For DTC founders spending 10K – 50K+/month on Meta ads who want to scale profitably
Learn How You Can Scale Your Shopify Brand (Profitably and Consistently) Using the 5x Numbers and Live Decision System Behind $100M in Monthly Meta Spend.
In this 11-minute video, Nick Shackelford breaks down the five numbers that reveal where profit is leaking, what to fix first, and when to scale with confidence. Watch below.
Watched The Video? Here’s What’s Next
Each week you spend guessing is a week of margin you aren’t getting back. Book your free Growth Audit below. 30 minutes. We look at your numbers & tell you honestly what’s holding you back & whether we can fix it.
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He fired his agency and decided to join Foundr Operators, and hit 5x ROAS within 60 days
Chris joined Foundr Operators in April with an agency running his ads.
The first move was the hardest one: he took the account back in-house and rebuilt it himself. There was a short dip.
Then June broke out. By the 18th he had already booked $77,173 in sales, pacing to roughly $130K.
His blended return is sitting around 5x.
His latest collaboration pre-order opened at 19x ROAS on day two.
He was stuck at $88K/month, joined Foundr Operators, 2Xed his revenue to $171K in 3 months.
When Trieu joined Foundr Operators in March, Hero Loupes was already a serious store, just an inconsistent one.
February came in at $88,247. He rebuilt his approach inside the program, nearly doubled his Meta spend, and May came in at $171,390 across 130 orders.
Ad-attributed revenue hit $101K at a 4.68 ROAS on a product averaging $1,300+ per order.
June held holding right alongside Then May landed at $5,700 a day.
Not a spike.
A new floor.
She was plateauing at $130K/month, joined Foundr Operators, and hit a record $177K two months later
Claire joined Foundr Operators in March with a healthy store that had stopped growing. $130K/month, steady, but plateauing into spring.
April climbed to $143K.
May hit $177,083 across 2,257 orders; her biggest month ever, nearly double her January.
She did not discount her way there.
Average order value held steady at $78 as volume scaled.
Same store.
Same products.
New system.
She was breaking even at 1.49 ROAS. She tripled her revenue with the same store.
Lisa Bader
He was flat at $27K/month. Three months later he hit $83K and his CAC dropped 24%.
Jamie Parker
She fired her performance marketer and took the ads in-house. Six weeks later: $78K,her biggest month in over a year
Anastasia Chapman
From stuck at 1.8 ROAS in the low $50Ks to $69K pacing his biggest month ever.
Jesse runs Wolf Workwear where he is the brand, the face, and the founder.
Great product. Great creative.
ROAS stuck at 1.8 and efficiency kept slipping.
He could not figure out why. Inside Foundr Operators he rebuilt his creative structure using the OS.
His ROAS climbed from 1.8 to 2.48 (his best since January) By June 18th he had already done $41,558 for the month, pacing to $69,000.
His biggest month ever.
From $20K/month with no room to breathe to $51K, one month later with Foundr Operators.
Jacqui runs Salvida, a barrier-friendly skincare brand for sensitive and eczema-prone skin. Her biggest concern before joining was time, she did not have room for another thing on her plate.
Inside Foundr Operators she rebuilt her site and restructured her offer around bundling. May 1 to 18: $20,229 across 224 orders. June 1 to 18: $51,059 across 420 orders. Average order up from $90 to $122. June 1 alone did $10,438; bigger than any single day in May.
From flying blind at $316K/month to $369K with the same budget, every dollar optimized.
Elysia came to Foundr Operators already doing $316,000 a month.
Revenue was coming in but she had no real clarity on what was driving it or what to do next.
Inside Operators she ran the OS, got visibility on her real numbers, and her
ROAS climbed from 2.06 to 2.46. Revenue grew to $369,000 in 80 days. Same budget. Same store. Same products.
Finally, a system that told her the truth.
Three Reasons Operators Outperform Everyone Else
DTC Data. Clarity. Results.
+ Get unprecedented access to $200M+ in battle-tested insights
Nick Shackelford has managed over $200M in Meta ad spend across 127+ DTC brands. When you are inside Foundr Operators, you get weekly alignment calls, bi-weekly pulse checks on your actual numbers, and live sessions where he reviews your account in real time. You are not getting theory. You are getting pattern recognition from a scale most founders will never see applied directly to your brand.
+ Run your business with a system that tells you exactly what to fix first
Most founders are not failing because they lack effort. They are fixing the wrong thing. The Foundr Operators OS is a diagnostic framework built from Nick’s real spreadsheets. Five numbers. Five minutes a day. It tells you whether your constraint is traffic, creative, site conversion, or business economics so you stop guessing and start pulling the right lever.
+ Surround yourself with accountability from operators who get it
The loneliness of scaling a DTC brand is real. Inside Foundr Operators you are in a vetted room of serious ecom operators running real brands, spending real money, and solving real problems. No beginners. No lurkers. A room where someone has already made the mistake you are about to make and will tell you before you pay for it.
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Foundr is a global education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.
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