OCT 18-19 (4PM-8:00PM EDT 🇺🇸) | OCT 19-20 (7AM-11:00AM AEDT 🇦🇺)

  • 17 Days
  • 14 Hours
  • 51 Minutes
  • 07 Seconds
Save Your Free Spot

Ecommerce
Black Friday
Offers Two-Day LIVE Summit 2026

Two days of live, hands-on training on the Black Friday plan that actually holds up. Walk away with the offer, the calendar and the budget that survive a CPM surge.

Starts on Oct 18th at 4PM US EDT / 7AM AEDT (Oct 19th)

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8+

BFCM & Meta ad experts

5+

Live workshops & teardowns

7+

Plug-and-play frameworks

The only actionable Black Friday Event in 2026

This isn’t ad theory. Every session hands you proven Black Friday strategies you can ship the same week: hooks, UGC angles, sequences and offers, so you stop guessing and scale it up for a huge payday.

Here’s What
You’ll Learn & Apply In This Summit

Nick Shackelford

Founder of Structured Social & Partner at BRÄ’Z

The Reason Your Black Friday Flatlines

After $200M in Ad Spend, He Knows Exactly Why Your Brand Isn't Scaling

Phoenix Ha

Ex-CEO of AdBeacon

From 4 Videos to 108 Ad Variations

The Creative System Behind 4.2 Million Views and Three New Warehouses

Will Armstrong

Lead Meta Ads Coach at Foundr

The BFCM Paid Media Playbook

How to Scale Spend Without Wasting Budget

Nathan Chan

CEO, Foundr

What's Changed for Black Friday in 2026

The Trends and Market Shifts to Plan Around Before November Hits

Ezra Firestone

Co-Founder, Smart Marketer

Email Marketing Mastery

Turn Your Email List Into a Money-Printing Machine

Nick Shackelford

Founder of Structured Social & Partner at BRÄ’Z

Test, Scale, Win

The $50 Smoke Test and Scaling System Behind the Biggest DTC Brands on Meta

Owen Bolwell

Ecommerce Conversion & Growth Advisor

Conversion Killers

What's Silently Destroying Your Ad ROI, and the 5-Step Fix

Jordan Menard

Founder & CEO of Motif Digital

The Offer Advantage

The Strategy Behind Going from $0 to $50M in One Year

Anthony Lazarus

Founder, Happy Innovations

The TikTok Opportunity

Why BFCM Buyers Aren't Just Searching, They're Discovering

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OCT 18-19 (4PM-8:00PM EDT 🇺🇸) | OCT 19-20 (7AM-11:00AM AEDT 🇦🇺)

Day 1

Day 2

Day 1

Build the Offer That Sells It Out

Day 1 is offers and creative. Will Armstrong scales your BFCM spend without wasting budget. Nick Shackelford explains why ads stall, after $200M of his own. Anthony Lazarus takes TikTok. Phoenix Ha turns 4 videos into 108 ads.

Day 2

Turn the Volume Into Profit You Keep

Day 2 is offers and conversion. Nick Shackelford finds winners with a $50 smoke test. Jordan Menard builds the offer behind $0 to $50M in a year. Ezra Firestone takes email, and Owen Bolwell plugs the CRO leaks.

Meet the Masters:
8+ BFCM & Meta Ad Experts,
Ready To Help You

Nathan Chan

Founder & CEO of Foundr

The Future of Meta Ads: Stay Ahead of the Shift to Scale Your Brand

Nick Shackelford

Founder of Structured Social & Partner at BRÄ’Z

The Reason Your Ads Aren't Scaling

Phoenix Ha

Co-founder of AdBeacon

From 4 Videos to 108 Ad Variations

Show more
masters

Will Armstrong

Lead Meta Ads Coach at Foundr

The BFCM Paid Media Playbook

Owen Bolwell

Ecommerce Conversion & Growth Advisor

Conversion Killers - What's silently destroying your ad ROI, and the 5-step fix

Jordan Menard

Founder & CEO of Motif Digital

The strategy behind going from $0 to $50M in one year

Anthony Lazarus

Founder, Happy Innovations

The TikTok Opportunity

Ezra Firestone

Co-Founder, Smart Marketer

Email Marketing Mastery

Save your spot and get their BFCM playbooks, live and free.

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OCT 18-19 (4PM-8:00PM EDT 🇺🇸) | OCT 19-20 (7AM-11:00AM AEDT 🇦🇺)

This Is What Our
Students Have Achieved

Dr. Trieu Ton

Dr. Trieu Ton

Hero Loupes

Restructured how he buys media. Result: unlocked an extra $50,000 in monthly revenue in 30 days.

Claire Wolfson

Claire Wolfson

Bean Goods

She went from her worst month of the year to $148,000 in just a short time.

Emma Shearman

Emma Shearman

Sisuu

$19K to $44K in one month. Not more orders, more per order. Her AOV tripled.

Chris Hunn

Chris Hunn

Pitchers Only

Doubled his revenue… he did $35,000 in a day.

Jesse Lim

Jesse Lim

Wolf Workwear

Started and scaled to $50K/month.

Jamie Parker

SMMT Outdoor

$27K to a record $83K a month in 3 months, while his cost per purchase dropped.

Lisa Bader

Birthday Butler

ROAS more than doubled, 1.49 to 3.15. Two-week sales tripled, $12K to $38K, in 6 weeks.

Anastasia Chapman

Loui

Let her marketer go and ran the ads herself. $42K to $78K in one month.

Elysia Krstevski

Meke Baby

$52,839 added in 80 days on roughly the same ad budget. ROAS climbed 2.06 to 2.46.

Jacqui Vidal

Salvida

New site, bundled offer. $20K to $51K in the same 18-day window, one month later.

Nick Walter

LongevityRx

More buyers and bigger baskets. $217K to a record $367K month in 3 months.

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OCT 18-19 (4PM-8:00PM EDT 🇺🇸) | OCT 19-20 (7AM-11:00AM AEDT 🇦🇺)

A Summit For Every Ecomm Founder Scaling On Meta

If you’re running Meta ads and want to crush this Black Friday, with a lower CPA and the nerve to scale your spend, this was built for you. Your creative stops being the bottleneck.

Last year’s offers and ads

A pipeline of new winners

Rising CPAs, shrinking ROAS

Same CPA, higher ROAS

High volume, zero profit

Scale Black Friday profitably

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OCT 18-19 (4PM-8:00PM EDT 🇺🇸) | OCT 19-20 (7AM-11:00AM AEDT 🇦🇺)

About Us


Foundr is a global education company that helps founders start and scale real businesses. Through Foundr Operators Membership, we help ecommerce brands master the creative and Meta ads that drive profitable growth.

30K+

Students

3M+

Followers

30+

Courses

300+

Podcasts

We’ve Helped Support Some Of The World’s Best Ecommerce Brands

Real store owners. Real ad budgets. Real results. Our programs give growing brands proven strategies from operators who scale stores for a living. Never gurus. The stories below are just a tiny fraction of the founders we've helped. This Black Friday, make it your turn.

Trustpilot
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OCT 18-19 (4PM-8:00PM EDT 🇺🇸) | OCT 19-20 (7AM-11:00AM AEDT 🇦🇺)

Frequently Asked Questions

Is this beginner stuff?

No. This is for owners whose stores already sell and who want this Black Friday to be their biggest yet. No "how to start a store." Just what works when real money is on the line.

Why is it free?

Because the best way to show you how we work is to work with you. You'll build your actual plan, with your actual numbers.

What if I miss a live session?

Show up live to get the full value and the bonuses. Replay access is limited, so block the time and treat it like the paid event it should be.

Isn't it too late to change my Black Friday plan?

No, it's the right time. Black Friday is about six weeks out. There's still time to fix your offer, your ads and your emails before ad prices jump.

Why is this different?

Every speaker runs real stores or real ad budgets right now. No theory, no hype. Each session gives you something you can use that week.

An agency runs my ads. Is this still for me?

Even more so. You'll know what a strong BFCM plan looks like, so you can tell if your agency is building one. No more black box.

My ad costs already spike in Q4. Will this actually help?

That's the point. You'll learn how to scale spend without burning budget, and how to find winning offers and ads before Black Friday goes live.

Is this just Meta ads?

Meta is the core, but you'll also get TikTok, offers, email and CRO. That covers everything that turns traffic into sales on the biggest weekend of the year.

I'm slammed right now. Is it worth the time?

Two days now can save you weeks of guessing in November. Show up, take notes, and leave with a clear plan.

"Black Friday is won in October, not November. Let's plan your biggest one ever."

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We make the best effort to accurately represent the services and/or products presented on this website. Statements or examples of actual earnings on this website that are attributed to a specified individual or business are true and correct to the best of our knowledge. However, these statements or examples should not be regarded as promises or guarantees of earnings or income. Earnings and income potential are affected by a number of factors over which we have no control, including but not limited to your financial condition, experiences, skills, level of effort, education, and changes within the market. Operating an online business entails risks, you should perform your own due diligence regarding your evaluation of any services and/or products presented on this website. For the foregoing reasons, you agree that we are not responsible for any decision you may make regarding any information presented on this website or any of the services and/or products presented on this website.

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REGISTER FOR THE ‘Ecommerce Black Friday Offers Two-Day LIVE Summit 2026’

OCT 18-19 (4PM-8:00PM EDT 🇺🇸) | OCT 19-20 (7AM-11:00AM AEDT 🇦🇺)

  • 17 Days
  • 14 Hours
  • 51 Minutes
  • 07 Seconds