Access Gretta’s 7-Figure Ecommerce System For $1

Become A Foundr+ Member & Live A Life of Freedom With The “Start & Scale” System. Trusted by 25,000+ Students. No Experience Required.









Here’s everything you need to start & scale a life-changing ecommerce brand:

FIND YOUR PERFECT PRODUCT IDEA: Leverage Gretta’s “P.S.S.P. Framework” to identify and validate profitable product ideas, no matter how crowded the niche.

SIMPLIFY MARKETING WITH STEP-BY-STEP BLUEPRINT: Follow Gretta’s easy-to-use “Marketing Stack” with detailed checklists, recommended apps, and step-by-step guides for selling online, requiring no prior marketing experience.

BUILD A REAL BRAND THAT YOU COULD SELL: Use Gretta’s “Minimum Viable Brand” method to create a unique and memorable brand name. Like SkinnyMe Tea’s “teatox” instead of detox.

SCALE QUICKLY TO YOUR FIRST SIX-FIGURE MONTH: Implement Gretta’s top scaling strategy, which quickly adds tens of thousands in extra sales per month with minimal effort.

AVOID COMMON AND COSTLY MISTAKES: Benefit from Gretta’s hard-earned lessons and avoid the common pitfalls that cost her $1.3 million to learn. She’s already “paid the price” so you don’t have to.

Start or grow your dream ecommerce business with confidence.

Start And Scale Is One Of The Best Selling Ecommerce Programs – And Created A Global Movement!

This legendary ecommerce framework is responsible for:

  • Repeatable framework that’s been creating success stories for over 10 years.
  • Successful students from over 65 different countries & cities throughout the world.
  • More than 25298 students (and counting) inside the community.
  • Countless innovative products created and sold online with raving fans!
  • And even brands which have now been acquired!

Countries Where Start & Scale Is Being Used:

65 countries and 25298 students (and counting) inside the Start and Scale community.

People Building Profitable Online Businesses Inside Start & Scale:

  • A former “Project Runway” star
  • Young stay-at-home moms
  • First-time entrepreneurs still at a 9-5
  • Married couples or partners in business together
  • An 18-year-old student on gap year
  • “Offline” retail business owners
  • A 71-year-old dentist
  • Service professionals launching side hustles
  • People wanting to build empires like Gretta
  • A 56-year-old MBA former tech executive
  • Former professional athletes
  • Existing brands wanting to scale

And countless others!


Check Out These Results From Students

More Proof?
Check These Out



Jax launched Moosey Moose in November 2020 and sold out of stock in less than 6 months. She has big goals to grow the business in year 2 while living up to Moosey Moose’s ethos of reducing waste and creating a sustainable baby clothing line.



Sam created Naked Sundays SPF, the first sunscreen product designed to be worn over your makeup. By following Gretta’s framework and launch checklist, she went from $0 to six-figures in just 4 weeks.



Kelsey, used Start & Scale to take her existing business Kavala Collective – a luxury activewear inspired by yoga, surf, & wanderlust lifestyle…from doing $18k a year, to $18k a month.

Hundreds More Student Results Inside The Community

Products Created With

Start And Scale

ACV GummiesMaurah Ruiz made $2k in less than a week
Ball WashAdam did 7 figures in 7 months
Wool FedorasTania received 20 orders on launch night
Beard OilGamal went from $2k to $60k a month
Bikini’s & Active WearKelsey went from 80 sales a year to 120 sales a month
Sea Cucumber CollageRenee did $12,000 in one day
Hot SauceAllan made $2,000 in his first month
Gut Health SupplementReever made $500k in his first year
Foam Roller BottlesCory & Georgia made $33k in first 5 months
Premium French RoséPiers did $12k in just his 3rd month in business
Adjustable JumpersJax found her idea & sold out with $5k in sales
SPF SunscreenSam went from $0 to six-figures in 4 weeks

…And countless others in all kinds of niches and industries!

Start & grow your dream business with confidence.

Who Is Gretta van Riel?

Within just 6 months of starting her first ecommerce business, it was generating $600,000 USD per month (without funding or investment).

She was then instrumental in launching another ecommerce business generating $100,000 USD on the first day.

Since then, Gretta has repeated this unique framework for four different businesses and niches, turning each into a multi-million dollar success story.

She has seen million-dollar sales days for her online stores and just celebrated 8 years since she started her first successful ecommerce store in her kitchen (and yes, it’s still going strong!).

Gretta is still launching new brands from scratch, creating new products for her existing brands, and working with influencers to generate massive sales!

Gretta’s Credentials


Gretta’s “million -dollar day” as co-founder of the The 5th Watches. She also did $100,000 on the first day of sales with this new business!


As a 5x Founder, Gretta was recently featured as a “Forbes 30 under 30” for Retail & Ecommerce.


Another one of Gretta’s multimilion dollar brands, DROP Bottle, being featured as one of “Oprah’s Favorite Things”.


Gretta won the coveted Shopify Build a Business Award for her multimiloin dollar business, SkinnyMe Tea, beating out tens of thousnds of other ecommerce contestents from around the globe.


With more than 21,000 “Start & Scale” students and 1M+ followers across her social media platforms, Gretta Van Riel has become a go-to resource for ecommerce entrepreneurs who want proven advice from someone who actually “walks the walk”.

Inside “Start & Scale” Course, Only Available On Foundr+

Module 1:

Discovering Your Product Idea

Harness the combination of Gretta’s expertise and AI to uncover winning product ideas. Dive into the advanced framework that has transformed numerous simple ideas into multi-million dollar stores.

  • Lesson #1: How To Come Up With An Idea
  • Lesson #2: The P.S.S.P. Framework For Ideation
  • Lesson #3: Choosing The Right Idea
  • Lesson #4: New Lesson: Using AI to generate product ideas
  • Lesson #5: How To Make Your Product Different & Better: Design + Function
  • Lesson #6: How To Make Your Product Different & Better: Price & Time
  • Lesson #7: Using Data to analyze and understand trends
  • Lesson #8: How To Find Your Target Customer
  • Lesson #9: Crafting Your Customer Persona
  • Lesson #10: Crafting Your Customer Persona Update
  • Lesson #11: How To Plan An Idea (Canvases)
  • Lesson #12: How To Validate Your Idea
  • Lesson #13: How To Validate Your Idea Update
  • Lesson #14: The TikTok Creative Center

Module 2:


In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.

  • Lesson #1: What Is a Brand?
  • Lesson #2: Minimum Viable Brand (MVB)
  • Lesson #3: Choosing a Name (Namestorming)
  • Lesson #3: Choosing a Name Update
  • Lesson #4: Brand Look & Feel (Logo, Color Palette, Fonts)
  • Lesson #5: New Lesson: Ai Powered Branding
  • Lesson #6: Store Options
  • Lesson #7: Set Up Your Shopify Store

Module 3:


In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between — using AI tools to make every part of the process easier. This section is so in-depth it required us to break it into two parts.

  • Lesson #1: Introduction to Start & Scale Manufacturing
  • Lesson #2: Validation (MVP)
  • Lesson #3: Designing Your Prototype
  • Lesson #4: Packaging Design, Look & Feel
  • Lesson #5: Packaging Design, Look & Feel Update
  • Lesson #6: Finding a Manufacturer for Your Packaging
  • Lesson #7: How To Find A Local Manufacturer
  • Lesson #8: Finding A Global Manufacturer
  • Lesson #9: Alibaba walkthrough
  • Lesson #10: Shipping & Tracking

Module 4:


In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.

  • Lesson #1: Finance 101 (Costs, Margins, Profits)
  • Lesson #2: Product Pricing
  • Lesson #3: Placing Your First Stock Order With A Local Or Global Manufacturer
  • Lesson #4: Product Inspection
  • Lesson #5: Trademarks & Patents
  • Lesson #6: Breaking The Mould
  • Lesson #7: Profit Margin

Module 5:


In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use AI to build and power the exact same audience building system that allowed Gretta to bring in $100,000 on her first day with one of her stores!

  • Lesson #1: Market To Product Fit
  • Lesson #2: The 3 C’s Of Community
  • Lesson #3: Content Territories
  • Lesson #4: Content Weighting
  • Lesson #5: Content Curation
  • Lesson #6: Ai-Powered Content Creation
  • Lesson #7: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
  • Lesson #8: Building Your Content Funnel
  • Lesson #9: Post-Purchase Stage
  • Lesson #10: Giveaways
  • Lesson #11: Marketing Psychology
  • Lesson #12: Your Waitlist Landing Page

Module 6:


In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to leverage these relationships with the power of AI-driven insights to maximize exposure and sales.

  • Lesson #1: Getting Started With Influencer Marketing (Part A)
  • Lesson #2: Getting Started With Influencer Marketing (Part B)
  • Lesson #3: Identifying The Right Influencers
  • Lesson #4: Audience Analysis
  • Lesson #5: Macro Vs. Micro Influencers
  • Lesson #6: How To Find Influencers
  • Lesson #7: Outreach To Influencers
  • Lesson #8: Negotiating With Influencers
  • Lesson #9: Leveraging Assets To Maximize Results
  • Lesson #10: Measuring ROI Of Your Campaign
  • Lesson #11: How To Use Hey To Scale Influencer Marketing
  • BONUS: Influencer & Instagram SOPs

Module 7:


Unlock the secrets to a successful store launch and streamline your operations using both traditional methods and AI enhancements.

  • Lesson #1: Launch Checklist
  • Lesson #2: Free Shipping
  • Lesson #3: Afterpay Or Zip Pay
  • Lesson #4: Logistics – Holding Stock
  • Lesson #5: Customer Support
  • Lesson #7: Customer Support UPDATE
  • Lesson #8: Gretta’s Marketing Stack
  • Lesson #9: Reiterate/Optimize Your Product

Module 8:


Leverage cutting-edge techniques and tools to grow your store post-launch, ensuring sustained success and profitability. In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.

  • Lesson #1: Cart Abandonment
  • Lesson #2: Thank You Cards In Order
  • Lesson #3: Raising Your AOV
  • Lesson #4: Upsells/Cross Sells
  • Lesson #5: Growing Your Email Database With Pop-Ups
  • Lesson #6: Email Marketing
  • Lesson #7: Offers & Coupon Codes
  • Lesson #8: Customer Reviews Social Proof
  • Lesson #9: 3PL – Third Party Logistics (Warehouse To Customer)
  • Lesson #10: Freight Forwarding – Moving Product From Manufacturer To Your 3PL
  • Lesson #11: When To Create Your Next SKU
  • Lesson #12: “Next Steps for Scaling: Become an Ecommerce Master
  • Lesson #13: Next steps for scaling: Foundr+”
  • Lesson #14: A Story About Getting Started

Get Start & Scale Free When You Join foundr+

You can dive into Gretta van Riel’s Start & Scale course for simple, actionable, and proven strategies for creating a profitable online store. Whether you’re new to ecommerce or looking to take your business to the next level, this course is designed to help you reach your goals faster!

Plus the following bonuses to further amplify your results:

1. Ecommerce-AI Summit

Master AI-driven sales, social media strategies, and business automation with insights from top experts like the Gretta van Riel, Sabri Suby and Neil Patel.

2. The Influencer Outreach Toolkit

Utilize Gretta’s toolkit to partner with influencers, driving massive traffic, sales, and social media followers.

3. Your “Path To Success” Call

Start your journey with a personalized orientation session from the Foundr team to tailor your learning and strategize your success.

4. Million-dollar Ecommerce Case Studies

Dive into behind-the-scenes interviews with successful brands and gain advanced insights from a special Q&A with Gretta.

5. Kian Golzari’s Core Values Checklist

Leverage Kian Golzari’s checklist to identify and harness your brand’s foundational values for lasting success.

All of these and more are yours at no extra expense when you start a no-risk, trial subscription to our flagship foundr+ membership trusted by over 2500 students to accelerate their ecommerce journey.

Our instructors are world-renowned founders and practitioners of their craft, never gurus. They’re experts who’ve actually built the exact business they’re teaching about. This means, you will be learning from the best, adopting strategies that have been tested and proven.

Learn the key strategies Gretta used to launch and scale five multi-million dollar ecommerce brands, and apply her insights to start or scale your business.

Discover Nathan’s tactics for explosive Instagram growth, and uncover the tools to significantly increase your brand’s online presence and follower engagement. 

Dive into Nick’s algorithm-proof Facebook ad strategies, and elevate your ad performance and ROI across all your campaigns

Tap into Melisa’s blueprint for finding a product that sells on Amazon and optimizing your listing and operations for rapid sales growth.

Unpack Kian’s proven tried and tested methodologies for product development and sourcing, so you can quickly build lasting relationships with your suppliers.

Discover Tommie’s YouTube advertising frameworks for creating high-converting Youtube funnels that convert viewers into loyal customers.

Leverage Talia’s strategies for organic TikTok & Instagram growth in a way that enhances your brand’s reputation, engagement and sales

Adopt Chase’s cutting-edge tactics to revolutionize your email marketing campaigns, enhancing customer engagement and conversion rates.

Create high-performing ads on TikTok with Gerardo’s framework and unlock a new scalable sales channel for your brand

Learn from Yoni, an expert in scaling ecommerce businesses through talent outsourcing. Apply his proven strategies to elevate your operation and growth.

Harness Owen’s expertise to delve into customer behavior and purchasing psychology, transforming insights into actionable business strategies.

Extract valuable branding insights from Sel, fine-tuning your brand’s message to resonate deeply with your audience and stand out in the market.

Implement Rory’s tactics to monetize and amplify your personal brand, creating new revenue avenues while enhancing brand value.

Embrace Amy’s guidance to refine your startup’s pitch, securing the attention and investment your innovative ideas deserve.

Follow Julie’s principles to construct a brand that emphasizes sustainability and ethical practices, appealing to conscious consumers and standing for impact.

Gain insights from Anaita’s journey to construct a compelling ecommerce brand, applying her techniques to build your online presence and credibility.

Draw on Alicia’s experiences in building a successful beauty brand, employing her strategies to navigate the industry and scale your business.

Explore Lauren and Brooke’s methods to transform fashion resale into a profitable venture, leveraging their expertise for your entrepreneurial success.

Adopt Harry’s SEO strategies to elevate your ecommerce store’s search engine ranking, driving traffic and sales.

Learn from Binh’s experience to effectively trademark your products or brand, safeguarding your intellectual property in a competitive market.

Integrate Nat’s AI-driven techniques to automate tasks, boosting efficiency and freeing up valuable time for strategic initiatives.

Embrace Doone’s principles for constructing a high-impact ecommerce brand on a budget, maximizing resources for sustainable growth.

Discover Adrianne’s strategies for establishing profitable ecommerce partnerships, enhancing your business network and growth potential.

Master Camille’s insights into creating an unbeatable ecommerce brand, differentiating your business in a saturated market for long-term success.

We Will Help You Grow As An Entrepreneur & Keep You Accountable For YourGoals.


Discover Your Learning Pathway

Experience the next generation of customized learning pathways. We gather insights about your e-commerce goals, aptitude, and vision, so we can tailor the foundr+ experience to your unique needs and solve your immediate problems first.


Experience The Power of Proven Knowledge

Elevate your skills with a treasure trove of tools, templates and guides and engage with a supportive network of founders on a similar path. Gain everything you need to amplify your success.


Learn fast, learn live. Track results.

Join live mentorship and interactive sessions for latest strategies from in-the-trenches practitioners, and track results and optimize for accelerating your growth journey.


Real-time support and 90-day 

Get 1-1 feedback and guidance on the next steps from our admissions team and leverage the 90-day review to reflect on key growth areas and challenges to address that can take your ecommerce journey to even higher levels.

How Success Looks Like
When You Grow With Foundr+.

And Master Product Development, Digital Marketing, Sales Optimization, Sourcing And Manufacturing & More.

  • Build first product mockup
  • Place our first order with your manufacturer
  • Make your first sale
  • Establish a robust brand presence
  • Expand market reach and product lines

Start & grow your dream business with confidence.

Here’s What Our Students Say

Foundr Membership – Highly Recommended


Foundr Membership – Highly Recommended

I have been a customer of Foundr since its very early days…Last year I became a member of its comprehensive membership where you get access to all the amazing programs they offer…I throughly recommend Foundr for its comprehensive courses & also its wonderful customer service (so rare these days!)


Straight-forward courses with practical quick wins

I really like Foundr courses as they are straight forward & practical. As an entrepreneur, I want to learn industry best practices fast. I find Foundr courses valuable as they present case studies and real life how-to techniques I can apply to grow my business.

Fab, FR

Comprehensive and easy to follow programs

I started one of the Foundr courses hoping to learn more about launching an ecommerce business. This course has been far more helpful than I expected. It is comprehensive and easy to follow. It has given me the confidence and knowledge to launch my business. I plan on taking more of the courses offered and look forward to learning more from Foundr.

Alexis S., US

Comprehensive, actionable content + great customer service

Courses are current and actionable with useful and applicable business-related information. Learned a ton that I’ve been able to apply to my business. Foundr’s Customer Support team is always super-quick to respond and helpful. Always a good experience!

Carly J. Cais, US

Start & grow your dream business with confidence.

This Is What Our Students Have Achieved

Violetta Mamone 

The Gem Drop

Erin Schmidt

Bella Vida Santa Barbara

Christine Keeling

Long Haul Spa

Therese Clark

Lady Suite Beauty

Leo & Cat

Bushflow Herbals

Ebyan Noor

Butter Skin

Rhoda Malia

My Happiness Journal

Jose Chiriboga

Remu Apparel

Juliana Fraser

Juicy Bod

Cory & Georgia

Balance Bottle

Janelle Han


Derek Golding


Inside Our Student Community: Founders Celebrating Their Wins

Results In 90 Days Or It’s Free

Start with our trial for just $1. Get unlimited access for 7 days.

Start now & build your dream business (pay monthly)

Start now & build your dream business (pay yearly)










Foundr empowers millions by connecting them with the ideas of some of the most successful living entrepreneurs of our generation. Entrepreneurs like Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. 

More recently, Foundr has been a dominating force in the world of Ecommerce, breaking down the strategies and frameworks of verified top entrepreneurs into actionable steps through our platform foundr+ so that anyone can start, build, and grow a successful ecommerce business.

Our goal is clear: to nurture the entrepreneurs of the next generation who will move society forward by building something new.

Here’s What Just Some

Of Our Students Have To Say…

Frequently asked questions

What is Foundr+?

Foundr+ is an exclusive online platform designed to provide entrepreneurial education, connecting you with actionable insights and strategies from some of the world’s most successful entrepreneurs.

What if I don’t have enough time to commit to the courses?

Foundr+ is designed to accommodate busy schedules, allowing you to learn at your own pace. Even if you have just a few minutes a day, you can make meaningful progress. Our content is structured to deliver impactful insights efficiently, ensuring you can grow your business even with limited time.

Are there too many courses? How can I progress quickly?

While Foundr+ offers a wide range of courses, our personalized learning pathways help you focus on what’s most relevant to your goals, ensuring you can progress quickly and effectively without feeling overwhelmed.

What sets Foundr+ apart from other learning platforms?

Foundr+ distinguishes itself by providing real-world, actionable content taught by successful entrepreneurs, not just theorists. Our focus on practicality, coupled with access to an engaged community and ongoing support, offers a unique, result-driven learning environment.

Will I receive one-on-one support?

Yes we do offer 24×5 real-human support as well as extensive community and team support while our weekly personalized mentorship is designed to address your specific challenges, providing targeted guidance to ensure your success.

What if I can’t afford the membership?

Foundr+ aims to be accessible, offering significant value at a competitive price. If affordability is a concern, consider the potential ROI of effectively applying our strategies to your business. Investing in your growth can yield substantial returns.

Can you guarantee my success?

While Foundr+ provides all the tools, knowledge, and support you need to succeed, your success ultimately depends on your application of what you learn. We offer a robust foundation, but your dedication and effort will determine your results. That being said, we guarantee you’ll see measurable results within 90 days of joining. If you don’t, you can get your investment back so it’s completely risk-free for you.

What if I’m starting from scratch with no business idea?

If you’re beginning without a specific business in mind, Foundr+ is the perfect starting point. We guide you through exploring various business models, helping you identify one that aligns with your interests and goals. Whether you’re intrigued by e-commerce, digital agencies, or any other domain, we provide the insights and tools you need to make an informed decision and start building a business you’re passionate about.

Should I quit my job to start a business?

There’s no need to rush into leaving your job. We recommend maintaining your current employment while you start your business venture on the side. This approach reduces financial stress, allowing you to grow your new business with the security of a steady income. Many of our instructors successfully juggled full-time jobs while launching their businesses, proving it’s possible to start small and scale responsibly.

Can Foundr+ help me grow my existing e-commerce business?

Absolutely! Inside Foundr+, you’ll find specialized programs crafted by renowned e-commerce experts, covering essential topics like product selection, influencer partnerships, Amazon selling, and much more. Our resources are designed to propel any e-commerce business, regardless of size, toward significant growth milestones.

What differentiates Foundr+ from other memberships?

Foundr+ stands out by offering exclusive access to strategies and lessons from world-class entrepreneurs. Unlike platforms filled with generic advice, our content is practical, up-to-date, and proven, focusing on real-world applications to drive your business forward.

Will I receive new content regularly?

Yes, your membership includes access to all new courses we release from time to time as well as weekly live mentorship sessions, ensuring you’re always equipped with the latest strategies and insights in the fast-evolving ecommerce landscape.

I have unfinished courses. Should I complete those before starting with Foundr+?

Your entrepreneurial education doesn’t have to be linear. With Foundr+, you’re encouraged to navigate courses that align with your immediate needs, creating a personalized learning experience that’s most beneficial for your business at any given time.

How quickly can I access the courses after joining?

Once you join Foundr+, you’ll receive instant access to our course catalog and community, enabling you to dive into the content and start learning right away.

What happens to my course access if I cancel Foundr+?

If you decide to cancel, you’ll retain access to any courses you purchased individually before joining Foundr+. However, you will lose access to the exclusive Foundr+ content that was part of your membership.

How are the live calls structured?

Each week, you’ll have the opportunity to join a live call on a relevant topic, available only to Foundr+ members. These sessions provide direct interaction with experts and fellow entrepreneurs, enriching your learning experience.

The Only Membership
You Need For Ecommerce Success

Start & grow your dream business with confidence.