Ramy Georgy, Managing Director of Smiles of Melbourne
How to Explode Your Local Business Using Instagram with Ramy Georgy
One type of entrepreneur we don’t give enough credit to is the local business owner. While it seems that everyone in the startup world these days is trying to come up with the latest app, or next revolutionary SaaS, we often forget about that entrepreneur looking to create something on the ground.
One of the biggest struggles for local business owners is finding a way to get their business out there. When you’re running a brick-and-mortar business it can often feel like your options are limited when it comes to marketing and brand exposure.
Ramy Georgy is about to change to way you think about local business.
Ramy is a local dentist in Foundr’s home base of Melbourne, Australia and today he runs one of Australia’s most recognized and sought-after teeth-whitening clinics. The most impressive part? He achieved all of this within his first year of operation.
By thinking creatively and using the power of Instagram and celebrity influence, Ramy has managed to turn his local business into an international one, proving once and for all that traditional and digital businesses don’t have to live in separate worlds. In fact, when used together, you can produce some phenomenal results.
- How to let your customer be the face of your company
- What to do when it feels like you’ve hit rock bottom as an entrepreneur
- The best ways to hack social media marketing to further your brand and grow your audience
- The perils and benefits of diving straight into building a business as a new entrepreneur
- The importance of looking past all the doubters and believing in yourself and your dreams
Full Transcript of the Podcast with Ramy Georgy
Nathan: Hey, guys. Welcome to another episode of the “Foundr Podcast.” My name is Nathan Chan, and I’m your host, coming to you live from Melbourne, Australia. Really, really pumped about today’s guest. His name is Ramy Georgy, and he owns a local teeth whitening studio here in hometown Melbourne, Australia. I think what’s really, really cool about this episode is I never expected to make this a podcast episode. This one was actually recorded as a testimonial/case study interview, expert interview because Ramy is one of our super successful students from our paid course Instagram Domination.
It’s pretty much an Instagram marketing 101 course. If you wanna know how to crush it on Instagram, this course can really, really show you. And we’ve had hundreds of successful students, and Ramy is one of them. And I think what’s really interesting is Ramy has a local based business here in Melbourne, Australia, and he’s been able to use Instagram to be able to book out his clinic like crazy. He’s actually opening up a second clinic because he’s just crushing it so hard. He’s only been running his business for about six months. All his traffic is generated from Instagram, and it’s, you know… He did our course, and we showed him how to do it.
And you know, a lot of people think, if you have a local based business, because you’re restricted by your location, that you can’t get much sales, you can’t get much traffic, you can’t utilize a platform like Instagram to build and grow your business. And I think after this interview, Ramy will definitely shatter that thought.
So yeah, I have to be honest, guys. This one is a little different to our usual flow of interviews, but I think you might find it interesting. I’m probably a little more casual than usual. And yeah, it’s a great interview, and it was so good. I just had to share it with you guys, and I didn’t wanna keep it locked up. And so yeah. Look, guys. If you did enjoy this interview or you wanna know more stuff about Instagram, we do also have a free guide. It’s an in-depth guide, free for you, that goes in-depth on how to monetize your Instagram account for your business. We interviewed 10 experts, and these are millionaires, people that are doing absolutely amazing things, getting over millions and millions of dollars off Instagram. So if you wanna go and grab that in-depth guide and learn more on how to monetize and use Instagram not only as a lead generation machine, but as a sales generation machine, you can go to foundrmag.com/monetize. And that’s monetize with a Z. So foundrmag.com/monetize.
All right, guys. Now, let’s jump into the show.
First of all, can you tell us a little bit about, I guess, how you’ve started to use Instagram to grow your business? But first of all, can you tell us about your business/businesses that you’re using to grow?
Ramy: So I’ll give you a bit of background. And you know that, obviously, because we met before we opened this business. I had my first clinic about a year and a half, almost two years ago now. So I’m a dentist. My first business was just a general dental practice. We did all the dental work there. And I grew that off Facebook, and Facebook ads, and just pages and all that. And within a year and a half, that completely died off, as most people know.
And so at the time, for me to sell that business and open up another one, where I’m at now. It’s another local clinic, but we only do teeth whitening. So it’s dentist teeth whitening. So it’s only dentists, and we just do it really well. We do one thing, we do it really well.
So as far as setting up this clinic, I started looking around for how to grow a business. You know, I knew Facebook was off the books for a bit. I came across Instagram. That’s how I came across your page, actually. So I start looking around different things, and then one day, I got an email from you saying, “You’ve gotta watch the course.” So I jumped on that opportunity to learn. But yeah, it’s just been a great ride ever since.
In terms of Instagram, it is a global market. And I think we had a chat about this very quickly at the start where I wanted to focus on using it for the local business, but also to capitalize on its sort of global reach. So for me, the trick that I thought people have been, I guess, saying to you and saying to me as well is how to use such a global thing for such a local business. What I’ve learned really is, for me, it’s been just focus on all the stuff that you’ve put in your course, and just really being very, very specific with the area.
So whether it’s following other people’s followers…if you wanna copy followers, copy a local business’ followers, so the café down the road or the local shop down the road. Just find something that’s really, really, really local, and copy their followers. That’s worked really well. But the other really big thing for us was influences. It’s a bit of a tricky game with a local business because, for me, it’s my first time doing that. We were looking for people in our city, obviously, because it’s local. But then you very quickly realize their followers are also all over the country and all over the world. So that had its own challenges. But that’s really been the driving force, bringing in local influencers, having them try the product, and having them shout us out. That’s worked really well for us, really.
Nathan: Awesome, awesome, awesome. So your account is Smiles of Melbourne?
Ramy: Yeah. There’s a dot in there.
Ramy: Our first one got…
Nathan: Yeah. Okay. So it’s smiles.of…
Ramy: No, smilesof.melbourne.
Nathan: Yeah. Okay. Awesome, awesome, awesome. And I’m curious. You know, something that you do really well is… I like that you’ve got a local business, but you also have an ecommerce element attached to it, where you sell teeth whitening kits as well.
Nathan: And I think that’s really, really smart. Like out of curiosity, do you sell many of those whitening kits over Instagram, really, or do you find that most of your traction is coming off Instagram for people to book, you know, teeth whitening sessions?
Ramy: Good question. The main driver for clients and customers, whether it’s for the ecommerce side of business or the local business, big majority of them are coming from Instagram. And then off that, we get word-of-mouth, and you know, referrals and all that. But you know, the source has been, really, Instagram.
I’ll tell you about the ecommerce side of it is like so we have a home kit. I think we spoke about this earlier, but the reason I’ve got the home kit is because early on, I did realize that Instagram is gonna be an international market, whether you like it or not. No matter how local you’re gonna go, you’re gonna have international and interstate followers.
So the kit, you know, we came up with the kit just for the sake of capitalizing on that. To me, it looked like, you know, what if we have 10,000…you know, if we have 50,000 followers and 10,000 of them are interstate or international that can’t actually come to the clinic, how do we sell to those people? How do we make them our customers? So that was the reason behind the kit to sort of fulfill that, and you know, not leave anything on the table, really.
It’s working really well both ways, both as selling to people that can’t come, and also selling to people that are in our city, but perhaps don’t wanna spend, you know, the higher price point of coming into the clinic. So it’s almost like a down-sell. But it’s worth showing them all through Instagram, and it’s been working really well.
We’re just about to bring someone on board to help us with Instagram ads and Facebook ads, and you know, play around with, see how that works. I’m getting a Facebook shop, really. I’ve heard good things about it now. I’m going back to it a little bit. I’m very cautiously testing it for the small budget first. But definitely, playing around with Instagram as that seems like it’s been working quite well.
Nathan: Yeah. Awesome. And are you able to give everyone an insight around currently when you started, how many followers you have? How many followers do you think you need to start generating sales? Now, I don’t expect you also to talk about the exact numbers, but can you give everyone like, just in a roundabout way, some insight to how well Instagram is doing for your business?
Ramy: Yeah. I’ll run you through, I guess, our Instagram journey. We obviously started from zero. I didn’t start using Instagram a good, I don’t know, three months or so before we opened up.
Ramy: I think by the time we opened up, we were right around, I don’t know, 3,000-4,000 followers. I wasn’t really pushing it, but we had a lot of issues with selling, you know, selling the last clinic. It took a while, and you know, other things sort of took over, so pushing as hard as I could.
But yeah, we started around that 3,000 follower mark. And we started preselling some kits online. And it’s just slowly grown up to…I was just checking this morning. I think we’re on 11,000, which, you know, we’ve had all these people in our Facebook group where it just clearly exploded. You know, 50,000, 80,000, 100,000 followers. And there’s some great case studies in the Facebook group. I’m finding it is a little bit challenging growing the local, like a local account and keeping it local as much as you can. But we’re at 11,000 followers now, and we’re four months since we started. So we’re about four and a half months in.
To give people an idea, it’s definitely kept us busy, very, very busy to a point where I’ve actually just brought on a second dentist.
Nathan: Oh, wow.
Ramy: Yeah. We’re looking at bringing on a third one in December as well. So it’s definitely kept us busy. To give you an idea, last night…what time is it? So it’s 8 a.m. here. Last night, I went home at 10 p.m. We started from 8 until 10. To give you another idea, busy booked out day for us is about 12 clients for one dentist. It was me and another dentist, and we had about 25-26 clients in that one day. It was just a really, really busy day, but great find. Out of those 25 last night, we had about 8 people from TV, from TV shows come in. And that’s been, you know, a huge boost for us bringing in those people. Now, those people are approaching us because they’ve seen what we’ve done on Instagram. It’s almost like a resume.
Nathan: Yeah. Wow.
Ramy: They see who we’ve worked with. They see that we’ve done all these, you know, local celebrities, and people in the red carpet, who are from other TV shows. And we’re just getting a lot more yeses from people, whether they approach us or we’re reaching out to them. But every time one of those people come in, they obviously shout us out on Instagram. And that just, you know, boosts things up even more. It’s just been a lot of fun. Lots of fun. And I tell everyone, like, I’m just a guy. I’m a dentist. I don’t expect to meet all these people. I never did. But it’s just been so much fun. And my wife loves it because when her friends ask, “What does your husband do?” now she can tell them he’s a whitening dentist. Yeah. Its’ been lots of fun, so much fun.
Nathan: Yeah. Okay. That’s awesome. So you’ve kind of used Instagram to position yourself as an authority locally as a dentist, and now people are coming to you.
Ramy: Yeah. Absolutely. Yeah. It’s funny. I’ll tell you what, because when we first opened up, I sent about 100 emails to, you know, local bloggers, people on Instagram, all these people, asking for, you know, some form of collaboration. “Come down. Do the teeth whitening. Help us spread the word,” blah, blah. Ninety percent didn’t reply, and now the other 10%, most of them wrote back saying, “Who are you? We’ve never heard of you. No, thank you.” And maybe five or six said, “Yeah. We’ll give it a go.”
Funnily enough, though, out of those five or six, one girl came in. And again, this is what…I’m just a typical guy. I didn’t know who anyone was. She comes in, you know, does the treatment, really happy with it. Comes in the next week, brings her sister in, really happy with it. And I didn’t know at the time. They turned out to be two stylists in Melbourne, and they work with half the celebrities on the red carpet. And they’ve just been incredibly supportive. They just sent me all their big clients, and all and just truckloads and truckloads of clients. I hate to give them a shout out, but Bianca and Bridgett from the Melbourne Stylists, they’ve been awesome. They’ve been incredibly generous.
And then from there, once you get a few names under your belt, you get a lot more yeses. The funny thing is, now, all those people that turned us down at the start, they’re coming back to us now, saying, “We wanna work with you.” So it’s really funny. It’s funny what happens. But it’s fun, like lots of fun. Yeah. It’s been great.
Nathan: Awesome. And I’m sure people are really curious. So you’re saying that a big part of it has been utilizing influencers here in Melbourne, and getting them to come in. Obviously, you know, you’re serving first, asking later. So you’re getting to come in for a complimentary session on the condition that they will post on their Instagram. And how do you… Yeah. Please go on.
Ramy: The way I sort of phrase it is, “Look. Come down. It’s on me. You know, I hope you enjoy it. If you do like it, you know, I’d love for you to help us. Shout it out or help us sort of spread the word.”
Nathan: And people are probably wondering like how do you work with those influencers? How often are you pitching? You said you sent around 100 emails at the start. You know, just a few people get back to you, and now it’s kinda been a flow-on effect. Are you still pitching right now or it’s organic?
Ramy: It’s a bit organic, but I think I’ve said this to you before. Winning is addictive.
Nathan: Yeah. That’s right.
Ramy: Yeah. I love seeing the clinic grow. I’m gonna keep pushing it as much as I can. We do go through phases where we get overbooked because it’s partly me being too hungry for all this. But yeah, that’s the fun part of it. So we are reaching out to… I’ll tell you what. This is when we had 25 people and 8 people from TV last night just in one day.
Ramy: Because one or two weeks ago, I told my assistant, you know, “Get me a list of, you know, some more influencers and people doing all that.” And I sort of emailed them all, you know, out of excitement. And we got a huge response from that just because we’re getting much more yeses now. And in the emails, I do mention, “Look. You’ll be getting the same treatment that we provide for an A-list list of people,” or you know, the big names. I send them to our Instagram. I say, “Look. You’ll see all the moments we had with them in our Instagram page,” and you know, they’ll source it out, and they’ll see it’s all legit. It’s all real.
I think, for a local business, when you get to, you know, 10,000 or even 7,000 followers, whatever it is, it does give you a lot of credibility. I do know some vocal people who have 40,000 or 50,000. I don’t know how they’re doing that. It’s really taken me ages to get to 10,000, but I think we’ve really utilized what we have. And using the influencers worked great for us. I think that alone gives you a little credibility. Like the amount of people who are now coming in and asking, “How long have you guys been around for?” they’re expecting, you know, two or three years. I tell them, “Look. We’ve only just ticked over four months.” A hundred percent of people are surprised by that. Just by the sheer volume of the people we’ve had and what they’ve seen on Instagram, the amount of celebrities and influencers we’ve had in such a short time, it’s just been great. It’s been great fun.
Nathan: Yeah. Wow. Now, you said you’ve been doing Instagram for a while. What did you mean by that, man? Because you said you started your account about four months ago. That’s not a while, right?
Ramy: No. We opened the clinic four months ago, and we probably to Instagram maybe three or four months before that.
Nathan: Okay. So you’ve been on Instagram for about seven months.
Ramy: Yeah. You know, now that you say that, it’s a bit disappointing compared to what some other people have done on Facebook. Yeah.
Nathan: Yeah. But this is the thing, right? Like I think some people would look at that and be like, “Oh, you know, I don’t have 40,000 followers or 50,000 whatever,” but what it comes down to, I think, is as long as you have quality followers and people that are interested in buying, I think that’s all that matters.
Ramy: Yeah. I completely agree with that. I’ll tell you another thing. I’m interested to hear what the big guys or the guys who have, you know, 50,000, 60,000 and 100,000 accounts on the Facebook group would say about this. But for me, I think once we got into a few thousand followers, it became more of a social proofing purpose. The biggest sort of business builder for us was being able to utilize the influencers of Instagram. That’s been the biggest growing factor for us. And every time…so they post, you know, we share their post and, you know, we post some more.
You might have noticed if you follow our page. We’ve had to cut back. I haven’t posted for a week only because we don’t have the space. I’ll have to wait until I have another dentist to open up. I’ve really had to cut back on what we were doing a bit so we don’t sort of get overbooked and miss out on opportunities.
Nathan: Yeah. Wow. That’s a quality problem to have, bro.
Ramy: Yeah. Well, it’s just pretty much like winning’s addictive. You just keep pushing it until you can’t handle it. But, yeah, it’s just been fun. Volume of followers, definitely the more… You know, I’m looking at…I do look at my account and think, “We’re on 11,000, and look at the kind of problems I’m having of, you know, not enough capacity to fill everyone.” I’m looking and I go like, “Wow. Imagine we can get to 40,000 or 50,000. I can only imagine the problems they’re having.”
So yeah, definitely, follower count is big, but like I said, it’s more utilizing what you have and capitalizing all that. Out of those 10,000 followers, they’re not all local. So we do have the kits for those that aren’t local, whether they’re in the country, country towns or interstate or just don’t want to pay the higher price point of coming to the clinic. We just capitalize everything as much as we can.
Nathan: Awesome. I’m curious. How many clicks do you think you get a day on your bio? Do you know those numbers?
Ramy: Let me pull that up now, actually, for you.
Nathan: Because people would find this interesting to know.
Ramy: Yeah. Let me pull that up on my phone right now. It hasn’t been as. Let me see. Let’s go. There you go. Yesterday, we had 100 which isn’t completely, you know, mind-shattering. But I’ll tell you what. Out of those 100, the majority of them are coming from an influencer’s page where that influencer has said, “I’ve just had this treatment. It’s awesome. Definitely go do it.” So they’ve already been prepped up by that. And then they come to our page, and they see who else we’ve worked with. There are all these people, and the photo with that influencer, they’ve just come from their page, and all they do is click and you just get much higher conversion rates.
Yeah. There’s a lot of social proofing that Instagram has really given us. It’s worked really well. I’m pretty confident our conversion rates are far, far higher than the average. And I think… I’ll tell you what. We had one influencer. I think we spoke about this. We were converting at 7% or 8% of people hitting the website into bookings.
Nathan: Yeah. Wow.
Ramy: Yeah. A big part of that is because they’ve come straight from that influencer. Every time when someone does shout us out, those number of clicks go up to, you know, 300 or 400 or 500, even 700 and 800, depending on the influencer and all that. And when you multiply it by, you know, 7% or 8%, you get a lot.
Nathan: Yeah. Dude, 100 clicks. Like yesterday, 100 clicks is nothing to sneeze at especially when you look at cost per click. Like dude, let’s be real. This is…
Ramy: That’s not costing me anything.
Nathan: Yeah. It’s not costing you anything, right?
Ramy: Yeah. I’ll tell you what. This is what other people think about is I still haven’t paid a single one of those influencers. It’s all been they’ve come in, they wanna try the treatment for free and we give it away for free. And they love it, and they shout us out. I haven’t paid a single influencer yet.
Nathan: Yeah. Wow.
Ramy: You probably know. I had to ask around how much they charge. Someone will charge 6,000, someone will charge 100, someone will charge 200, whatever it is. I’m starting to look into how to really push that because, again, it goes back to winning’s addictive, you know.
We sort of capped out all the free stuff we can do. After all, we’re actually going now. The because I’ll say I’ve realized even the Melbourne or the local celebrities or local influencers, their reach is national and international. Right? So the Melbourne celebrities have people in Sydney that aren’t gonna come. And they have people in, you know, Queensland that aren’t gonna come to Melbourne. For people watching, those are different states to where we are.
So I flipped that around. What we’re looking at doing now is flying in people from different states to come down. We haven’t started doing it, but we’re in discussions with all these people.
Ramy: So I’m saying, “Come down. I’ll fly you in for the day. You’ll get a free treatment, and give us a shout out. Give us a really good shout out or a couple of shout outs or whatever it is.” Because inherently, they’re gonna have influencers in Melbourne or Sydney.
Nathan: Yeah, yeah, yeah. And customers in Melbourne.
Ramy: Yeah. Absolutely. If they’re in Sydney, for example, and the majority of their people are in Sydney, well, that’s what we have the home kit for. So it’s a win/win.
Nathan: Yeah, yeah. No. This is awesome, man. Look. We have to work towards wrapping up, but there’s a couple of questions that I have when I’m looking at your page. I notice majority…pretty much all of your images, they’re either before and after photos or photos of influencers that have come in and got the teeth whitening done, like they come in for a session. Why do you do that?
Ramy: Because it works. It just works. People just wanna see like… The thing with teeth whitening is there’s a lot of, I guess, suspicion around, does it work, does it not work, is it legit, is it not. In Australia, if you’re not a dentist, you’re limited to a very weak concentration of product, which just doesn’t work. So as a dentist, we get access to prescriptions which really do work.
You know, you’ve gotta sort of scratch that itch for them. Is it gonna work? Is it real? And so they wanna see. That’s what the before and afters are there for. And then combine that with, you know, the celebrity and the influencer story effect, it just tops it off. It just seals the deal. It closes the sale, really. Because all these celebrities and influencers, they… Realistically, the majority of them share the same follower base. So if there’s five or six really big fashion icons in Melbourne, you know, the average 24- or 26-year-old female in Melbourne knows who those five or six influencers are. So she’ll come in, come to our place, and see we’ve worked with three or four of them. They realize, “Oh, wow. All the people I know, all the big names I know have come here.” So it just seals the deal.
Like I said, it really builds the clinic as the place to go, and that’s really what I’m focusing on because, realistically, soon enough, someone’s gonna copy what I’m doing. They’re gonna try and do it. But realistically, hopefully, they won’t be able to pull in the same names because by then we would have established our name as the clinic where all these big names have gone to.
Nathan: Yeah. That’s what you want, man. You want that positioning.
Nathan: A couple more questions before we finish up. When it comes to influencers that have big accounts, is there any distinct things that you have noticed that people can take away when choosing influencers to work with? You know, we’ve had conversations, you know, off the record.
Nathan: We’ve discussed like it really depends on the relationship that those influencers have with their followers.
Nathan: It doesn’t come down to the number that much.
Ramy: Absolutely, 110%. That’s right. So there’s been two kind of, I guess, influencers that I’ve seen in our niche. So we’re in the fashion and beauty niche. I guess we sort of ended up in there. And there’s been two kinds of influencers. Most of the people we work with are female. So ones that post a lot of selfies and pictures of themselves and, “Oh, this is today. This is me with my boyfriend,” and all that, they would have 200,000-300,000 followers. And they’ll approach us saying, you know, “I want teeth whitening. I’m happy to help,” sort of thing. Yeah, if they approach us, we take them on.
But I found the ones that work better are the ones that, like you said, they’re more in touch with their followers. You know, spending more time talking about their actual day and what they’re doing, and involving their own families. And so building that genuine relationship through their Instagram where as a follower, you feel like you know them through their Instagram. Those ones, those ones convert really, really well, incredibly well.
Nathan: Yeah. Wow. And so is that what you’re kinda looking for?
Ramy: As much as we can, yeah. As much as we can. It is hard to track. What I do now actually is even… There’s a lot of agents out there, or agencies out there who manage influencers. So they’re making it a little bit difficult to get hold of influencers. And all of them will from the start tell you, “Oh, we charge $1,000 for that influencer to post about you.” I’m like, “No. I’m not gonna pay that. We’ve worked with all these people. You know, it’s really a favor for them to come down to us.” And they say, “Oh, look, you know, you know why they charge.” I go, “Look. I’m happy for them to come down and try it out. Just as much as they’ll try out our product, I’ll try out their following and see what they’re like.”
And so we’ve done quite a few. It really gives us a taste of what works, what doesn’t, and what their kinda followers are. And we’ve done a lot of experiments with different influencers as to what works in terms of the caption as well. I found that to be huge. That makes a huge difference. I’ll run you through a very quick one because I know we’re running out of time.
Ramy: I found there’s almost three different sort of caption styles, or are sort of categorized into three different caption styles — low, medium, and high. So that’s in terms of engagement. Low engagement is the kind that single line, “Thank you to @smilesof.melbourne for my smile.” That’s it.
Ramy: That has been the lowest form of engagement that I’ve seen.
Ramy: Lowest conversion. Medium is, for example, “Oh, I just got my teeth whitening at @smilesof.melbourne. These guys are awesome. Go check them out. I’m so happy with it.” So, you know, two or three lines.
Ramy: You know, mid-range engagement. High engagement would be the ones that, you know, put a bit of extra time and sort of effort into it, and they literally write a paragraph of, “I just went to @smilesof.melbourne. I’ve never done teeth whitening before. It was awesome. There was no sensitivity. These guys are the best. I’ve worked with Ramy. He’s the dentist. He was trained as a pharmacist. I recommend it very highly. I’m so excited about going to this event with my teeth whitening.” And they just talk a bit more about it.
You can see it follows on with that rule of building a genuine relationship with their followers where they’re telling them more about their own experience.
Nathan: Yeah, yeah.
Ramy: So that converts incredibly well from what I’ve found.
Nathan: Yeah. Gotcha, gotcha, gotcha. Yeah. Because it’s like they’re actually talking. It’s just like, no, one-liner, don’t care. product placement, Gotcha.
Ramy: That’s actually another thing. Product placement doesn’t work. So a picture of a guy or a girl holding your product does not convert as well as a selfie or a random picture, and a huge caption. You know, product placement is too promotional. And people know. People pick up on that. Like, you and I will go on to some random Instagram and say, “That’s a.”
Nathan: Yeah. That’s right.
Ramy: It’s obvious. People know. It just doesn’t work.
Nathan: Yeah, yeah. That’s really funny because I see… I didn’t know if you watch the Kardashians, bro.
Ramy: They’re down in Melbourne, aren’t they? Like.
Nathan: Yeah, yeah, yeah. Actually, yeah. They just came down in Melbourne. And you know, Scott Disick, if you go and check that guy’s Instagram, he just throws ridiculous things where he just like holds up the product. And he’s just like, “Yeah. This is awesome.” And everyone is just laughing in the comments being like, “Oh my god. How much were you paid to promote this?” People just don’t trust it.
Ramy: People know. People know when they see it. They know when something is promoted. And that’s why all these influencers that we work with, when they tell me… The good thing about being a local business and working with those influencers is they physically come into the business. And I physically meet them. We’ve built a relationship with them. I become friends with them. I’m still in touch with them, and they’re awesome people. And you know, when they come in, you naturally talk about Instagram because they’ve got their account to like 100,000 or 200,000 followers or whatever hundreds of thousands.
So they know what they’re talking about. They know what works for their account. You know, naturally, you discuss, “Oh, this has worked for me all the time. This one doesn’t work.” And when they’re pretty switched on, I can tell that they know what’s going on. I just tell them, “Look. You know what? This is what I found. That works on mine, but I trust you also know what you’re doing.” And I leave them. I don’t tell them what to write.
Ramy: And this is what other people do. They tell the influencers, “I need you to mention all these technical details of my product.” It’s just silly because that’s not how the influencer speaks, and that’s not how the normal people speak.
Ramy: So I just say, “Phrase it however you wanna phrase it. I’ll leave it up to you.” And usually, when I do that, they write a very, very genuine testimonial. And it’s awesome. It works really well.
Nathan: Yeah, man. That’s, bro. Well, thank you. Man, look. We’ll wrap there. I’m just gonna say, is there any last things that you want to share that’s worked really well? Because I think you’ve really laid it out nicely. You know, I wanna thank you for that, man.
Ramy: No. It’s always a pleasure. What’s worked really well? Wow. Yeah, I think we’ve covered everything. But just have fun. Yeah, it’s just been a lot of fun. So I really enjoy it. And get addicted to winning.
Ramy: Yeah. It’s great. It’s like I say, it causes the good problems we have where you got too many patients or too many clients and customers, and you. That’s a good problem to have, but it’s a problem, nonetheless. But get to that, like just aim for that, really. Yeah, it’s been fun.
Nathan: Awesome, awesome. We’ll wrap there, but thank you so much for your time, man. I really appreciate it.
Ramy: No. Pleasure. Thanks for having me.
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