173: Predicting, Shaping, and Living in the Future, with Wired Co-Founder Kevin Kelly

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Kevin Kelly, Co-founder, Wired


If you don’t know Kevin Kelly’s name, you undoubtedly know his work. Staying mostly behind the scenes, Kelly has quietly influenced the world as we know it, from pop culture to how we interact with digital technology.

He launched and built up one of the most influential media brands in the world, with a devoted audience of millions—a brand that’s published, and even launched the careers of Pulitzer Prize winners, presidents, filmmakers, and of course, billionaire entrepreneurs.

Kelly is co-founder of the one-and-only Wired magazine.

In his time as editor-in-chief at Wired, Kelly was a pioneer of helping the world understand and interact with the internet and digital technology at large, as their role in our lives exploded. Since then, he’s gone on to publish multiple books and launch multiple successful businesses. Throughout this interview, though, one theme persists:

Kelly is a true futurist.

Not only have many of his predictions about the future come true, from crowdfunding to wearable technology, but his keen ability to hack into these cultures early on, before they’ve hit the mainstream, has been the key to his success.

Luckily for our listeners, Kelly reveals in this sweeping interview his methodology for culture-hacking and how he’s just so darn good at predicting the future.


Key Takeaways

  • Kelly’s method for culture-hacking an audience and building a worldwide brand
  • The future of print media, and how digital entrepreneurs can take advantage of it
  • A rare behind-the-scenes look at the history of Wired
  • The true meaning of “a thousand true fans” and what it means for entrepreneurs
  • How to package every product “like a magazine”

Key Resources From Our Interview With Kevin Kelly


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