BRANDS:

PROOF?

CHECK OUT THE RESULTS FROM OUR STUDENTS

CHECK THIS OUT!

JAX FOUND HER IDEA AND SOLD OUT HER FIRST RUN MAKING $5,000!

SHE CREATED BRAND

Jax launched Moosey Moose in November 2020 and sold out of stock in less than 6 months. She has big goals to grow the business in year 2 while living up to Moosey Moose’s ethos of reducing waste and creating a sustainable baby clothing line.

SAM WENT FROM
$0 TO SIX-FIGURES IN JUST 4 WEEKS!

SHE CREATED BRAND

Sam created Naked Sundays SPF, the first sunscreen product designed to be worn over your makeup. By following Gretta’s framework and launch checklist, she went from $0 to six-figures in just 4 weeks.

KELSEY WENT $18K A YEAR TO $18K A MONTH!

SHE CREATED BRAND

Kelsey, used Start & Scale to take her existing business Kavala Collective – a luxury activewear inspired by yoga, surf, & wanderlust lifestyle…from doing $18k a year, to $18k a month.

MORE STUDENTS RESULTS? SURE!

PRODUCTS CREATED WITH
START AND SCALE

PRODUCTRESULT
ACV GummiesMaurah Ruiz made $2k in less than a week
Ball WashAdam did 7 figures in 7 months
Wool FedorasTania received 20 orders on launch night
Beard OilGamal went from $2k to $60k a month
Bikini’s & Active WearKelsey went from 80 sales a year to 120 sales a month
Sea Cucumber CollageRenee did $12,000 in one day
Hot SauceAllan made $2,000 in his first month
Gut Health SupplementReever made $500k in his first year
Foam Roller BottlesCory & Georgia made $33k in first 5 months
Premium French RoséPiers did $12k in just his 3rd month in business
Adjustable JumpersJax found her idea & sold out with $5k in sales
SPF SunscreenSam went from $0 to six-figures in 4 weeks

…And countless others in all kinds of niches and industries!

WHAT OTHERS ARE SAYING…

WHAT THEY SAY

3 REASONS WHY YOU SHOULD START USING AI 🤖 TO BUILD AN ONLINE STORE TODAY!

Gain A Competitive Edge And Supercharge Your Sales With AI-Enhanced Tools

Reference: MarketResarch.Biz

1. TAP INTO AI FOR EXPONENTIAL E-COMMERCE GROWTH

Step into the future of online selling by leveraging AI. With e-commerce set to skyrocket, utilize cutting-edge AI tools to anticipate customer needs, navigate market shifts, and establish your brand as a leader in the next wave of online business.

2. BOOST YOUR BRAND’S REACH WITH SMART SOCIAL SELLING

Maximize your reach and conversion on social platforms by integrating AI. From AI-curated content to tailored audience targeting, ensure you’re not just present but also dominating on platforms like Facebook, Instagram, and TikTok. Don’t miss out on your slice of the projected $1.5 trillion AI-enhanced social commerce pie by 2025.

3. MAXIMIZE PROFITS WITH MINIMUM EFFORT

Use AI to effortlessly cut operational costs, perfect your pricing, and enchant your customers. Experience the magic of higher profit margins while AI does the heavy lifting—managing inventory, answering customer queries, and more.

Start and Scale is one of the

BEST SELLING

ECOMMERCE PROGRAMS

… AND CREATED A GLOBAL MOVEMENT!

  • Repeatable framework that’s been creating success stories for nearly 10 years.
  • Diverse students from over 65 different countries & cities throughout the world.
  • More than 25298 students (and counting) inside the community.
  • Countless products started, scaled, and sold online.
  • And even brands which have now been acquired!

COUNTRIES WHERE START & SCALE IS BEING USED:

65 countries and 21518 students (and counting) inside the Start and Scale community.

PEOPLE BUILDING PROFITABLE ONLINE
BUSINESSES INSIDE START & SCALE:

  • A former “Project Runway” star
  • Young stay-at-home moms
  • First-time entrepreneurs still at a 9-5
  • Married couples or partners in business together
  • An 18-year-old student on gap year
  • “Offline” retail business owners
  • A 71-year-old dentist
  • Service professionals launching side hustles
  • People wanting to build empires like Gretta
  • A 56-year-old MBA former tech executive
  • Former professional athletes
  • Existing brands wanting to scale

And countless others!

CHECK OUT WHAT SOME OF OUR START & SCALE STUDENTS HAVE ACHIEVED!

BE YOUR OWN BOSS.
HAVE MORE FREEDOM.
CREATE YOUR DREAM LIFE.

Gretta’s been living the dream. She can literally work from anywhere in the world, and enjoys mixing leisure with sourcing new products.

It’s Not Just About How Much
You Make, But How You Make It

Innovative Strategies For Building A Successful Online Store Using AI

DISCOVER YOUR IDEAL PRODUCT IDEA WITH AI INSIGHTS.

Uncover winning product ideas by leveraging AI data analysis. Even in competitive niches, AI can pinpoint gaps in the market and rising trends. Harness the power of the “P.S.S.P. Framework,” which has been a game-changer for numerous products and even secured Gretta a spot on Oprah’s favorite things list!

CONSTRUCT A RESILIENT BRAND READY FOR THE FUTURE.

Your brand isn’t just a name; it’s an evolving entity. With Start and Scale 3.0, understand how technology can elevate your brand’s identity, from AI-powered logo design to optimized brand messages. Dive deep into the “Minimum Viable Brand” strategy, ensuring your brand remains unforgettable in the digital age.

ACCELERATE GROWTH FROM INITIAL SALE TO SIX-FIGURES WITH AI.

AI isn’t the future; it’s now. Simplify your e-commerce journey with AI-assisted tools that analyze market patterns, predict customer behaviors, and optimize sales strategies.

EMBRACE FREEDOM, ABUNDANCE, AND CONTROL IN THE ECOMMERCE WAVE.

Step out of the traditional 9-5 grind and ride the e-commerce wave, supercharged by AI. Whether it’s watches or face masks, AI tools can forecast demand, manage inventory, and even handle customer service, giving you more freedom and control over your business.

USE AI TO MASTER THE ART OF MARKETING, EVEN AS A BEGINNER.

You don’t need decades of marketing experience when you have AI on your side. Explore Gretta’s modernized “Marketing Stack,” encompassing AI tools, checklists, and step-by-step guides that make online selling a breeze.

CREATE A LOYAL AUDIENCE FROM SCRATCH WITH SMART SOCIAL STRATEGIES.

No initial audience? No worries. Discover how to identify potential customers, craft personalized marketing messages, and even analyze social media trends for your advantage. Learn from Gretta’s success with 5th Watches, where she achieved $100k in sales on launch day!

SIDESTEP COSTLY MISTAKES WITH AI-PREDICTIVE ANALYSIS.

Mistakes are expensive, but with AI, many can be avoided. Let AI tools analyze market risks, predict customer preferences, and guide your decisions. After all, why learn the hard way when AI can help you avoid it?

AMPLIFY YOUR SALES WITH GRETTA’S SCALING STRATEGIES.

If you’re looking to scale, AI can be your most potent ally. From predictive sales analysis to optimizing marketing campaigns, discover how AI can drive exponential growth with minimal effort.

By integrating AI throughout the process, your e-commerce journey becomes more efficient, predictive, and profitable.

SIMPLE, ACTIONABLE, & PROVEN STRATEGIES FOR CREATING A PROFITABLE ONLINE STORE

  • FIND YOUR PERFECT PRODUCT IDEA FROM THE START.
  • BUILD A REAL BRAND THAT YOU COULD SELL IN THE FUTURE.
  • SCALE QUICKLY FROM YOUR FIRST SALE TO YOUR FIRST SIX-FIGURES
  • SIMPLIFY THE ECOMMERCE PROCESS WITH A STEP-BY-STEP BLUEPRINT.
  • ESCAPE THE 9-5 AND LIVE A LIFE OF FREEDOM, CONTROL, & ABUNDANCE.
  • Watches, teas, bottles, face masks, etc. Gretta’s “P.S.S.P. Framework” is a repeatable framework for all kinds of product ideas no matter how crowded or competitive the niche is. It even landed her on Oprah’s favorite things! (Module 1 Lesson 2)
  • Why you don’t need any marketing experience whatsoever and can instead follow Gretta’s easy-to-use “Marketing Stack” with all her checklists, recommended apps, and step-by-step instructions for selling online. (Module 7 Lesson 6)
  • The fastest way Gretta has discovered to get your first sale. It’s how she went from first-time entrepreneur to making $600k/mo in six months. (Module 1 Lesson 9)
  • No audience? No problem. This is Gretta’s most powerful tool for quickly creating an audience from scratch who actually buy what you sell. It’s how she did $100k in sales on her very first day of launch with 5th Watches! (Module 5 Lesson 11)
  • Avoid all the most common and costly mistakes! Just one of these cost Gretta $1.3 million to learn the hard way. So she’s already “paid the price” so you don’t have to. (Module 4 Lesson 3)
  • Already have a product and want to scale faster? Use Gretta’s #1 scaling strategy which quickly added tens of thousands in “extra sales” per month with almost zero extra work. (Module 8 Lesson 3)
  • Use Gretta’s “Minimum Viable Brand” method for standing out and intentionally creating “top of mind” positioning for your brand. It’s why her first company SkinnyMe Tea owned the phrase “teatox” instead of detox. (Module 2 Lesson 2)

If You Don’t Know What To Sell

UTILIZING AI TO BRING YOUR ECOMMERCE DREAMS TO LIFE…

1. START & SCALE 3.0 EMPOWERS YOU WITH THE POWER OF AI TO UNCOVER A PRODUCT IDEA THAT SELLS LIKE CRAZY!

Watches, teas, bottles, face masks, etc. Gretta’s “P.S.S.P. Framework” is a repeatable framework for all kinds of product ideas no matter how crowded or competitive the niche is.

Dog Shampoo

Icelandic Fish Leather

Australian SPF Sunscreen

Adjustable Baby Rompers

Sea Cucumber Collagen

A Sustainable Nut Milk Machine

These are all wildly different and wildly successful products which used Gretta’s framework. It works with all kinds of products, industries, and niches.

2. NO MARKETING SKILLS? NO PROBLEM, THANKS TO AI!

This isn’t about dropshipping and you don’t need to use Facebook ads. Gretta walks you through the entire ecommerce process from start-to-finish. While you don’t need to know a thing about online marketing, you do need to take action.

If You Have An Existing Product or Store Already

Not only will Gretta’s advice in the course help you leverage influencers, sell more product, and scale your store faster than going at it on your own…

But in today’s competitive landscape…

Every brand needs to be constantly creating new and innovative product ideas!

In Gretta’s words “Brands cannot stop at a single product. It’s one of the easiest ways to grow an existing store.”

HOW MUCH TIME WILL THIS TAKE?

We’ve seen people working full time jobs who use Start & Scale to build new brands from scratch and make thousands on their very first day of launch in 12 weeks or less…

1 HOUR A DAY

By investing just 1 hour a day.

That’s Gretta’s advice as well. If you’re working full time, schedule just one hour a day to building your new business. Make this your own “Start & Scale Power Hour”.

In one hour you can watch a couple lessons and take action. Then day after day, your business takes shape. You come up with your idea. The branding. Logo. Instagram. And even get your first sale!

This is more than enough to get you to launch. Then once you’re making sales, you can decide to go full-time or hire help. But start with just an hour a day.

GRETTA VAN RIEL,
ECOMMERCE EXPERT

Meet your intructor

GRETTA VAN RIEL

5X MULTI-MILLION DOLLAR E-COMMERCE STARTUP FOUNDER & TOP SOCIAL MEDIA INFLUENCER

Within just 6 months of starting her first ecommerce business, it was generating $600,000 USD per month (without funding or investment). She was then instrumental in launching another ecommerce business generating $100,000 USD on the first day.

Since then, Gretta has repeated this unique framework for four different businesses and niches, turning each into a multimillion dollar success story.

She has seen million-dollar sales days for her online stores and just celebrated 8 years since she started her first successful ecommerce store in her kitchen (and yes, it’s still going strong!).

And unlike other self proclaimed “gurus”…

Gretta is still launching new brands from scratch, creating new products for her existing brands, and working with influencers to generate massive sales!

GRETTA’S CREDENTIALS

$1M REVENUE IN A DAY

Gretta’s “million -dollar day” as co-founder of the The 5th Watches. She also did $100,000 on the first day of sales with this new business!

FORBES 30 UNDER 30

As a 5x Founder, Gretta was recently featured as a “Forbes 30 under 30” for Retail & Ecommerce.

OPRAH’S FAVORITE THINGS

Another one of Gretta’s multimilion dollar brands, DROP Bottle, being featured as one of “Oprah’s Favorite Things”.

SHOPIFY BUILD
A BUSINESS WINNER

Gretta won the coveted Shopify Build a Business Award for her multimiloin dollar business, SkinnyMe Tea, beating out tens of thousnds of other ecommerce contestents from around the globe.

1M+ FOLLOWERS
ACROSS SOCIAL MEDIA

With more than 21,000 “Start & Scale” students and 1M+ followers across her social media platforms, Gretta Van Riel has become a go-to resource for ecommerce entrepreneurs who want proven advice from someone who actually “walks the walk”.

REAL RESULTS,
REAL LIFE-CHANGING BUSINESSES

Foundr courses get results. From first-time entrepreneurs to savvy business vets, the proven content inside a Foundr course helps take you to that next level. Hear some of our students’ stories as they’ve begun building the “business of their dreams”.

Kashif Khan

The DNA Company

Course: Start & Scale Your Online Store

Prior to the Start & Scale course, Kashif’s DNA testing company was strictly B2B. Now after taking the course, his company has broken into the ecommerce space and has gone from $0 to $400,000 in revenue in a few months. Now he’s used his success to partner with IBM Watson in an effort to fight COVID-19.

Nisha Changela

Vurdan

Course: Start & Scale Your Online Store

After transforming her approach to marketing, Nisha multiplied her sales 9x from December 2017 to December 2018.

Violetta Mamone

The Gem Drop

Course: Start & Scale Your Online Store

With no previous experience in launching or running her own business, Violetta made her first sale and even partnered with a charity after less than two weeks in business.

Christine Keeling

Long Haul Spa

Course: Start & Scale Your Online Store

Christine, a 56-year-old tech executive who was searching for a new career path, traveled from having an idea to launching a business selling physical products in less than a year.

Lisa Lin

Hey Mama

Course: Start & Scale Your Online Store

Lisa Lin’s first business Hey Mama is set to hit 7-figure sales in just 1 year after launching.

Drina Petrina

CRO Wear

Course: Start & Scale Your Online Store

Drina started her athleisure brand out of love for her country Croatia. After taking the course, Drina launched during the COVID-19 pandemic and saw $800 in sales the first day. She then brought in $4,500 in revenue over the first two months.

Rachael Neale

Ecopompom

Course: Start & Scale Your Online Store

A serial entrepreneur laser focused on sustainable and eco-friendly business, Rachael went from making $5,000 every six months to $16,000 in the first six months after taking the course. The course has also given her several business ideas to make a positive impact during COVID-19.

Nikki Buchannon

Ireuse2

Course: Start & Scale Your Online Store

Nikki had just retired from the restaurant business and was looking for something to pass the time. Within months, she went from not having a product and idea to generating $10,000 in a single day

Deidre Holland

The Happy Jack Co.

Course: Start & Scale Your Online Store

A graphic designer by trade, Deidre was looking to use her talents to start a side hustle. After taking the course, she developed her idea and her product generated $1,000 on launch day with only 1,000 followers.

Josh Fogarty

Bondi Bar

Course: Start & Scale Your Online Store

Prior to the Start & Scale course, Josh had a great product but lacked the knowledge to turn it into an ecommerce business. Despite launching during the Coronavirus pandemic, Josh’s brand new store, Bondi Bar, sold over AU$3,000 in products in the first week and a half post-launch.

Nicci Mitchell

Doggy Style Pet Care

Course: Start & Scale Your Online Store

Not too long ago, Nicci was just a dog lover with an idea. After going through the course, she was able to launch during COVID and still make $687 in sales in the first 2.5 weeks.

Christina Exie

Exie Studio

Course: Start & Scale Your Online Store

A former “Project Runway” star, Christina decided to open up shop and made $1,600 in two days from her sportswear line.

Raquel Guardia

Stella Simone Salon Systems

Course: Start & Scale Your Online Store

Raquel went from spa industry employee to founder using the course’s product launch formula. Now she’s launched not only 1 or 2 but 32 product SKUs for the B2B market.

David Samudio

Hola Iguana

Course: Start & Scale Your Online Store

David built a brand around his love for Panama. One year later, David has made $10,000 from selling maps of the country through Instagram.

Allan Price

Sacred Sauce

Course: Start & Scale Your Online Store

Fueled by his passion for all things spicy, world traveler Allan launched his hot sauce brand and made $2,000 in his first month – all while doing 99% of the design and marketing himself.

Pary Zadeh

Humane Collective

Course: Start & Scale Your Online Store

In her gap year before university, 18-year-old Pary launched her product online with over 100 sales in just a few months and sold out her first retail shipment.

Richard Paki

Bodker Shoes

Course: Start & Scale Your Online Store

After building up a new audience on social media using the Start & Scale method, Richard Paki relaunched his struggling 5-year-old business to $4,000 in sales on the first day.

Rebecca & Sara

The Creative Elements

Course: Start & Scale Your Online Store

Rebecca & Sara were able to take motifs lying dormant in the design studio where they worked and launch a website through which they could sell them.

Amy Mitchell

Lisse

Course: Start & Scale Your Online Store

Since launch, Amy’s business has seen 265 orders amounting to about $18,000 in sales.

Sarah Gill

G. Thomas

Course: Start & Scale Your Online Store

By clearly defining her brand persona, Sarah, a fashion designer, was finally able to gain a foothold in her industry and was even featured in GQ.

Justin Kemperman

Shine Armor

Course: Start & Scale Your Online Store

After learning the principles of branding and customer experience-building, serial entrepreneur (and 18 year old) Justin launched a car care business to over $9 million in sales.

Kim Le

Blue Brew Tea

Course: Start & Scale Your Online Store

By investing deeply in the brand identity of her existing business, Kim overcame discouragement and is now confidently preparing for a triumphant relaunch, complete with new branding and products.

Mayura Davda

MAYU

Course: Start & Scale Your Online Store

With the help of Start & Scale, Mayura successfully launched her global, luxury fish leather goods brand. Her work has even been featured on runways and in Harper’s Bazaar India.

Fiona O’ Beirne

GlowDry Australia

Course: Start & Scale Your Online Store

Since launching her business in October 2018, Fiona has been featured in Image.ie and Vogue and brought in over $71,000 in sales.

Anit Hora

MS Skincare

Course: Start & Scale Your Online Store

By developing essential systems for her flourishing business, Anit prepared her brand for massive scale, landed two huge deals with national retailers and was even featured in The New York Times.

Courtney Dransfield

Curlewis

Course: Start & Scale Your Online Store

After dreaming of launching a plus-sized clothing brand since she was 17 years old, Courtney has now successfully launched her business to resounding praise from others within her industry and brought in $3,000 in sales.

Trelawny Dios

Trelawny Hō’listik

Course: Start & Scale Your Online Store

After a decade of dreaming about starting a business, Trelawny used Start & Scale to turn her dream into a reality and celebrated a $1,100 pre-launch.

Erin Schmidt

Bella Vida Santa Barbara

Course: Start & Scale Your Online Store

After years of job hopping and dreaming of launching a business of her own, Erin finally turned her dream into a reality with the launch of Bella Vida Santa Barbara.

Therese Clark

Lady Suite Beauty

Course: Start & Scale Your Online Store

After implementing new content creation tactics and focusing her advertising efforts toward Instagram, Therese’s sales increased 3x and her return customer rate grew to 37%.

Leo & Cat

Bushflow Herbals

Course: Start & Scale Your Online Store

These first time e-commerce business owners transformed their business using lessons on brand voice and customer persona and watched their sales jump from less than $500 a month to about $4,000.

Ebyan Noor

Butter Skin

Course: Start & Scale Your Online Store

After a discouraging first launch, Start & Scale helped Ebyan refocus her brand, build community and bring in her first ever repeat customers.

Rhoda Malia

My Happiness Journal

Course: Start & Scale Your Online Store

Using Start & Scale, Rhoda rocketed out of her perpetual ideation phase and launched her first physical product which has already been validated by her first sale.

Jose Chiriboga

Remu Apparel

Course: Start & Scale Your Online Store

By clarifying brand identity and learning to articulate what makes his company different, Jose multiplied the sales in his business by 10 times in less than two months

Juliana Fraser

Juicy Bod

Course: Start & Scale Your Online Store

Juliana’s business, Juicy Bod, went from nothing but an idea to a featured in Australian Vogue in less than six months.

Meghan Cosenzo

TeaLife

Course: Start & Scale Your Online Store

Meghan used the Start & Scale techniques to expand her reach from just Canada to all of North America, and she has seen an increase in sales up to 20%.

Cory & Georgia

Balance Bottle

Course: Start & Scale Your Online Store

In just five months since launching their business, Cory and Georgia have sold over 600 of their foam roller water bottles, bringing in $33,000 in sales.

Janelle Han

Goldscoop

Course: Start & Scale Your Online Store

After just a month in business, Janelle has made $500 in sales of her fashion jewelry sets and landed contracts with three influencers to help her expand her brand.

Derek Golding

Breathealer

Course: Start & Scale Your Online Store

With no previous experience in online sales or marketing, 71-year-old Derek successfully launched his e-commerce store and recently received his second bulk order for his product.

Rona Nushi

Bees & Trees Bio Cosmetics

Course: Start & Scale Your Online Store

Rona launched her international online shop to expand her existing brand, and she has sold her products in Canada, Sweden, America and Germany.

Kate Smith

Exclaimed Kate

Course: Start & Scale Your Online Store

In just 14 weeks, Kate’s business has brought in over $7,000 in sales, and, with a steady stream of stockist requests, she’s signed at least one stockist agreement with more on the way.

Felipe Vasconcelos

The Elastic Band Company/ Secret Beauty Club/Atomic Makeup

Course: Start & Scale Your Online Store

Felipe Vasconcelos transformed three businesses he recently acquired, doubling the valuation of one and successfully selling it, fostering a 25% revenue jump in another, and quintupling sales in the third through a single weekend promotion.

Cassandra Lebaga

My Love Sanctuary

Course: Start & Scale Your Online Store

Cassandra launched her inspiration cushion business to $400 in sales and has since been able to leave her job and move into a studio space to pursue her passion.

Nadine Gyllhamn

ProHorse Saddlery

Course: Start & Scale Your Online Store

Guided by Start & Scale, Nadine implemented a new content marketing strategy for her e-commerce business, enabling her to bring in 10 times the monthly revenue and quit her day job.

Dani Weidner

VTVWX

Course: Start & Scale Your Online Store

After dreaming of launching an online votive candle business for years, Dani launched her business with the help of Start & Scale to more than $1,200 in her first month.

Tyme & Sharnna

The Recovery Pack

Course: Start & Scale Your Online Store

In just six months, Tyme and Sharnna, a couple in the thick of planning a wedding, went from no business idea to launch day.

Kate McDonald

The Trainer’s Pouch

Course: Start & Scale Your Online Store

Within the first month of the relaunch, Kate saw sales for her business double, and, after bringing in only a few thousand in sales a month during the first part of 2018, The Trainer’s Pouch is on track to become a six-figure business this year.

Patrick Wallet

Nicolas Wallet

Course: Start & Scale Your Online Store

Patrick Wallet was a business intelligence consultant who journeyed from no business idea at all to a fully launched e-commerce store in just three months.

Jodie & Shari

Bokashi Ninja

Course: Start & Scale Your Online Store

Two advertising and graphic design professionals launched a business selling an in-home composting system, bringing in over $800 on the very first day of business.

Tiemoko Diarra

Tendance Wear

Course: Start & Scale Your Online Store

In less than a year, Tiemoko transformed an idea into a fully fledged business with 63,000 Instagram followers and, in just a few weeks since launch, over $1,000 in sales.

Tash & Amanda

Hope Bottles

Course: Start & Scale Your Online Store

Through a soft launch for their new DIY essential oil product line, Amanda and Tash made over $700 in sales.

Sam Bagdassarian

Tattapic

Course: Start & Scale Your Online Store

Inspired by the Start & Scale course, Sam is shepherding his temporary tattoo brand, Tattapic, through a rebrand and relaunch that he believes will result in a six-figure year.

Sasha Hull

Original Human Co.

Course: Start & Scale Your Online Store

By delving deeply into her brand’s identity, Sasha was able to reframe the way she advertised her business, identify its core values and connect effectively with first-time customers.

Christina Jean Durante

FEMMES SANS PEUR

Course: Start & Scale Your Online Store

Less than a month after launching her direct to consumer website for her designer shoe brand, Christina’s business sold five pairs of shoes at luxury prices in a single week.

Jennifer Gregory

KETOWEIGHTLOSSTIPS

Course: Start & Scale Your Online Store

In less than a year, Jennifer journeyed from unemployed to being a successful Keto mentor with nearly 500,000 Instagram followers and making over $8,000 a month.

Jennifer Abernathy

Axcess Athletics

Course: Start & Scale Your Online Store

Although she had no previous experience with funding or launching a product, Jennifer used the Start & Scale method to fully crowdfund her athletic legging in only five days. She raised nearly $10,000, surpassing her goal by $3,500.

Myey Moens

Theo & Brom

Course: Start & Scale Your Online Store

Using the Start & Scale course as her guide, Myey generated a product idea she was passionate about, launched her business and crowdfunded for shipping licenses from the EU to North America all within just four months.

Kelsey Goodwin

Kavala Collective

Course: Start & Scale Your Online Store

After implementing what she learned through the course, especially around influencer marketing, Kelsey’s activewear sales are up 500-600% this quarter in comparison to the same quarter last year.

Ffion Thomas

Some Things In Life

Course: Start & Scale Your Online Store

After building an engaged social media following, Ffion launched her brand, Some Things In Life, featuring a single product to over £1,000 in sales in the first month.

Jennifer Cai

zenbody

Course: Start & Scale Your Online Store

Even though she had no practical experience at all running a business, Jennifer launched her yoga apparel brand, zenbody, to A$1000 in sales on her first night.

Olivia Bollen

Taken Care Of

Course: Start & Scale Your Online Store

During the first holiday season after Olivia took the Start & Scale course, her business, Taken Care Of, nearly quadrupled its revenue from the previous holiday sales period.

Pedro Ramos

Live Bottomless

Course: Start & Scale Your Online Store

By embracing a new approach to advertising his business on social media, Pedro increased the sales in his e-commerce store by 365%.

HAYDEN BRASS

ZEA RELIEF

Course: Start & Scale Your Online Store

Hayden scaled his family business from about $5,000 a month in sales to over $60,000 a month over the course of a single year.

Tania Eves

Me and the Brave

Course: Start & Scale Your Online Store

Tania turned her dream of launching a business into a reality using Start & Scale, and in the seven months since launch, her business has brought in $30,000.

PIERS WARREN

ROSÉ

Course: Start & Scale Your Online Store

While still working his day job, Piers started a business with his wife, selling French Rosé at Food & Wine expos and shows, with a small online store.

SHANNON WILLOUGHBY

NZ AROMATHERAPY

Course: Start & Scale Your Online Store

Shannon was a professional athlete and pilot, succeeding in both her professional and personal life. Tragically, at age 32, she suffered a stroke and had to start the process of starting her life over.

LUCAS SPINELLA

CANDIDI

Course: Start & Scale Your Online Store

Lucas is a side-hustler with two full-time jobs who launched a profitable ecommerce store with the help of Start & Scale. Within 6 months, he’s generating up to A$1,477.08 worth of sales per day.

MONIQUE & CHEVALO WILSONDEBRIANO

CHARLESTON BURGERS

Course: Start & Scale Your Online Store

Monique and Chevalo are two seasoned entrepreneurs who managed to untap the power of their online store and generated over $20,000 in two months.

LINDSAY MCCORMICK

BITE TOOTHPASTE BITS

Course: Start & Scale Your Online Store

Lindsay was running her store from her own apartment, but she couldn’t keep up with the demand and was running on fumes. She has learned how to think strategically to be a successful entrepreneur.

GAMAL CODNER

FRESH HERITAGE

Course: Start & Scale Your Online Store

Gamal had recently launched a great product (beard oil) and his store was doing well. But for someone as enthusiastic and entrepreneurial as Gamal, “good” wasn’t going to cut it.

SHAMANTH PEREIRA

INVISIBELLY

Course: Start & Scale Your Online Store

Shamanth was a first-time entrepreneur who was able to find her product and launch it on Kickstarter, raising over $60,000 and guaranteeing the funding of her project.

BRANDON & JUSTIN

THE RUN-AWAY SUCCESS

Course: Start & Scale Your Online Store

Brandon partnered up with 17 year old Justin Kemperman after having some success in ecommerce. They achieved more than $500,000 in sales just a few months after starting the store!

ADAM HENDLE

BALLWASH

Course: Start & Scale Your Online Store

Adam took his fresh new men’s body wash company and converted it into a seven-figure business in only seven months.

Zoe Rotstein

Dry Oil Co.

Course: Start & Scale Your Online Store

Through Start & Scale, Zoe found the in-depth mentorship she’d been yearning for since she launched her business seven years ago, and even landed her first retail stockist for her brand.

PINAR PARRY

DELTA & CO.

Course: Start & Scale Your Online Store

Pinar had launched her store to little avail. When she discovered Start & Scale, she was able to 16x her revenue in a few short months.

NOW IT’S
YOUR TURN!

WHAT’S WAITING
FOR YOU INSIDE

Module 1:

Discovering Your Product Idea

Harness the combination of Gretta’s expertise and AI to uncover winning product ideas. Dive into the advanced framework that has transformed numerous simple ideas into multi-million dollar stores.

  • Lesson #1: How To Come Up With An Idea
  • Lesson #2: The P.S.S.P. Framework For Ideation
  • Lesson #3: Choosing The Right Idea
  • Lesson #4: New Lesson: Using AI to generate product ideas
  • Lesson #5: How To Make Your Product Different & Better: Design + Function
  • Lesson #6: How To Make Your Product Different & Better: Price & Time
  • Lesson #7: Using Data to analyze and understand trends
  • Lesson #8: How To Find Your Target Customer
  • Lesson #9: Crafting Your Customer Persona
  • Lesson #10: Crafting Your Customer Persona Update
  • Lesson #11: How To Plan An Idea (Canvases)
  • Lesson #12: How To Validate Your Idea
  • Lesson #13: How To Validate Your Idea Update
  • Lesson #14: The TikTok Creative Center

Module 2:

BRANDING & STORE SETUP IN THE AI ERA

In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.

  • Lesson #1: What Is a Brand?
  • Lesson #2: Minimum Viable Brand (MVB)
  • Lesson #3: Choosing a Name (Namestorming)
  • Lesson #3: Choosing a Name Update
  • Lesson #4: Brand Look & Feel (Logo, Color Palette, Fonts)
  • Lesson #5: New Lesson: Ai Powered Branding
  • Lesson #6: Store Options
  • Lesson #7: Set Up Your Shopify Store

Module 3:

DEVELOPING & PLANNING YOUR PRODUCT

In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between — using AI tools to make every part of the process easier. This section is so in-depth it required us to break it into two parts.

  • Lesson #1: Introduction to Start & Scale Manufacturing
  • Lesson #2: Validation (MVP)
  • Lesson #3: Designing Your Prototype
  • Lesson #4: Packaging Design, Look & Feel
  • Lesson #5: Packaging Design, Look & Feel Update
  • Lesson #6: Finding a Manufacturer for Your Packaging
  • Lesson #7: How To Find A Local Manufacturer
  • Lesson #8: Finding A Global Manufacturer
  • Lesson #9: Alibaba walkthrough
  • Lesson #10: Shipping & Tracking

Module 4:

MAKING YOUR PRODUCT PROFITABLE

In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.

  • Lesson #1: Finance 101 (Costs, Margins, Profits)
  • Lesson #2: Product Pricing
  • Lesson #3: Placing Your First Stock Order With A Local Or Global Manufacturer
  • Lesson #4: Product Inspection
  • Lesson #5: Trademarks & Patents
  • Lesson #6: Breaking The Mould
  • Lesson #7: Profit Margin

Module 5:

BUILDING AN ENGAGED AUDIENCE USING AI

In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use AI to build and power the exact same audience building system that allowed Gretta to bring in $100,000 on her first day with one of her stores!

  • Lesson #1: Market To Product Fit
  • Lesson #2: The 3 C’s Of Community
  • Lesson #3: Content Territories
  • Lesson #4: Content Weighting
  • Lesson #5: Content Curation
  • Lesson #6: Ai-Powered Content Creation
  • Lesson #7: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
  • Lesson #8: Building Your Content Funnel
  • Lesson #9: Post-Purchase Stage
  • Lesson #10: Giveaways
  • Lesson #11: Marketing Psychology
  • Lesson #12: Your Waitlist Landing Page

Module 6:

THE INFLUENCER MARKETING BLUEPRINT

In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to leverage these relationships with the power of AI-driven insights to maximize exposure and sales.

  • Lesson #1: Getting Started With Influencer Marketing (Part A)
  • Lesson #2: Getting Started With Influencer Marketing (Part B)
  • Lesson #3: Identifying The Right Influencers
  • Lesson #4: Audience Analysis
  • Lesson #5: Macro Vs. Micro Influencers
  • Lesson #6: How To Find Influencers
  • Lesson #7: Outreach To Influencers
  • Lesson #8: Negotiating With Influencers
  • Lesson #9: Leveraging Assets To Maximize Results
  • Lesson #10: Measuring ROI Of Your Campaign
  • Lesson #11: How To Use Hey To Scale Influencer Marketing
  • BONUS: Influencer & Instagram SOPs

Module 7:

OPTIMIZED LAUNCH CHECKLIST & OPERATIONS

Unlock the secrets to a successful store launch and streamline your operations using both traditional methods and AI enhancements.

  • Lesson #1: Launch Checklist
  • Lesson #2: Free Shipping
  • Lesson #3: Afterpay Or Zip Pay
  • Lesson #4: Logistics – Holding Stock
  • Lesson #5: Customer Support
  • Lesson #7: Customer Support UPDATE
  • Lesson #8: Gretta’s Marketing Stack
  • Lesson #9: Reiterate/Optimize Your Product

Module 8:

STRATEGIES TO SCALE YOUR STORE

Leverage cutting-edge techniques and tools to grow your store post-launch, ensuring sustained success and profitability. In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.

  • Lesson #1: Cart Abandonment
  • Lesson #2: Thank You Cards In Order
  • Lesson #3: Raising Your AOV
  • Lesson #4: Upsells/Cross Sells
  • Lesson #5: Growing Your Email Database With Pop-Ups
  • Lesson #6: Email Marketing
  • Lesson #7: Offers & Coupon Codes
  • Lesson #8: Customer Reviews Social Proof
  • Lesson #9: 3PL – Third Party Logistics (Warehouse To Customer)
  • Lesson #10: Freight Forwarding – Moving Product From Manufacturer To Your 3PL
  • Lesson #11: When To Create Your Next SKU
  • Lesson #12: “Next Steps for Scaling: Become an Ecommerce Master
  • Lesson #13: Next steps for scaling: Foundr+”
  • Lesson #14: A Story About Getting Started

Here at Foundr we have a strict “no guru policy”. We’ve had this since Day 1, all the way back in 2013. It means we only work with leading practitioners of their craft.

Foundr instructors must meet a stringent set of qualifications in order to be able to work with us to create a course for our community. One of them being that they must be an actual founder who has built a successful business (oftentimes multiple) in the exact field they will be teaching you in. We allow zero fluff, zero theory, and zero bs.

So when you invest the time and money into a Foundr course, you can be absolutely certain you’re learning proven content from someone who’s done it before. It will work if you work it.

HERE IS WHAT YOU WILL GET WHEN YOU JOIN

PROFESSIONALLY CURATED WORKBOOKS WITH AI UPGRADES

Every lesson is accompanied by an intuitive workbook, complete with an actionable step. Infused with AI prompts, these workbooks guide you to fill in the blanks of your business and streamline your progress.

FREE LIVE GROUP CALLS WITH GUEST EXPERTS

Get ready for game-changing insights and personalized guidance from industry-leading experts who share their latest, cutting-edge strategies, answer your burning questions, and provide tailored advice to fuel your business growth.

FREE 1 ONBOARDING CALL WITH A COURSE SPECIALIST

Kickstart your e-commerce journey with this special onboarding call with a Start & Scale course Specialist who will help you navigate the content, and provide personalized tips to ensure you make the most of your learning experience.

24X7 CUSTOMER SUPPORT WITH REAL HUMANS

As part of this program, you’ll also enjoy 24×7 assistance from real humans. No matter the time or day, our dedicated support team is here to help you navigate any challenges or inquiries you may have.

FREE ACCESS TO COMMUNITY OF 20,000 ECOMMERCE ENTREPRENEURS

Join a vibrant community of more than 20,000 like-minded ecommerce entrepreneurs to connect, collaborate, and learn from. Get feedback, share insights, and find support in this thriving community.

15-DAY GUARANTEE:

Experience Start & Scale 3.0 risk-free with our 15-day money-back guarantee. Dive in, and if you’re not blown away, get a full refund, no hassle.

5 Simple Steps To Get
Started Today

1.

Click the “Sign Up Now” button anywhere on this page.

2.

Enter your billing details in our secure and encrypted checkout portal.

3.

Open your welcome email & access your entire course curriculum and bonuses.

4.

Begin building your online store.

5.

Reach out to us anytime at [email protected] with any questions or comments.

BY JOINING TODAY YOU’LL ALSO RECEIVE INSTANT
ACCESS TO THESE 6 AWESOME BONUSES

BONUS 1

PRIVATE MASTERMIND

First you’ll be granted instant access inside our now somewhat famous private Start & Scale mastermind group. This is one of the most highly engaged communities we’ve ever been apart of. It’s filled with more than 5,000 other ecommerce business owners all committed to helping each other stay motivated, accountable, and plugged into what’s working right now.

FREE

BONUS 2

ECOMM-AI SUMMIT

Imagine mastering the art of AI-driven sales, social media dominance, and business automation with insights from world-renowned experts. What if you could learn the secrets of attracting millions from the D’Amelio Family, revolutionize your marketing with Neil Patel, or build a beauty empire like Trinny Woodall? These are just glimpses of the groundbreaking strategies waiting for you inside the Foundr Ecomm-AI Summit.

FREE

BONUS 3

THE INFLUENCER OUTREACH TOOLKIT

The third bonus is Gretta’s very own Influencer Outreach Toolkit. Whether you’re just starting out or already have a store up and running, partnering with influencers is the quickest way she’s discovered in generating massive traffic, sales, and new social media followers.

FREE

BONUS 4

HIGH CONVERTING SHOPIFY TEMPLATES

Ready to turn your Shopify store into a relentless sales machine? These Conversion-Optimized Shopify Templates, crafted by elite Facebook & Google media buyers, is your key to unleashing explosive sales and soaring RoAS. Picture this: No coding hassle, intuitive design, and cutting-edge features like Sticky Add to Cart, Cart Drawer Upsell, and an advanced Landing Page Builder – all fine-tuned to skyrocket your average order value and customer engagement.

FREE

BONUS 5

YOUR PATH TO SUCCESS CALL

Imagine kickstarting your entrepreneurial journey not just with a course, but with a personal touch. With Start & Scale 3.0, you get more than knowledge; you get a personalized orientation session with the Foundr team. This isn’t just any call – it’s a golden opportunity to tailor your learning, strategize your start, and align your goals with industry experts. Get ready to be guided, inspired, and set on a trajectory towards unparalleled success.

FREE

BONUS 6

MILLION-DOLLAR ECOMMERCE CASE STUDIES

Get instant access to our Million-Dollar Ecommerce Case Studies – a treasure trove of behind-the-scenes interviews with trailblazing brands you may know and love. Ever wondered how to launch a successful swimwear label or makeup line? Curious about mastering dropshipping or private labeling? This is your chance to dive deep. Plus, don’t miss the special Q&A with Gretta, packed with advanced insights. You won’t find them anywhere else.

FREE

BONUS 7

KIAN GOLZARI’S CORE VALUES CHECKLIST

Unlock the essence of your business with our Core Values Checklist, crafted by renowned product sourcing expert Kian Golzari. This isn’t just any document; it’s a deep dive into the foundational values that catapulted giants like Nike and Google to stardom. Compact yet potent, it’s designed to help you grasp your brand’s ‘why’, a crucial pillar of any thriving enterprise.

FREE

BONUS 8

CHASE DIMOND’S ECOMMERCE EMAIL TEMPLATES

Seize the power of expert email marketer Chase Dimond’s emails that have generated $100M+ for top brands like The Chive, Clover, and more. These aren’t just templates; they’re proven strategies to boost your revenue by up to 40% on autopilot, without a penny on ads. Imagine launching an effective Welcome Email Series, Browse Abandonment, Cart and Checkout Campaigns, and more, with just a few clicks. Each plug-and-play campaign is a potential goldmine, designed to keep paying dividends for months, even years.

FREE

BONUS 9

2-FOR-1: FREE LICENSE FOR YOUR BUSINESS PARTNER OR TEAM MEMBER

And for your final bonus, we’d like to invite your business partner or team member to join you for free (in the training and in the Facebook group too). We know how important it is to have business partners on the same page and want you to have everything you need to create a profitable online store. You two can split the investment but each still has access to everything!

FREE

or get start & scale free by joining foundr+ today

Foundr+ is your all-access membership to cutting-edge ecommerce education with courses on ecommerce Product Development, Facebook Ads, Tiktok Ads, Youtube Ads, selling on Amazon and more in addition to Start & Scale.

  • + world-renowned instructors
  • + proven frameworks
  • + like-minded community

START & SCALE

(One-time, single course)

Newly updated to 3.0 with 8x AI-infused modules and over 50 videos taught by 4x million-dollar founder, Gretta van Riel, to guide you through your first ecommerce success.

US$1997

GET START &
SCALE (FREE)

with foundr+membership

Instant access to 30+ cutting-edge courses, plus all future courses, weekly LIVE expert Q&As, and a 30k-strong network of entrepreneurs to help you grow any business.

US$1499/year

15-DAY UNCONDITIONAL
MONEY BACK GUARANTEE

We do NOT guarantee you’re going to make any specific amount of money here. How much you make is entirely up to how much you apply, and how much effort you put in.

However, we are so confident that Start & Scale has the power to change your life… that’s why we’re offering you a 15-day money-back guarantee.

Which means, when you enroll today, you have 15 days to try it out. When you do, the results will blow your mind or it’s free. If you’re not feeling PUMPED about your results, all you need to do is to email [email protected] and our 24×7 support team will process the refund immediately.

SO PLEASE DON’T HESITATE – TAKE ADVANTAGE OF YOUR SPECIAL OFFER BEFORE IT EXPIRES.

Frequently asked questions

What is Start & Scale 3.0?

Start & Scale 3.0 is a comprehensive e-commerce training program developed by Gretta Van Riel, designed to help entrepreneurs transform any idea into a successful 7-figure brand. This latest version is enhanced with AI tools, including ChatGPT and Midjourney, to facilitate faster, more cost-effective, and easier e-commerce success.

Who is Gretta Van Riel?

Gretta Van Riel is a renowned entrepreneur and e-commerce expert, recognized for creating multiple successful online businesses. She has developed the Start & Scale framework, which has already helped over 25,000 students achieve e-commerce success.

How much time do I need to dedicate to Start & Scale 3.0?

You can progress by dedicating just one hour a day. This is sufficient to watch lessons, take action, and shape your business progressively.

How does AI integration benefit the Start & Scale 3.0 program?

AI integration in Start & Scale 3.0 utilizes advanced tools like ChatGPT and Midjourney to streamline various e-commerce processes. This includes market analysis, customer service automation, personalized marketing strategies, and product development insights, making the journey to e-commerce success more efficient and data-driven.

Is Start & Scale 3.0 suitable for beginners in e-commerce?

Absolutely! The program is designed to be accessible for beginners, providing step-by-step guidance on turning an idea into a profitable e-commerce brand. It covers fundamental aspects of online business, ensuring that even those new to e-commerce can follow along and find success.

What topics does Start & Scale 3.0 cover?

The program covers a wide range of topics including idea validation, market research, brand building, leveraging social media, effective online marketing strategies, utilizing AI tools for business growth, and scaling an e-commerce business to reach 7-figure sales.

Aren’t there problems with supply chain because of the pandemic?

While the supply chain has certainly been impacted, it’s actually created a massive opportunity for startups or smaller brands. That’s because big brands are struggling to get their huge orders fulfilled, but it’s much easier for smaller brands who don’t need as much product in one go.

So right now, more than ever before, as a startup or “smaller brand”, you can swoop in and actually steal market share from other larger competitors who are out of stock and can’t move as fast as you can!

Do I need to quit my job?

No, you don’t need to leave your job. In fact, we highly suggest you don’t until you get enough income from your online store so you can make the switch smoothly without putting your family and lifestyle at risk. You can get started with as little as 1 hour a week, and scale up from there as you build confidence.

Note: Gretta worked full time when she was launching her first business. You can, too. There’s no need to take unnecessary risks.

What exactly is included in the course?

The entire course curriculum is outlined here.
This explains exactly what’s in each section of the program.

What makes your training better than the others?

There’s no other program that walks you through exactly what you need to know to start an online store fast, written by someone who has built several 7-figure ecommerce businesses from scratch. What’s more, everything has been broken down in step-by-step detail with real action plans including finding your niche, getting customers fast, the mindset required, getting ideas for content, dealing with cashflow in the early stages and how to scale fast

What if I’m not very technical?

Let’s face it, creating your own physical product business from scratch can be extremely intimidating. Start & Scale Your Online store walks you through the necessary steps to develop your idea, validate your idea, produce and manufacture your product and make sure it sells to an audience of hungry buyers. Then, it shows you how to scale up your company.

Will there be plenty of examples to illustrate the points?

Yes, this is a no-fluff program. You’ll get “the how,” together with real specifics that explain everything in step-by-step detail. What’s more, there are real action plans so you know exactly what to do. Nothing has been left to chance.

Is it applicable to anywhere in the world?

YES! YES! YES! That’s the beauty of an online store. We have people all of the world from America, to Asia, to Europe to Africa and everywhere in between. If you have an internet connection and a smart device… you are in business!

What if I have no store or ideas? Just a passion to get going.

Then you are in THE RIGHT PLACE! That’s why we called this “Start” and Scale. We have a master mentor who will show you how to tap into hot and trending ideas, even if you have NO IDEA. You just bring the attitude, we will bring the skill. If this is you, then it’s time to join.

How does the 2-for-1 bonus work?

You just join up, and let us know their details. And we will give them full access. Simple. This is an insane offer. Right now you can get two licenses for $997 (about $497 each) – that’s just nuts for what you will get.

Sounds good, does gretta go over any instagram and influencer tips? I want to get just the “start and scale” course.

Yes! Gretta covers off her tips and process for social media and also using Influencers. This has been a key to seeing success in her businesses, so we have made sure that it is thoroughly covered off in the course. We’re really excited you will be joining us for the next intake of the Start and Scale Course

Do I need to use Shopify like gretta? What if I already have a store?

In the Start and Scale course we recommend and cover how to set-up an online store using Shopify – this is because it is the platform that Gretta van Riel uses for all her businesses. We think it’s powerful, cheap and easy-to-use. If you would like to use another platform, then that is completely OK! It’s not about the tool, it’s about the process and the strategy.

The main thing is about how you can SCALE your sales. Doesn’t matter what platform you do it on.

Is it just a course, or does it offer additional support and encouragement?

We understand accountability, encouragement, guidance and validation are all part of the “secret sauce” that help you follow through on the course.

So as soon as you register, you’ll be given BONUS access to a special closed-door Facebook group where you’ll find your tribe who can help you along the journey from where you are now to building a profitable online store. This collaboration is priceless.

about us

Foundr is a global media and education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.

We only work with practitioners who have built one or more successful businesses. Our mission is to democratize entrepreneurial education and bring it to the masses to help entrepreneurs build and grow successful businesses and to create the future generation of entrepreneurs that drive humanity forward.

174

COUNTRIES AROUND THE WORLD

80

MAGAZINES

3M+

FOLLOWERS

275

PODCASTS