How They Built A $40 Million Brand With This Simple Trending Products Formula

Become A Foundr+ Member & Get Started Without Wasting Time, Money Or Energy On An Idea That’s Doomed To Fail. No Experience Required.









Here’s everything you need to find a life-changing hero product for your brand:

FIND YOUR HERO PRODUCT: Identify and launch a successful hero product on a budget that has immediate and long-term sales potential.

YOUR HERO PRODUCT SCORECARD: Learn how to use James & Manny’s Idea Scorecard to “stack the odds” in your favor by finding both trending categories and the top trending products within those categories.

WHAT TO DO IF YOU’RE TOO LATE IN THE MARKET: Learn how Alya Skin created a best-selling clay mask even though there were already countless other clay masks on the market.

HOW TO GUARANTEE SALES FOR YOUR PRODUCT: Uncover a little know micro-influencer startegy to make sure you sell from day one without you even having to pay anyone.

AVOID COMMON AND COSTLY MISTAKES: Benefit from James & Manny’s hard-earned lessons and avoid the common pitfalls when choosing your product niche.

Start or grow your dream ecommerce business with confidence.

Hear From
The Experts.

Daymond John

Founder of FUBU

“Aspiring entrepreneur looking to start your business? i highly recommend checking out foundr—an invaluable resource to get your business off the ground.”

Marie Forleo

Founder of MarieTV

“ If you are looking to learn about entrepreneurship, you have to check out foundr. they have awesome interviews with some of the world’s leading business experts.”

Gary Vaynerchuk

Founder of VaynerMedia

“If you’re looking for a great resource to hear the stories of today’s successful entrepreneurs and learn what’s needed to be successful yourself, foundr magazine is where you should be allocating your time.”

What is the Counterintuitive Approach That Made Two Entrepreneurs $40 Million In A “Saturated” Market?

This is the same formula that’s responsible for:

  • A single product launch that attracted an enormous waitlist of 56,000 people.
  • Getting Manny & James into Forbes 30 Under 30.
  • Amassing 1.4 million followers on Instagram and partnerships with influencers and celebrities like Kylie Jenner, Tammy Hembrow, and James Charles.
  • Eventually allowing Manny and James to sell Alya Skin for a massive (untold) sum in just 5 years.

Reader Beware: Your Brain Might Not Be Ready To Accept How “Against The Grain” Their System For Ecommerce Success Is.

And that’s why most people will never even know it exists.

But for those who’re willing to do the work — this is a once-in-a-lifetime opportunity.

The Trending Products Formula is a counterintuitive approach for quickly finding a highly profitable and trending ecommerce product that could be a bestseller. Allowing you to ultimately replace your 9-5 full-time income without you wasting your life savings flying completely blind.

We achieve this by using an unconventional yet proven “Idea Scorecard” system designed to help you instantly find trending “hero” products that you can sell long term and which still sells even if “someone else is already doing it”. Now you won’t have to worry about wasting time and money because you’re “too late” to a trending idea or overwhelmed by look-a-like competition.

This simple idea scorecard is worth millions in the right hands!

And as a result…this single hero product frees you up to control your time and enjoy your life while having a simple, highly profitable online business you can run from anywhere in the world – this is the Finding Trending Products Formula.

Before creating the Finding Trending Products model, Manny and James were overwhelmed with potential ideas without any kind of certainty of which one would actually work. They felt like they were “guessing” and had to go all-or-nothing just to have any kind of hope for success.

They even took a new product to $600,000 a month in sales in its first three months, only to have the market completely turn and sales fall off a cliff. Now with an even more limited budget, they simply couldn’t afford to be wrong.

Most Of The “Conventional Wisdom” Was Theory And Did Not Work

And that’s why most people will never even know it

Which led them to questioning everything and eventually turning the entire ecommerce model upside down, breaking all the rules and creating “hero” products which were not just highly profitable, but driven by a well-defined purpose.

After years of frustration, experiments, mistakes, and figuring everything out the hard way – without anyone guiding them, they finally figured out the fastest and most predictable way for new entrepreneurs to launch six-figure online stores with a single “hero” product.

This helped Manny sell his first business for a million-dollars before he was even 20 years old… Then years later, this formula has now been responsible for over 500,000 customers, $40 million in sales, and over 3,000 stockists worldwide.

Now, you have the opportunity to duplicate the entire life changing ecommerce system they built by investing in a course called Finding Trending Products.

Here’s How The Finding Trending Products Formula Work

The Finding Trending Product Formula shortcuts the discovery of hero product.

Who Are James & Manny?

Following their counterintuitive approach and by breaking all the “rules” of traditional advice, within one week of launching Alya Skin, their new skincare brand had already hit the $50,000 sales mark. Four months later they crossed 7-figures.

Four months later they crossed 7-figures. Then by the end of the first year, they’d already done $4.5 million in revenue with no signs of slowing down.

From unknown to Forbes 30 Under 30, these two Melbourne best mates became Australian beauty-brand moguls all by leveraging a proven, step-by-step “trending products” formula that rested on finding a single and simple “hero” product.

So proven in fact that this same formula allowed Manny to sell his first business for a million-dollars before he was even 20 years old and helped the two of them create over 500,000 customers, $40 million in sales, and over 3,000 stockists worldwide.

Now they’re sharing it all. If you’re tired of feeling overwhelmed by which idea to pursue or defeated because someone did it first, this new Finding Trending Products system could help you find a product that sells!

In this lesson you’ll learn how to find and launch a simple hero product on a limited budget that gets sales from day one without guessing if it’ll work.

Additionally you will learn:

In this lesson you’ll learn Manny and James’s top “copy and paste” tools that reveal (in seconds) whether a trending hero product is worth pursuing or not.

Additionally you will learn:

In this lesson you’ll learn a key mistake you must avoid when choosing your product niche.

Additionally you will learn:

In this lesson you’ll learn the exact timeframe a product should have already been on the market for which tells you if you’re too early or too late in order to launch it yourself.

Additionally you will learn:

In this lesson you’ll learn Manny and James’s top “copy and paste” tools that reveal (in seconds) whether a trending hero product is worth pursuing or not.

Additionally you will learn:

Start & grow your dream business for as little as $1.36/day.

You can get James & Manny’s tried-and-tested 5-part “Finding Trending Products” Formula and Scorecard to come up with a single “hero product” that you can build an entire life changing online business around!

Plus the following bonuses to further amplify your results:

1. Product Sourcing Secrets

Access Kian Golzari’s blueprint, cost calculators, and packing checklists from 2,500 successful products to scale your business fast.

2. Audience Hacking: Your First 1,000 Followers

Learn a proven method from our growth to over 3.6 million followers that turns followers into customers.

3. Copycat-Proof Your Product

Kian reveals strategies to protect your intellectual property and prevent product copying.

4. Validate Your Product Idea

Gretta van Riel shares her method to validate product ideas quickly and secure your first sale without excess inventory.

5. Designing Your Perfect Customer Checklist

Use our detailed checklist to precisely understand and meet your perfect customer’s needs.

6. Million-dollar Mindsets From New Millionaires

Discover insights and actionable advice from new millionaires to transform your entrepreneurial approach.

7. Profitable Hero Product Niche List

Explore 12 lucrative product niches that promise profitability and resilience, essential for any successful business.

All of these and more are yours at no extra expense when you start a no-risk, trial subscription to our flagship foundr+ membership trusted by over 2500 students to accelerate their ecommerce journey.

Our instructors are world-renowned founders and practitioners of their craft, never gurus. They’re experts who’ve actually built the exact business they’re teaching about. This means, you will be learning from the best, adopting strategies that have been tested and proven.

Learn the key strategies Gretta used to launch and scale five multi-million dollar ecommerce brands, and apply her insights to start or scale your business.

Discover Nathan’s tactics for explosive Instagram growth, and uncover the tools to significantly increase your brand’s online presence and follower engagement. 

Dive into Nick’s algorithm-proof Facebook ad strategies, and elevate your ad performance and ROI across all your campaigns

Tap into Melisa’s blueprint for finding a product that sells on Amazon and optimizing your listing and operations for rapid sales growth.

Unpack Kian’s proven tried and tested methodologies for product development and sourcing, so you can quickly build lasting relationships with your suppliers.

Discover Tommie’s YouTube advertising frameworks for creating high-converting Youtube funnels that convert viewers into loyal customers.

Leverage Talia’s strategies for organic TikTok & Instagram growth in a way that enhances your brand’s reputation, engagement and sales

Adopt Chase’s cutting-edge tactics to revolutionize your email marketing campaigns, enhancing customer engagement and conversion rates.

Create high-performing ads on TikTok with Gerardo’s framework and unlock a new scalable sales channel for your brand

Learn from Yoni, an expert in scaling ecommerce businesses through talent outsourcing. Apply his proven strategies to elevate your operation and growth.

Harness Owen’s expertise to delve into customer behavior and purchasing psychology, transforming insights into actionable business strategies.

Extract valuable branding insights from Sel, fine-tuning your brand’s message to resonate deeply with your audience and stand out in the market.

Implement Rory’s tactics to monetize and amplify your personal brand, creating new revenue avenues while enhancing brand value.

Embrace Amy’s guidance to refine your startup’s pitch, securing the attention and investment your innovative ideas deserve.

Follow Julie’s principles to construct a brand that emphasizes sustainability and ethical practices, appealing to conscious consumers and standing for impact.

Gain insights from Anaita’s journey to construct a compelling ecommerce brand, applying her techniques to build your online presence and credibility.

Draw on Alicia’s experiences in building a successful beauty brand, employing her strategies to navigate the industry and scale your business.

Explore Lauren and Brooke’s methods to transform fashion resale into a profitable venture, leveraging their expertise for your entrepreneurial success.

Adopt Harry’s SEO strategies to elevate your ecommerce store’s search engine ranking, driving traffic and sales.

Learn from Binh’s experience to effectively trademark your products or brand, safeguarding your intellectual property in a competitive market.

Integrate Nat’s AI-driven techniques to automate tasks, boosting efficiency and freeing up valuable time for strategic initiatives.

Embrace Doone’s principles for constructing a high-impact ecommerce brand on a budget, maximizing resources for sustainable growth.

Discover Adrianne’s strategies for establishing profitable ecommerce partnerships, enhancing your business network and growth potential.

Master Camille’s insights into creating an unbeatable ecommerce brand, differentiating your business in a saturated market for long-term success.

We Will Help You Grow As An Entrepreneur & Keep You Accountable For YourGoals.


Discover Your Learning Pathway

Experience the next generation of customized learning pathways. We gather insights about your e-commerce goals, aptitude, and vision, so we can tailor the foundr+ experience to your unique needs and solve your immediate problems first.


Experience The Power of Proven Knowledge

Elevate your skills with a treasure trove of tools, templates and guides and engage with a supportive network of founders on a similar path. Gain everything you need to amplify your success.


Learn fast, learn live. Track results.

Join live mentorship and interactive sessions for latest strategies from in-the-trenches practitioners, and track results and optimize for accelerating your growth journey.


Real-time support and 90-day 

Get 1-1 feedback and guidance on the next steps from our admissions team and leverage the 90-day review to reflect on key growth areas and challenges to address that can take your ecommerce journey to even higher levels.

How Success Looks Like
When You Grow With Foundr+.

And Master Product Development, Digital Marketing, Sales Optimization, Sourcing And Manufacturing & More.

  • Build first product mockup
  • Place our first order with your manufacturer
  • Make your first sale
  • Establish a robust brand presence
  • Expand market reach and product lines

Start & grow your dream business for as little as $1.36/day.

Here’s What Our Students Say

Foundr Membership – Highly Recommended


Foundr Membership – Highly Recommended

I have been a customer of Foundr since its very early days…Last year I became a member of its comprehensive membership where you get access to all the amazing programs they offer…I throughly recommend Foundr for its comprehensive courses & also its wonderful customer service (so rare these days!)


Straight-forward courses with practical quick wins

I really like Foundr courses as they are straight forward & practical. As an entrepreneur, I want to learn industry best practices fast. I find Foundr courses valuable as they present case studies and real life how-to techniques I can apply to grow my business.

Fab, FR

Comprehensive and easy to follow programs

I started one of the Foundr courses hoping to learn more about launching an ecommerce business. This course has been far more helpful than I expected. It is comprehensive and easy to follow. It has given me the confidence and knowledge to launch my business. I plan on taking more of the courses offered and look forward to learning more from Foundr.

Alexis S., US

Comprehensive, actionable content + great customer service

Courses are current and actionable with useful and applicable business-related information. Learned a ton that I’ve been able to apply to my business. Foundr’s Customer Support team is always super-quick to respond and helpful. Always a good experience!

Carly J. Cais, US

This Is What Our Students Have Achieved

Violetta Mamone 

The Gem Drop

Erin Schmidt

Bella Vida Santa Barbara

Christine Keeling

Long Haul Spa

Therese Clark

Lady Suite Beauty

Leo & Cat

Bushflow Herbals

Ebyan Noor

Butter Skin

Rhoda Malia

My Happiness Journal

Jose Chiriboga

Remu Apparel

Juliana Fraser

Juicy Bod

Cory & Georgia

Balance Bottle

Janelle Han


Derek Golding


Inside Our Student Community: Founders Celebrating Their Wins

Results In 90 Days Or It’s Free

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Start now & build your dream business (pay monthly)

Start now & build your dream business (pay annually)










Foundr empowers millions by connecting them with the ideas of some of the most successful living entrepreneurs of our generation. Entrepreneurs like Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. 

More recently, Foundr has been a dominating force in the world of Ecommerce, breaking down the strategies and frameworks of verified top entrepreneurs into actionable steps through our platform foundr+ so that anyone can start, build, and grow a successful ecommerce business.

Our goal is clear: to nurture the entrepreneurs of the next generation who will move society forward by building something new.

Here’s What Just Some

Of Our Students Have To Say…

Frequently asked questions

What is Foundr+?

Foundr+ is an exclusive online platform designed to provide entrepreneurial education, connecting you with actionable insights and strategies from some of the world’s most successful entrepreneurs.

What if I don’t have enough time to commit to the courses?

Foundr+ is designed to accommodate busy schedules, allowing you to learn at your own pace. Even if you have just a few minutes a day, you can make meaningful progress. Our content is structured to deliver impactful insights efficiently, ensuring you can grow your business even with limited time.

Are there too many courses? How can I progress quickly?

While Foundr+ offers a wide range of courses, our personalized learning pathways help you focus on what’s most relevant to your goals, ensuring you can progress quickly and effectively without feeling overwhelmed.

What sets Foundr+ apart from other learning platforms?

Foundr+ distinguishes itself by providing real-world, actionable content taught by successful entrepreneurs, not just theorists. Our focus on practicality, coupled with access to an engaged community and ongoing support, offers a unique, result-driven learning environment.

Will I receive one-on-one support?

Yes we do offer 24×7 real-human support as well as extensive community and team support while our weekly personalized mentorship is designed to address your specific challenges, providing targeted guidance to ensure your success.

What if I can’t afford the membership?

Foundr+ aims to be accessible, offering significant value at a competitive price. If affordability is a concern, consider the potential ROI of effectively applying our strategies to your business. Investing in your growth can yield substantial returns.

Can you guarantee my success?

While Foundr+ provides all the tools, knowledge, and support you need to succeed, your success ultimately depends on your application of what you learn. We offer a robust foundation, but your dedication and effort will determine your results. That being said, we guarantee you’ll see measurable results within 90 days of joining. If you don’t, you can get your investment back so it’s completely risk-free for you.

What if I’m starting from scratch with no business idea?

If you’re beginning without a specific business in mind, Foundr+ is the perfect starting point. We guide you through exploring various business models, helping you identify one that aligns with your interests and goals. Whether you’re intrigued by e-commerce, digital agencies, or any other domain, we provide the insights and tools you need to make an informed decision and start building a business you’re passionate about.

Should I quit my job to start a business?

There’s no need to rush into leaving your job. We recommend maintaining your current employment while you start your business venture on the side. This approach reduces financial stress, allowing you to grow your new business with the security of a steady income. Many of our instructors successfully juggled full-time jobs while launching their businesses, proving it’s possible to start small and scale responsibly.

Can Foundr+ help me grow my existing e-commerce business?

Absolutely! Inside Foundr+, you’ll find specialized programs crafted by renowned e-commerce experts, covering essential topics like product selection, influencer partnerships, Amazon selling, and much more. Our resources are designed to propel any e-commerce business, regardless of size, toward significant growth milestones.

What differentiates Foundr+ from other memberships?

Foundr+ stands out by offering exclusive access to strategies and lessons from world-class entrepreneurs. Unlike platforms filled with generic advice, our content is practical, up-to-date, and proven, focusing on real-world applications to drive your business forward.

Will I receive new content regularly?

Yes, your membership includes access to all new courses we release from time to time as well as weekly live mentorship sessions, ensuring you’re always equipped with the latest strategies and insights in the fast-evolving ecommerce landscape.

I have unfinished courses. Should I complete those before starting with Foundr+?

Your entrepreneurial education doesn’t have to be linear. With Foundr+, you’re encouraged to navigate courses that align with your immediate needs, creating a personalized learning experience that’s most beneficial for your business at any given time.

How quickly can I access the courses after joining?

Once you join Foundr+, you’ll receive instant access to our course catalog and community, enabling you to dive into the content and start learning right away.

What happens to my course access if I cancel Foundr+?

If you decide to cancel, you’ll retain access to any courses you purchased individually before joining Foundr+. However, you will lose access to the exclusive Foundr+ content that was part of your membership.

How are the live calls structured?

Each week, you’ll have the opportunity to join a live call on a relevant topic, available only to Foundr+ members. These sessions provide direct interaction with experts and fellow entrepreneurs, enriching your learning experience.

The Only Membership
You Need For Ecommerce Success

Start & grow your dream business for as little as $1.36/day.