Real Brands. Real Results.
In our first small cohort, the results have been big. Every founder below came to Foundr Operators with a different problem. Some were spending on ads without profit. Some were stuck at the same revenue level. Some had an agency running the account but no real control. Others were already scaling, but could not see the next lever. The work starts in the same place: identify what is actually holding growth back, then fix that first.
Watch their stories below.
Custom banners and seasonal products
Lisa Bader
Birthday Butler
THE PROBLEM:
Lisa was breaking even at a 1.49 ROAS and could not work out why paid acquisition was not producing profit.
THE RESULT:
ROAS improved from 1.49 to 3.15. Customer acquisition cost nearly halved. Lisa doubled her budget and tripled revenue.
Outdoor and apparel
Jamie Parker
SMMT Outdoor
THE PROBLEM:
Jamie's store was flat at approximately $27,000 per month.
THE RESULT:
Revenue progressed from $27K to $42K to $72K to $83K per month. Customer acquisition cost fell by 24%.
Home fragrance
Anastasia Chapman
Loui
THE PROBLEM:
Anastasia was rebranding, taking ads in-house, and needed a clearer way to operate through a major business transition.
THE RESULT:
Revenue grew from $42K to $78K in six weeks, delivering the brand’s biggest month in more than a year.
Baseball training and sports
Chris Hunn
Pitchers Only
THE PROBLEM:
Chris was working with an agency but did not have enough visibility into what was happening inside the ad account.
THE RESULT:
He brought the account in-house. By June 18, the business had reached $77K in sales and was pacing to approximately $130K for the month at a 5× blended return.
Workwear apparel
Jesse Lim
Wolf Workwear
THE PROBLEM:
Jesse was the founder, the face, and the brand. His creative was strong, but ROAS was stuck and efficiency was slipping.
THE RESULT:
ROAS increased from 1.8 to 2.48. By June 18, the business had reached $41.5K and was pacing to $69K, its biggest month.
Barrier-friendly skincare
Jacqui Vidal
Salvida
THE PROBLEM:
Jacqui was already busy running the brand and was not convinced she had capacity for another program. She knew there was more in the store but could not see where to find it.
THE RESULT:
In matched 18-day periods, revenue grew from $20K to $51K. Orders increased from 224 to 420, while average order value rose from $90 to $122.
High-ticket dental equipment
Dr Trieu Ton
Hero Loupes
THE PROBLEM:
Trieu sells equipment with an average order value above $1,300 and wanted to know whether the system could work at that price point without sacrificing efficiency.
THE RESULT:
Revenue increased from $88K to $171K in three months while maintaining a 4.68 ROAS.
Dachshund-inspired clothing and accessories
Claire Wolfson
Bean Goods
THE PROBLEM:
Claire had a healthy business at approximately $130K per month, but growth had stalled. She did not want to discount her way to more volume.
THE RESULT:
Revenue increased from $130K to $177K, adding approximately 490 more orders per month without discounting.
Longevity supplements
Nick Walter
LongevityRx
THE PROBLEM:
Nick had reached a scale ceiling. The store was already doing more than $200K per month, but he could not see the next lever clearly.
THE RESULT:
Revenue grew from $217K to $367K. Monthly orders increased from 3,703 to 4,919, while average order value rose from $59 to $75.
You Could Be Next
Birthday gifts
Outdoor apparel
Home fragrance
Baseball training
Workwear
Skincare
Dental equipment
Dachshund accessories
Longevity supplements
Different niches. Different price points. Different problems. One system. Every founder above had a constraint they could not see clearly. Now they can. Now they are scaling. The system is the same. The operators are the same. The only variable is whether your brand is in the room.
Apply Now and Get Your Performance Health Check
A focused conversation to identify the primary constraint holding your growth back right now. No pitch. If it is the right fit, you will know exactly what happens next.
Results Context
Results vary by brand, category, product, offer, market conditions, budget, team, execution, and starting position. These are individual founder experiences and are not a guarantee of future results.
We make the best effort to accurately represent the services and/or products presented on this website. Statements or examples of actual earnings on this website that are attributed to a specified individual or business are true and correct to the best of our knowledge. However, these statements or examples should not be regarded as promises or guarantees of earnings or income. Earnings and income potential are affected by a number of factors over which we have no control, including but not limited to your financial condition, experiences, skills, level of effort, education, and changes within the market. Operating an online business entails risks, you should perform your own due diligence regarding your evaluation of any services and/or products presented on this website. For the foregoing reasons, you agree that we are not responsible for any decision you may make regarding any information presented on this website or any of the services and/or products presented on this website.
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