65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

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Joanna Wiebe isn’t someone that’s focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to inspire, convince, and persuade.

It’s this passion for writing that has led her to create one of the most premiere copywriting services in the world where her skill as a wordsmith is sought after by hundreds of businesses. She doesn’t do this by making good copy, she does it by making GREAT copy.

If you’ve ever wanted to learn how to separate yourself from the pack and have your voice get noticed then you need yourself some great copy.

Which is why you’ll absolutely love this episode where Joanna takes us through the ins and outs of how to make great copy, and how you can use it to convert like crazy.

In this interview you will learn:

The building blocks of what makes great copy

How to use the power of words to instantly grab someone's interest, turn then into a friend, and make them a customer

The power of using the right words, how to find out what your customers are saying and take advantage of it

Why you the last thing you want to be is just like everyone else

A full breakdown of how Foundr's own copy stacks up from the master!

& much more!

  • Andrew

    Guru teaching Guru ! Love to see the next iteration of the foundr site 🙂

    • http://foundr.com/ Nathan Chan

      Yes we’re still working on it Andrew 🙂

  • Savannah Alalia

    Another REAL interview !! Loving the clear and open content….Dare to say why your different was the thing that stood out so powerfully for me in this one. And hats off to you Nathan for openly allowing the feedback on your site….Joanna’s take was fascinating !

    • http://foundr.com/ Nathan Chan

      Thank you @savannahalalia:disqus this one was a ton of fun! We should get Jo back on the podcast soon!

  • http://foundr.com/ Nathan Chan

    Thank you 🙂


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