How They Built A $40 Million Brand With This Simple Trending Products Formula
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What is the Counterintuitive Approach That Made Two Entrepreneurs $40 Million In A “Saturated” Market?
This is the same formula that’s responsible for:
- A single product launch that attracted an enormous waitlist of 56,000 people.
- Getting Manny & James into Forbes 30 Under 30.
- Amassing 1.4 million followers on Instagram and partnerships with influencers and celebrities like Kylie Jenner, Tammy Hembrow, and James Charles.
- Eventually allowing Manny and James to sell Alya Skin for a massive (untold) sum in just 5 years.
Reader Beware: Your Brain Might Not Be Ready To Accept How “Against The Grain” Their System For Ecommerce Success Is.
And that’s why most people will never even know it exists.
But for those who’re willing to do the work — this is a once-in-a-lifetime opportunity.
The Trending Products Formula is a counterintuitive approach for quickly finding a highly profitable and trending ecommerce product that could be a bestseller. Allowing you to ultimately replace your 9-5 full-time income without you wasting your life savings flying completely blind.
We achieve this by using an unconventional yet proven “Idea Scorecard” system designed to help you instantly find trending “hero” products that you can sell long term and which still sells even if “someone else is already doing it”. Now you won’t have to worry about wasting time and money because you’re “too late” to a trending idea or overwhelmed by look-a-like competition.
And as a result…this single hero product frees you up to control your time and enjoy your life while having a simple, highly profitable online business you can run from anywhere in the world – this is the Finding Trending Products Formula.
Start & grow your dream business for as little as $1.36/day.
The “Finding Trending Products” Formula Is A Shortcut To Predictable Sales
Before creating the Finding Trending Products model, Manny and James were overwhelmed with potential ideas without any kind of certainty of which one would actually work. They felt like they were “guessing” and had to go all-or-nothing just to have any kind of hope for success.
They even took a new product to $600,000 a month in sales in its first three months, only to have the market completely turn and sales fall off a cliff. Now with an even more limited budget, they simply couldn’t afford to be wrong.
Most Of The “Conventional Wisdom” Was Theory And Did Not Work
And that’s why most people will never even know it
Which led them to questioning everything and eventually turning the entire ecommerce model upside down, breaking all the rules and creating “hero” products which were not just highly profitable, but driven by a well-defined purpose.
After years of frustration, experiments, mistakes, and figuring everything out the hard way – without anyone guiding them, they finally figured out the fastest and most predictable way for new entrepreneurs to launch six-figure online stores with a single “hero” product.
This helped Manny sell his first business for a million-dollars before he was even 20 years old… Then years later, this formula has now been responsible for over 500,000 customers, $40 million in sales, and over 3,000 stockists worldwide.
Now, you have the opportunity to duplicate the entire life changing ecommerce system they built by investing in a course called Finding Trending Products.
Here’s How The Finding Trending Products Formula Work
Start & grow your dream business for as little as $1.36/day.
Who Are James & Manny?
Following their counterintuitive approach and by breaking all the “rules” of traditional advice, within one week of launching Alya Skin, their new skincare brand had already hit the $50,000 sales mark. Four months later they crossed 7-figures.
Four months later they crossed 7-figures. Then by the end of the first year, they’d already done $4.5 million in revenue with no signs of slowing down.
From unknown to Forbes 30 Under 30, these two Melbourne best mates became Australian beauty-brand moguls all by leveraging a proven, step-by-step “trending products” formula that rested on finding a single and simple “hero” product.
So proven in fact that this same formula allowed Manny to sell his first business for a million-dollars before he was even 20 years old and helped the two of them create over 500,000 customers, $40 million in sales, and over 3,000 stockists worldwide.
Now they’re sharing it all. If you’re tired of feeling overwhelmed by which idea to pursue or defeated because someone did it first, this new Finding Trending Products system could help you find a product that sells!
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leverage proven strategies from
the world’s best
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access resources
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feeling lonely
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Start & grow your dream business for as little as $1.36/day.
Inside “Finding Trending Products” Course, Only Available On Foundr+
The Foundations Of A Hero Product
In this lesson you’ll learn how to find and launch a simple hero product on a limited budget that gets sales from day one without guessing if it’ll work.
Additionally you will learn:
- How to choose a long-term trending hero product which builds a valuable brand instead of just “a one-hit wonder” you can never exit.
- Alya Skin’s secret “Micro Influencer Strategy” for launching a product from scratch even if you’re a complete beginner
Your Hero Product Idea Scorecard
In this lesson you’ll learn Manny and James’s top “copy and paste” tools that reveal (in seconds) whether a trending hero product is worth pursuing or not.
Additionally you will learn:
- How to use the Idea Scorecard to “stack the odds” in your favor by finding both trending categories and the top trending products within those categories.
- The #1 resource which revolutionized how Alya Skin created a best-selling clay mask even though there were already countless other clay masks on the market.
Choosing Your Hero Product Niche
In this lesson you’ll learn a key mistake you must avoid when choosing your product niche.
Additionally you will learn:
- How to choose a niche which allows you to deliver an “emotional result” so you never have to worry about competitors selling something similar.
- Why must you negotiate and lock in a price for high minimum order quantities with your manufacturer before you ever order a single product.
Avoiding Being “Too Late” To The Market
In this lesson you’ll learn the exact timeframe a product should have already been on the market for which tells you if you’re too early or too late in order to launch it yourself.
Additionally you will learn:
- What “insider secret” James and Manny learned about their trending clay mask product after billion-dollar brand L’Oréal launched their own version.
- How to put a “twist” on your product which helps it sell no matter the level of competition in your market.
How To Guarantee It Will Sell
In this lesson you’ll learn Manny and James’s top “copy and paste” tools that reveal (in seconds) whether a trending hero product is worth pursuing or not.
Additionally you will learn:
- How to use the Idea Scorecard to “stack the odds” in your favor by finding both trending categories and the top trending products within those categories.
- The #1 resource which revolutionized how Alya Skin created a best-selling clay mask even though there were already countless other clay masks on the market.
Start & grow your dream business for as little as $1.36/day.
Get Finding Trending Products Formula Free When You Join foundr+
You can get James & Manny’s tried-and-tested 5-part “Finding Trending Products” Formula and Scorecard to come up with a single “hero product” that you can build an entire life changing online business around!
Plus the following bonuses to further amplify your results:
1. Product Sourcing Secrets
Access Kian Golzari’s blueprint, cost calculators, and packing checklists from 2,500 successful products to scale your business fast.
2. Audience Hacking: Your First 1,000 Followers
Learn a proven method from our growth to over 3.6 million followers that turns followers into customers.
3. Copycat-Proof Your Product
Kian reveals strategies to protect your intellectual property and prevent product copying.
4. Validate Your Product Idea
Gretta van Riel shares her method to validate product ideas quickly and secure your first sale without excess inventory.
5. Designing Your Perfect Customer Checklist
Use our detailed checklist to precisely understand and meet your perfect customer’s needs.
6. Million-dollar Mindsets From New Millionaires
Discover insights and actionable advice from new millionaires to transform your entrepreneurial approach.
7. Profitable Hero Product Niche List
Explore 12 lucrative product niches that promise profitability and resilience, essential for any successful business.
All of these and more are yours at no extra expense when you start a no-risk, trial subscription to our flagship foundr+ membership trusted by over 2500 students to accelerate their ecommerce journey.
Start & grow your dream business for as little as $1.36/day.
Introducing The Foundr+ Membership
Learn From World-Renowned Ecommerce Practitioner, Who Have Been In Your Shoes.
Our instructors are world-renowned founders and practitioners of their craft, never gurus. They’re experts who’ve actually built the exact business they’re teaching about. This means, you will be learning from the best, adopting strategies that have been tested and proven.
Kian
Golzari
World’s #1 Sourcing Expert
Unpack Kian’s proven tried and tested methodologies for product development and sourcing, so you can quickly build lasting relationships with your suppliers.
Gretta Van
Riel
Ecommerce Superstar
Learn the key strategies Gretta used to launch and scale five multi-million dollar ecommerce brands, and apply her insights to start or scale your business.
Nathan
Chan
Instagram Growth
Maestro
Discover Nathan’s tactics for explosive Instagram growth, and uncover the tools to significantly increase your brand’s online presence and follower engagement.
Nick
Shackelford
Facebook Ad
Strategist
Dive into Nick’s algorithm-proof Facebook ad strategies, and elevate your ad performance and ROI across all your campaigns
Melisa
Vong
Amazon Sales
Architect
Tap into Melisa’s blueprint for finding a product that sells on Amazon and optimizing your listing and operations for rapid sales growth.
Tommie
Powers
YouTube Ad
Expert
Discover Tommie’s YouTube advertising frameworks for creating high-converting Youtube funnels that convert viewers into loyal customers.
Talia
Datt
TikTok Organic
Growth Expert
Leverage Talia’s strategies for organic TikTok & Instagram growth in a way that enhances your brand’s reputation, engagement and sales
Gerardo
Perez
TikTok Ads
Master
Create high-performing ads on TikTok with Gerardo’s framework and unlock a new scalable sales channel for your brand
Yoni
Kozminski
Ecommerce Scaling
Specialist
Learn from Yoni, an expert in scaling ecommerce businesses through talent outsourcing. Apply his proven strategies to elevate your operation and growth.
Owen
Bolwell
Customer Insight
Connoisseur
Harness Owen’s expertise to delve into customer behavior and purchasing psychology, transforming insights into actionable business strategies.
Chase
Dimond
Email Marketing
Guru
Adopt Chase’s cutting-edge tactics to revolutionize your email marketing campaigns, enhancing customer engagement and conversion rates.
Sel
Berdie
Branding Authority
Extract valuable branding insights from Sel, fine-tuning your brand’s message to resonate deeply with your audience and stand out in the market.
Rory
Vaden
Personal Branding
Virtuoso
Implement Rory’s tactics to monetize and amplify your personal brand, creating new revenue avenues while enhancing brand value.
Amy
Benson
Startup Pitch
Artisan
Embrace Amy’s guidance to refine your startup’s pitch, securing the attention and investment your innovative ideas deserve.
Julie
Hirsch
Sustainable Brand
Architect
Follow Julie’s principles to construct a brand that emphasizes sustainability and ethical practices, appealing to conscious consumers and standing for impact.
Anaita
Sarkar
Ecommerce Brand
Builder
Gain insights from Anaita’s journey to construct a compelling ecommerce brand, applying her techniques to build your online presence and credibility.
Alicia
Scott
Beauty Brand
Innovator
Draw on Alicia’s experiences in building a successful beauty brand, employing her strategies to navigate the industry and scale your business.
Lauren Kennedy &
Brooke Marks
Fashion Resale
Pioneers
Explore Lauren and Brooke’s methods to transform fashion resale into a profitable venture, leveraging their expertise for your entrepreneurial success.
Harry
Sanders
SEO Architect
Adopt Harry’s SEO strategies to elevate your ecommerce store’s search engine ranking, driving traffic and sales.
Binh
Rey
Trademarking
Strategist
Learn from Binh’s experience to effectively trademark your products or brand, safeguarding your intellectual property in a competitive market.
Nat
Choprasert
AI Efficiency
Engineer
Integrate Nat’s AI-driven techniques to automate tasks, boosting efficiency and freeing up valuable time for strategic initiatives.
Doone
Roisin
Budget Brand
Builder
Embrace Doone’s principles for constructing a high-impact ecommerce brand on a budget, maximizing resources for sustainable growth.
Adrianne
Dimitrakais
Partnership Success
Manager
Discover Adrianne’s strategies for establishing profitable ecommerce partnerships, enhancing your business network and growth potential.
Camille
Moore
Ecommerce Branding
Expert
Master Camille’s insights into creating an unbeatable ecommerce brand, differentiating your business in a saturated market for long-term success.
Here’s What You Get When You Join Foundr+.
- Proven frameworks for fast results
Accelerate your e-commerce growth with foundr+’s targeted, expert-led learning across more than 30 programs and 1000+ lessons from 100+ experts. Fast-track your success in key areas like product development, market research, supplier management, marketing strategy, organic growth, Facebook ads, TikTok ads, product scaling, community engagement and more.
- A like-minded community to support your growth
Building a business is harder alone. Surround yourself with 30,000+ talented peers and get support, motivation, and advice whenever you need it. The community is so supportive that you might even find your first few customers there.
- Weekly live mentorship that elevate your game
The business world is evolving at lightning speed. To keep you up to date, you get weekly live interactive Q&A coaching sessions with either one of Foundr’s own instructors or guest practitioners who’re at the top of their game in their industry.
- Hundreds of exclusive savings
on the best startup tools
Foundr startup tools helps you save up to $250,000 on the top 200+ software and services like Stripe, Canva, Slack and Quickbooks.
- 24×7 real-human support from
our team
To ensure you’re supported at every stage of your entrepreneurial path, we offer round-the-clock assistance through our team of seasoned professionals. Rest easy knowing you’re just a tap away from real-human guidance.
- Plus an ever-expanding program catalog
We’re constantly on the lookout for in-the-trenches practitioners who’re at the top of their game in various aspects of Ecommerce. And as we bring them on, you’ll get access to every new program and class we release with them.
- A 90-day results or your money back success guarantee
We’re absolutely confident that as soon as you log into the membership, you’ll be pumped by what you’ll experience. You’ll dive in, explore everything, and see measurable results in your ecommerce journey. That’s our promise. If you don’t, no stress. You’ve got 90 days to decide, with no strings attached. We’re here to support your success, not hold you back.
We Will Help You Grow As An Entrepreneur & Keep You Accountable For YourGoals.
1
Discover Your Learning Pathway
Experience the next generation of customized learning pathways. We gather insights about your e-commerce goals, aptitude, and vision, so we can tailor the foundr+ experience to your unique needs and solve your immediate problems first.
2
Experience The Power of Proven Knowledge
Elevate your skills with a treasure trove of tools, templates and guides and engage with a supportive network of founders on a similar path. Gain everything you need to amplify your success.
3
Learn fast, learn live. Track results.
Join live mentorship and interactive sessions for latest strategies from in-the-trenches practitioners, and track results and optimize for accelerating your growth journey.
4
Real-time support and 90-day
evaluation
Get 1-1 feedback and guidance on the next steps from our admissions team and leverage the 90-day review to reflect on key growth areas and challenges to address that can take your ecommerce journey to even higher levels.
How Success Looks Like
When You Grow With Foundr+.
And Master Product Development, Digital Marketing, Sales Optimization, Sourcing And Manufacturing & More.
Topics:
- Mindset shift! Believe in your potential as an ecommerce store owner
- Identifying target audience and niche markets Analyzing competitors and market trends
- Conducting surveys and interviews to understand customer needs
- Validating your product idea
- Establishing a unique value proposition
Key Milestone:
- Build first product mockup
Topics:
- Designing our brand logo & packaging etc.
- Test your product and iterate to build something amazing
- Setting up your website
- Place our first order confidently
Key Milestone:
- Place our first order with your manufacturer
Topics:
- Start your content marketing machine
- Email list building / lead generation to build waitlist for your product
- Building a community and engaging with followers
- Influencer marketing
- Pre launch strategies
Key Milestone:
- Make your first sale
Topics:
- Optimize and grow your marketing channels
- Planning and executing launches & promotions
- Email marketing and automation flows and running and driving revenue
- Content marketing (blogging, social media content) strategy and roll out
- A/B testing different elements of the website and CRO
- Find stability in your marketing channels for growth
Key Milestone:
- Establish a robust brand presence
Topics:
- Setting up a 3PL for logistics and scale
- Identifying new product opportunities for expansion and growth
- Hiring staff and building out your team
- Getting paid advertising working and growing
- Strategic Partnerships / Wholesale / Retail / Affiliates
Key Milestone:
- Expand market reach and product lines
Start & grow your dream business for as little as $1.36/day.
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Foundr Membership – Highly Recommended
I have been a customer of Foundr since its very early days…Last year I became a member of its comprehensive membership where you get access to all the amazing programs they offer…I throughly recommend Foundr for its comprehensive courses & also its wonderful customer service (so rare these days!)
FIONA COX, GB
Straight-forward courses with practical quick wins
I really like Foundr courses as they are straight forward & practical. As an entrepreneur, I want to learn industry best practices fast. I find Foundr courses valuable as they present case studies and real life how-to techniques I can apply to grow my business.
Fab, FR
Comprehensive and easy to follow programs
I started one of the Foundr courses hoping to learn more about launching an ecommerce business. This course has been far more helpful than I expected. It is comprehensive and easy to follow. It has given me the confidence and knowledge to launch my business. I plan on taking more of the courses offered and look forward to learning more from Foundr.
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This Is What Our Students Have Achieved
Violetta Mamone
The Gem Drop
Transitioned from no business experience to making her first sale and partnering with a charity within two weeks.
Erin Schmidt
Bella Vida Santa Barbara
Moved from job hopping to establishing her own business, turning her dream into a reality.
Christine Keeling
Long Haul Spa
Transitioned from a tech executive to launching a successful business selling physical products in less than a year.
Therese Clark
Lady Suite Beauty
Boosted sales 3x and increased return customer rate to 37% through enhanced content creation and Instagram advertising.
Leo & Cat
Bushflow Herbals
Increased monthly sales from under $500 to approximately $4,000 by refining their brand voice and understanding their customer persona.
Ebyan Noor
Butter Skin
Overcame a discouraging first launch, refined her brand and built a community, leading to first-ever repeat customers.
Rhoda Malia
My Happiness Journal
Launched her first physical product successfully, moving beyond the ideation phase to achieve her first sale.
Jose Chiriboga
Remu Apparel
Enhanced his brand identity and sales messaging, resulting in a 10x sales increase in less than two months.
Juliana Fraser
Juicy Bod
Advanced from concept to being featured in Australian Vogue in under six months.
Cory & Georgia
Balance Bottle
Achieved over 600 product sales totaling $33,000 within five months of launching their business.
Janelle Han
Goldscoop
Generated $500 in sales and secured contracts with three influencers within a month of business operation.
Derek Golding
Breathealer
At 71, successfully launched an ecommerce store with no prior experience in online sales or marketing.
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ABOUT US
Foundr empowers millions by connecting them with the ideas of some of the most successful living entrepreneurs of our generation. Entrepreneurs like Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more.
More recently, Foundr has been a dominating force in the world of Ecommerce, breaking down the strategies and frameworks of verified top entrepreneurs into actionable steps through our platform foundr+ so that anyone can start, build, and grow a successful ecommerce business.
Our goal is clear: to nurture the entrepreneurs of the next generation who will move society forward by building something new.
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Frequently asked questions
What is Foundr+?
Foundr+ is an exclusive online platform designed to provide entrepreneurial education, connecting you with actionable insights and strategies from some of the world’s most successful entrepreneurs.
What if I don’t have enough time to commit to the courses?
Foundr+ is designed to accommodate busy schedules, allowing you to learn at your own pace. Even if you have just a few minutes a day, you can make meaningful progress. Our content is structured to deliver impactful insights efficiently, ensuring you can grow your business even with limited time.
Are there too many courses? How can I progress quickly?
While Foundr+ offers a wide range of courses, our personalized learning pathways help you focus on what’s most relevant to your goals, ensuring you can progress quickly and effectively without feeling overwhelmed.
What sets Foundr+ apart from other learning platforms?
Foundr+ distinguishes itself by providing real-world, actionable content taught by successful entrepreneurs, not just theorists. Our focus on practicality, coupled with access to an engaged community and ongoing support, offers a unique, result-driven learning environment.
Will I receive one-on-one support?
Yes we do offer 24×7 real-human support as well as extensive community and team support while our weekly personalized mentorship is designed to address your specific challenges, providing targeted guidance to ensure your success.
What if I can’t afford the membership?
Foundr+ aims to be accessible, offering significant value at a competitive price. If affordability is a concern, consider the potential ROI of effectively applying our strategies to your business. Investing in your growth can yield substantial returns.
Can you guarantee my success?
While Foundr+ provides all the tools, knowledge, and support you need to succeed, your success ultimately depends on your application of what you learn. We offer a robust foundation, but your dedication and effort will determine your results. That being said, we guarantee you’ll see measurable results within 90 days of joining. If you don’t, you can get your investment back so it’s completely risk-free for you.
What if I’m starting from scratch with no business idea?
If you’re beginning without a specific business in mind, Foundr+ is the perfect starting point. We guide you through exploring various business models, helping you identify one that aligns with your interests and goals. Whether you’re intrigued by e-commerce, digital agencies, or any other domain, we provide the insights and tools you need to make an informed decision and start building a business you’re passionate about.
Should I quit my job to start a business?
There’s no need to rush into leaving your job. We recommend maintaining your current employment while you start your business venture on the side. This approach reduces financial stress, allowing you to grow your new business with the security of a steady income. Many of our instructors successfully juggled full-time jobs while launching their businesses, proving it’s possible to start small and scale responsibly.
Can Foundr+ help me grow my existing e-commerce business?
Absolutely! Inside Foundr+, you’ll find specialized programs crafted by renowned e-commerce experts, covering essential topics like product selection, influencer partnerships, Amazon selling, and much more. Our resources are designed to propel any e-commerce business, regardless of size, toward significant growth milestones.
What differentiates Foundr+ from other memberships?
Foundr+ stands out by offering exclusive access to strategies and lessons from world-class entrepreneurs. Unlike platforms filled with generic advice, our content is practical, up-to-date, and proven, focusing on real-world applications to drive your business forward.
Will I receive new content regularly?
Yes, your membership includes access to all new courses we release from time to time as well as weekly live mentorship sessions, ensuring you’re always equipped with the latest strategies and insights in the fast-evolving ecommerce landscape.
I have unfinished courses. Should I complete those before starting with Foundr+?
Your entrepreneurial education doesn’t have to be linear. With Foundr+, you’re encouraged to navigate courses that align with your immediate needs, creating a personalized learning experience that’s most beneficial for your business at any given time.
How quickly can I access the courses after joining?
Once you join Foundr+, you’ll receive instant access to our course catalog and community, enabling you to dive into the content and start learning right away.
What happens to my course access if I cancel Foundr+?
If you decide to cancel, you’ll retain access to any courses you purchased individually before joining Foundr+. However, you will lose access to the exclusive Foundr+ content that was part of your membership.
How are the live calls structured?
Each week, you’ll have the opportunity to join a live call on a relevant topic, available only to Foundr+ members. These sessions provide direct interaction with experts and fellow entrepreneurs, enriching your learning experience.
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Start & grow your dream business for as little as $1.36/day.
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