OCT 3 (4-6:00PM EDT 🇺🇸) | OCT 4 (7-9:00AM AEDT 🇦🇺)
THIS SPECIAL OFFER IS AVAILABLE ONLY FOR A LIMITED TIME
- DAYS
- HOURS
- MINUTES
- SECONDS
For Shopify Brands Doing Between $20K and $200K per Month on Meta Ads:
The Meta Ads Ecommerce Profitability Workshop 2026
Join Nick Shackelford & Phoenix Ha for a FREE 2-hour live intensive, and finally stop guessing what’s capping your growth so you can scale Meta ads profitably.
Runs on Oct 3 (4pm EDT 🇺🇸) | Oct 4 (7am AEDT 🇦🇺)
$100M+
ACTIVE MONTHLY REVENUE
175+
PROFITABLE DTC BRANDS
3.5 Years
BRĒZ 0 TO $90M
Is this LIVE Workshop For You?
If any of this sounds familiar, keep reading.
- You’ve increased budget before… performance dropped hard. So you pulled back and now you’re stuck at the same revenue you were doing six months ago.
- You’re doing $20K–$100K per month with ROAS stuck between 1.2 and 1.8 barely breaking even after product costs and shipping, and scaling only makes it worse.
- You’re paying an agency every month, getting dashboards you don’t fully trust, and you can’t tell if they’re actually performing or just testing and billing you.
- You know your product is better than what is outselling you on Meta right now. You just cannot figure out why their ads are working and yours are not.
- You’ve outgrown YouTube tactics and been burned by agencies. You’re ready to sit in the room with a real operator who is actively managing over $100 million in monthly Meta spend and get the exact system straight from him.
- Or your store isn’t broken – you’ve already got real traction and profitable stores – but you want to look inside the most successful brands and learn directly from someone spending up to $250K per day on Meta.
If you said yes to any of the above, this workshop was built for you.
In just 2 hours, Nick Shackelford will show you exactly what is broken, where the money is leaking, and which lever to pull first, so you can finally scale the way the most profitable DTC operators are scaling right now.
OCT 3 (4-6:00PM EDT 🇺🇸) | OCT 4 (7-9:00AM AEDT 🇦🇺)
In this live session, you will discover:
The One Number That Matters More Than ROAS
The exact metric Nick checks before he scales or pulls back most founders have never calculated it and it’s quietly killing their growth.
Why Testing More Ads Usually Makes Your Performance Worse
The “slow chew” that confuses Meta’s algorithm and wastes your budget plus the exact testing system Nick uses instead.
Why Ads Stop Being a Media Buying Problem (At Real Scale)
The real issues are offer, LTV, retention, and contribution margin the things most founders never see until it’s too late.
The $50 Test That Tells You If a Creative Angle Will Scale
Before you spend a single dollar on production the reason most agencies waste your budget on pretty ads that were never going to work.
Why the ROAS in Your Dashboard Is Completely Wrong
And the exact 5-number system Nick’s team uses instead to calculate real profit, payback, and true LTV.
OCT 3 (4-6:00PM EDT 🇺🇸) | OCT 4 (7-9:00AM AEDT 🇦🇺)
Meet The Masters:
3 Industry Operators,
Ready To Help You Scale
Nick Shackelford
Founder of Structured Social & Partner at BRĒZ
Teaches the A+B+C+D formula for scaling your ads. How AOV, Business Economics, Creative & Distribution work together to create a scaling engine.
Nathan Chan
Founder & CEO of Foundr
Is your host & will explain the fundamental shift in Meta advertising over the past 5-6 years & what founders have to do to thrive.
Phoenix Ha
Ex-CEO of AdBeacon
Explains how prioritising high-volume content & rapid creative testing transformed performance for Instant Hydration.
After This Live Session, You’ll Know Exactly Which Lever Is Killing Your Store’s Profit And How to Fix It This Week
Most founders are fixing the wrong thing. This session shows you which one actually matters, and why fixing it changes everything else.
Stop Flying Blind in Your Own Meta Ad Account
You’ll leave knowing the 5 numbers that actually tell the story of your store, and never make another budget decision based on a dashboard you don’t fully trust.
How to Scale Your Budget Without Watching ROAS Collapse
Nick shows you exactly why it keeps happening, and the account structure his team uses across 175 brands to push spend up without performance falling apart.
Know Exactly What Your Agency Should Be Delivering, And Whether They Are
You leave this session with the exact framework to read your own numbers – well enough to challenge every recommendation, validate every result, and make the call yourself.
Find Out Why Worse Brands Are Outselling Yours On Meta – And How To Fix It
It is not their creative. It is not their budget. It is their offer structure, their AOV, and their economics. Nick shows you exactly what they are doing that you are not, and how to close the gap.
Walk Out With a Plan, Not More Notes
A specific diagnosis of your specific constraint and the exact first move to make. Before the week is out.
OCT 3 (4-6:00PM EDT 🇺🇸) | OCT 4 (7-9:00AM AEDT 🇦🇺)
Who Is Nick Shackelford?
Nick Shackelford is one of the world’s leading authorities on Facebook advertising, having managed over $200M spend on Facebook ads alone.
As the founder of Structured Social, Nick famously helped PupSocks generate $13,000,000 in just 32 days and Diff Eyewear achieve $255,000 in under 24 hours.
He’s also a partner at BRĒZ which went from zero to $75M annual revenue in 3 years, so he brings operator level calls from inside a brand already scaling fast.
Don’t Take Our Word For It
GOAT for a reason.
No bigger fan of Nick than me. Been following him for years now. GOAT for a reason.
Prince N.
SO much gold
SO much gold thank you!!
Madison H.
Loved hearing from the coaches.
Loved hearing from the coaches. Loved the way you all make the everyday person feel like they can achieve this too!
Foundr Live Event Attendee
Loved hearing different mentor’s perspectives
I loved hearing all the different mentor’s perspectives on how to find and validate a product.
Foundr Live Event Attendee
This Is What Our Students Have Achieved
Dr. Trieu Ton
Hero Loupes
Restructured how he buys media. Result: unlocked an extra $50,000 in monthly revenue in 30 days.
Claire Wolfson
Bean Goods
She went from her worst month of the year and to $148,000 in just a short time
Emma Shearman
Sisuu
$19K to $44K in one month. Not more orders, more per order, her AOV tripled.
Chris Hunn
Pitchers Only
Double his revenue… He did $35,000 in a day.
Jesse Lim
Wolf Workwear
Started and scaled to $50K/month
OCT 3 (4-6:00PM EDT 🇺🇸) | OCT 4 (7-9:00AM AEDT 🇦🇺)
What You’ll Achieve During The Live 2-Hour Workshop
Part 1
Find The Break In Your Business
Nick Shackelford
Your ads probably aren’t the problem. Nick will show you why, using the four places growth actually breaks: AOV, economics, creative, distribution. You’ll see how one founder added roughly $25,000 in revenue by restructuring her bundles. No new products. No bigger budget.
Then the math that decides everything. A $50 order lets you pay $38 for a customer. A $110 order lets you pay $88. You’ll learn contribution margin, because you can’t take ROAS to the bank, plus natural CAC: the price Meta has already decided your customer costs.
Part 2
Build The Creative Engine
Phoenix Ha
Creative is now roughly 70% of your performance. Targeting is 10%. Phoenix starts with the only question that matters: would you actually buy from this ad? If the honest answer is no, a hundred variations of it are still no.
Then her base framework, and the multiplication behind it. Four personas, three videos, three base sequences, three hooks. That’s 112 ads from one filming session. You’ll watch her rebuild real member ads live, and learn the voiceover choice that loses eight times out of ten.
Part 3
Build The Operating System That Scales
Nick Shackelford
Nick fixes the mistake quietly killing your account: starving your ads. Twenty ads on a $100 budget is five dollars a day each, and Meta needs roughly 50 conversions in seven days before it optimizes anything. You’ll learn what to consolidate, and why moving a winner usually kills it.
Then the daily read. Nick’s accordion view runs today, three days, seven, fourteen, and every window answers one question: increase, decrease, or hold. You’ll leave knowing which lever is capping you right now, and what to fix first.
OCT 3 (4-6:00PM EDT 🇺🇸) | OCT 4 (7-9:00AM AEDT 🇦🇺)
A Workshop
For Real Ecom Founders
You’re running a Shopify-based DTC brand doing at least $20K/month in revenue real product-market fit. You’re actively spending on Meta ads, or paying someone to spend on your behalf, and you need more clarity on what’s actually driving (or killing) your results. And you’re stuck somewhere between $20K and $100K/month and you know the playbook that got you here won’t get you to $200K+.
Guessing what to do next
Guessing what to do nextYou increase budget. ROAS drops. You try random things. You don’t have a system.
A clear operating plan
A clear operating planYou open your dashboard and you know exactly what to fix, test, or scale today.
Ads that don’t compound
Every month feels like starting over. You’re spending but not building.
An ad funnel that scales
Traffic, creative, conversion, economics are all working together.
Tired of testing things and still staying stuck
You’re tired of “testing things” and keep doing the same things over and over.
Break through the revenue plateau
Follow the operating system Nick’s team uses to manage $100M+ in monthly revenue
OCT 3 (4-6:00PM EDT 🇺🇸) | OCT 4 (7-9:00AM AEDT 🇦🇺)
Here’s How Our Students Have Rated Us…
THIS SPECIAL OFFER IS AVAILABLE ONLY FOR A LIMITED TIME
- DAYS
- HOURS
- MINUTES
- SECONDS
Runs on Oct 3 (4pm EDT 🇺🇸) | Oct 4 (7am AEDT 🇦🇺)
Frequently asked questions
What is the Workshop about?
This workshop is for ecommerce store owners doing at least $20K/month who want to stop guessing and start scaling Meta ads profitably.
It’s a free 2-hour LIVE workshop where you learn a clear system to create, optimize, and scale Meta ads profitably by finding the real constraint in your business across traffic, creative, conversion, and economics, so you stop guessing what to fix next.
Who should attend the Workshop?
This is for ecommerce brand owners who’re already running Meta Ads, doing at least 20K per month and have product market fit and want to scale profitably, whether you run ads yourself or you use an agency. It doesn’t matter what you sell as long as you’re already selling it via Meta Ads. If you’re serious about scaling profitably, this workshop is for you.
What is the date and time of the Workshop?
It runs in Oct 2026, live on Zoom. This registration page will show the exact dates and start times for your time zone.
What will I learn at the Workshop?
You’ll learn a simple system to run Meta ads that make money, not just spend it.
Right now, when sales drop, most founders guess. You change the ad. Then the price. Then the website. Nothing sticks, because you’re fixing the wrong thing.
In this free 90-min live session, Nick Shackelford show you how to find the one real problem holding your store back. It’s always in one of four places: your offer, your numbers, your ads, or your creative.
Once you know which one to fix, you stop guessing and start growing.
How much does the Workshop cost?
It’s free to attend live. Just sign up, show up, and learn.
Can I rewatch the Workshop after it’s over?
The Workshop is built to be experienced live, that’s when you can ask questions and get them answered in real time. We’ll let registered attendees know about recording access closer to the event.
I already run Meta ads, will this still help?
Yes, especially if scaling budget makes performance drop, or you track ROAS but you do not feel confident about what lever actually drives profit (offer, AOV, CVR, margin, creative velocity, account structure). That is exactly what the workshop tackles.
Will I be able to ask questions during the live sessions?
Yes! During the live session, there will be opportunities to ask questions in real-time through the chat. Nathan Chan and Nick Shackelford will address as many questions as possible during the session.
Do I need any prior experience in running Meta ads to participate in the workshop?
Yes, you need to be running Meta ads profitably now in order to benefit from this workshop. The tactics demonstrated will feel simple, but not basic. It is designed for founders already spending or ready to spend, who need a decision framework, not random tactics.
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