Craft Irresistible Offers That Sell—Without Discounts
Struggling to get more sales, increase AOV, and maximize profitability? The Crafting Winning Offers course reveals the proven marketing psychology and offer strategies top ecommerce brands use to convert customers and scale revenue—without price slashing.
You’ve built an ecommerce business, poured money into ads, and maybe even had some early wins—but something isn’t clicking.
Your biggest sale days rely on heavy discounts, eating into your margins.
You’re spending more on ads, but conversions aren’t improving.
Your offers don’t feel “irresistible”—they’re just another promotion.
You see successful brands launching offers that customers love, but you don’t know how to do the same.
Sound familiar?
Break free from discount dependency and build high-converting offers that drive real, sustainable revenue.
Instead of slashing prices, you’ll learn how to use value perception to sell more—profitably.
Instead of running one-off promotions, you’ll craft a repeatable system for winning offers.
Instead of guessing what works, you’ll follow proven frameworks from 7-8 figure brands.
Why this course?
Discounting isn’t a growth strategy—it’s a race to the bottom. The real key to scaling profitably is crafting offers so compelling that customers want to buy—without deep discounts.
In this course, you’ll learn proven strategies from ecommerce experts on how to build high-converting, high-margin offers. From consumer psychology to pricing, bundling, and giveaways, you’ll get the exact frameworks used by top brands to increase sales and AOV—without devaluing your business.
If you’re ready to stop competing on price and start selling smarter, this course will give you the repeatable system to scale profitably.
01
The Science of Irresistible Offers
Backed by proven marketing psychology & conversion frameworks.
No more relying on deep discounts—create high-margin offers that sell.
02
The Ultimate Offer Optimization System
End-to-end strategy: from pricing psychology to retention.
Real-world, battle-tested tactics from 7-8 figure ecommerce experts.
03
More Sales, Higher AOV, Zero Discount Dependency
Increase AOV with smarter pricing, bundling & upsells.
Leverage giveaways & influencer marketing for cheaper traffic.
04
Exclusive to Foundr+ Members
Instant access to 1,000+ lessons on ecommerce growth.
Weekly live workshops with world-class entrepreneurs.
24/7 community support—connect with founders like you.
Plug & Play Tools & Templates to execute faster.
$250K in startup savings on Stripe, Canva, Slack & more.
What you get:
Led by Jordan Menard & Top Ecommerce Experts (including Jason Wong, Van Oakes, Colin McGuire, and Thomas Lalas), the Crafting Winning Offers course is packed with battle-tested tactics and real-world case studies from brands generating 7-8 figures in revenue.
Master Offer Economics & Pricing Strategies
Leverage Giveaways & Gamification to Drive Traffic
Build an Evergreen Offer Strategy That Keeps Sales Growing
Bonus Module: Optimizing Offers with Colin McGuire
Offer best practices based on Colin’s years of ecom experience
Offer red flags — how to identify a poorly performing offer
Case studies form dozens of high performing brands Colin has personally worked with
PRO TIP
DON’T JUST STACK OFFERS—STACK THEM CLEARLY. CONFUSION KILLS CONVERSIONS. MAKE SURE YOUR FREE GIFT, BUNDLE, OR DISCOUNT IS AUTOMATICALLY APPLIED AND CLEARLY EXPLAINED AT EVERY STEP—FROM YOUR PRODUCT PAGE TO YOUR CHECKOUT.
Creator script template: a script you can copy/paste and tailor for your audience that helps creators sell your product for you!
Narrative script template: a script you can use to start making narrative creative ads right away – narrative ads are long form ads designed for social media that help you tell a story and convert shoppers.
Creative exploration toolkit: what is your brand’s story? Who is your customer avatar? Using this toolkit you can explore your brand and make important decisions about what kind of creative you’re going to make to help propel your brand forward.
Contribution margin calculator: an invaluable tool for crafting offers, you need to be able to know the Return on Ad Spend (ROAS) for your business. This calculator will help you get your key business marketing numbers organized so you can make smart decisions.
Marketing promotion cost calculator: similar to the contribution margin calculator, the marketing promotion calculator will help you calculate the impact your offers are having on your bottom line.
A script you can copy/paste and tailor for your audience that helps creators sell your product for you.
Narrative script template:
A script you can use to start making narrative creative ads right away – narrative ads are longform ads designed for social media that help you tell a story and convert shoppers.
Creative exploration toolkit:
An invaluable tool for crafting offers, you need to be able to know the Return on Ad Spend (ROAS) for your business. This calculator will help you get your key business marketing numbers organized so you can make smart decisions.
Contribution margin calculator:
An invaluable tool for crafting offers, you need to be able to know the Return on Ad Spend (ROAS) for your business. This calculator will help you get your key business marketing numbers organized so you can make smart decisions.
Marketing promotion cost calculator:
Similar to the contribution margin calculator, the marketing promotion calculator will help you calculate the impact your offers are having on your bottom line.
Meet your Instructors
This course is led by Jordan Menard, Founder & CEO of Motif Digital, who has scaled D2C brands like Vessi, Diff Eyewear, Amberjack Shoes, and more.
He’s joined by some of the sharpest minds in ecommerce growth:
Jason Wong: Serial brand builder, operator of multiple 7-figure ecommerce brands.
Colin McGuire: Founder of Boomn Holdings, managing $80M in revenue & $6M in ad spend monthly.
Van Oakes: Award-winning growth expert & performance marketer behind Diesel Power Gear’s $30M revenue explosion.
Thomas Lalas: Retention & email marketing strategist for 8-9 figure ecommerce brands.
Learn from experts who have built, scaled, and exited multi-million dollar brands.
Get “Crafting Winning Offers” forfreewith the Foundr+ Membership.
Industry-leading, comprehensive courses that are entirely practical. All action, built for purpose. Master… Ideation | Product Development | Marketing | Branding | So much more…
02
Transformational Live Workshops
Each week, learn the most up-to-date methods on the topics YOU care about from experts in the field. Recorded live in the founder studio, direct to wherever you are.
03
24/7 Community
Building a business can be lonely. Access your private community, where you can connect, share and learn from people just like you, all around the world. Who knows, you might even meet your next co-founder…
04
Unique Learning Pathway
Stuck on where to start, or how to move forward? Your unique learning pathway will discover your needs, and become your compass on the platform.
05
Gamechanging Plug & Play Tools
The best resources in the industry, straight in your hands. Get immediate access to the tools, templates and swipe files your instructors use to build THEIR businesses.
06
$250K in Startup Savings
Foundr startup tools to help you save up to $250,000 on the top 200+ software and services like Stripe, Canva, Slack and Quickbooks. In the last 12 months, our members have saved a total of $5 Million through this program.
Your ecommerce success starts here. When you become a foundr+ member, you get a personalized learning journey to guide you through your new events, courses and experiences. We’re bringing you today’s leading ecomm minds to help you tackle each obstacle. Learn their mistakes, plug their shortcuts straight into your business and build the ecommerce brand of your dreams.
Productivity Machine
With Ari Meisel
Learn how to maximize efficiency and balance work with life.
Influencer Magnet
With Nathan Chan
Learn how to connect with industry leaders to unlock growth.
List Building Bundle
With Oli Gardner, Stuart Mckeown
Learn how to grow your email list and scale your business effectively.
Instagram Domination
With Nathan Chan
Learn how to grow your Instagram fast with a step-by-step formula that generated 3.6M followers.
Start & Scale Your Online Store
With Gretta Van Riel
Learn how to launch and grow your ecommerce store with a million-dollar blueprint.
How to Build A Million Dollar Beauty Brand
With Alicia Scott
Learn how to create and scale a standout beauty brand.
How To Run Facebook Ads 2.0
With Nick Shackelford
Learn how to generate leads and sales with Facebook ads, leveraging $100M in ad spend insights.
Finding Trending Products
With Manny Barbas, James Hachem
Learn how to find profitable trending products to boost your online sales fast.
Infinite Income on Amazon
With Melisa Vong
Learn how to launch and grow a successful Amazon business with a proven strategy.
The Product Development Blueprint
With Kian Golzari
Learn how to develop products customers love—used for 2,500+ successful items.
How to Master YouTube Ads
With Tommie Powers
Learn how to create YouTube ads that drive visibility, traffic, and sales.
Find Your Dream Clients
With AJ Cassata
Learn how to fill your pipeline with 10-20 high-quality leads weekly.
How to Run TikTok Ads
With Gerardo Perez
Learn how to create TikTok ads that blend seamlessly and drive sales.
Social Media Monetization
With Talia Datt
Learn how to turn TikTok and Instagram followers into paying customers.
Monetize Your Personal Brand
With Rory Vaden
Learn how to build a brand that generates significant income.
How to Build an Unbeatable Business
With Jim McKelvey
Learn how to disrupt the market and outpace competitors.
Ignite Your Digital Agency
With Dee Deng
Learn how to scale your digital agency to high-profit success.
Systems-Driven Business
With Vinay Patankar
Learn how to save time and boost productivity with powerful systems.
Mental Toughness
With Joe De Sena
Learn how to build resilience to achieve tough goals.
Master Any Skill
With Ulrich Boser
Learn how to learn new skills faster with proven strategies.
Start Your Side Hustle
With Daniel DiPiazza
Learn how to launch a side hustle in 30 days and start earning.
Finance For Founders
With Alexa von Tobel
Learn how to master financial strategies to grow your business.
Ecommerce Masters
With Gretta Van Riel, Nick Shackelford, Chase Dimond, Rob Ward, Rich Li
Learn how to scale your ecommerce store to a million-dollar success.
7-Figure Copywriting
With Arman Assadi
Learn how to write copy that connects and converts.
60-Day Startup
With Mitchell Harper
Learn how to build a startup and get paying customers in 60 days.
Deal Flow
With Daymond John
Learn how to master negotiation and deal-making skills.
Rapid Course Formula
With Nathan Chan
Learn how to create and sell a profitable online course.
Blow Up Your Brand
With Eric Bandholz
Learn how to grow your brand with content, no ad spend needed.
Advanced Email Marketing
With Jimmy Kim
Learn how to skyrocket engagement and sales with email automation.
Triple Your Business
With Steve McLeod
Learn how to use proven tactics to 3x your business.
Growth Hacking Playbook
With Bronson Taylor
Learn how to apply growth hacking techniques to drive massive revenue.
FEATURED IN
Learn from the BEST in the industry
Gretta Van Riel
Ecommerce Superstar
Learn the key strategies Gretta used to launch and scale five multi-million dollar ecommerce brands, and apply her insights to start or scale your business.
Nathan Chan
Instagram Growth Maestro
Discover Nathan’s tactics for explosive Instagram growth, and uncover the tools to significantly increase your brand’s online presence and follower engagement.
Nick Shackelford
Facebook Ad Strategist
Dive into Nick’s algorithm-proof Facebook ad strategies, and elevate your ad performance and ROI across all your campaigns
Melisa Vong
Amazon Sales Architect
Tap into Melisa’s blueprint for finding a product that sells on Amazon and optimizing your listing and operations for rapid sales growth.
Kian Golzari
World’s #1 Sourcing Expert
Unpack Kian’s proven tried and tested methodologies for product development and sourcing, so you can quickly build lasting relationships with your suppliers.
Tommie Powers
YouTube Ad Expert
Discover Tommie’s YouTube advertising frameworks for creating high-converting Youtube funnels that convert viewers into loyal customers.
Talia Datt
TikTok Organic Growth Expert
Leverage Talia’s strategies for organic TikTok & Instagram growth in a way that enhances your brand’s reputation, engagement and sales
Chase Dimond
Email Marketing Guru
Adopt Chase’s cutting-edge tactics to revolutionize your email marketing campaigns, enhancing customer engagement and conversion rates.
Gerardo Perez
TikTok Ads Master
Create high-performing ads on TikTok with Gerardo’s framework and unlock a new scalable sales channel for your brand
Yoni Kozminski
Ecommerce Scaling Specialist
Learn from Yoni, an expert in scaling ecommerce businesses through talent outsourcing. Apply his proven strategies to elevate your operation and growth.
Owen Bolwell
Customer Insight Connoisseur
Harness Owen’s expertise to delve into customer behavior and purchasing psychology, transforming insights into actionable business strategies.
Sel Berdie
Branding Authority
Extract valuable branding insights from Sel, fine-tuning your brand’s message to resonate deeply with your audience and stand out in the market.
Rory Vaden
Personal Branding Virtuoso
Implement Rory’s tactics to monetize and amplify your personal brand, creating new revenue avenues while enhancing brand value.
Amy Benson
Startup Pitch Artisan
Embrace Amy’s guidance to refine your startup’s pitch, securing the attention and investment your innovative ideas deserve.
Julie Hirsch
Sustainable Brand Architect
Follow Julie’s principles to construct a brand that emphasizes sustainability and ethical practices, appealing to conscious consumers and standing for impact.
Anaita Sarkar
Ecommerce Brand Builder
Gain insights from Anaita’s journey to construct a compelling ecommerce brand, applying her techniques to build your online presence and credibility.
Alicia Scott
Beauty Brand Innovator
Draw on Alicia’s experiences in building a successful beauty brand, employing her strategies to navigate the industry and scale your business.
Lauren Kennedy & Brooke Marks
Fashion Resale Pioneers
Explore Lauren and Brooke’s methods to transform fashion resale into a profitable venture, leveraging their expertise for your entrepreneurial success.
Harry Sanders
SEO Architect
Adopt Harry’s SEO strategies to elevate your ecommerce store’s search engine ranking, driving traffic and sales.
Binh Rey
Trademarking Strategist
Learn from Binh’s experience to effectively trademark your products or brand, safeguarding your intellectual property in a competitive market.
Nat Choprasert
AI Efficiency Engineer
Integrate Nat’s AI-driven techniques to automate tasks, boosting efficiency and freeing up valuable time for strategic initiatives.
Doone Roisin
Budget Brand Builder
Embrace Doone’s principles for constructing a high-impact ecommerce brand on a budget, maximizing resources for sustainable growth.
Adrianne Dimitrakais
Partnership Success Manager
Discover Adrianne’s strategies for establishing profitable ecommerce partnerships, enhancing your business network and growth potential.
Camille Moore
Ecommerce Branding Expert
Master Camille’s insights into creating an unbeatable ecommerce brand, differentiating your business in a saturated market for long-term success.
How your unique learning pathway works…
Get the accountability and guidance you need to skyrocket your store.
01
Set your course…
Each week, learn the most up-to-date methods on the topics YOU care about from experts in the field. Recorded live in the foundr studio, direct to wherever you are.
02
First steps…
Follow your personalized learning journey and discover a treasure trove of tools, templates and guides and engage with a supportive network of founders on a similar path.
03
Track your results
Join interactive mentorship sessions for the latest strategies from on-the-ground practitioners, and track your results to help accelerate your growth.
04
90-Day Evaluation
Get 1-1 guidance from our admissions team and leverage your 90-day review to reflect on key growth areas and challenges to take your ecommerce journey to even higher levels.
Here’s what our students have to say
Get Crafting Winning Offers with single-course access or free with your Foundr+ membership
What’s included:
1000+ E-commerce Lessons from top experts
Live Weekly Events – Learn & ask experts in real-time
Plug & Play Resources – Templates, checklists & more
Founder Community – Get advice & feedback
Personalized Learning Path for your business
$250K+ in Exclusive Deals & Discounts
90-Day Success Guarantee – Results or a full refund
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We’re so confident Foundr+ can help you see tangible results that we guarantee it. If after actively learning and applying our methods and engaging with our community, you don’t see measurable results in 90 days, we offer a full refund of your investment.
ABOUT US
Foundr empowers millions by connecting them with the ideas of some of the most successful living entrepreneurs of our generation. Entrepreneurs like Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. More recently, Foundr has been a dominating force in the world of Ecommerce, breaking down the strategies and frameworks of verified top entrepreneurs into actionable steps through our platform foundr+ so that anyone can start, build, and grow a successful ecommerce business.
Our goal is clear: to nurture the entrepreneurs of the next generation who will move society forward by building something new.
Aspiring entrepreneur looking to start your business? I highly recommend checking out Foundr—an invaluable resource to get your business off the ground.
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Founder of MarieTV
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FOUNDER OF VaynerMedia
If you’re looking for a great resource to hear the stories of today’s successful entrepreneurs and learn what’s needed to be successful yourself, Foundr Magazine is where you should be allocating your time.
Frequently Asked Questions
What is Foundr+?
Foundr+ is an exclusive online platform designed to provide entrepreneurial education, connecting you with actionable insights and strategies from some of the world’s most successful entrepreneurs.
What if I don’t have enough time to commit to the courses?
Foundr+ is designed to accommodate busy schedules, allowing you to learn at your own pace. Even if you have just a few minutes a day, you can make meaningful progress. Our content is structured to deliver impactful insights efficiently, ensuring you can grow your business even with limited time.
Are there too many courses? How can I progress quickly?
While Foundr+ offers a wide range of courses, our personalized learning pathways help you focus on what’s most relevant to your goals, ensuring you can progress quickly and effectively without feeling overwhelmed.
What sets Foundr+ apart from other learning platforms?
Foundr+ distinguishes itself by providing real-world, actionable content taught by successful entrepreneurs, not just theorists. Our focus on practicality, coupled with access to an engaged community and ongoing support, offers a unique, result-driven learning environment.
Will I receive one-on-one support?
Yes we do offer 24×5 real-human support as well as extensive community and team support while our weekly personalized mentorship is designed to address your specific challenges, providing targeted guidance to ensure your success.
What if I can’t afford the membership?
Foundr+ aims to be accessible, offering significant value at a competitive price. If affordability is a concern, consider the potential ROI of effectively applying our strategies to your business. Investing in your growth can yield substantial returns.
Can you guarantee my success?
While Foundr+ provides all the tools, knowledge, and support you need to succeed, your success ultimately depends on your application of what you learn. We offer a robust foundation, but your dedication and effort will determine your results. That being said, we guarantee you’ll see measurable results within 90 days of joining. If you don’t, you can get your investment back so it’s completely risk-free for you.
What if I’m starting from scratch with no business idea?
If you’re beginning without a specific business in mind, Foundr+ is the perfect starting point. We guide you through exploring various business models, helping you identify one that aligns with your interests and goals. Whether you’re intrigued by e-commerce, digital agencies, or any other domain, we provide the insights and tools you need to make an informed decision and start building a business you’re passionate about.
Should I quit my job to start a business?
There’s no need to rush into leaving your job. We recommend maintaining your current employment while you start your business venture on the side. This approach reduces financial stress, allowing you to grow your new business with the security of a steady income. Many of our instructors successfully juggled full-time jobs while launching their businesses, proving it’s possible to start small and scale responsibly.
Can Foundr+ help me grow my existing e-commerce business?
Absolutely! Inside Foundr+, you’ll find specialized programs crafted by renowned e-commerce experts, covering essential topics like product selection, influencer partnerships, Amazon selling, and much more. Our resources are designed to propel any e-commerce business, regardless of size, toward significant growth milestones.
What differentiates Foundr+ from other memberships?
Foundr+ stands out by offering exclusive access to strategies and lessons from world-class entrepreneurs. Unlike platforms filled with generic advice, our content is practical, up-to-date, and proven, focusing on real-world applications to drive your business forward.
Will I receive new content regularly?
Yes, your membership includes access to all new courses we release from time to time as well as weekly live mentorship sessions, ensuring you’re always equipped with the latest strategies and insights in the fast-evolving ecommerce landscape.
I have unfinished courses. Should I complete those before starting with Foundr+?
Your entrepreneurial education doesn’t have to be linear. With Foundr+, you’re encouraged to navigate courses that align with your immediate needs, creating a personalized learning experience that’s most beneficial for your business at any given time.
How quickly can I access the courses after joining?
Once you join Foundr+, you’ll receive instant access to our course catalog and community, enabling you to dive into the content and start learning right away.
How are the live calls structured?
Each week, you’ll have the opportunity to join a live call on a relevant topic, available only to Foundr+ members. These sessions provide direct interaction with experts and fellow entrepreneurs, enriching your learning experience.
How do I cancel or pause my Foundr+ membership?
You can cancel or pause your membership anytime—no need to email support. Just log in, click your name at the top, and choose “View My Membership Details.” From there, you can cancel, pause, or upgrade with just one click. You’ll still have access until the end of your paid period.
What happens to my course access if I cancel Foundr+?
If you decide to cancel, you’ll retain access to any courses you purchased individually before joining Foundr+. However, you will lose access to the exclusive Foundr+ content that was part of your membership.
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Here’s what our students have to say
Here’s what our students have to say
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