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Founder of Range Beauty Reveals: How to Build Your Own Million Dollar Beauty Brand — Even if You’re a Beginner
How to Build Your Own Million Dollar Beauty Brand — Even if You’re a Beginner
Discover REAL Shortcuts for the Product Development, Manufacturing and Scaling Of Your Dream Beauty Brand
ALICIA & HER BRAND HAS BEEN FEATURED IN:
Breaking Into the Beauty Industry SEEMED TOO HARD…Until Now
So…you have a dream of creating your own Beauty Brand.
You have the passion and a clear idea of the problem you want to solve—maybe it’s makeup for sensitive skin, or skincare that celebrates diversity.
But the reality of what it takes to launch this brand, from sourcing to marketing, feels difficult to navigate. Where do you even begin?
You start researching and quickly learn that the journey is more complex than you anticipated.
Big retailers like Sephora require rigorous compliance standards, safety testing, and proof that you can meet their demand.
On top of that, the ecommerce space is competitive and demands an extraordinary online strategy.
It’s easy to feel discouraged, wondering if you’re biting off more than you can chew.
Obstacle #1: Complex Product Development
First, there’s the challenge of product formulation. You can’t just whip up a batch of skincare or cosmetics and call it done.
To create products that are safe, stable, and compliant with health and beauty regulations, you need a reliable manufacturer and lab.
Each product requires testing for stability, safety, and consistency—and if you’re unfamiliar with this world, understanding how to even start working with labs can feel like a mystery.
Obstacle #2: The Cost of Compliance and Quality Control
Then there’s compliance. Beauty retailers, and increasingly Ecommerce customers, expect transparency in ingredients, production standards, and even sustainability practices.
Ensuring your product is safe and compliant requires not only knowledge but also capital to carry out testing and potentially make adjustments.
For a new entrepreneur, the costs of product recalls or reformulations due to missed compliance standards can be devastating.
Obstacle #3: Breaking Through Market Saturation
Launching a beauty brand means entering a highly saturated market.
Just standing out online requires an extensive marketing strategy, from crafting a unique brand story to creating professional product photography and social media content.
But without deep pockets or existing brand recognition, getting noticed can feel like shouting into the void.
Obstacle #4: Getting Into BIG Retail
Finally, landing a retail partnership is often seen as the holy grail for beauty brands, yet it’s one of the biggest challenges. Retailers like Sephora or Ulta require you to demonstrate that you have a proven, in-demand product.
They look at factors like your social following, online reviews, and sales metrics, which puts even more pressure on building up a solid ecommerce foundation.
Plus, once accepted, retailers expect brands to keep up with demand and deliver consistent quality, adding another layer of financial and logistical pressure.
This Is Your CallinG. Alicia Scott WANTS to Help YOU Build A Beauty Brand That Makes A Difference
Fortunately for you, Alicia Scott’s journey is very similar to yours.
Range Beauty today is a brand that now serves thousands of people with real, authentic products on the shelves of major retailers like Sephora.
And she’s here to help you crush every barrier and do more than just start a beauty brand—she’ll help you turn it into a thriving business with the exact roadmap, support, and confidence you need.
ALICIA SCOTT BROKE EVERY BARRIER & CAPTIVATED THE BEAUTY INDUSTRY
Alicia Scott started with a dream, a tiny budget, and a bold vision: to create a beauty brand that would finally cater to sensitive, melanin-rich skin.
Every step of the way was a challenge.
She was working a full-time job, so her “office hours” became late nights and weekends.
She poured her own savings into her first small order, scouring for manufacturers that understood her demand for clean, gentle ingredients and low minimum orders—no small feat in an industry where bulk is king.
She invested her heart, time, and every penny she could save.
Even as her brand, initially called “Skinny Dip,” was taking off, she was hit with an unexpected setback—a trademark dispute forced her to rebrand.
Instead of seeing this as a roadblock, Alicia turned it into an opportunity.
She re-envisioned her brand as Range Beauty: a name that resonated even more deeply with her mission of inclusivity and quality.
Her dedication paid off, and soon, her perseverance and social presence caught the attention of major players like Target and Sephora.
Her feature on Shark Tank became a transformative moment, securing her a deal with Emma Grede, a strategic partnership that helped catapult Range Beauty to new heights.
Imagine the power of seeing your own products—once mere ideas—now sitting on store shelves alongside the biggest names in beauty.
Now you can do it with Alicia Scott.
In this new course, How to Build A Million Dollar Beauty Brand, Alicia simplifies what it takes to work with labs, create a brand that stands out, and meet the expectations of both ecommerce customers and retail partners.
Instead of navigating each stage alone, you can follow a clear, step-by-step path designed to turn challenges into manageable steps, making the journey from idea to shelf or online store possible.
Introducing Foundr’s New Course
How To Build A Million Dollar Beauty Brand
The New Path Forward For Beauty Entrepreneurs To Build, Market & Scale A Thriving Brand
In our latest course, Alicia Scott reveals her blueprint for building a beauty brand that is ready for both retail and ecommerce.
If you don’t know already, foundr is an online learning platform with all the tools, information and support you need to build an ecommerce business. Being a ‘founder’ takes hard work, but it doesn’t need to be complicated. We exist to break through the noise, and connect you with information you can trust, from people who have actually done it.
With foundr, you can take Alicia’s shortcuts and plug them straight into your new business. Study everything Alicia’s discovered on meeting industry standards, managing supply chain logistics, and creating a brand story that connects with customers- only on the foundr platform.
The combination of retail and ecommerce approach is a game-changer, allowing you to avoid common pitfalls, keep your costs lean, and scale confidently across both channels.
With Alicia’s framework, you’re not just launching a beauty brand; you’re building a product that resonates, crafting a story that captures customer loyalty, and following a step-by-step path to take your product from concept to reality—all the way to the shelves of BIG retailers.
A toolkit designed to help you build a better beauty brand, faster.
Build Your Beauty Brand with Confidence: From Concept to Retail ShelvES
SIMPLE, ACTIONABLE & PROVEN STRATEGIES FOR BUILDING A MILLION-DOLLAR BEAUTY BRAND
- DISCOVER YOUR NICHE AND STAND OUT IN A SATURATED BEAUTY MARKET
- CREATE A BRAND WITH PURPOSE THAT CONNECTS WITH YOUR AUDIENCE
- SCALE QUICKLY FROM YOUR FIRST SALE TO YOUR FIRST SIX-FIGURES
- LEARN THE SECRETS TO LANDING RETAIL PARTNERSHIPS WITH MAJOR STORES LIKE SEPHORA
- ESCAPE THE 9-5 AND LIVE A LIFE OF FREEDOM, CONTROL, & ABUNDANCE.
Finally, a step-by-step blueprint for creating a beauty brand that’s retail-ready and built to thrive online.
Right from the beginning, she’s there to streamline each complex hurdle that would otherwise take months (or years) to figure out alone.
Cut years off of product development
Alicia doesn’t just tell you to find a lab; she walks you through how to choose one, what questions to ask, and even shares her personal tips for securing quality ingredients without overspending.
Instead of trial and error, you know exactly what to look for in product safety testing, quality control, and even scaling production once you gain traction.
What does this mean for you?
It means that you’re already light years ahead in launching a safe, stable, and compliant product that you can confidently introduce to your market.
What about marketing and branding?
No more guesswork. On the Foundr platform, Alicia will take you through crafting a brand story that not only resonates but also compels customers to buy and share.
She’ll show you how to build a community of loyal fans from day one by teaching you her techniques for connecting with your audience online—no matter your budget.
And of course, retail partnerships.
This is often where dreams stall: getting into major retailers is notoriously difficult without a well-known name, social proof, and demand.
Alicia understands what retail buyers look for because she’s been there, and she’s ready to teach you how to pitch, prepare, and stand out.
Instead of wondering how to even start the conversation, you’re equipped with a roadmap to go from online success to a retail phenomenon.
Don’t Wait, START NOW!
What’s Waiting For You Inside
Imagine being guided through every step of launching and growing a beauty brand by someone who’s done it all from scratch.
Alicia Scott, founder of Range Beauty, created this course to give you every essential tool and strategy she used to bring her beauty brand to major retailers and thrive online.
Each module is designed to address the exact challenges you’ll face in the beauty industry and make the path clearer, faster, and more achievable.
Module 1:
Your Beauty Brand’s Story DNA
This module helps you define the heart and soul of your brand, turning your story and values into an unforgettable identity.
- Lesson 1: How I Built Range Beauty
Alicia starts by sharing her journey from an idea to a multi-million dollar brand featured on Shark Tank, with insights on branding, building a community, and preparing for launch. - Lesson 2: Understanding the Beauty Industry
Discover the global beauty industry’s key trends and opportunities, plus insights on why story branding is critical for standing out. - Lesson 3: Building Range Beauty
Learn Alicia’s approach to identifying a market gap, choosing manufacturers, and budgeting. Hear her real-world experience on negotiating minimum order quantities and key takeaways for product development. - Lesson 4: Defining Your Why as a Beauty Brand
Alicia guides you to explore your deeper connection to the brand, understand market gaps, and articulate why customers should choose you. Includes a demo with Alicia’s “Define Your Why” worksheet. - Lesson 5: Finding Your Beauty Niche
Define your target audience, build a customer avatar, and identify your unique market position. Alicia’s Avatar Builder worksheet demo helps you understand customer alignment.
- Lesson 5: Your Brand DNA
Learn how to develop your brand’s core values, style, and voice. Create a mission statement and mood board, with Alicia sharing her personal templates and examples. - Lesson 6: Choosing the Right Platform(s)
Understand which platform your brand should live online—like TikTok and Instagram—based on your content type and target audience. - Lesson 7: Telling Your Brand’s Story
Shape your brand’s narrative by focusing on conflict, the status quo, sharing resolutions, and using numbers to strengthen your brand’s story. - Lesson 9: Ecommerce Options
Now that you’ve developed your brand’s DNA, it’s time to choose the best way to bring it to market that aligns with growth goals. Go beyond just DTC, from private labeling and wholesale, to pop-up markets, boutique retail, and big-box stores.
Module 2:
Building Your Beauty Brand’s Community
Alicia’s guidance here is all about building a loyal following that drives your brand forward.
- Lesson 1: Your Social Media Research Machine
Learn how to identify and analyze potential competitors, understand their engagement tactics, and discover influencers that align with your brand. - Lesson 2: Building Brand Pillars
Alicia guides you through identifying key themes for your brand, from educational posts to authentic user-generated content, so your audience connects with what you stand for. - Lesson 2B: Engagement Strategy
Learn how to create meaningful interactions, use behind-the-scenes content effectively, and involve your followers in product design to build a truly engaged community. - Lesson 3: Product Validation
Discover strategies for validating your product concept with your audience before launching. Alicia covers methods such as focus groups, sampling, and gathering feedback to refine your product, ensuring it resonates with your target market.
- Lesson 4: Waitlist Landing Page
Capture interest with a compelling waitlist page that keeps potential customers engaged and eager for your launch. Alicia shares key elements to include on your page to effectively capture leads and build anticipation. - Lesson 5: Online Community Experiences
Alicia discusses platforms like Instagram Subscription, TYB and Geneva for gamifying community interactions, hosting virtual events, and creating exclusive membership experiences that keep your audience engaged and loyal. - Lesson 6: Offline Community Experiences
Learn how to create impactful in-person events, pop-up shops, and collaborative brand summits that allow your community to experience your brand firsthand.
Module 3:
The Pre-Launch Master Walkthrough
This module equips you to prepare for a launch that captivates your audience and maximizes reach.
- Lesson 1: Building Your Pre-Launch Guide
Take inventory of your audience, set goals, and work backward to map out your launch calendar. - Lesson 2: Beauty Brand Operations
Dive deep into the nuts and bolts of managing costs with Alicia’s insights on COGS (Cost of Goods Sold). She’ll show you how to calculate your total production costs—from raw materials and packaging to labor and shipping so you’re fully prepared to make financially smart decisions from the outset. - Lesson 3: Beauty Brand Presentation
Understand the importance of high-quality visuals and packaging, even on a budget. Alicia shares how she approached these elements in Range Beauty’s early days. - Lesson 4: Announce the Pre-Launch
Plan your launch announcement, including in-person activations, social media tactics, and PR strategies for maximum reach.
- Lesson 5: Gather Momentum
Learn how to build momentum with a podcast tour, influencer partnerships, and press outreach to generate excitement leading up to launch. - Lesson 6: Craft Emails that Convert
Alicia guides you through email templates for each stage of the launch, covering themes like open cart, testimonials, and urgency-driven emails. - Lesson 7: Successful Launch Week Checklist
Follow a checklist for launch week, from sending emails to gathering testimonials, to ensure a smooth and impactful launch. - Lesson 8: Your Retail Strategy
Learn how to secure retail partnerships, pitch effectively, and identify what to look for in a long-term partnership.
Module 4:
Bonus Module
Gain exclusive insights on advanced topics like funding and private-label partnerships to further scale your business.
- Lesson 1: Find The Right Partner
Find partners that align with your brand’s values and vision, setting up strategic alliances that support growth. - Lesson 2: Funding Your Business
Explore non-equity and equity funding options, from grants and loans to venture capital, specifically for beauty brands, to finance your beauty brand’s growth.
- Lesson 3: ChatGPT
Learn how to leverage AI, like ChatGPT, to generate creative ideas, streamline content creation, and develop effective customer personas. - Lesson 4: Formulating Your Product
Alicia’s personal experiences and checklist will guide you through developing a product that’s safe, effective, and ready for market.
As you can see, Alicia’s lessons are hands-on and action-oriented, each one guiding you through critical aspects of building a brand that resonates, grows, and succeeds in both the online and retail spaces.
This isn’t about theory—it’s about real steps you can take to make your beauty brand vision a reality.
What Sets How To Build A MILLION DOLLAR Beauty Brand Apart?
Alicia Scott’s “How to Build a Million Dollar Beauty Brand” isn’t like other programs that push shiny promises or fluffy tips—it’s a masterclass shaped by Alicia’s journey from the ground up, from facing hurdles to building a real, thriving beauty brand that’s now on Sephora shelves and celebrated by influencers.
Real, Proven Experience, Not Theory
Picture this: Alicia didn’t start with endless funding, industry connections, or years of corporate beauty experience. She started with $150, a relentless drive to solve real problems, and the tenacity to push her way into one of the toughest industries. This isn’t hypothetical—she’s sharing the exact steps she took to build a million-dollar brand.
A Step-by-Step Blueprint Designed for the Beauty Industry
Unlike generic courses, this isn’t “one-size-fits-all.” Alicia’s course guides you through specific challenges beauty brands face, from product formulation and safety testing to managing sensitive ingredients and finding trustworthy manufacturers. These are unique insights into beauty with templates, worksheets, and step-by-step processes for everything from product formulation to retail partnerships.
From Ecommerce to Retail: A Dual Strategy for Success
Alicia’s course shows you how to build an ecommerce presence that makes waves while also teaching you the ins and outs of securing retail partnerships. She’s walked this path—her products are sold at Sephora and Target—and she knows exactly how to help you get your foot in the door with retailers who have high standards.
A Focus on Authentic Community-Building
Imagine having a supportive community backing your brand before it even hits the shelves. Alicia teaches you how to build an audience that feels personally invested in your success, from using social media to sharing your authentic story. It’s not about hype; it’s about making real connections that drive long-term loyalty.
Learn to Create a Standout Product, Not Just a Brand
In beauty, quality is everything. Alicia teaches you how to turn your idea into a high-quality, market-ready product. You’ll learn how to work with labs, meet industry regulations, and create a product that’s not only safe and effective but also unforgettable.
Battle-Tested Strategies to Overcome Financial and Operational Hurdles
Alicia understands what it’s like to bootstrap a business, juggle jobs, and work around budget limitations. Her course includes practical methods to manage your budget wisely, find the right suppliers, and scale at a pace that’s sustainable. It’s like having an insider coach guiding you through each stage without the unnecessary risk of trial and error.
A No-Nonsense Approach, Built for Real Results
There’s no flashy sales gimmick here. Alicia’s approach is rooted in grit and real results. She shares her toughest lessons, biggest wins, and costly mistakes to keep you on the fast track. Her course is designed to leave you with the skills and mindset to build a brand with true staying power.
If you’re dreaming of launching a beauty brand, this course means no more guessing, no more wasted time on generic advice—it’s your clear, tested path to creating something unique that the beauty world truly needs.
Meet YOUR INSTRUCTOR
Alicia Scott
LEARN FROM A Beauty Brand Trailblazer
For an aspiring beauty entrepreneur, Alicia is more than just a mentor; she’s a trailblazer who understands the hurdles of launching and scaling a beauty brand in an industry that can often feel insurmountable.
Struggling with eczema and cystic acne, she couldn’t find makeup products that worked for her sensitive, melanin-rich skin. Instead of settling, she decided to fill the gap herself, launching Range Beauty with just $150 of her own savings. Her mission was clear from the beginning: to create a beauty line that celebrates and caters to underrepresented skin tones with skin-loving, gentle ingredients.
Every aspect of her brand was thoughtfully crafted to solve a real problem, and she faced the same barriers as most new entrepreneurs—limited funding, navigating manufacturing, and creating a brand identity that resonates.
For new beauty entrepreneurs, Alicia’s journey proves that with the right guidance, determination, and authentic mission, breaking into the industry—and even the aisles of major retailers—is more than possible.
1
Shark Tank
Range Beauty made history as the first Black woman-owned makeup brand to secure funding on Shark Tank, where Alicia partnered with investors Lori Greiner and Emma Grede.
2
Essence
Alicia’s story was spotlighted in Essence, which showcased Range Beauty’s mission to provide inclusive, skin-sensitive products for underrepresented skin tones.
3
Beyoncé’s Black Parade
Range Beauty was featured on Beyoncé’s “Black Parade Route,” a curated list of Black-owned businesses, helping boost its visibility among new audiences.
4
Refinery29
Refinery29 highlighted Range Beauty as a leader in clean beauty, focusing on Alicia’s dedication to products that prioritize safe, inclusive ingredients.
5
Bustle
Bustle provided an in-depth feature on Alicia’s journey, covering her growth from self-funding her brand to becoming a widely recognized beauty entrepreneur.
6
The Cut
Alicia and Range Beauty were also highlighted by The Cut, emphasizing her brand’s commitment to inclusivity and skin health for people with melanin-rich skin tones.
Imagine The Opportunity Right In Front Of You
You are standing on the edge of launching your dream beauty brand with products that solve real problems, and there’s a massive opportunity waiting.
Recent success stories show how the right concept, timing, and mission can lead to remarkable success:
- Glossier – A minimalist approach built around “skin-first” beauty transformed Glossier into a billion-dollar brand.
- Fenty Beauty – Rihanna’s emphasis on inclusivity set a new industry standard and captivated millions with its shade diversity.
- Drunk Elephant – Clean, non-toxic skincare paid off in a huge way, culminating in an $845 million acquisition.
- Range Beauty – Alicia’s own brand that created makeup for sensitive, melanin-rich skin, securing a Shark Tank deal and gaining visibility in top retailers.
- The Lip Bar – Vegan, cruelty-free products targeting women of color brought The Lip Bar into Target stores.
- Glow Recipe – Fun, fruit-based skincare reached $100 million in sales by capturing the playful, clean beauty market.
But with each success story, there’s a lesson: timing is everything.
And this is YOUR moment.
If you’ve ever envisioned your beauty brand, now is the time to act.
With Alicia’s How to Build a Million Dollar Beauty Brand, you have the tools, the mentorship, and the insights to turn your dream into a thriving business.
Limited-Time Launch Offer – 60% Off
SAVE 60% WHEN YOU UNLOCK HOW TO BUILD A MILLION DOLLAR BEAUTY BRAND TODAY
Now, imagine getting a roadmap crafted by Alicia Scott, someone who started with just $150 and transformed her vision into a multi-million dollar beauty brand stocked by Sephora and loved by customers nationwide.
This isn’t just another beauty course; it’s an opportunity to follow Alicia’s exact steps—the proven, practical actions she took to overcome every challenge, break into retail, and thrive online.
For a limited time, you can access Alicia’s entire How to Build a Million Dollar Beauty Brand course for $399—a 60% discount from the regular price of $997. At just $399, you’re getting the inside secrets and expert guidance that would normally cost thousands if you were to work with a consultant of Alicia’s caliber.
After this offer ends, the course returns to $997, and this level of insider expertise will be back to its full value. Right now, you have the chance to grab it at a fraction of the price.
Imagine looking back, knowing you took the leap and made your mark in beauty.
Join Alicia’s course today and get started on building a brand that’s as authentic, impactful, and successful as you’ve always dreamed.
Here’s Exactly What You’re Getting When You Invest in How to Build a Million Dollar Beauty Brand
Comprehensive Video Training with Real, Actionable Strategies
Get over 20 lessons from Alicia Scott, packed with hands-on strategies she used to turn a $150 investment into a multi-million-dollar beauty brand. Each module covers proven frameworks and techniques for creating, scaling, and monetizing a beauty brand, including step-by-step guidance on product development, retail partnerships, and effective ecommerce strategies.
Tools, Worksheets, and Templates to Simplify Every Step
Alongside each lesson, you’ll receive downloadable resources, worksheets, and templates to help you put Alicia’s guidance into action. From branding exercises to pre-launch checklists, these resources make implementation easier, ensuring you have every tool needed to bring your beauty brand vision to life.
Focused, Practical Lessons Only—No Fluff
Every lesson is filled with actionable exercises and practical tools designed to help you get measurable results. Alicia’s no-nonsense approach means every minute you invest in learning has a direct impact on building your brand and connecting with your ideal customers.
24/5 Support to Help You Succeed
You’ll also get real support from real humans. Our dedicated team is here to help you with any questions or challenges, ensuring you have a smooth and guided journey from start to finish.
Foundr’s 100% Money-Back Satisfaction Guarantee
Your enrollment is protected by our 100% satisfaction, money-back guarantee. Try out the course, immerse yourself in the strategies, and experience the value risk-free.
Special Launch Offer: 60% Off Today
Don’t miss this opportunity to join How to Build a Million Dollar Beauty Brand for just $399 (normally $997)! For a limited time only, you get Alicia Scott’s proven blueprint at a 60% discount.
Here’s what to do next:
- Click “Start Now” anywhere on this page.
- Enter your billing details in our secure checkout.
- Open your welcome email and access your course and all bonus materials.
- Start building your beauty brand with step-by-step guidance from Alicia Scott!
This limited-time offer is your chance to invest in a future where your brand stands out. Join today and transform your dream into a successful beauty business!
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How to Build A Million Dollar Beauty Brand
Instant access to the exact tools, strategies, templates, and hands-on guidance to turn your passion into a successful, purpose-driven beauty brand that stands out in both ecommerce and retail.
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More recently, Foundr has been a dominating force in the world of Ecommerce, breaking down the strategies and frameworks of verified top entrepreneurs into actionable steps through our platform foundr+ so that anyone can start, build, and grow a successful ecommerce business.
Our goal is clear: to nurture the entrepreneurs of the next generation who will move society forward by building something new.
Frequently asked questions
What is included in Alicia Scott’s How to Build a Million Dollar Beauty Brand course?
This course offers over 20 video lessons where Alicia Scott guides you through the entire process of building a beauty brand from scratch. You’ll learn everything from creating a compelling brand identity and finding a unique niche to manufacturing, marketing, and securing retail partnerships. It includes downloadable worksheets, templates, and resources to help you put lessons into action and a supportive peer community.
How is this course different from other beauty or business courses?
Alicia’s course offers a hands-on, practical approach shaped by her personal journey of turning a $150 investment into a multi-million-dollar brand stocked in major retailers like Sephora. It’s not just theory but a roadmap based on her real-world experience, including templates, step-by-step instructions, and industry insights specific to beauty.
What specific beauty industry challenges does this course address?
Alicia shares her insights on common hurdles, including sourcing manufacturers, creating compliant and safe products, and navigating retail requirements. You’ll learn how to handle quality control, product stability, regulatory standards, and essential steps for securing ecommerce and retail partnerships.
How does this course differ from other beauty business courses?
Unlike typical courses, this program is grounded in Alicia’s real experience of building Range Beauty from a $150 startup to a multi-million-dollar brand. Alicia provides her tested, step-by-step processes, including real-life examples and lessons learned from her own journey, making it both practical and inspiring.
What if I don’t have any experience in the beauty industry?
No experience is necessary! Alicia started with a passion and a problem she wanted to solve, and this course will guide you through each step with clear, beginner-friendly instructions. You’ll gain the foundational knowledge needed to build a beauty brand, even if you’re new to the industry.
Does the course cover social media and community-building strategies?
Yes, the course includes an in-depth module on community building and social media strategies. Alicia will teach you how to grow an engaged audience, leverage social platforms, and create content that builds brand loyalty—critical steps for beauty brands in today’s digital landscape.
Are there any templates or downloadable resources included?
Yes! The course includes downloadable resources, worksheets, and templates that simplify implementing the strategies Alicia teaches. These tools are designed to help you at every stage, from defining your brand DNA to launching, scaling, and securing partnerships.
What’s included in the Foundr+ membership, and how does it compare to enrolling in this course alone?
Foundr+ gives you access to How to Build a Million Dollar Beauty Brand plus an entire library of Foundr’s online courses across various business topics for a full year. For the same price as the stand-alone course, Foundr+ provides flexibility if you want to expand your skills beyond beauty or explore other aspects of entrepreneurship.
What is the refund policy if I decide the course isn’t for me?
We want you to feel completely confident in your choice! If you enroll in the stand-alone How to Build a Million Dollar Beauty Brand course, you’ll have a 15-day satisfaction guarantee. If, for any reason, you aren’t satisfied within the first 15 days, just let us know, and we’ll provide a full refund.
If you choose to access How to Build a Million Dollar Beauty Brand as part of a Foundr+ membership, you’ll benefit from our extended 90-day success guarantee. This means you’ll have three months to explore the course and other Foundr+ content. If you don’t feel you’re making progress toward your goals within that time, we’ll refund your membership. Our goal is to support you on your journey every step of the way!
What is the time commitment for completing the course?
The course is self-paced, so you can go through the modules at your own speed. Each lesson is designed to be concise and actionable, so you can start implementing strategies as you go. Most students complete it within a few weeks, but you’re encouraged to learn at a pace that fits your schedule.
Does this course cover how to get a beauty product into major retailers?
Yes, Alicia shares her exact steps for securing retail partnerships, including preparing for meetings, what retailers look for, and how to pitch your brand effectively. You’ll also gain insights into the standards and expectations for entering major stores like Sephora and Target.
Don’t Wait, START NOW!
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