MEET DAVID

As a serial entrepreneur, David used his passion for his country of Panama to create Hola Iguana, an business selling scratch maps of the country.

However, he faced a unique challenge: Panamenians tend to be skeptical of ecommerce.

So David focused on selling through Instagram which now drives 100% of his sales. He used the direct messaging feature as a customer service tool that generated brand rapport with his customers and has now made $10,000 in revenue over the past year.

In the midst of the COVID-19 pandemic, David made the decision to switch gears and focus on building his following on Instagram.

He noticed the trend of brands building Instagram Story challenge templates and made one for Hola Iguana.

In a matter of three days, he saw a 10% growth in Instagram followers and brought in 3,500 people to his brand’s profile.