How They Built A $40 Million Brand With This Simple Trending Products Formula
Become A Foundr+ Member & Get Started Without Wasting Time, Money Or Energy On An Idea That’s Doomed To Fail. No Experience Required.


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Here’s everything you need to find a life-changing hero product for your brand:
FIND YOUR HERO PRODUCT: Identify and launch a successful hero product on a budget that has immediate and long-term sales potential.
YOUR HERO PRODUCT SCORECARD: Learn how to use James & Manny’s Idea Scorecard to “stack the odds” in your favor by finding both trending categories and the top trending products within those categories.
WHAT TO DO IF YOU’RE TOO LATE IN THE MARKET: Learn how Alya Skin created a best-selling clay mask even though there were already countless other clay masks on the market.
HOW TO GUARANTEE SALES FOR YOUR PRODUCT: Uncover a little know micro-influencer startegy to make sure you sell from day one without you even having to pay anyone.
AVOID COMMON AND COSTLY MISTAKES: Benefit from James & Manny’s hard-earned lessons and avoid the common pitfalls when choosing your product niche.
Start or grow your dream ecommerce business with confidence.
Hear From
The Experts.
What is the Counterintuitive Approach That Made Two Entrepreneurs $40 Million In A “Saturated” Market?
This is the same formula that’s responsible for:
- A single product launch that attracted an enormous waitlist of 56,000 people.
- Getting Manny & James into Forbes 30 Under 30.
- Amassing 1.4 million followers on Instagram and partnerships with influencers and celebrities like Kylie Jenner, Tammy Hembrow, and James Charles.
- Eventually allowing Manny and James to sell Alya Skin for a massive (untold) sum in just 5 years.
Reader Beware: Your Brain Might Not Be Ready To Accept How “Against The Grain” Their System For Ecommerce Success Is.
And that’s why most people will never even know it exists.
But for those who’re willing to do the work — this is a once-in-a-lifetime opportunity.
The Trending Products Formula is a counterintuitive approach for quickly finding a highly profitable and trending ecommerce product that could be a bestseller. Allowing you to ultimately replace your 9-5 full-time income without you wasting your life savings flying completely blind.
We achieve this by using an unconventional yet proven “Idea Scorecard” system designed to help you instantly find trending “hero” products that you can sell long term and which still sells even if “someone else is already doing it”. Now you won’t have to worry about wasting time and money because you’re “too late” to a trending idea or overwhelmed by look-a-like competition.

And as a result…this single hero product frees you up to control your time and enjoy your life while having a simple, highly profitable online business you can run from anywhere in the world – this is the Finding Trending Products Formula.
Start & grow your dream business for as little as $1.36/day.
The “Finding Trending Products” Formula Is A Shortcut To Predictable Sales
Before creating the Finding Trending Products model, Manny and James were overwhelmed with potential ideas without any kind of certainty of which one would actually work. They felt like they were “guessing” and had to go all-or-nothing just to have any kind of hope for success.
They even took a new product to $600,000 a month in sales in its first three months, only to have the market completely turn and sales fall off a cliff. Now with an even more limited budget, they simply couldn’t afford to be wrong.
Most Of The “Conventional Wisdom” Was Theory And Did Not Work
And that’s why most people will never even know it
Which led them to questioning everything and eventually turning the entire ecommerce model upside down, breaking all the rules and creating “hero” products which were not just highly profitable, but driven by a well-defined purpose.
After years of frustration, experiments, mistakes, and figuring everything out the hard way – without anyone guiding them, they finally figured out the fastest and most predictable way for new entrepreneurs to launch six-figure online stores with a single “hero” product.
This helped Manny sell his first business for a million-dollars before he was even 20 years old… Then years later, this formula has now been responsible for over 500,000 customers, $40 million in sales, and over 3,000 stockists worldwide.
Now, you have the opportunity to duplicate the entire life changing ecommerce system they built by investing in a course called Finding Trending Products.
Here’s How The Finding Trending Products Formula Work

Start & grow your dream business for as little as $1.36/day.
Who Are James & Manny?












Following their counterintuitive approach and by breaking all the “rules” of traditional advice, within one week of launching Alya Skin, their new skincare brand had already hit the $50,000 sales mark. Four months later they crossed 7-figures.
Four months later they crossed 7-figures. Then by the end of the first year, they’d already done $4.5 million in revenue with no signs of slowing down.
From unknown to Forbes 30 Under 30, these two Melbourne best mates became Australian beauty-brand moguls all by leveraging a proven, step-by-step “trending products” formula that rested on finding a single and simple “hero” product.
So proven in fact that this same formula allowed Manny to sell his first business for a million-dollars before he was even 20 years old and helped the two of them create over 500,000 customers, $40 million in sales, and over 3,000 stockists worldwide.
Now they’re sharing it all. If you’re tired of feeling overwhelmed by which idea to pursue or defeated because someone did it first, this new Finding Trending Products system could help you find a product that sells!
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Start & grow your dream business for as little as $1.36/day.
Inside “Finding Trending Products” Course, Only Available On Foundr+
The Foundations Of A Hero Product
In this lesson you’ll learn how to find and launch a simple hero product on a limited budget that gets sales from day one without guessing if it’ll work.
Additionally you will learn:
- How to choose a long-term trending hero product which builds a valuable brand instead of just “a one-hit wonder” you can never exit.
- Alya Skin’s secret “Micro Influencer Strategy” for launching a product from scratch even if you’re a complete beginner

Your Hero Product Idea Scorecard
In this lesson you’ll learn Manny and James’s top “copy and paste” tools that reveal (in seconds) whether a trending hero product is worth pursuing or not.
Additionally you will learn:
- How to use the Idea Scorecard to “stack the odds” in your favor by finding both trending categories and the top trending products within those categories.
- The #1 resource which revolutionized how Alya Skin created a best-selling clay mask even though there were already countless other clay masks on the market.

Choosing Your Hero Product Niche
In this lesson you’ll learn a key mistake you must avoid when choosing your product niche.
Additionally you will learn:
- How to choose a niche which allows you to deliver an “emotional result” so you never have to worry about competitors selling something similar.
- Why must you negotiate and lock in a price for high minimum order quantities with your manufacturer before you ever order a single product.

Avoiding Being “Too Late” To The Market
In this lesson you’ll learn the exact timeframe a product should have already been on the market for which tells you if you’re too early or too late in order to launch it yourself.
Additionally you will learn:
- What “insider secret” James and Manny learned about their trending clay mask product after billion-dollar brand L’Oréal launched their own version.
- How to put a “twist” on your product which helps it sell no matter the level of competition in your market.

How To Guarantee It Will Sell
In this lesson you’ll learn Manny and James’s top “copy and paste” tools that reveal (in seconds) whether a trending hero product is worth pursuing or not.
Additionally you will learn:
- How to use the Idea Scorecard to “stack the odds” in your favor by finding both trending categories and the top trending products within those categories.
- The #1 resource which revolutionized how Alya Skin created a best-selling clay mask even though there were already countless other clay masks on the market.

Start & grow your dream business for as little as $1.36/day.
Get Finding Trending Products Formula Free When You Join foundr+
You can get James & Manny’s tried-and-tested 5-part “Finding Trending Products” Formula and Scorecard to come up with a single “hero product” that you can build an entire life changing online business around!
Plus the following bonuses to further amplify your results:

1. Product Sourcing Secrets
Access Kian Golzari’s blueprint, cost calculators, and packing checklists from 2,500 successful products to scale your business fast.

2. Audience Hacking: Your First 1,000 Followers
Learn a proven method from our growth to over 3.6 million followers that turns followers into customers.

3. Copycat-Proof Your Product
Kian reveals strategies to protect your intellectual property and prevent product copying.

4. Validate Your Product Idea
Gretta van Riel shares her method to validate product ideas quickly and secure your first sale without excess inventory.

5. Designing Your Perfect Customer Checklist
Use our detailed checklist to precisely understand and meet your perfect customer’s needs.

6. Million-dollar Mindsets From New Millionaires
Discover insights and actionable advice from new millionaires to transform your entrepreneurial approach.

7. Profitable Hero Product Niche List
Explore 12 lucrative product niches that promise profitability and resilience, essential for any successful business.
All of these and more are yours at no extra expense when you start a no-risk, trial subscription to our flagship foundr+ membership trusted by over 2500 students to accelerate their ecommerce journey.
Start & grow your dream business for as little as $1.36/day.
Introducing The Foundr+ Membership
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We’re constantly on the lookout for in-the-trenches practitioners who’re at the top of their game in various aspects of Ecommerce. And as we bring them on, you’ll get access to every new program and class we release with them.
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We’re absolutely confident that as soon as you log into the membership, you’ll be pumped by what you’ll experience. You’ll dive in, explore everything, and see measurable results in your ecommerce journey. That’s our promise. If you don’t, no stress. You’ve got 90 days to decide, with no strings attached. We’re here to support your success, not hold you back.

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ABOUT US
Foundr empowers millions by connecting them with the ideas of some of the most successful living entrepreneurs of our generation. Entrepreneurs like Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more.
More recently, Foundr has been a dominating force in the world of Ecommerce, breaking down the strategies and frameworks of verified top entrepreneurs into actionable steps through our platform foundr+ so that anyone can start, build, and grow a successful ecommerce business.
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