Nathan Chan, CEO, Foundr
- Nathan’s Journey and how he started Foundr
- Nathan’s Key lessons learnt from a first time entrepreneur
- How Nathan interviewed Richard Branson and got in touch with him
- Nathan’s vision for the magazine and the digital publishing space.
- Production tips, behind the scenes of how Foundr runs and works
Full Transcript of Podcast with Nathan Chan
Nathan: Hey guys, so welcome to episode number seven of the “Foundr” podcast. My name is Nathan Chan. In this episode, it’s a little bit of an interesting switch, because I’m not going to be doing the interviewing. I’m actually going to be interviewed by one of my good friends. Yaro Starak. And Yaro is a really cool guy. He’s been doing online businesses for the past 10 years. I can’t speak highly of him enough as an entrepreneur, and just as a friend and a human being, like, he’s just such a really awesome genuine down-to-earth guy.
And funnily enough, I’ll tell you a little story, about three years ago when I, you know, wanted to start online business, and getting into the game of running your own business, and running an online business, I used to watch a lot of videos, and I used to read a lot. And it took me a long time to actually pull my finger out and do something. And funnily enough, you know, three years ago I actually watched Yaro’s video. He had a video of him doing a talk, and I just remember how inspiring that was, and I watched that while at my day job on my lunch break. And I used to think, “Wow! How cool would it be to be that guy.”
And it’s so often that we put ourselves in other people’s shoes and, you know, wish we were them. And yeah, I met Yaro through interviewing him for the magazine, and we ended up becoming good friends. And, you know, that is a testament to how far I’ve traveled in my journey, and it’s just really cool that I could ask him, as a friend to actually interview me for these podcasts.
So, in this interview, I really share around my background, and how I started the magazine, and how I got started, and how I launched the magazine while still working my full time job and how I left it. And, yeah, how I got in touch with Richard Branson, Arianna Huffington, how I’m operating the magazine, and where I’m taking it, and my vision for what I’m trying to achieve. And, you know, really where I’m at with my mission behind “Foundr” and given insight to the person behind the one asking all the questions. So that’s it for me. Let’s jump in.
Yaro: Hello this is Yaro here, and I’m on a call today with my good friend Nathan Chan, the founder of “Foundr Magazine,” that’s founder with an R, and no E at the end. And we’re gonna talk about how Nathan started this amazing magazine, and how exactly you can go about creating a magazine, building a subscriber base and turning into a real brand, which is what Nathan’s has done. And he’s interviewed some amazing people for his magazine including Richard Branson, so it will be great to hear how he did that. Yeah, I’m really looking forward to this. So, Nathan thank you for joining me today.
Nathan: Thank you for flipping the microphone and asking me the question, Yaro.
Yaro: This is going to be a little unusual for you, you’re usually the one asking questions. I’ve done both. I’ve been interviewed and I do interviews. So I’m okay with this Nathan, this is good practice for you.
Nathan: Yeah, yeah, that’s right, look I’ve actually been quite nervous speaking with you because I don’t know what to expect.
Yaro: It’s a common problem when you’re used to asking the questions and not having it, we’ll flip onto you and you have to give us all the details, which is a little bit more challenging, I think, talking about yourself, especially if you’re an introverted type, Nathan, which I think you might be so, so anyway we’re here to talk about your magazine. So can you give us a rundown exactly, you know, what is “Foundr?” And maybe a brief rundown on the statistics behind it, like how many people you’re reaching? Where are they from?
And maybe even for the absolute beginners, how exactly does this work? This is an electronic magazine, so we’re not talking about one in a print shop, you’re using an online platform. So can you tell us a little bit about magazines, a little bit how you created “Foundr?”
Nathan: Yeah, sure. So “Foundr” started from the pretty much just wanted to start my own business. “Foundr” is my first serious business and it’s a magazine targeted at young entrepreneurs and early upstarts, and it’s a digital-based magazine. So it’s accessed on the Apple newsstand, and the Google Play store. And really what I’m trying to do with that is turned into a tool, a resource, and a guide for people to really delve deep into the life as an entrepreneur.
Yeah, really, really good people. I guess really deep interviews where you can actually learn something. And I really want to go into people’s values, the obstacles that they face, the processes, and give people actionable tactical, kind of, stuff, because I felt that a lot of the business magazines out there in the space currently didn’t really do that, and that’s pretty much what “Foundr” is. It’s a monthly magazine, and I started it by using these publishing platform called MagCast, it was actually a course.
That was one of my biggest problems personally is. I read a lot of business books and I never really got into understanding business. I always wanted to, and I was kind of always had an entrepreneurial spirit. But if it wasn’t for doing this course, and making a financial commitment, I probably wouldn’t be, you know, sitting here right now talking to you, and publishing a monthly magazine. It’s been going on for 17 months.
Yaro: How well is it doing now? Seventeen months, that’s a long run.
Nathan: Yeah, yeah. No. Look, it’s doing well, it was, you know, humble beginnings at first, my first day I got 70 downloads. Now, everyday I get anywhere between 250, 300 downloads. We’ve got around 20,000 readers paid and unpaid. So, yeah, look, it definitely is growing and, yeah, it’s going well.
Yaro: I’d love to dive into how exactly you create a magazine, because I know some people listen to us thinking technically this is confusing. I mean, I’ve seen the Apple Newsstands and the iTunes Newsstands and I’ve seen Google Play and, you know, I get the idea of reading electronic content on a tablet or a computer but, you know, before we go all technical and everyone, can you explain a little bit about given…I know you’ve been doing this while you still had a job. So this is purely been a side business project for you.
Can you maybe explain, because I know your magazine is just about making enough for you to go full time, and be your full time income source, in fact by the time the listeners are listening to this podcast, you probably are going to be full time on the magazine. But right now, how do you do this? How do you juggle full time work as well as starting this magazine? I’m getting to where it is now in particular during the early days. I’d love to know that period where you just started and, you know, you just discovered this MagCast platform. What did you do to write the start?
Nathan: At first actually, I wanted to do a lifestyle kind of magazine. For some reason in my head I was just like, “Maybe it’ll be too hard to source images.” So, like I said, I was always interested in business and I was always interested in entrepreneurship and I thought how cool would it be to interview entrepreneurs myself and tackle my own kind of issues that I was facing as an aspiring entrepreneurs. So pretty much how it works is when you access it on your tablet or your iPhone, or your device, its a PDF and that PDF is designed in Indesign.
So I have an absolutely brilliant graphic designer in India, and I pretty much give him a Word document with content, so articles and interviews. We usually have around 8 to 10 articles, around three to four interviews and I give it to him in a word document, in the order that its going to be displayed. He’s got access to all the interviewee’s photos, and a ton of stock photos and vectors. And then I let him work his magic. He exports it as a PDF in Indesign, and then I put it through this publishing platform, and then I build links, upload videos, audios.
And actually we’re gonna start playing around some animation type stuff too which is exciting. So it will be, like, really interactive elements with screens, things are flying into the screen and stuff like that, and that will be in HTML5 code. So yeah, that’s pretty much in the most simple basic form how it works. You download the app either on the Apple Newsstand, or on the Google Play store, and it’s an app inside the app, is where the magazine issues leave, and that’s how you can access them. So once you open up the app, and you can subscribe, you can purchase them one off, you can purchase the back issues in a package. We offer free trials, and we also offer free issue as a taste-tester. So yeah, that’s pretty much how it works. Did I give you a good explanation Yaro?
Yaro: That’s a good overview. I think what really makes me curious, I mean, the technical part for a lot of people, it’s like over the top of their heads, but it sounds like you’ve got a great partner who handles a lot about technical aspect with design and layout for you. But what would really be, I think, a challenge, and you must solve this problem early on was content. So how did you, like, you know…I’m thinking, you’re thinking Issue one, what am I going to put in it? How did you decide that?
Nathan: Well, some of our content is actually republished, so pretty much…
Yaro: Did you plan that, the beginning, like, kinda imagine, you have no background on magazine publishing, right?
Nathan: No,no, no. I don’t at all. So I knew nothing. I kind of just learned as I went on. So it’s funny because thinking back, I remember when I was a kid I always wanted to be a journalist, and then here I am, I’m pushing a magazine, like this is something that actually they teach in the course to source content, because apparently “Time Magazine” started off as a curated content magazine. So that’s where they came up with the idea from. I like to not just have curated content, I get a little custom articles written as well to keep it fresh and interesting.
So, no, there were some interesting articles that I’d liked from bloggers, that I’d liked reading, and I merely reached out to them and asked for their approval to republish the content in the magazine. People always generally say yes. And then, yeah, I did one, for the first issue, I did one interview, I wrote myself the write-up, the feature, for that interview. I’ll never forget how nervous I was, doing this interview. It was with this lady that I found on Facebook. She was called the “outsourcing angel,” called Lynn Hu Yang, she’s from Australia in Sydney.
Yeah, never forget how nervous I was, and I can never open up that first issue, and ever have a look at it, because it’s so embarrassing because to see where the magazines at now compared to back then, it’s just…itt’s like your first blog post, man, like you would never look at that stuff, you’d be embarrassed ,right?
Yaro: It is difficult. You definitely evolve in your ability and that’s natural, right? That’s what you expect, but I’m impressed that you had an interview in your first edition, so you had that plan from the beginning, you want to feature interviews with entrepreneurs.
Nathan: Yes, yes, exactly. And funnily enough, the front cover for the first issue was just a stock image. I didn’t actually put ay influencer or the person that I was featuring on the front cover, we just like…because I actually went through three different designers to get to the one I’m working with now. I actually had one designer, you know, I paid him and he designed the magazine and it just looked crap. And I knew that if I wanted to be taken seriously, and if I wanted the magazine to succeed, because the magazine first started in the Apple Store, like, it had to look great, right? You know, like, all the best apps, they have really nice aesthetics.
So I was looking for someone that was was good at design, and had a cool, kind of, funky taste, because that’s exactly how like I try to approach my marketing now, like, I like to do different kind of things. So, yeah look, I just had some images, you know, I had to work out how to source images. I had to work out how to get people to write content for me. And, yeah, I actually had my ex-housemate write an article for me for the first issue. I just got really creative and it cost me next to nothing to put together.
Yeah, that’s pretty much how I did it, to get it live, you have to compile an app and build the app and the platform takes care of all that, but there were teething issues with that. And, men, I purchased the course in June 2012. I was just finishing up my masters at marketing. I said to myself, “When I get back,” because I was doing some overseas study in France, to finish off my course, like, an overseas vacation for six weeks. And when I came back, I’d be wrapping up my course, and I said, “When I get back and finish off my degree, I’m gonna focus on the magazine.”
Man, I got back and in November, It took me, like, five months to get it out in March 2003, because I went through so many hustles, and I almost quit. It was really, really frustrating, I just knew I had to ship. That’s like some of the stuff in there, I just, you know, wasn’t entirely happy with my design, like my current design, and now he’s great now, but at first it took him three months to get me something, because he’s going through all these relationship issues. And it’s funny, like, thinking back how much I was just struggling. It was really hard.
Yaro: Well, you’ve made it, you’re still going. Now, I’ll like to know Nathan, you’ve had some amazing guests as interview subjects, people you write about. I guess we keep talking about interviews. These are interviews you do in audio but you then have articles created for the magazine, and that’s really the feature content inside “Foundr.” Now, you’ve gone on to have Richard Branson, I think, Arianna Huffington is coming up by the time we’re doing this call, a lot of well-known people, and a lot of people who are difficult to get in touch with, especially if you’re this little magazine you do as a side project. So how have you pulled that off? How have you made these amazing connections?
Nathan: Yeah. No. Great question. I’d like to answer your previous question as well. I’m around how I’ve managed this while working a full time job, purely for the power of outsourcing. It’s a crazy world we live in. You know, like I said, I’ve got the graphic designer in India, I’ve gotten an AV audio engineer in Hungary, and I’ve got team of writers around the world, I’ve just brought on a copy editor from the States, and yeah, we run things at a base camp and I merely assigned tasks.
And, yeah, that’s pretty much how I’m able to do it. You know, I work hard out of hours and I live and breathe entrepreneurship. I live and breathe my business because I don’t think I’d be able to get :Foundr” to where it is if I didn’t work hard. But still I have to clock up 40 hours and plus commuting up and back, and it takes time and I realize now I’m actually wasting my time in my job. That’s how I’m actually doing it. So just purely from outsourcing and, yeah, leveraging overseas talent.
And, yeah, the way that I’m able to get in touch with influencers like Richard Branson, Arianna Huffington, is at first I worked my way up. Like, I found when I first started the magazine, people weren’t interested to speak to me, man, people wouldn’t even write back to my e-mails, because they never heard of the magazine. I had no social proof. That’s what’s awesome about, you know, featured Richard Branson on the front, now people are like, “Oh, Cool, well that must be serious publication.” But before then, even, yeah, the first few issues it was really tough he kind of had to work your way up the chain, if that makes sense from, like, you know, we have the who’s who in the zoo, like, you’re an influence in the entrepreneurship space.
I was lucky enough for you to say yes, and you’ve never heard of me before, you just kind of work your way up. And one good thing is every person that I generally interview I ask them to refer me to somebody. And then you can, kind of, work your way up, because, you know, these people have friends and, you know, everyone plays in the same circle.
To get Richard Branson, I found that phone calls, okay? Not, emails. Oeople will not reply to you over e-mails. I would have been a fool to think that if I just kept sending email after email, speaking to person after person, that I’d be able to get in contact with him.
Yaro: So you just gave Richard a phone call?
Nathan: No, I wish. It all comes down to the gatekeeper. So these big time influences that, you know, billionaires, multi, multi millionaires, people that have massive brands. They are people that take care of this stuff, that handle all these requests. So that’s a person that filters all these requests, so that’s the person you want to get in touch with. So I will go step by step with Richard Branson pretty much. I knew that publishers want to get press for their books, right?
So to get Richard Branson, I knew that one of his books was with Random House. So I contacted Random House. I just look it up on Google, Random House Australia. Then I told them, you know, “I’m a publisher of a magazine. We’d like to interview Richard Branson.” So, they put me on to somebody else in Virgin, and then from there, I ended up getting in touch with the head of PR for Virgin, and she’s the one that handles all his requests. Yeah, that’s pretty much our I got him, so I played on the fact that his first business venture was a magazine, and I sent a really good email to her, which she would have suited, or he would have seen, and he said yes, he’ll do it. And then, yeah, the rest is history.
Yaro: There you go. Now, I’d love to look at, I guess, the other side of this, you’ve done the content. I can see how you become better and better at producing the content and reaching influencers in a more well-known influencers, like you said, climbing the ladder there, one person leads to another and you get the credibility and the social proof. While you’re doing though, as a business, you need an audience. So how has that gone? How is the audience growth of “Foundr” gone over the 17 months, now you’ve been doing it.
Nathan: It’s slow and steady, right? I’ve found that most of our growth has come organically from within the Newsstand or within the App Store. Like, that’s my best form of marketing, because don’t I really, to be honest with you, have much time to go out and do guest blog posts, and, you know, try and hustle up partnerships JVs, business development type stuff. So all of our readers come from finding the app organically in the App Store and also from influencers and awesome people that we interview that promote their feature to their audience.
It’s crazy. Some of the reviews that I read, like, you know, we get reviews all the time, five star reviews all the time from, you know, people in Italy. I just got one from someone in Italy saying how much they love the magazine, got someone the other way from Saudi Arabia, one from the States, one from the U.K.
All these random people just finding the magazine, and, yeah, they leave reviews, tell me how much they love it. And there’s been some word of mouth, too. Like, it was crazy. Like, I’ve sometimes randomly add people on LinkedIn. I don’t know if I have to say this, that, “Oh, my God, I was actually reading Foundr and subscribed the other day.” You know, it’s crazy how things travel.
So like I said ,we’ve got around 20,000 active users and it is growing. At first, you know, it was obviously only 1,000, and 2,000, 3,000, 10,000. So, that’s how we’re growing pretty much. I haven’t really had the time to dedicate growth tactics and really trying to fuel that growth, which is what I’m really excited about when I finish up things in my job.
Yaro: It does sound that the platforms are built for organic distribution of good content. So, you nailed the formula of a well-presented magazine with compelling content, great guests, great interviews, and then because of that your content is being shared, and you probably got featured on the Newsstand or is it there like an iTunes’ feature for a magazine somewhere that used to have at some point?
Nathan: Yeah, yeah, yeah. So, like, “Foundr” is one of the top easily, like, always in the top 15 or 10 business investing magazine. So we, even in grossing sometimes and free, like in the free section, sometimes the grossing section, so we sit next to, you know, “Harvard Business Review,” “Fast Company,” “Forbes,” “Entrepreneur,” like, “Foundr” sits next to those guys. So that in itself in our rankings, you know, we get a lot of organic traffic and, you know, we’re in the what’s hot section, we haven’t been picked up and been on the front of the Newsstand, but that’s something that I’m trying to work on, and that’s all about your contacts at Apple.
Nathan: Yeah. Yes. So that’s how we get a lot of our growth and through keyword searches. So that’s really, really key, you know, we’re ranking really high for some certain key words that people type in, like, if you type in “entrepreneur,” like, how crazy is this , some girl that’s like, I guess, semi-famous singer in America. She contacted me over Twitter and told me personally how much she loves “Foundr,” and she’s got like, you know, 100,000 followers or something and she’s even like a Twitter influencer, she has that blue tick.
And she told me how much she loves “Foundr,” and I said, “Oh, thank you.” And I was like, “How did you find it?” And she said, “I searched, ‘young entrepreneur magazine’ in Google.” So people do research that stuff, man. But even that’s not even in the App Store. But, yeah, people are searching for things, and we come up for a lot of things.
Yaro: Like you said, you never know where are you gonna show up on the internet. You mentioned earlier how your top magazine for free as well as grossing, and I’m sure there’s a lot of people who don’t really understand how you even make money from the magazine. And what’s the difference between those two things I know there’s obviously paying subscribers and you said earlier, there’s free people. So how does all of that work?
Nathan: Our business model is a subscription-based business model, so we only make money right now from the subscriptions that we sell. So there’s a monthly subscription, which is an auto-direct debit monthly subscription, and we have a yearly subscription, a six-monthly subscription and we are also one off issue purchases. So you don’t have to subscribe. And yeah, pretty much they are paying subscribers. But then also we give away free content, you know, people who subscribe just to the free content and then they unsubscribe, or people just download the magazine, read the free full issue that we give away and then they might convert four or five months later.
So, yeah, it is a combination between two. So, I always thought that was a bit rich to ask somebody to pay for a magazine they’ve never heard of. So I’ve always put, you know, a bit of free content out there so people can read and see what we’re all about. And if they’re interested, well, that’s great. And if they’re not that’s fine, they at least know what we’re about and what we stand for, and what we believe and what we’re trying to do. So that’s pretty much how we make money through subscriptions. And I plan to do some sponsorships and advertising, too, in the near future.
Yaro: That’s all native to the platform itself, right? You decide how much you charge and what you give away for all those pricing. Again, it’s a bit technical but it’s all possible.
Nathan: Yeah, exactly.
Yaro: All right. So, you know, going forward with this, you know, you’re running a magazine which in today’s world sounds almost like a bad decision, frankly, because, obviously, the Internet’s got so much free content not to mention we’ve seen the print world, sort of, crumble in the last decade or so with, you know, bookstores going out of business and everything going digital basically, and you are an example of that, you’ve taken the magazine format and gone digital. Do you think though that because magazines are going digital, you have to be different to what the old print world has done? And, you know, really be innovative about how you build around a magazine?
Nathan: That’s a good question, Yaro. To be honest, man, I never woke up one day and thought, “Yep, I’m gonna create Foundr. I’m gonna create a business magazine.” I never even thought that, I just knew that I wanted to know what it took to become a successful entrepreneur, and I just wanted to learn. And with “Foundr,” I really did feel like there’s a lot of noise out there, and I know I just, kind of, roll with it. It wasn’t a move that I strategically took. I’m the kind of person that just…I just consume like so much and I love learning. So, I think whatever it is, like, this might sound arrogant, but, I think, whatever choices that I make, like, I tend to fall on my feet because I just find out the answers.
And I think the way the industry is going, like, I think, digital publishing is the direction we’re all moving. And what’s interesting about “Foundr” is, you know, a lot of publications, you know, print publications that having trouble converting people to pay for content. You know, I don’t really have that problem, like, I’m creating a brand from scratch, and people have never heard of “Foundr,” but people are still prepared to pay me every month. Pay for “Foundr,” pay for the experience, and use us as a resource, as a tool, as a guide.
It’s funny because I do get people who say to me, you know, “Nathan, while content is free, like, why would people purchase Foundr?” But people pay for entrepreneur magazine. People pay for “Inc.” People pay for “Forbes,” like, they’ve got millions and millions of subscribers, and their content is just content, right? People pay for their content.
So if people are paying for those magazines, and I feel that mine’s a happy alternative that’s fresh, funky, cool, you know, we really delve deep into the life of an entrepreneur, we really try and give you actionable stuff, and this comes through reviews. So many of these reviews I’m getting from the iTunes store, people say, like, they love having these actionable stuff, they can actually take away. They love how we go deep and really, you know, show the dark side of entrepreneurship. And this actually comes through in the reviews, and this is something that I write that we’re trying to do. This is something that I’m just trying to do and it’s coming through.
So, if “Entrepreneur Magazine,” “Inc.,” “Forbes,” “Fast Company,” these guys are doing it and why can’t I? That’s the way I see it. And, yeah, look I do believe that the industry is being disrupted as we speak, and I do believe that, you know, in a few years time, this space, like, it’s not that big at the moment. I’ll be honest, it’s nowhere near as big as I had hoped or anticipated.
But I do believe that eventually, one day, things are gonna turn around, and these big magazines are gonna go, “Well, we actually might have to start spending some more time in investing in this space,” because a lot of those big magazines they have, you know, so many one star reviews, their platform crashes, people are always complaining, and I don’t know for some reason they’re not really that fast, and it makes sense because, you know, they just still make all the money from print.
Yaro: It is amazing to think that you’re talking, like, you are basically on par with some very well-established magazines, like you mentioned “Inc.” and “Forbes,” and “Fast Company,” these have been around for years. They’re very large multi-million dollar publications with huge teams of writers and so forth. And you’re talking, like, you’re just one of them on this platform, right? I think it’s just, It’s pretty amazing that you can do that.
Nathan: It’s crazy, right?
Yaro: That’s a one-man show off the side of a day job as well which is incredible. So, you know, I’d like to know you’re trying to build an online platform, an online brand. Now, for the future, are you going to expand outside of the pure magazine newsstand format? Obviously, you know, people listening to a podcast right now, so they know you have a podcast as well, what else are you planning on doing?
Nathan: Well, one thing I found from, like, you know, we get people that unsubscribe and stuff like that and one thing I’ve found, like I always try and find out, I even like, you know, the other week I randomly emailed like 10 of my subscribers cause I got their email address. A couple of them wrote back to me and I just want to talk to them and just help them however I could. And I also wanted to find out what their biggest problems are, and what I can do to further enhance the growth of “Foundr,” and further make it something that, you know, people can’t live without.
And one thing that I found first from, you know, asking a lot of questions, speaking to my current customers, speaking to my customers that I want to be my customers, is they’re really looking for some sort of community. So I definitely, in the near future, want to have a community of like-minded people on the same road that we’re on. And, you know, just have a space where people can get together through membership site or something like that.
Also, it’s one thing that I’ve found is, you know, I interview these people. But actually the real gold, like, a lot of the some of these gold is from the personal questions I ask getting feedback. And what if others could ask, like, the readers what if they could ask their dying questions, so why can’t I just…like, what would be really cool is if I bring these people back.
So, like, say, when I interviewed you, you know, we could do a webinar or a live Hangout on Google. Three weeks later or a month later after the show goes live and people can ask you and pick your brain and stuff like that. So, that’s something I definitely wanna do in the near future, and when to start doing one more guest blog posting and really trying to grow, I guess, awareness in the space, because I haven’t really done much.
Yeah, I think a membership, a place where other like-minded entrepreneurs can hang, is something that it’s going to be very big for :Foundr” and I know that that’s something that people are dying for. I think that’s one of the biggest things with the magazine that I’m working on to further enhance my platform. I’m not sure what else, like, the future holds for me on the show. I just know I love what I’m doing, and I just want to keep spreading the message.
Yaro: Speaking of spreading the message, if there’s a person listening to this who’s thinking now, you know, “I wanna be like Nathan, too. I wanna start a magazine. I have a subject that I really care about, I would love to publish.” And I can see that a magazine stand offers a platform that maybe isn’t as crowded as the Internet is. You know, blogging is pretty crowded, podcasting is getting there, the magazine stand, it’s getting crowded, but it’s certainly the least crowded of those platforms. What do you say to that person who hasn’t done anything yet? How do you start a magazine? Where should they begin?
Nathan: I’m a big advocate of the path that I took because, you know, I wouldn’t be be here today if it wasn’t for doing the MagCast Course. So that’s the first thing you can do. You can just make that investment in yourself. You know, it costs reasonable amount of money to purchase a license to be able to publish. Like, you could try and work it out yourself, but it would be very, very difficult, you’d have to…you could potentially, if you really wanted to pay somebody on Elance and outsource and build the app yourself and whatever, but, you know, I know myself personally, if I was going to recommend anything to anyone would be, they want to start a magazine, they should definitely be using the MagCast platform, and it’s just super easy to use.
And, yeah, and then you really think about what you want to achieve with the magazine, really dream bigger. I didn’t dream knowing is as big as I should have. I think it’s a brilliant way to become somewhat of an influencer in whatever niche or space that you want to want to play in. Like, kind of, people that I could speak to, like, why would somebody want to speak to me before then? You know, it can be tough. So having that magazine as a tool to leverage getting in touch with that person is very, very powerful.
Like, who wouldn’t want to be on the cover of a magazine? Even if they never heard of the magazine, and then you can show them examples of absolutely amazing graphically design cover, you know, especially if somebody has an ego that they love that man. So, yeah, I think, you know, just starting the course. You know, if it’s the first time, you know, it’s nice to have your hand held, because it can be difficult for your first business.
Like, even though, you know, I created the magazine as my first real business, by doing that, I’ve got the confidence now to go off and do another business. And it might not even be anything to do with the magazine, but, you know, around online business or something like that. Like, I have attained the skills. I’ve got a really solid network now that I can go and do other things. So it’s definitely a great way to jumpstart your career and entrepreneurship.
Yaro: So you take the course, and then, you’ve got access to the actual technology, the software you need to upload a magazine. I’m assuming, if we’re following in your footsteps, we need to hire someone who designs, like, a layout, right?
Yaro: We need a designer. And then, you didn’t have copy editors or anything other than yourself or the actual words at the start did you?
Nathan: No, no, no. I didn’t have any copy editors. I was just doing it all myself. Probably not doing the best job, but I had to ship every month. So, you know, if I did see a typo after I had to publish it, I’d have to, you know, edit it and publish it again. So, yeah, look, the biggest core thing you need is a really good graphic designer. Preferably somebody that has experience with magazine and design layout, but, you know, not always necessary…just someone…like, just a really good designer. Somebody that can pick it up.
And, yeah, you can do that by going on Elance or Odesk or Freelancer. And, yeah, you can get somebody quite cost-affordable. Like, the cost of production for doing a digital magazine compared to a print magazine is ridiculously crazy cheap.
Yaro: All right. So we’ve given people how to get going, how to get audience, which sounds, like, it’s just a lot of organic growth, how to produce the content, how to source interviews. The technology to upload, and how you can reach powerful people for your interviews. Is there anything else Nathan that we need to touch on here we should have covered, you know, process and where are you going in the future with “Foundr.” So any last tidbits of information to throw out there before we wrap it up?
Nathan: I guess, for anybody listening to this, I don’t know where you are in your journey, or whether you go to business, or you want to start a business, or whatever it is. But, you know, if there’s anything that I’ve learned that I’d like to impart on people, is that you just. kind of, want it bad enough, like, you know, and that’s not to say that I’ve hit the big time made it big or anything like that, but I just got so sick and tired of living a mediocre life that I just wanted and more, and I know that there’s so much more out there.
And, like, I’ve seen, like, I see it every day now from the people that I speak to, they travel around the world like you Yaro, you live the leapt-off lifestyle. Like, man, I see that as living the dream. And, you know, anybody listening that is definitely possible, you know, and I’m just about to start living my dream. So that’s where I want to finish off on.
Yaro: Awesome, Nathan. Well, hopefully everyone’s left feeling inspired to live their dream as well, and obviously, if a magazine is part of it, then Nathan is definitely one of the guys to listen to for publishing a magazine in the world of new media with online digital magazine. So, Nathan, thank you for letting me be the first person to do an interview of you on your podcast. And, yeah, good luck with everything you’re up to, man. I know it’s going to keep growing, and who knows where you’ll be in the next 17 months from now. Maybe we need to do part two of this interview.
Nathan: Yeah. Well, look, it’s definitely exciting times. So, yeah, look, I just want to say thank you for flipping the switch and interviewing me, Yaro. I really appreciate it.
Yaro: No worries, Nathan. I will talk to you soon.