Check Out The Results
From Our Students

PRISCILLA, Founder BANGN BODY

A$8,000 IN PRODUCTS 
SOLD...
FROM A NEW PRODUCT!

Meet Priscilla, within the first three and a half weeks post-launch, Priscilla's new skin care line has sold almost A$8,000 in products.

"If you’ve got an underlying passion, your day job’s not cutting it, you want a different life, then take this chance. Signing up to Start and Scale is a great starting point, and then you will flourish from there.”
LINDSAY, Founder BITE TOOTHPASTE BITS

“I WOULD RECOMMEND THIS TO ANYONE
WHO'S JUST
 STARTING OUT.
"

Meet Lindsay, a full-time TV producer found the way to save time and lower her stress after enrolling in Start & Scale.

"I would recommend this to anyone who's just starting out... I would have saved so much stress, anguish, time and money if I would have started this from the very beginning and been able to just go down her steps. But for the price, even if you just pull a few levers to increase your sales, you're going to recoup this so fast."
ADAM, Founder BALLWASH

7-FIGURES IN ONLY 7 MONTHS

Meet Adam who took his fresh new men’s body wash company and converted it into a seven-figure business in only seven months.

“It’s just an amazing course — everything in it that they teach you, the blueprints they give, the hacks they give... Whether it's finding the right store to work with, how to validate your products idea, or how to post social media ads. They really can take you from A to Z. ”

GET STARTED WITH

YOUR ONLINE
STORE!

Join The Waitlist

3 REASONS YOU SHOULD START
YOUR ONLINE STORE TODAY

FACT

THE ECOMMERCE INDUSTRY IS EXPLODING!

It's projected to nearby double in the next year alone

01.
ECOMMERCE IS GROWING
  • Ecommerce is growing 23%
    year-over-year*
  • Double-digit growth will continue through 2020, when sales will top $4 trillion
  • Mobile shopping is worth an estimated $3.2 trillion (2017)
02.
BIG PROFIT MARGINS

When you sell products online you have much lower overheads which means more profit for you and more competitive prices for your customers. No need to pay high rental rates for a store front and expensive fixtures. You can also start lean with no staff and choose your own hours

03.
EVERYONE IS GOING MOBILE

Everything is going mobile. You can see it every single day with apps like Uber and Instagram. Every single day more and more people are shopping online. Ecommerce has passed early adoption. it's not a trend; it's a new way of doing business.

MORE RESULTS?
SURE!

One of our students did over $500K IN 12 WEEKS

Another student did more than $25K IN 4 WEEKS

And the above were just some of the examples

SEE OTHER STUDENTS RESULTS

swipe left to see more
YOU MIGHT BE ASKING:

WAIT, IS THIS COURSE REALLY FOR ME?

YES! IT DOESN'T MATTER WHETHER YOU'RE AN ASPIRATIONAL ENTREPRENEUR OR EXPERIENCED ECOMMERCE MARKETER, START & SCALE WORKS!

CHECK OUT THE RESULTS FROM OUR STUDENTS

WHAT IF I'M A BEGINNER?

BRANDON GENERATED
$270,000 IN JUST 8 WEEKS!

Meet Brandon and his 17-year-old business partner Justin (yes, he's still in high school) who absolutely crushed it with their online store. From a brand new idea and store with no audience and no traffic, to generating over $270,000 in sales in just 8 weeks! They quickly turned over half a million dollars in sales - WITH A BRAND NEW STORE.

*NB: They sold this store and it is now trading under different management and a different name.

WHAT IF I ALREADY HAVE
AN ONLINE STORE?

FROM $2K TO $60K+... A MONTH!

Meet Gamal who said, “Your course content is responsible for growing our business 30x -- from $2k a Month to $60K+ a Month."

This happened in under four months...

"We were growing like crazy, we sold out and we're on back order the last month, so we've been growing really fast as a result...we've been doubling some months, I mean growing by 50 percent, it's been crazy.”

WHAT IF MY STORE IS ALREADY
MAKING SALES?

YEN TOOK HER BUSINESS
FROM $30,000 TO OVER
$300,000
IN 6 JUST MONTHS!

Meet Yen, she was able to 10x in her already successful store's growth by tapping in only six months after enrolling on the program.

"You're able to meet all these people who are doing the same thing as you, and a lot of people have certain challenges that they already overcome so you get the shortcut to that as well. That, to me, is so valuable."

4x Ecomms Founder

Shopify Build-A-Business Winner

$1M Revenue In A Day

Shopify Approved Course

Forbes 30 Under 30

Meet your instructor

GRETTA VAN RIEL

4X ECOM FOUNDER
GRETTA KNOWS THE WAY...
AND CAN SHOW YOU 
THE WAY TOO

Within just 6 months of starting her first ecommerce business, it was generating $600,000 USD per month (without funding or investment). She was then instrumental in launching another ecommerce business generating $100,000 USD on the first day.

Since then, Gretta has repeated this unique framework for four different businesses and niches, turning each into a multimillion dollar success story.

She has seen million-dollar sales days for her online stores and just celebrated 5 years since she started her first successful ecommerce store in her kitchen (and yes, it's still going strong!).

gretta's ecommerce brands:
  • Skinny Me Tea
  • Dropbottle
  • Skintox Co
  • The 5th Watches

She was then instrumental in launching another ecommerce business generating $100,000 USD on the first day.

THE PROOF?

CHECK OUT 2 MONTHS OF SALES FROM GRETTA'S STORE (OVER $1 MILLION IN SALES)

GRETTA'S
CREDENTIALS

SHOPIFY BUILD
A BUSINESS WINNER

Gretta won the coveted Shopify Build A Business Award for her multimillion dollar business, SkinnyMe Tea, beating out tens of thousands of other ecommerce contestants from around the globe.

$1M REVENUE IN A DAY

Gretta’s “million-dollar day” as co-founder of The 5th watches. She also did $100,000 on the first day of sales with this new business!

Oprah's Favorite Things

Another one of Gretta’s multimillion dollar brands, DROP Bottle, being featured as one of “Oprah’s Favorite Things”.

forbes 30 under 30

As a 5x Founder, Gretta was recently featured as a “Forbes 30 Under 30” for Retail & Ecommerce.

ABOUT US

Foundr is a global media and education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.

We only work with practitioners who have built one or more successful businesses. Our mission is to democratize entrepreneurial education and bring it to the masses to help entrepreneurs build and grow successful businesses and to create the future generation of entrepreneurs that drive humanity forward.

  • countries around
    the world

  • magazines

  • followers

  • PODCASTS

GET STARTED

now it’s your turn!

Join The Waitlist
INTRODUCING:
START YOUR OWN ONLINE STORE TODAY!

Yes! It's your turn. Don't sit on the sidelines watching others chase and catch their dreams.

Discover the exact systems, frameworks and processes that Gretta has used to build 4x multimillion dollar ecommerce stores from scratch. Start and Scale is an online course that shows you how to start lean and get profitable fast, selling products in an online store.

Brought to you by Foundr and taught by ecommerce expert, Gretta Van Riel.

SIMPLE, STEP-BY-STEP

This is a step-by-step online course (with private mastermind groups) that will take you through the whole ecommerce process from coming up with (and validating) your idea, to building an audience and launching your physical product.

If you ever wanted to start a business, stop trading your time for money and generate more income for you and your family.... Start and Scale can show you how.

This is a great business to start on the side of your 9-5, or it's something you can go all in on. It's flexible and something you can work through at your own pace...

HERE'S WHAT YOU GET WHEN YOU JOIN TODAY:
What’s Waiting For You

Inside “Start & Scale”

Swipe left to see the next module
MODULE 01
MODULE 02
MODULE 03
MODULE 04
MODULE 05
MODULE 06
MODULE 07
MODULE 08
MODULE 1

FINDING YOUR IDEA

In this module you’ll learn the exact framework Gretta uses to start a new ecommerce businesses from scratch. It’s the unique process she follows that’s now turned simple ideas into 4 multi-million dollar stores.

  • LESSON 1: How To Come Up With An Idea
  • LESSON 2: The P.S.S.P. Framework For Ideation
  • LESSON 3: Choosing The Right Idea
  • LESSON 4: How To Make Your Product Different & Better: Design + Function
  • LESSON 5: How To Make Your Product Different & Better: Price + Time
  • LESSON 6: How To Find Your Target Customer
  • LESSON 7: Crafting Your Customer Persona
  • LESSON 8: How To Plan An Idea (Canvases)
  • LESSON 9: How To Validate Your Idea
MODULE 2

BRANDING & STORE SETUP

In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.

  • LESSON 1: What Is a Brand?
  • LESSON 2: Minimum Viable Brand (MVB)
  • LESSON 3: Choosing a Name (Namestorming)
  • LESSON 4: Brand Look & Feel (Logo, Color Palette, Fonts)
  • LESSON 5: Store Options
  • LESSON 6: Set Up Your Shopify Store
MODULE 3

DEVELOPING & PLANNING YOUR IDEA

In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.

  • LESSON 1: Introduction to Start & Scale Manufacturing
  • LESSON 2: Validation (MVP)
  • LESSON 3: Designing Your Prototype
  • LESSON 4: Packaging Design, Look & Feel
  • LESSON 5: Finding a Manufacturer for Your Packaging
  • LESSON 6: How To Find A Local Manufacturer
  • LESSON 7: Finding A Global Manufacturer On Alibaba
  • LESSON 8: Shipping & Tracking
MODULE 4

MAKING YOUR PRODUCT PROFITABLE

In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.

  • LESSON 1: Finance 101 (Costs, Margins, Profits)
  • LESSON 2: Product Pricing
  • LESSON 3: Placing Your First Stock Order With A Local Or Global Manufacturer
  • LESSON 4: Product Inspection
  • LESSON 5: Trademarks & Patents
  • LESSON 6: Breaking The Mould
  • LESSON 7: Profit Margin
MODULE 5

BUILDING AN AUDIENCE OF HUNGRY BUYERS BEFORE YOU LAUNCH

In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use the exact same audience building secrets that allowed Gretta to bring in $100,000 on her first day with one of her stores!

  • LESSON 1: The Breakthrough Concept of "Market to Product Fit"
  • LESSON 2: The 3 C's Of Community
  • LESSON 3: Content Territories
  • LESSON 5: Content Weighting
  • LESSON 6: Content Curation
  • LESSON 7: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
  • LESSON 8: Post-Purchase Stage
  • LESSON 9: Giveaways
  • LESSON 10: Marketing Psychology
  • LESSON 11: Your Waitlist Landing Page
MODULE 6

MILLION DOLLAR INFLUENCER MARKETING BLUEPRINT

In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to find, work with, and leverage these relationships to help generate massive sales and exposure for your online store.

  • LESSON 1: Getting Started With Influencer Marketing (Part A)
  • LESSON 2: Getting Started With Influencer Marketing (Part B)
  • LESSON 3: Identifying The Right Influencers
  • LESSON 4: Audience Analysis
  • LESSON 5: Macro Vs. Micro Influencers
  • LESSON 6: How To Find Influencers
  • LESSON 7: Outreach To Influencers
  • LESSON 8: Negotiating With Influencers
  • LESSON 9: Leveraging Assets To Maximize Results
  • LESSON 10: Measuring ROI Of Your Campaign
  • LESSON 11: How To Use Hey To Scale Influencer Marketing
MODULE 7

LAUNCH & OPERATIONS

In this module you’ll discover everything you need to know to launch your store with a bang. From accepting payments, operations, and generating sales straight out of the gate. It’s all here.

  • LESSON 1: Launch Checklist
  • LESSON 2: Free Shipping
  • LESSON 3: Afterpay Or Zip Pay
  • LESSON 4: Logistics - Holding Stock
  • LESSON 5: Customer Support
  • LESSON 6: Gretta's Marketing Stack
  • LESSON 7: Reiterate/Optimize Your Product
MODULE 8

SCALING YOUR STORE

In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.

  • LESSON 1: Cart Abandonment
  • LESSON 2: Thank You Cards In Order
  • LESSON 3: Raising Your AOV
  • LESSON 4: Upsells/Cross Sells
  • LESSON 5: Growing Your Email Database With Pop-Ups
  • LESSON 6: Email Marketing
  • LESSON 7: Offers & Coupon Codes
  • LESSON 8: Customer Reviews Social Proof
  • LESSON 9: 3PL – Third Party Logistics (Warehouse To Customer)
  • LESSON 10: Freight Forwarding - Moving Product From Manufacturer To Your 3PL
  • LESSON 11: When To Create Your Next SKU
  • LESSON 12: A Story About Getting Started
Here’s what you get

WHEN YOU JOIN
START & SCALE TODAY:

8x Easy-To-Follow
Training Modules:

8x modules, with over 50 videos taught by Gretta and the Foundr team. Each video is a short-sharp lesson focused on you taking action and moving forward.

Professionally Produced Workbooks:

Every lesson comes with a worksheet, and an action step so that you can always keep moving forward... just fill in the blanks! We've got you covered.

7x Exclusive Free Bonuses

If you sign-up today you will receive 7x bonuses (see below for more info)!

Shopify Approved Course

Yes. Start & Scale is now a Shopify-Approved course! This means that it has been carefully reviewed to ensure quality and accuracy by Shopify, the world's number one ecommerce platform.

Easy Payment Plan

If you prefer, we offer a simple payment plan so you can get started today!

365-Day Money Back Guarantee

Join today and you will be fully covered by our 100% risk free, 365-day money back guarantee.

365 day money back
guarantee

By Joining Today

You’ll Also Receive Instant Access
To These 7 Awesome Bonuses

BONUS 1

PRIVATE Mastermind

First you’ll be granted instant access inside our now somewhat famous private Start & Scale mastermind group. This is one of the most highly engaged communities we’ve ever been apart of. It’s filled with more than 5,000 other ecommerce business owners all committed to helping each other stay motivated, accountable, and plugged into what’s working right now.

BONUS 2

WHOLESALE REACHOUT
SCRIPT TEMPLATES

The second bonus is access to all of Gretta’s insanely valuable Wholesale Reach Out Scripts. If you’re still deciding on your store or product idea and need answers about prototyping, manufacturing costs, shipping, or anything in between… trying to go back and forth on your own can be one of the most painful parts of this whole process.

BONUS 3

THE INFLUENCER
OUTREACH TOOLKIT

The third bonus is Gretta’s very own Influencer Outreach Toolkit. Whether you’re just starting out or already have a store up and running, partnering with influencers is the quickest way she’s discovered in generating massive traffic, sales, and new social media followers.

BONUS 4

LAUNCH & ABANDON CART EMAILS - COPY & PASTE TEMPLATES

The next incredible bonus contains Gretta’s proven Email Launch Campaigns and turn-key Abandoned Cart Campaigns!

These launch emails are guaranteed to make you a sale on Day 1 if you’ve followed the course and built a waiting list of prospects! It’s exactly how she was able to do $1M in a day with 5th watches!

BONUS 5

GRETTA’S BLACK BOOK
OF ECOMMERCE CONNECTIONS

The fifth bonus of this insane offer is access to Gretta’s “Black Book” of Ecommerce Connections.

After starting 4 multimillion-dollar brands in only 5 years and having more than 5,000 students inside Start & Scale, she’s assembled a ridiculously large rolodex of all kinds of connections. Who to use for international shipping and fulfillment, label design, product samples, legal advice, the list goes on.

BONUS 6

SECRET ECOMMERCE
MASTERY SERIES

The sixth bonus is our secret ecommerce mastery series!

This is a series of behind-the-scenes interviews with some of the most cutting edge ecommerce brands we know of here at Foundr. Brand names you’ll surely recognize. Plus there’s even a special Q&A with Gretta where she answers some more advanced questions! You’ll hear insights on this not shared anywhere else.

BONUS 7

2-FOR-1: FREE LICENSE
FOR YOUR BUSINESS PARTNER OR TEAM MEMBER

And for your final bonus, we’d like to invite your business partner or team member to join you for free (in the training and in the Facebook group too). We know how important it is to have business partners on the same page and want you to have everything you need to create a profitable online store. You two can split the investment but each still have access to everything!

FULL DIGITAL COURSE ACCESS

US$997

Normal Price
+ Bonuses: US$4779
PAYMENT PLAN AVAILABLE.

Plus FREE
exclusive bonuses
  • Access to the entire course
  • Professionally produced follow-along workbooks
  • 7x additional bonuses

FAQS

If you've been thinking about starting an online business, or perhaps you've tried to start your own online store, it can be really frustrating to see people who have come from nowhere to making multiple six figures per year. When you look at some of our students, one of them is just 17 years old and did over $500,000 in sales in a few months while still in high school.

If you're newer to ecommerce, seeing other people’s revenue numbers can be totally intimidating.

You see people with beautiful looking social media feeds and clever products, but you don't even know where to start, let alone really believe that you can do it too.

  1. DO I NEED TO QUIT MY JOB?

    No, you don’t need to leave your job. In fact, we highly suggest you don’t until you get enough income from your online store so you can make the switch smoothly without putting your family and lifestyle at risk. You can get started with as little as 1 hour a week, and scale up from there as you build confidence.

    Note: Gretta worked full time when she was launching her first business. You can, too. There’s no need to take unnecessary risks.

  2. WHAT EXACTLY IS INCLUDED IN THE COURSE?

    The entire course curriculum is outlined here.
    This explains exactly what’s in each section of the program.

  3. WHAT MAKES YOUR TRAINING BETTER
    THAN THE OTHERS?

    There’s no other program that walks you through exactly what you need to know to start an online store fast, written by someone who has built several 7-figure ecommerce businesses from scratch. What’s more, everything has been broken down in step-by-step detail with real action plans including finding your niche, getting customers fast, the mindset required, getting ideas for content, dealing with cashflow in the early stages and how to scale fast

  4. WHAT IF I'M NOT VERY TECHNICAL?

    Let’s face it, creating your own physical product business from scratch can be extremely intimidating. Start & Scale Your Online store walks you through the necessary steps to develop your idea, validate your idea, produce and manufacture your product and make sure it sells to an audience of hungry buyers. Then, it shows you how to scale up your company.

  5. WILL THERE BE PLENTY OF EXAMPLES TO ILLUSTRATE THE POINTS?

    Yes, this is a no-fluff program. You’ll get “the how,” together with real specifics that explain everything in step-by-step detail. What’s more, there are real action plans so you know exactly what to do. Nothing has been left to chance.

  6. IS IT APPLICABLE TO ANYWHERE IN THE WORLD?

    YES! YES! YES! That's the beauty of an online store. We have people all of the world from America, to Asia, to Europe to Africa and everywhere in between. If you have an internet connection and a smart device... you are in business!

  7. WHAT IF I HAVE NO STORE OR IDEAS? JUST A PASSION TO GET GOING.

    Then you are in THE RIGHT PLACE! That's why we called this "Start" and Scale. We have a master mentor who will show you how to tap into hot and trending ideas, even if you have NO IDEA. You just bring the attitude, we will bring the skill. If this is you, then it's time to join.

  8. HOW DOES THE 2-FOR-1 BONUS WORK?

    You just join up, and let us know their details. And we will give them full access. Simple. This is an insane offer. Right now you can get two licenses for $997 (about $497 each) - that's just nuts for what you will get.

  9. SOUNDS GOOD, DOES GRETTA GO OVER ANY INSTAGRAM AND INFLUENCER TIPS? I WANT TO GET JUST THE "START AND SCALE" COURSE.

    Yes! Gretta covers off her tips and process for social media and also using Influencers. This has been a key to seeing success in her businesses, so we have made sure that it is thoroughly covered off in the course. We're really excited you will be joining us for the next intake of the Start and Scale Course

  10. DO I NEED TO USE SHOPIFY LIKE GRETTA? WHAT IF I ALREADY HAVE A STORE?

    In the Start and Scale course we recommend and cover how to set-up an online store using Shopify - this is because it is the platform that Gretta van Riel uses for all her businesses. We think it's powerful, cheap and easy-to-use. If you would like to use another platform, then that is completely OK! It's not about the tool, it's about the process and the strategy.

    The main thing is about how you can SCALE your sales. Doesn't matter what platform you do it on.

  11. IS THERE A REFUND POLICY?

    Yes, there is. We’re so confident you’ll love the way this program shows you exactly how and where to start (even if you’ve got limited time), with real action plans and step-by-step detail, that we offer a 365-day money-back satisfaction guarantee.

    We’ll promptly refund every cent if you complete the course within 365 days of purchase, complete the action items and you still don’t see any results. For full details of our refund policy, please read the section “Refund Policy – Start & Scale Your Online Store” in the Terms & Conditions page.

  12. IS IT JUST A COURSE, OR DOES IT OFFER ADDITIONAL SUPPORT AND ENCOURAGEMENT?

    We understand accountability, encouragement, guidance and validation are all part of the “secret sauce” that help you follow through on the course.

    So as soon as you register, you’ll be given BONUS access to a special closed-door Facebook group where you’ll find your tribe who can help you along the journey from where you are now to building a profitable online store. This collaboration is priceless.

DON'T WAIT

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