BIGGEST SALE FOR START & SCALE 3.0. EXTENDED FOR CYBER-MONDAY:
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Start and Scale is one of the
… AND CREATED A GLOBAL MOVEMENT!
CHECK OUT WHAT SOME OF OUR START & SCALE STUDENTS HAVE ACHIEVED!
BE YOUR OWN BOSS.
HAVE MORE FREEDOM.
CREATE YOUR DREAM LIFE.
Gretta’s been living the dream. She can literally work from anywhere in the world, and enjoys mixing leisure with sourcing new products.
Now its your
1. START & SCALE 3.0 EMPOWERS YOU WITH THE POWER OF AI TO UNCOVER A PRODUCT IDEA THAT SELLS LIKE CRAZY!
Watches, teas, bottles, face masks, etc. Gretta’s “P.S.S.P. Framework” is a repeatable framework for all kinds of product ideas no matter how crowded or competitive the niche is.
Icelandic Fish Leather
Australian SPF Sunscreen
Adjustable Baby Rompers
Sea Cucumber Collagen
A Sustainable Nut Milk Machine
These are all wildly different and wildly successful products which used Gretta’s framework. It works with all kinds of products, industries, and niches.
2. NO MARKETING SKILLS? NO PROBLEM, THANKS TO AI!
This isn’t about dropshipping and you don’t need to use Facebook ads. Gretta walks you through the entire ecommerce process from start-to-finish. While you don’t need to know a thing about online marketing, you do need to take action.
REAL LIFE-CHANGING BUSINESSES
Foundr courses get results. From first-time entrepreneurs to savvy business vets, the proven content inside a Foundr course helps take you to that next level. Hear some of our students’ stories as they’ve begun building the “business of their dreams”.
FOR YOU INSIDE
Discovering Your Product Idea
Harness the combination of Gretta’s expertise and AI to uncover winning product ideas. Dive into the advanced framework that has transformed numerous simple ideas into multi-million dollar stores.
- Lesson #1: How To Come Up With An Idea
- Lesson #2: The P.S.S.P. Framework For Ideation
- Lesson #3: Choosing The Right Idea
- Lesson #4: New Lesson: Using AI to generate product ideas
- Lesson #5: How To Make Your Product Different & Better: Design + Function
- Lesson #6: How To Make Your Product Different & Better: Price & Time
- Lesson #7: Using Data to analyze and understand trends
- Lesson #8: How To Find Your Target Customer
- Lesson #9: Crafting Your Customer Persona
- Lesson #10: Crafting Your Customer Persona Update
- Lesson #11: How To Plan An Idea (Canvases)
- Lesson #12: How To Validate Your Idea
- Lesson #13: How To Validate Your Idea Update
- Lesson #14: The TikTok Creative Center
BRANDING & STORE SETUP IN THE AI ERA
In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.
- Lesson #1: What Is a Brand?
- Lesson #2: Minimum Viable Brand (MVB)
- Lesson #3: Choosing a Name (Namestorming)
- Lesson #3: Choosing a Name Update
- Lesson #4: Brand Look & Feel (Logo, Color Palette, Fonts)
- Lesson #5: New Lesson: Ai Powered Branding
- Lesson #6: Store Options
- Lesson #7: Set Up Your Shopify Store
DEVELOPING & PLANNING YOUR PRODUCT
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between — using AI tools to make every part of the process easier. This section is so in-depth it required us to break it into two parts.
- Lesson #1: Introduction to Start & Scale Manufacturing
- Lesson #2: Validation (MVP)
- Lesson #3: Designing Your Prototype
- Lesson #4: Packaging Design, Look & Feel
- Lesson #5: Packaging Design, Look & Feel Update
- Lesson #6: Finding a Manufacturer for Your Packaging
- Lesson #7: How To Find A Local Manufacturer
- Lesson #8: Finding A Global Manufacturer
- Lesson #9: Alibaba walkthrough
- Lesson #10: Shipping & Tracking
MAKING YOUR PRODUCT PROFITABLE
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.
- Lesson #1: Finance 101 (Costs, Margins, Profits)
- Lesson #2: Product Pricing
- Lesson #3: Placing Your First Stock Order With A Local Or Global Manufacturer
- Lesson #4: Product Inspection
- Lesson #5: Trademarks & Patents
- Lesson #6: Breaking The Mould
- Lesson #7: Profit Margin
BUILDING AN ENGAGED AUDIENCE USING AI
In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use AI to build and power the exact same audience building system that allowed Gretta to bring in $100,000 on her first day with one of her stores!
- Lesson #1: Market To Product Fit
- Lesson #2: The 3 C’s Of Community
- Lesson #3: Content Territories
- Lesson #4: Content Weighting
- Lesson #5: Content Curation
- Lesson #6: Ai-Powered Content Creation
- Lesson #7: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
- Lesson #8: Building Your Content Funnel
- Lesson #9: Post-Purchase Stage
- Lesson #10: Giveaways
- Lesson #11: Marketing Psychology
- Lesson #12: Your Waitlist Landing Page
THE INFLUENCER MARKETING BLUEPRINT
In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to leverage these relationships with the power of AI-driven insights to maximize exposure and sales.
- Lesson #1: Getting Started With Influencer Marketing (Part A)
- Lesson #2: Getting Started With Influencer Marketing (Part B)
- Lesson #3: Identifying The Right Influencers
- Lesson #4: Audience Analysis
- Lesson #5: Macro Vs. Micro Influencers
- Lesson #6: How To Find Influencers
- Lesson #7: Outreach To Influencers
- Lesson #8: Negotiating With Influencers
- Lesson #9: Leveraging Assets To Maximize Results
- Lesson #10: Measuring ROI Of Your Campaign
- Lesson #11: How To Use Hey To Scale Influencer Marketing
- BONUS: Influencer & Instagram SOPs
OPTIMIZED LAUNCH CHECKLIST & OPERATIONS
Unlock the secrets to a successful store launch and streamline your operations using both traditional methods and AI enhancements.
- Lesson #1: Launch Checklist
- Lesson #2: Free Shipping
- Lesson #3: Afterpay Or Zip Pay
- Lesson #4: Logistics – Holding Stock
- Lesson #5: Customer Support
- Lesson #7: Customer Support UPDATE
- Lesson #8: Gretta’s Marketing Stack
- Lesson #9: Reiterate/Optimize Your Product
STRATEGIES TO SCALE YOUR STORE
Leverage cutting-edge techniques and tools to grow your store post-launch, ensuring sustained success and profitability. In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.
- Lesson #1: Cart Abandonment
- Lesson #2: Thank You Cards In Order
- Lesson #3: Raising Your AOV
- Lesson #4: Upsells/Cross Sells
- Lesson #5: Growing Your Email Database With Pop-Ups
- Lesson #6: Email Marketing
- Lesson #7: Offers & Coupon Codes
- Lesson #8: Customer Reviews Social Proof
- Lesson #9: 3PL – Third Party Logistics (Warehouse To Customer)
- Lesson #10: Freight Forwarding – Moving Product From Manufacturer To Your 3PL
- Lesson #11: When To Create Your Next SKU
- Lesson #12: “Next Steps for Scaling: Become an Ecommerce Master
- Lesson #13: Next steps for scaling: Foundr+”
- Lesson #14: A Story About Getting Started
Here at Foundr we have a strict “no guru policy”. We’ve had this since Day 1, all the way back in 2013. It means we only work with leading practitioners of their craft.
Foundr instructors must meet a stringent set of qualifications in order to be able to work with us to create a course for our community. One of them being that they must be an actual founder who has built a successful business (oftentimes multiple) in the exact field they will be teaching you in. We allow zero fluff, zero theory, and zero bs.
So when you invest the time and money into a Foundr course, you can be absolutely certain you’re learning proven content from someone who’s done it before. It will work if you work it.
BY JOINING TODAY YOU’LL ALSO RECEIVE INSTANT
ACCESS TO THESE 6 AWESOME BONUSES
First you’ll be granted instant access inside our now somewhat famous private Start & Scale mastermind group. This is one of the most highly engaged communities we’ve ever been apart of. It’s filled with more than 5,000 other ecommerce business owners all committed to helping each other stay motivated, accountable, and plugged into what’s working right now.
WHOLESALE REACHOUT SCRIPT TEMPLATES
The second bonus is access to all of Gretta’s insanely valuable Wholesale Reach Out Scripts. If you’re still deciding on your store or product idea and need answers about prototyping, manufacturing costs, shipping, or anything in between… trying to go back and forth on your own can be one of the most painful parts of this whole process.
THE INFLUENCER OUTREACH TOOLKIT
The third bonus is Gretta’s very own Influencer Outreach Toolkit. Whether you’re just starting out or already have a store up and running, partnering with influencers is the quickest way she’s discovered in generating massive traffic, sales, and new social media followers.
LAUNCH & ABANDON CART EMAILS – COPY & PASTE TEMPLATES
The next incredible bonus contains Gretta’s proven Email Launch Campaigns and turn-key Abandoned Cart Campaigns!
These launch emails are guaranteed to make you a sale on Day 1 if you’ve followed the course and built a waiting list of prospects! It’s exactly how she was able to do $1M in a day with 5th watches!
SECRET ECOMMERCE MASTERY SERIES
The sixth bonus is our secret ecommerce mastery series!
This is a series of behind-the-scenes interviews with some of the most cutting edge ecommerce brands we know of here at Foundr. Brand names you’ll surely recognize. Plus there’s even a special Q&A with Gretta where she answers some more advanced questions! You’ll hear insights on this not shared anywhere else.
2-FOR-1: FREE LICENSE FOR YOUR BUSINESS PARTNER OR TEAM MEMBER
And for your final bonus, we’d like to invite your business partner or team member to join you for free (in the training and in the Facebook group too). We know how important it is to have business partners on the same page and want you to have everything you need to create a profitable online store. You two can split the investment but each still have access to everything!
MONEY BACK GUARANTEE
We do NOT guarantee you’re going to make any specific amount of money here. How much you make is entirely up to how much you apply, and how much effort you put in.
However, we are so confident that Start & Scale has the power to change your life… that’s why we’re offering you a 15-day money-back guarantee.
Which means, when you enroll today, you have 15 days to try it out. When you do, the results will blow your mind or it’s free. If you’re not feeling PUMPED about your results, all you need to do is to email [email protected] and our 24×7 support team will process the refund immediately.
Frequently asked questions
What is Start & Scale 3.0?
Start & Scale 3.0 is a comprehensive e-commerce training program developed by Gretta Van Riel, designed to help entrepreneurs transform any idea into a successful 7-figure brand. This latest version is enhanced with AI tools, including ChatGPT and Midjourney, to facilitate faster, more cost-effective, and easier e-commerce success.
Who is Gretta Van Riel?
Gretta Van Riel is a renowned entrepreneur and e-commerce expert, recognized for creating multiple successful online businesses. She has developed the Start & Scale framework, which has already helped over 25,000 students achieve e-commerce success.
How much time do I need to dedicate to Start & Scale 3.0?
You can progress by dedicating just one hour a day. This is sufficient to watch lessons, take action, and shape your business progressively.
How does AI integration benefit the Start & Scale 3.0 program?
AI integration in Start & Scale 3.0 utilizes advanced tools like ChatGPT and Midjourney to streamline various e-commerce processes. This includes market analysis, customer service automation, personalized marketing strategies, and product development insights, making the journey to e-commerce success more efficient and data-driven.
Is Start & Scale 3.0 suitable for beginners in e-commerce?
Absolutely! The program is designed to be accessible for beginners, providing step-by-step guidance on turning an idea into a profitable e-commerce brand. It covers fundamental aspects of online business, ensuring that even those new to e-commerce can follow along and find success.
What topics does Start & Scale 3.0 cover?
The program covers a wide range of topics including idea validation, market research, brand building, leveraging social media, effective online marketing strategies, utilizing AI tools for business growth, and scaling an e-commerce business to reach 7-figure sales.
Aren’t there problems with supply chain because of the pandemic?
While the supply chain has certainly been impacted, it’s actually created a massive opportunity for startups or smaller brands. That’s because big brands are struggling to get their huge orders fulfilled, but it’s much easier for smaller brands who don’t need as much product in one go.
So right now, more than ever before, as a startup or “smaller brand”, you can swoop in and actually steal market share from other larger competitors who are out of stock and can’t move as fast as you can!
Do I need to quit my job?
No, you don’t need to leave your job. In fact, we highly suggest you don’t until you get enough income from your online store so you can make the switch smoothly without putting your family and lifestyle at risk. You can get started with as little as 1 hour a week, and scale up from there as you build confidence.
Note: Gretta worked full time when she was launching her first business. You can, too. There’s no need to take unnecessary risks.
What exactly is included in the course?
The entire course curriculum is outlined here.
This explains exactly what’s in each section of the program.
What makes your training better than the others?
There’s no other program that walks you through exactly what you need to know to start an online store fast, written by someone who has built several 7-figure ecommerce businesses from scratch. What’s more, everything has been broken down in step-by-step detail with real action plans including finding your niche, getting customers fast, the mindset required, getting ideas for content, dealing with cashflow in the early stages and how to scale fast
What if I’m not very technical?
Let’s face it, creating your own physical product business from scratch can be extremely intimidating. Start & Scale Your Online store walks you through the necessary steps to develop your idea, validate your idea, produce and manufacture your product and make sure it sells to an audience of hungry buyers. Then, it shows you how to scale up your company.
Will there be plenty of examples to illustrate the points?
Yes, this is a no-fluff program. You’ll get “the how,” together with real specifics that explain everything in step-by-step detail. What’s more, there are real action plans so you know exactly what to do. Nothing has been left to chance.
Is it applicable to anywhere in the world?
YES! YES! YES! That’s the beauty of an online store. We have people all of the world from America, to Asia, to Europe to Africa and everywhere in between. If you have an internet connection and a smart device… you are in business!
What if I have no store or ideas? Just a passion to get going.
Then you are in THE RIGHT PLACE! That’s why we called this “Start” and Scale. We have a master mentor who will show you how to tap into hot and trending ideas, even if you have NO IDEA. You just bring the attitude, we will bring the skill. If this is you, then it’s time to join.
How does the 2-for-1 bonus work?
You just join up, and let us know their details. And we will give them full access. Simple. This is an insane offer. Right now you can get two licenses for $997 (about $497 each) – that’s just nuts for what you will get.
Sounds good, does gretta go over any instagram and influencer tips? I want to get just the “start and scale” course.
Yes! Gretta covers off her tips and process for social media and also using Influencers. This has been a key to seeing success in her businesses, so we have made sure that it is thoroughly covered off in the course. We’re really excited you will be joining us for the next intake of the Start and Scale Course
Do I need to use Shopify like gretta? What if I already have a store?
In the Start and Scale course we recommend and cover how to set-up an online store using Shopify – this is because it is the platform that Gretta van Riel uses for all her businesses. We think it’s powerful, cheap and easy-to-use. If you would like to use another platform, then that is completely OK! It’s not about the tool, it’s about the process and the strategy.
The main thing is about how you can SCALE your sales. Doesn’t matter what platform you do it on.
Is it just a course, or does it offer additional support and encouragement?
We understand accountability, encouragement, guidance and validation are all part of the “secret sauce” that help you follow through on the course.
So as soon as you register, you’ll be given BONUS access to a special closed-door Facebook group where you’ll find your tribe who can help you along the journey from where you are now to building a profitable online store. This collaboration is priceless.
Foundr is a global media and education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.
We only work with practitioners who have built one or more successful businesses. Our mission is to democratize entrepreneurial education and bring it to the masses to help entrepreneurs build and grow successful businesses and to create the future generation of entrepreneurs that drive humanity forward.
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