160: The Not-So Obvious, But Ridiculously Successful Strategy on Building a Business with Brian Clark of Copyblogger
“The truth is I didn’t like working for somebody else.”
Most entrepreneurs start their own business because they want to take charge of their own destiny, and for Brian Clark, the CEO and founder of Rainmaker Digital, Copyblogger, StudioPress, and the Rainmaker Platform, his story doesn’t start off any different. It doesn’t matter if you haven’t heard of Clark before, but if you’ve been anywhere near the startup space in the past 15 years or so, you’ve undoubtedly felt his influence.
With his first successful business he stuck with what he knew, taking his four years of experience in law and starting his own small law firm. He quickly set himself apart from the rest of the competition with his natural marketing instincts and his ability to build an audience.
“What most young attorneys can’t do is develop clients, and I figured out how to do that. And in that moment an entrepreneur was born. I was just so amazed that I could develop a business by myself with just an email newsletter. No one understood what I was doing at the time, they thought I was crazy, but it worked!” Clark says.
A few years, and a couple more businesses later, Clark began working on a small blog that would come to be known as Copyblogger, one of the most influential content marketing blogs in the industry. Some of the world’s top content marketers can fondly remember turning to Copyblogger early in their careers to learn how to write better headlines and become better writers.
Clark helped blaze the trail for this new style of marketing, and to this day, he’s still pushing the boundaries of what is possible.
While most people are still trying to figure out whether to focus on building the perfect product or growing their audience, Clark has devised a strategy that’s allowed him to do both at the same time, all while growing his multiple businesses at warp speed.
It should really come as no surprise that, here at Foundr, much of our own business model and content marketing efforts have been directly inspired by Clark and his successes. This is why we’re very excited to present to you this eye-opening interview with the one and only Brian Clark.
In this episode you will learn:
- The chicken or the egg? Settling the startup debate between which comes first: building the perfect product or building your audience
- What are you good at? How Clark finds co-founders who complement his strengths and weaknesses
- The unique business model of combining content, SaaS, digital and physical products for maximum profit
- Clark’s step-by-step instructions on how to build the perfect product
- Why people aren’t paying attention to your brand and what you can do about it
- & so much more!