Within the first three and a half weeks post-launch, Priscilla’s new skin care line, Bangn Body, sold A$7,914 in products.
Priscilla had an idea for an online skincare shop, and while the simple, effective beauty products for female millennials were well on their way to becoming a reality, she didn't know how to make a splash on launch day.
HOW SHE USED START & SCALE
Priscilla collected valuable pieces of information throughout the course but especially highlighted Module 4: Building An Audience where she learned the importance of creating an email list before any products hit the market. By generating a pre-launch email list, she was able to build hype that converting to launch day sales.
For most, launch day is silent and sales are at zero. On Bangn Body's launch day, Priscilla processed 32 orders thanks to her email list. Just over 2 months since her launch, Bangn Body has received over 800 orders generating nearly A$40,000 in sales.
Watch PRISCILLA'S testimonial:
Priscilla has had one foot in the beauty industry since she was a child. With several family members who managed beauty and hair salons, this was a world she felt at home in. But as she grew older, and teenage acne manifested, she was unable to find products that truly worked for her.
So, when her mom told her to follow her heart after she’d tried her hand in several professional industries and felt unfulfilled, she knew what she needed to do. She decided to create a skincare line that served millennial women like her who had similar struggles with the mainstream beauty industry, inspiring them to embrace their natural beauty while preserving their youthful skin for decades to come.
“I’ve heard of Gretta for a long time. I just think she’s the most amazing woman and entrepreneur, and I think when it came to the point of going, ‘Who do I want to learn from?’ I want to learn from the best.”
Priscilla says that through the Start & Scale course, Greta streamlined the launch process, teaching her how to prepare effectively for launch. She especially highlighted the need for an email database pre-launch to ensure an instant launch day hype machine.
And Bangn Body’s results speak for themselves. Within the first day, Priscilla says they received 32 orders.
“We made over a grand in the first day, which was pretty remarkable considering in my day job I could only imagine ever making that much.”
And the brand has continued to grow, bringing in over 800 sales in the 9 weeks since launching, which amounts to almost $40K in sales.
“At the time for me it was a little bit more expensive than I would have liked, but I thought to myself, if I don’t take this chance, it’s probably going to cost me a lot more. If you’ve got an underlying passion, your day job’s not cutting it, you want a different life, then take this chance. Signing up to Start and Scale is a great starting point, and then you will flourish from there.”
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