58: 1 Billion YouTube Views & Counting With Michelle Phan

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Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues.

YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen.

Phan has makeup tricks that will make your eyes pop. But the numbers behind her success could make them water. Approaching 8 million YouTube followers, 1.1 billion video views, and over 1 million subscribers to her online beauty community and sampling service, ipsy.

Not bad for a 28-year-old who started touting the perfect pout online as a hobby during university.

But don’t be mistaken, Phan’s success is not a story of luck but one of awesome internet savvy, authenticity and getting there first to opportunity.

In this interview you will learn:

How to develop fresh angles and stories that your audience will love

Key tips on developing your own personal brand

The importance of good storytelling, whether it's video, audio, or written

How to stay creative and be constantly inspired

What exactly YouTube is for marketers and the best way to utilise it

& much more!

  • Thanks for featuring her, Nathan! It’s been awesome to go along for the ride from her Lady Gaga YouTube vid to boss lady entrepreneur. I can’t wait to listen!

    • You’re welcome @huong_vo:disqus Hope you enjoy the episode 🙂

  • Thanks so much! Youtube is my bread and butter



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