

Ecommerce
Black Friday
Offers Two-Day LIVE Summit 2026
Two days of live, hands-on training on the Black Friday plan that actually holds up. Walk away with the offer, the calendar and the budget that survive a CPM surge.
Starts on Oct 18th at 4PM US EDT / 7AM AEDT (Oct 19th)

8+
BFCM & Meta ad experts

5+
Live workshops & teardowns

7+
Plug-and-play frameworks
The only actionable Black Friday Event in 2026
This isn’t ad theory. Every session hands you proven Black Friday strategies you can ship the same week: hooks, UGC angles, sequences and offers, so you stop guessing and scale it up for a huge payday.
Here’s What
You’ll Learn & Apply In This Summit
Day 1
Day 2
Day 1
Build the Offer That Sells It Out
Day 1 is offers and creative. Will Armstrong scales your BFCM spend without wasting budget. Nick Shackelford explains why ads stall, after $200M of his own. Anthony Lazarus takes TikTok. Phoenix Ha turns 4 videos into 108 ads.
Day 2
Turn the Volume Into Profit You Keep
Day 2 is offers and conversion. Nick Shackelford finds winners with a $50 smoke test. Jordan Menard builds the offer behind $0 to $50M in a year. Ezra Firestone takes email, and Owen Bolwell plugs the CRO leaks.
Meet the Masters:
8+ BFCM & Meta Ad Experts,
Ready To Help You

Nathan Chan
Founder & CEO of Foundr
The Future of Meta Ads: Stay Ahead of the Shift to Scale Your Brand

Nick Shackelford
Founder of Structured Social & Partner at BRÄ’Z
The Reason Your Ads Aren't Scaling

Phoenix Ha
Co-founder of AdBeacon
From 4 Videos to 108 Ad Variations
Show more
masters

Will Armstrong
Lead Meta Ads Coach at Foundr
The BFCM Paid Media Playbook

Owen Bolwell
Ecommerce Conversion & Growth Advisor
Conversion Killers - What's silently destroying your ad ROI, and the 5-step fix

Jordan Menard
Founder & CEO of Motif Digital
The strategy behind going from $0 to $50M in one year

Anthony Lazarus
Founder, Happy Innovations
The TikTok Opportunity

Ezra Firestone
Co-Founder, Smart Marketer
Email Marketing Mastery
This Is What Our
Students Have Achieved
A Summit For Every Ecomm Founder Scaling On Meta
If you’re running Meta ads and want to crush this Black Friday, with a lower CPA and the nerve to scale your spend, this was built for you. Your creative stops being the bottleneck.
Last year’s offers and ads
A pipeline of new winners
Rising CPAs, shrinking ROAS
Same CPA, higher ROAS
High volume, zero profit
Scale Black Friday profitably

About Us

Foundr is a global education company that helps founders start and scale real businesses. Through Foundr Operators Membership, we help ecommerce brands master the creative and Meta ads that drive profitable growth.
Students
Followers
Courses
Podcasts
We’ve Helped Support Some Of The World’s Best Ecommerce Brands
Real store owners. Real ad budgets. Real results. Our programs give growing brands proven strategies from operators who scale stores for a living. Never gurus. The stories below are just a tiny fraction of the founders we've helped. This Black Friday, make it your turn.
Frequently Asked Questions
Is this beginner stuff?
No. This is for owners whose stores already sell and who want this Black Friday to be their biggest yet. No "how to start a store." Just what works when real money is on the line.
Why is it free?
Because the best way to show you how we work is to work with you. You'll build your actual plan, with your actual numbers.
What if I miss a live session?
Show up live to get the full value and the bonuses. Replay access is limited, so block the time and treat it like the paid event it should be.
Isn't it too late to change my Black Friday plan?
No, it's the right time. Black Friday is about six weeks out. There's still time to fix your offer, your ads and your emails before ad prices jump.
Why is this different?
Every speaker runs real stores or real ad budgets right now. No theory, no hype. Each session gives you something you can use that week.
An agency runs my ads. Is this still for me?
Even more so. You'll know what a strong BFCM plan looks like, so you can tell if your agency is building one. No more black box.
My ad costs already spike in Q4. Will this actually help?
That's the point. You'll learn how to scale spend without burning budget, and how to find winning offers and ads before Black Friday goes live.
Is this just Meta ads?
Meta is the core, but you'll also get TikTok, offers, email and CRO. That covers everything that turns traffic into sales on the biggest weekend of the year.
I'm slammed right now. Is it worth the time?
Two days now can save you weeks of guessing in November. Show up, take notes, and leave with a clear plan.

REGISTER FOR THE ‘Ecommerce Black Friday Offers Two-Day LIVE Summit 2026’

















