Try Our Best Selling E-commerce Course For $1
Get step by step training from Skinny Me Tea creator and 5x multi million dollar start up founder, Gretta Van Riel
Gretta has built 5 multi million dollar companies using a framework that she created.
Now she has simplified her framework using AI and is sharing it with you….
Welcome to the Start and Scale Ecommerce course.
Inside “Start & Scale” Course, Only Available On Foundr+
Module 1:
Discovering Your Product Idea
Harness the combination of Gretta’s expertise and AI to uncover winning product ideas. Dive into the advanced framework that has transformed numerous simple ideas into multi-million dollar stores.
- Lesson #1: How To Come Up With An Idea
- Lesson #2: The P.S.S.P. Framework For Ideation
- Lesson #3: Choosing The Right Idea
- Lesson #4: New Lesson: Using AI to generate product ideas
- Lesson #5: How To Make Your Product Different & Better: Design + Function
- Lesson #6: How To Make Your Product Different & Better: Price & Time
- Lesson #7: Using Data to analyze and understand trends
- Lesson #8: How To Find Your Target Customer
- Lesson #9: Crafting Your Customer Persona
- Lesson #10: Crafting Your Customer Persona Update
- Lesson #11: How To Plan An Idea (Canvases)
- Lesson #12: How To Validate Your Idea
- Lesson #13: How To Validate Your Idea Update
- Lesson #14: The TikTok Creative Center
Module 2:
BRANDING & STORE SETUP IN THE AI ERA
In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.
- Lesson #1: What Is a Brand?
- Lesson #2: Minimum Viable Brand (MVB)
- Lesson #3: Choosing a Name (Namestorming)
- Lesson #3: Choosing a Name Update
- Lesson #4: Brand Look & Feel (Logo, Color Palette, Fonts)
- Lesson #5: New Lesson: Ai Powered Branding
- Lesson #6: Store Options
- Lesson #7: Set Up Your Shopify Store
Module 3:
DEVELOPING & PLANNING YOUR PRODUCT
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between — using AI tools to make every part of the process easier. This section is so in-depth it required us to break it into two parts.
- Lesson #1: Introduction to Start & Scale Manufacturing
- Lesson #2: Validation (MVP)
- Lesson #3: Designing Your Prototype
- Lesson #4: Packaging Design, Look & Feel
- Lesson #5: Packaging Design, Look & Feel Update
- Lesson #6: Finding a Manufacturer for Your Packaging
- Lesson #7: How To Find A Local Manufacturer
- Lesson #8: Finding A Global Manufacturer
- Lesson #9: Alibaba walkthrough
- Lesson #10: Shipping & Tracking
Module 4:
MAKING YOUR PRODUCT PROFITABLE
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.
- Lesson #1: Finance 101 (Costs, Margins, Profits)
- Lesson #2: Product Pricing
- Lesson #3: Placing Your First Stock Order With A Local Or Global Manufacturer
- Lesson #4: Product Inspection
- Lesson #5: Trademarks & Patents
- Lesson #6: Breaking The Mould
- Lesson #7: Profit Margin
Module 5:
BUILDING AN ENGAGED AUDIENCE USING AI
In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use AI to build and power the exact same audience building system that allowed Gretta to bring in $100,000 on her first day with one of her stores!
- Lesson #1: Market To Product Fit
- Lesson #2: The 3 C’s Of Community
- Lesson #3: Content Territories
- Lesson #4: Content Weighting
- Lesson #5: Content Curation
- Lesson #6: Ai-Powered Content Creation
- Lesson #7: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
- Lesson #8: Building Your Content Funnel
- Lesson #9: Post-Purchase Stage
- Lesson #10: Giveaways
- Lesson #11: Marketing Psychology
- Lesson #12: Your Waitlist Landing Page
Module 6:
THE INFLUENCER MARKETING BLUEPRINT
In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to leverage these relationships with the power of AI-driven insights to maximize exposure and sales.
- Lesson #1: Getting Started With Influencer Marketing (Part A)
- Lesson #2: Getting Started With Influencer Marketing (Part B)
- Lesson #3: Identifying The Right Influencers
- Lesson #4: Audience Analysis
- Lesson #5: Macro Vs. Micro Influencers
- Lesson #6: How To Find Influencers
- Lesson #7: Outreach To Influencers
- Lesson #8: Negotiating With Influencers
- Lesson #9: Leveraging Assets To Maximize Results
- Lesson #10: Measuring ROI Of Your Campaign
- Lesson #11: How To Use Hey To Scale Influencer Marketing
- BONUS: Influencer & Instagram SOPs
Module 7:
OPTIMIZED LAUNCH CHECKLIST & OPERATIONS
Unlock the secrets to a successful store launch and streamline your operations using both traditional methods and AI enhancements.
- Lesson #1: Launch Checklist
- Lesson #2: Free Shipping
- Lesson #3: Afterpay Or Zip Pay
- Lesson #4: Logistics – Holding Stock
- Lesson #5: Customer Support
- Lesson #7: Customer Support UPDATE
- Lesson #8: Gretta’s Marketing Stack
- Lesson #9: Reiterate/Optimize Your Product
Module 8:
STRATEGIES TO SCALE YOUR STORE
Leverage cutting-edge techniques and tools to grow your store post-launch, ensuring sustained success and profitability. In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.
- Lesson #1: Cart Abandonment
- Lesson #2: Thank You Cards In Order
- Lesson #3: Raising Your AOV
- Lesson #4: Upsells/Cross Sells
- Lesson #5: Growing Your Email Database With Pop-Ups
- Lesson #6: Email Marketing
- Lesson #7: Offers & Coupon Codes
- Lesson #8: Customer Reviews Social Proof
- Lesson #9: 3PL – Third Party Logistics (Warehouse To Customer)
- Lesson #10: Freight Forwarding – Moving Product From Manufacturer To Your 3PL
- Lesson #11: When To Create Your Next SKU
- Lesson #12: “Next Steps for Scaling: Become an Ecommerce Master
- Lesson #13: Next steps for scaling: Foundr+”
- Lesson #14: A Story About Getting Started
Welcome to foundr+
Your ecommerce success starts here. When you become a foundr+ member, you get a personalized learning journey to guide you through your new events, courses and experiences. We’re bringing you today’s leading ecomm minds to help you tackle each obstacle. Learn their mistakes, plug their shortcuts straight into your business and build the ecommerce brand of your dreams.
Learn from the BEST in the industry
Gretta Van Riel
Ecommerce Superstar
Learn the key strategies Gretta used to launch and scale five multi-million dollar ecommerce brands, and apply her insights to start or scale your business.
Nathan Chan
Instagram Growth Maestro
Discover Nathan’s tactics for explosive Instagram growth, and uncover the tools to significantly increase your brand’s online presence and follower engagement.
Nick Shackelford
Facebook Ad Strategist
Dive into Nick’s algorithm-proof Facebook ad strategies, and elevate your ad performance and ROI across all your campaigns
Melisa Vong
Amazon Sales Architect
Tap into Melisa’s blueprint for finding a product that sells on Amazon and optimizing your listing and operations for rapid sales growth.
Kian Golzari
World’s #1 Sourcing Expert
Unpack Kian’s proven tried and tested methodologies for product development and sourcing, so you can quickly build lasting relationships with your suppliers.
Tommie Powers
YouTube Ad Expert
Discover Tommie’s YouTube advertising frameworks for creating high-converting Youtube funnels that convert viewers into loyal customers.
Talia Datt
TikTok Organic Growth Expert
Leverage Talia’s strategies for organic TikTok & Instagram growth in a way that enhances your brand’s reputation, engagement and sales
Chase Dimond
Email Marketing Guru
Adopt Chase’s cutting-edge tactics to revolutionize your email marketing campaigns, enhancing customer engagement and conversion rates.
Gerardo
Perez
TikTok Ads
Master
Create high-performing ads on TikTok with Gerardo’s framework and unlock a new scalable sales channel for your brand
Yoni
Kozminski
Ecommerce Scaling
Specialist
Learn from Yoni, an expert in scaling ecommerce businesses through talent outsourcing. Apply his proven strategies to elevate your operation and growth.
Owen
Bolwell
Customer Insight
Connoisseur
Harness Owen’s expertise to delve into customer behavior and purchasing psychology, transforming insights into actionable business strategies.
Sel
Berdie
Branding Authority
Extract valuable branding insights from Sel, fine-tuning your brand’s message to resonate deeply with your audience and stand out in the market.
Rory
Vaden
Personal Branding
Virtuoso
Implement Rory’s tactics to monetize and amplify your personal brand, creating new revenue avenues while enhancing brand value.
Amy
Benson
Startup Pitch
Artisan
Embrace Amy’s guidance to refine your startup’s pitch, securing the attention and investment your innovative ideas deserve.
Julie
Hirsch
Sustainable Brand
Architect
Follow Julie’s principles to construct a brand that emphasizes sustainability and ethical practices, appealing to conscious consumers and standing for impact.
Anaita
Sarkar
Ecommerce Brand
Builder
Gain insights from Anaita’s journey to construct a compelling ecommerce brand, applying her techniques to build your online presence and credibility.
Alicia
Scott
Beauty Brand
Innovator
Draw on Alicia’s experiences in building a successful beauty brand, employing her strategies to navigate the industry and scale your business.
Lauren Kennedy &
Brooke Marks
Fashion Resale
Pioneers
Explore Lauren and Brooke’s methods to transform fashion resale into a profitable venture, leveraging their expertise for your entrepreneurial success.
Harry
Sanders
SEO Architect
Adopt Harry’s SEO strategies to elevate your ecommerce store’s search engine ranking, driving traffic and sales.
Binh
Rey
Trademarking
Strategist
Learn from Binh’s experience to effectively trademark your products or brand, safeguarding your intellectual property in a competitive market.
Nat
Choprasert
AI Efficiency
Engineer
Integrate Nat’s AI-driven techniques to automate tasks, boosting efficiency and freeing up valuable time for strategic initiatives.
Doone
Roisin
Budget Brand
Builder
Embrace Doone’s principles for constructing a high-impact ecommerce brand on a budget, maximizing resources for sustainable growth.
Adrianne
Dimitrakais
Partnership Success
Manager
Discover Adrianne’s strategies for establishing profitable ecommerce partnerships, enhancing your business network and growth potential.
Camille Moore
Ecommerce Branding Expert
Master Camille’s insights into creating an unbeatable ecommerce brand, differentiating your business in a saturated market for long-term success.
What’s in your membership
01
1000+ Lessons for Whatever Stage You’re At
Industry-leading, comprehensive courses that are entirely practical. All action, built for purpose. Master… Ideation | Product Development | Marketing | Branding | So much more…
02
Transformational Live Workshops
Each week, learn the most up-to-date methods on the topics YOU care about from experts in the field. Recorded live in the founder studio, direct to wherever you are.
03
24/7 Community
Building a business can be lonely. Access your private community, where you can connect, share and learn from people just like you, all around the world. Who knows, you might even meet your next co-founder…
04
Unique Learning Pathway
Stuck on where to start, or how to move forward? Your unique learning pathway will discover your needs, and become your compass on the platform.
05
Gamechanging Plug & Play Tools
The best resources in the industry, straight in your hands. Get immediate access to the tools, templates and swipe files your instructors use to build THEIR businesses.
06
$250K in Startup Savings
Foundr startup tools to help you save up to $250,000 on the top 200+ software and services like Stripe, Canva, Slack and Quickbooks. In the last 12 months, our members have saved a total of $5 Million through this program.
How your unique learning pathway works…
Get the accountability and guidance you need to skyrocket your store.
01
Set your course…
Each week, learn the most up-to-date methods on the topics YOU care about from experts in the field. Recorded live in the foundr studio, direct to wherever you are.
02
First steps…
Follow your personalized learning journey and discover a treasure trove of tools, templates and guides and engage with a supportive network of founders on a similar path.
03
Track your results
Join interactive mentorship sessions for the latest strategies from on-the-ground practitioners, and track your results to help accelerate your growth.
04
90-Day Evaluation
Get 1-1 guidance from our admissions team and leverage your 90-day review to reflect on key growth areas and challenges to take your ecommerce journey to even higher levels.
Here’s what our students have to say
Here’s what our students have to say
Transform your ecomm journey with foundr+
What’s included:
- Get instant access for just $1
- Access to 30+ World-Class Ecommerce Courses
- Weekly Live Mentorship Sessions with Experts
- Step-by-Step Learning Pathways for Every Stage of Business
- 1,000+ Actionable Lessons to Accelerate Your Growth
- $250,000+ in Savings For Software Tools
- A Community of 30,000+ Like-Minded Entrepreneurs
Total Value:
$1000+
UNLOCK 14 DAYS OF ACCESS FOR$1
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Our Success Guarantee.
We’re so confident Foundr+ can help you see tangible results that we guarantee it. If after actively learning and applying our methods and engaging with our community, you don’t see measurable results in 90 days, we offer a full refund of your investment.
ABOUT US
Foundr empowers millions by connecting them with the ideas of some of the most successful living entrepreneurs of our generation. Entrepreneurs like Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. More recently, Foundr has been a dominating force in the world of Ecommerce, breaking down the strategies and frameworks of verified top entrepreneurs into actionable steps through our platform foundr+ so that anyone can start, build, and grow a successful ecommerce business.
Our goal is clear: to nurture the entrepreneurs of the next generation who will move society forward by building something new.
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WHAT OUR STUDENTS HAVE TO SAY
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FOUNDER OF FUBU
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Frequently Asked Questions
What is Foundr+?
Foundr+ is an exclusive online platform designed to provide entrepreneurial education, connecting you with actionable insights and strategies from some of the world’s most successful entrepreneurs.
What if I don’t have enough time to commit to the courses?
Foundr+ is designed to accommodate busy schedules, allowing you to learn at your own pace. Even if you have just a few minutes a day, you can make meaningful progress. Our content is structured to deliver impactful insights efficiently, ensuring you can grow your business even with limited time.
Are there too many courses? How can I progress quickly?
While Foundr+ offers a wide range of courses, our personalized learning pathways help you focus on what’s most relevant to your goals, ensuring you can progress quickly and effectively without feeling overwhelmed.
What sets Foundr+ apart from other learning platforms?
Foundr+ distinguishes itself by providing real-world, actionable content taught by successful entrepreneurs, not just theorists. Our focus on practicality, coupled with access to an engaged community and ongoing support, offers a unique, result-driven learning environment.
Will I receive one-on-one support?
Yes we do offer 24×5 real-human support as well as extensive community and team support while our weekly personalized mentorship is designed to address your specific challenges, providing targeted guidance to ensure your success.
What if I can’t afford the membership?
Foundr+ aims to be accessible, offering significant value at a competitive price. If affordability is a concern, consider the potential ROI of effectively applying our strategies to your business. Investing in your growth can yield substantial returns.
Can you guarantee my success?
While Foundr+ provides all the tools, knowledge, and support you need to succeed, your success ultimately depends on your application of what you learn. We offer a robust foundation, but your dedication and effort will determine your results. That being said, we guarantee you’ll see measurable results within 90 days of joining. If you don’t, you can get your investment back so it’s completely risk-free for you.
What if I’m starting from scratch with no business idea?
If you’re beginning without a specific business in mind, Foundr+ is the perfect starting point. We guide you through exploring various business models, helping you identify one that aligns with your interests and goals. Whether you’re intrigued by e-commerce, digital agencies, or any other domain, we provide the insights and tools you need to make an informed decision and start building a business you’re passionate about.
Should I quit my job to start a business?
There’s no need to rush into leaving your job. We recommend maintaining your current employment while you start your business venture on the side. This approach reduces financial stress, allowing you to grow your new business with the security of a steady income. Many of our instructors successfully juggled full-time jobs while launching their businesses, proving it’s possible to start small and scale responsibly.
Can Foundr+ help me grow my existing e-commerce business?
Absolutely! Inside Foundr+, you’ll find specialized programs crafted by renowned e-commerce experts, covering essential topics like product selection, influencer partnerships, Amazon selling, and much more. Our resources are designed to propel any e-commerce business, regardless of size, toward significant growth milestones.
What differentiates Foundr+ from other memberships?
Foundr+ stands out by offering exclusive access to strategies and lessons from world-class entrepreneurs. Unlike platforms filled with generic advice, our content is practical, up-to-date, and proven, focusing on real-world applications to drive your business forward.
Will I receive new content regularly?
Yes, your membership includes access to all new courses we release from time to time as well as weekly live mentorship sessions, ensuring you’re always equipped with the latest strategies and insights in the fast-evolving ecommerce landscape.
I have unfinished courses. Should I complete those before starting with Foundr+?
Your entrepreneurial education doesn’t have to be linear. With Foundr+, you’re encouraged to navigate courses that align with your immediate needs, creating a personalized learning experience that’s most beneficial for your business at any given time.
How quickly can I access the courses after joining?
Once you join Foundr+, you’ll receive instant access to our course catalog and community, enabling you to dive into the content and start learning right away.
How are the live calls structured?
Each week, you’ll have the opportunity to join a live call on a relevant topic, available only to Foundr+ members. These sessions provide direct interaction with experts and fellow entrepreneurs, enriching your learning experience.
How do I cancel or pause my Foundr+ membership?
You can cancel or pause your membership anytime—no need to email support. Just log in, click your name at the top, and choose “View My Membership Details.” From there, you can cancel, pause, or upgrade with just one click. You’ll still have access until the end of your paid period.
What happens to my course access if I cancel Foundr+?
If you decide to cancel, you’ll retain access to any courses you purchased individually before joining Foundr+. However, you will lose access to the exclusive Foundr+ content that was part of your membership.
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