (top, middle, bottom) and ads in all kinds of different niches. Ecommerce, SaaS, service, digital products…they’re all in here! There are even some of Foundr’s best performing ads included as well!
$497 FREE
04.
THE AGENCY REPLACER
TOOLKIT
If you’ve ever hired an agency that didn’t produce the results they promised or were just a pain to work with…you know it can not only be super frustrating, but a total waste of money!
In this bonus you’ll get Nick’s “Agency Replacer Toolkit” which is filled with the tools he uses to create profitable ads.
You can hire an agency if you want, but with this you’ll never have to worry about it again!
$497 FREE
05.
TRIED & TRUE SPREADSHEET CALCULATORS
The most important part of running ads is making sure they’re profitable and you’re not wasting money you don’t need to.
That’s why inside this bonus you’re going to get the exact “Tried & True Spreadsheet Calculators” Nick uses to manage his ad spend across 100+ different brands with $10M in ad spend every month!
The “Media Planning Template” calculator tells you how much you can spend. The “ROAS Target Analyzer” tells you the magic number you need in order to scale profitably. And the “Correlations Template” helps you (in Nick’s words) not to light your money on fire.
Many people run ads then hope and pray they work…Now with these calculators you’ll be able to track and predict ad success down to the penny.
$497 FREE
06.
HOW TO FIND FREE MONEY
Many people don’t know how to track and properly attribute a specific sale to a specific ad.
That’s why this last bonus is all about “finding free money” in the ads you run by using delayed attribution. It will help you set up your ad decisions in a way that helps you maximize every single dollar of return possible.
This is one of the biggest keys for anyone wanting to scale their ads and sales to the next level, because “you’ve gotta spend money to make money.” And the difference between a good media buyer and a great media buyer is knowing when and how much you can keep spending.
$497 FREE
THE FOUNDR DIFFERENCE
BATTLE-TESTED CONTENT
Our courses are packed with ONLY battle-tested strategies from proven entrepreneurs, who have been working down in the trenches with their own businesses.
RATED 4.9 STARS ON TRUSTPILOT
That’s why we are rated 4.9 stars on Trustpilot – after 100,000 students and counting have learned a ton of actionable strategies (with ZERO fluff) from our masterclasses and courses.
365-DAY MONEY BACK
GUARANTEE
In fact, we’re so confident you’ll love this course that you can take an entire year to go through all the content BEFORE deciding if you want to keep it or not.
So you don’t have to say “Yes” right now – simply test drive it for the next 365 days and contact us for a quick refund if you’re not satisfied.
CLICK “YES, ADD THIS TO MY ORDER” TO GET FULL DIGITAL ACCESS
SPECIAL DISCOUNTED PRICE
+ EXCLUSIVE BONUSES
US$1,997
US$497
WHAT YOU’LL GET WHEN YOU TRY
“HOW TO RUN FACEBOOK ADS 1.0”
TODAY
-
6 EASY-TO-FOLLOW TRAINING MODULES
-
46 IN-DEPTH VIDEO LESSONS
-
NEARLY 6 HOURS OF PROVEN FACEBOOK AD CONTENT
-
PROFESSIONALLY PRODUCED WORKBOOK
-
6 EXCLUSIVE BONUSES WORTH $3,985
-
LIMITED-TIME DISCOUNT OF $1,000 WHEN YOU SIGN UP TODAY
-
365-DAY MONEY BACK GUARANTEE
-
FOUNDR 24/7 CUSTOMER SUPPORT
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FAQs
01. I’VE TRIED A LOT OF FACEBOOK TACTICS. WHAT MAKES YOURS BETTER / DIFFERENT?
Too often Facebook courses are taught by overnight “gurus” who’ve had success running ads for one business, in one industry, one time. They teach outdated tactics and short term “fixes” which might work today but don’t tomorrow when a new Facebook policy change hits.
“How To Run Facebook Ads 1.0” is taught by a serial entrepreneur and someone who’s recognized as one of the best Facebook marketers in the world.
Nick Shackelford’s algorithm-proof process has already worked for over 150 different businesses and helped him to profitably spend more than $100M on Facebook ads in the last few years alone!
02. HOW DO I KNOW IF THIS WILL WORK FOR MY AUDIENCE PRODUCT AND INDUSTRY?
The step-by-step blueprint inside this course was born from hundreds of thousands of split tests Nick has run in all kinds of different industries and niches. It’s been proven to work for everything from ecommerce and high-ticket services, to software and digital products.
If for some reason you follow the steps laid out inside and it doesn’t help you run more profitable ads, you’re always protected by Foundr’s 365-day money back guarantee.
03. IS THIS COURSE FOR ECOMMERCE ONLY?
No. While Nick has an unbelievable track record of success with ecommerce ads, this course is for all kinds of businesses, products, and offerings.
We actually chose Nick because of his ecommerce background. Ecommerce typically deals with razor thin margins and if you can create successful ads there, you can create successful ads in any other industry!
04. I’M IN B2B, WILL THIS WORK TOO?
Yes! Nick uses this same process to bring in new clients for his agency. All “B2B” is really just “human to human” and there’s no better place to find your target audience than Facebook.
While the point of purchase or length of sale might be different in B2B, the process of finding new leads and sales using engaging Facebook ads is the same.
05. DO I NEED A TEAM TO MAKE IT WORK?
No you don’t. If you have a team, we’d suggest having someone use this course as a “playbook” for your ads so you can spend your time doing something else.
But for those who don’t have a team, this ad creation process can be done completely by yourself without any problems at all. It even contains Nick’s “Agency Replacer Toolkit” which shows you all the easy-to-use tools you can use to make ads the same way Nick’s team would.
06. WHAT IF I’M JUST STARTING OUT AND HAVE NO IDEA HOW FACEBOOK ADS WORK?
“How To Run Facebook Ads 1.0” was created for those just starting out!
It’s perfect for total beginners or even “intermediate” advertisers who have run ads but know they still have much to learn and gain from improving their campaigns.
07. DO I NEED A LOT OF INVESTMENTS TO GET STARTED?
Right now as a special offer you’ll save $1,000 off the normal price! Plus you’ll even be able to use payment plans so you don’t need everything upfront.
When it comes to running your ads, this “algorithm-proof” process works for any size of budget. You can spend a little or a lot, it’s all up to the needs of your business. Most importantly, the course will help you identify exactly how much you can (or should) be spending in order to still generate a consistent and strong profit.
08. FACEBOOK’S ALGORITHM CHANGES EVERY DAY, HOW DO I KNOW IF WHAT I LEARNED TODAY IS STILL APPLICABLE TOMORROW?
After spending $100M+ on Facebook ads and running hundreds of thousands of split tests, Nick has created his own “algorithm-proof” process for creating winning ads and campaigns.
It’s not designed around tactics or short-term “fixes”, but instead around evergreen principles that will work regardless of policy chances of algorithm updates. So you can be confident that what you’ll learn inside this course will not only work today, but in the years to come.
09. WHAT IF I’M NOT VERY TECHNICAL?
You don’t need to be. Running winning Facebook ads is really more about knowing the psychology and math behind your campaigns.
And with the step-by-step instructions and the spreadsheet calculators given to you inside this course, there’s nothing “technical” you’ll need other than to follow the proven formula.
10. WILL THERE BE PLENTY OF EXAMPLES TO ILLUSTRATE THE POINTS?
Yes! In the 46 different training videos there are entire walkthroughs, cheat sheets, and step-by-step examples to ensure you don’t miss a thing. Nick shows you countless onscreen examples for every single point he teaches. You’ll even see him build out entire campaigns using a brand new business!
Plus we even paid someone to make a professionally produced workbook so you can follow along and do the learning exercises lesson by lesson!
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