Craft Irresistible Offers That Sell—Without Discounts
Struggling to get more sales, increase AOV, and maximize profitability? The Crafting Winning Offers course reveals the proven marketing psychology and offer strategies top ecommerce brands use to convert customers and scale revenue—without price slashing.
6 Modules
6 Modules
7 Hours
7 HoursWho is this for?
You’ve built an ecommerce business, poured money into ads, and maybe even had some early wins—but something isn’t clicking.
- Your biggest sale days rely on heavy discounts, eating into your margins.
- You’re spending more on ads, but conversions aren’t improving.
- Your offers don’t feel “irresistible”—they’re just another promotion.
- You see successful brands launching offers that customers love, but you don’t know how to do the same.
Sound familiar?
Break free from discount dependency and build high-converting offers that drive real, sustainable revenue.
- Instead of slashing prices, you’ll learn how to use value perception to sell more—profitably.
- Instead of running one-off promotions, you’ll craft a repeatable system for winning offers.
- Instead of guessing what works, you’ll follow proven frameworks from 7-8 figure brands.
Why this course?
Discounting isn’t a growth strategy—it’s a race to the bottom. The real key to scaling profitably is crafting offers so compelling that customers want to buy—without deep discounts.
In this course, you’ll learn proven strategies from ecommerce experts on how to build high-converting, high-margin offers. From consumer psychology to pricing, bundling, and giveaways, you’ll get the exact frameworks used by top brands to increase sales and AOV—without devaluing your business.
If you’re ready to stop competing on price and start selling smarter, this course will give you the repeatable system to scale profitably.
01
The Science of Irresistible Offers
- Backed by proven marketing psychology & conversion frameworks.
- No more relying on deep discounts—create high-margin offers that sell.
02
The Ultimate Offer Optimization System
- End-to-end strategy: from pricing psychology to retention.
- Real-world, battle-tested tactics from 7-8 figure ecommerce experts.
03
More Sales, Higher AOV, Zero Discount Dependency
- Increase AOV with smarter pricing, bundling & upsells.
- Leverage giveaways & influencer marketing for cheaper traffic.
04
Exclusive to Foundr+ Members
- Instant access to 1,000+ lessons on ecommerce growth.
- Weekly live workshops with world-class entrepreneurs.
- 24/7 community support—connect with founders like you.
- Plug & Play Tools & Templates to execute faster.
- $250K in startup savings on Stripe, Canva, Slack & more.
What you get:
Led by Jordan Menard & Top Ecommerce Experts (including Jason Wong, Van Oakes, Colin McGuire, and Thomas Lalas), the Crafting Winning Offers course is packed with battle-tested tactics and real-world case studies from brands generating 7-8 figures in revenue.
- Master Offer Economics & Pricing Strategies
- Leverage Giveaways & Gamification to Drive Traffic
- Build an Evergreen Offer Strategy That Keeps Sales Growing
- Boost AOV with Bundles, Upsells & Smart Add-ons
- Optimize Email & Ads for Maximum Conversions
Inside the Course
MODULE 01
Marketing Psychology & Frameworks
- The science behind why people buy (and how to trigger buying behavior).
- How to tap into existing demand (instead of creating it from scratch).
- Eugene Schwartz’s Breakthrough Advertising principles for crafting high-converting offers.
Pricing Factors
- Cost Of Materials
- Production Costs
- Shipping And Packaging
- Warehouse Fees
- Customer Services And Staff
- Manufacturing
- Perceived Value
In order to Craft Great Offers. You have to know who your customers are so you know what psychological levers to pull.
MODULE 02
Offer Creation & Strategies
- How to craft compelling welcome offers, guarantees & free gifts.
- The psychology behind tiered pricing, limited-time deals & urgency tactics.
- Full-funnel offer execution: from landing pages to checkout optimizations.
Offer Characteristics
- Impulse Purchase
- Low Friction to Claim Offer
- Consistent with the overall experience and brand
MODULE 03
Offer Economics with Jason Wong
- The economics of offers: COGS, contribution margin, and AOV strategies.
- Real-world case studies on increasing order value profitably.How to measure & analyze offer success to maximize ROI.
PRO TIP
Positioning your offer in the right place is important. When a customer’ buying intention is high, that’s the time to offer them even more value.
MODULE 04
Creative Strategy & Ad Execution
- How to integrate offers into ad creatives & landing pages for maximum conversion.
- The best ad formats for different offer types (narrative ads, meme ads, UGC).
- How to leverage creator-led ads & founder storytelling to boost trust & sales.
MODULE 05
Email & SMS Marketing with Thomas Lalas
- The email & SMS funnel that converts: popups, welcome flows & retention tactics.
- Post-purchase upsell strategies to increase customer lifetime value (LTV).
- The psychology of urgency & exclusivity in email marketing.
ACQUISITION OFFER IDEAS:
- FREE GIFT
- MYSTERY CODE
- 5 REFUNDS TO NEW BUYERS IN NEXT 24 HOURS!
MODULE 06
Giveaways & Advanced Offer Tactics with Van Oakes
- The psychology behind giveaways & viral offers that drive engagement.
- How to use influencers & UGC for cheaper, high-converting traffic.
- Evergreen offer scheduling for sustainable revenue growth.
WHAT’S SOMETHING YOUR CUSTOMER AVATAR WOULD LOVE TO HAVE, BUT WOULDN’T SPEND DISPOSABLE INCOME ON.
MODULE 07
Bonus Module: Optimizing Offers with Colin McGuire
- Offer best practices based on Colin’s years of ecom experience
- Offer red flags — how to identify a poorly performing offer
- Case studies form dozens of high performing brands Colin has personally worked with
PRO TIP
DON’T JUST STACK OFFERS—STACK THEM CLEARLY. CONFUSION KILLS CONVERSIONS. MAKE SURE YOUR FREE GIFT, BUNDLE, OR DISCOUNT IS AUTOMATICALLY APPLIED AND CLEARLY EXPLAINED AT EVERY STEP—FROM YOUR PRODUCT PAGE TO YOUR CHECKOUT.
TEMPLATES & TOOLS
- Creator script template: a script you can copy/paste and tailor for your audience that helps creators sell your product for you!
- Narrative script template: a script you can use to start making narrative creative ads right away – narrative ads are long form ads designed for social media that help you tell a story and convert shoppers.
- Creative exploration toolkit: what is your brand’s story? Who is your customer avatar? Using this toolkit you can explore your brand and make important decisions about what kind of creative you’re going to make to help propel your brand forward.
- Contribution margin calculator: an invaluable tool for crafting offers, you need to be able to know the Return on Ad Spend (ROAS) for your business. This calculator will help you get your key business marketing numbers organized so you can make smart decisions.
- Marketing promotion cost calculator: similar to the contribution margin calculator, the marketing promotion calculator will help you calculate the impact your offers are having on your bottom line.
Bonus
Resources
Here’s what you getfree when you join foundr+
Creator script template:
A script you can copy/paste and tailor for your audience that helps creators sell your product for you.
Narrative script template:
A script you can use to start making narrative creative ads right away – narrative ads are longform ads designed for social media that help you tell a story and convert shoppers.
Creative exploration toolkit:
An invaluable tool for crafting offers, you need to be able to know the Return on Ad Spend (ROAS) for your business. This calculator will help you get your key business marketing numbers organized so you can make smart decisions.
Contribution margin calculator:
An invaluable tool for crafting offers, you need to be able to know the Return on Ad Spend (ROAS) for your business. This calculator will help you get your key business marketing numbers organized so you can make smart decisions.
Marketing promotion cost calculator:
Similar to the contribution margin calculator, the marketing promotion calculator will help you calculate the impact your offers are having on your bottom line.
Meet your Instructors
This course is led by Jordan Menard, Founder & CEO of Motif Digital, who has scaled D2C brands like Vessi, Diff Eyewear, Amberjack Shoes, and more.
He’s joined by some of the sharpest minds in ecommerce growth:
Jason Wong: Serial brand builder, operator of multiple 7-figure ecommerce brands.
Colin McGuire: Founder of Boomn Holdings, managing $80M in revenue & $6M in ad spend monthly.
Van Oakes: Award-winning growth expert & performance marketer behind Diesel Power Gear’s $30M revenue explosion.
Thomas Lalas: Retention & email marketing strategist for 8-9 figure ecommerce brands.
Learn from experts who have built, scaled, and exited multi-million dollar brands.
Get “Crafting Winning Offers” forfreewith the Foundr+ Membership.
What else is in your Foundr+ Membership
01
1000+ Lessons for Whatever Stage You’re At
Industry-leading, comprehensive courses that are entirely practical. All action, built for purpose. Master… Ideation | Product Development | Marketing | Branding | So much more…
02
Transformational Live Workshops
Each week, learn the most up-to-date methods on the topics YOU care about from experts in the field. Recorded live in the founder studio, direct to wherever you are.
03
24/7 Community
Building a business can be lonely. Access your private community, where you can connect, share and learn from people just like you, all around the world. Who knows, you might even meet your next co-founder…
04
Unique Learning Pathway
Stuck on where to start, or how to move forward? Your unique learning pathway will discover your needs, and become your compass on the platform.
05
Gamechanging Plug & Play Tools
The best resources in the industry, straight in your hands. Get immediate access to the tools, templates and swipe files your instructors use to build THEIR businesses.
06
$250K in Startup Savings
Foundr startup tools to help you save up to $250,000 on the top 200+ software and services like Stripe, Canva, Slack and Quickbooks. In the last 12 months, our members have saved a total of $5 Million through this program.
Welcome to foundr+
Your ecommerce success starts here. When you become a foundr+ member, you get a personalized learning journey to guide you through your new events, courses and experiences. We’re bringing you today’s leading ecomm minds to help you tackle each obstacle. Learn their mistakes, plug their shortcuts straight into your business and build the ecommerce brand of your dreams.
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Learn how to grow your Instagram fast with a step-by-step formula that generated 3.6M followers.
Start & Scale Your Online Store
With Gretta Van Riel
Learn how to launch and grow your ecommerce store with a million-dollar blueprint.
How to Build A Million Dollar Beauty Brand
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Learn how to create and scale a standout beauty brand.
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Learn how to generate leads and sales with Facebook ads, leveraging $100M in ad spend insights.
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Learn how to find profitable trending products to boost your online sales fast.
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Learn how to fill your pipeline with 10-20 high-quality leads weekly.
How to Run TikTok Ads
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Learn how to create TikTok ads that blend seamlessly and drive sales.
Social Media Monetization
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Learn how to turn TikTok and Instagram followers into paying customers.
Monetize Your Personal Brand
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Learn how to build a brand that generates significant income.
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Learn how to disrupt the market and outpace competitors.
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Master Any Skill
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Finance For Founders
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Ecommerce Masters
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Learn how to scale your ecommerce store to a million-dollar success.
7-Figure Copywriting
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Rapid Course Formula
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Learn how to create and sell a profitable online course.
Blow Up Your Brand
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Learn how to grow your brand with content, no ad spend needed.
Advanced Email Marketing
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Learn how to skyrocket engagement and sales with email automation.
Triple Your Business
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Learn how to use proven tactics to 3x your business.
Growth Hacking Playbook
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Learn how to apply growth hacking techniques to drive massive revenue.
Productivity Machine
With Ari Meisel
Learn how to maximize efficiency and balance work with life.
Influencer Magnet
With Nathan Chan
Learn how to connect with industry leaders to unlock growth.
List Building Bundle
With Oli Gardner, Stuart Mckeown
Learn how to grow your email list and scale your business effectively.
FEATURED IN
Learn from the BEST in the industry
Gretta Van Riel
Ecommerce Superstar
Learn the key strategies Gretta used to launch and scale five multi-million dollar ecommerce brands, and apply her insights to start or scale your business.
Nathan Chan
Instagram Growth Maestro
Discover Nathan’s tactics for explosive Instagram growth, and uncover the tools to significantly increase your brand’s online presence and follower engagement.
Nick Shackelford
Facebook Ad Strategist
Dive into Nick’s algorithm-proof Facebook ad strategies, and elevate your ad performance and ROI across all your campaigns
Melisa Vong
Amazon Sales Architect
Tap into Melisa’s blueprint for finding a product that sells on Amazon and optimizing your listing and operations for rapid sales growth.
Kian Golzari
World’s #1 Sourcing Expert
Unpack Kian’s proven tried and tested methodologies for product development and sourcing, so you can quickly build lasting relationships with your suppliers.
Tommie Powers
YouTube Ad Expert
Discover Tommie’s YouTube advertising frameworks for creating high-converting Youtube funnels that convert viewers into loyal customers.
Talia Datt
TikTok Organic Growth Expert
Leverage Talia’s strategies for organic TikTok & Instagram growth in a way that enhances your brand’s reputation, engagement and sales
Chase Dimond
Email Marketing Guru
Adopt Chase’s cutting-edge tactics to revolutionize your email marketing campaigns, enhancing customer engagement and conversion rates.
Gerardo
Perez
TikTok Ads
Master
Create high-performing ads on TikTok with Gerardo’s framework and unlock a new scalable sales channel for your brand
Yoni
Kozminski
Ecommerce Scaling
Specialist
Learn from Yoni, an expert in scaling ecommerce businesses through talent outsourcing. Apply his proven strategies to elevate your operation and growth.
Owen
Bolwell
Customer Insight
Connoisseur
Harness Owen’s expertise to delve into customer behavior and purchasing psychology, transforming insights into actionable business strategies.
Sel
Berdie
Branding Authority
Extract valuable branding insights from Sel, fine-tuning your brand’s message to resonate deeply with your audience and stand out in the market.
Rory
Vaden
Personal Branding
Virtuoso
Implement Rory’s tactics to monetize and amplify your personal brand, creating new revenue avenues while enhancing brand value.
Amy
Benson
Startup Pitch
Artisan
Embrace Amy’s guidance to refine your startup’s pitch, securing the attention and investment your innovative ideas deserve.
Julie
Hirsch
Sustainable Brand
Architect
Follow Julie’s principles to construct a brand that emphasizes sustainability and ethical practices, appealing to conscious consumers and standing for impact.
Anaita
Sarkar
Ecommerce Brand
Builder
Gain insights from Anaita’s journey to construct a compelling ecommerce brand, applying her techniques to build your online presence and credibility.
Alicia
Scott
Beauty Brand
Innovator
Draw on Alicia’s experiences in building a successful beauty brand, employing her strategies to navigate the industry and scale your business.
Lauren Kennedy &
Brooke Marks
Fashion Resale
Pioneers
Explore Lauren and Brooke’s methods to transform fashion resale into a profitable venture, leveraging their expertise for your entrepreneurial success.
Harry
Sanders
SEO Architect
Adopt Harry’s SEO strategies to elevate your ecommerce store’s search engine ranking, driving traffic and sales.
Binh
Rey
Trademarking
Strategist
Learn from Binh’s experience to effectively trademark your products or brand, safeguarding your intellectual property in a competitive market.
Nat
Choprasert
AI Efficiency
Engineer
Integrate Nat’s AI-driven techniques to automate tasks, boosting efficiency and freeing up valuable time for strategic initiatives.
Doone
Roisin
Budget Brand
Builder
Embrace Doone’s principles for constructing a high-impact ecommerce brand on a budget, maximizing resources for sustainable growth.
Adrianne
Dimitrakais
Partnership Success
Manager
Discover Adrianne’s strategies for establishing profitable ecommerce partnerships, enhancing your business network and growth potential.
Camille Moore
Ecommerce Branding Expert
Master Camille’s insights into creating an unbeatable ecommerce brand, differentiating your business in a saturated market for long-term success.
How your unique learning pathway works…
Get the accountability and guidance you need to skyrocket your store.
01
Set your course…
Each week, learn the most up-to-date methods on the topics YOU care about from experts in the field. Recorded live in the foundr studio, direct to wherever you are.
02
First steps…
Follow your personalized learning journey and discover a treasure trove of tools, templates and guides and engage with a supportive network of founders on a similar path.
03
Track your results
Join interactive mentorship sessions for the latest strategies from on-the-ground practitioners, and track your results to help accelerate your growth.
04
90-Day Evaluation
Get 1-1 guidance from our admissions team and leverage your 90-day review to reflect on key growth areas and challenges to take your ecommerce journey to even higher levels.
Here’s what our students have to say
Here’s what our students have to say
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Foundr empowers millions by connecting them with the ideas of some of the most successful living entrepreneurs of our generation. Entrepreneurs like Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. More recently, Foundr has been a dominating force in the world of Ecommerce, breaking down the strategies and frameworks of verified top entrepreneurs into actionable steps through our platform foundr+ so that anyone can start, build, and grow a successful ecommerce business.
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Can Foundr+ help me grow my existing e-commerce business?
Absolutely! Inside Foundr+, you’ll find specialized programs crafted by renowned e-commerce experts, covering essential topics like product selection, influencer partnerships, Amazon selling, and much more. Our resources are designed to propel any e-commerce business, regardless of size, toward significant growth milestones.
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Yes, your membership includes access to all new courses we release from time to time as well as weekly live mentorship sessions, ensuring you’re always equipped with the latest strategies and insights in the fast-evolving ecommerce landscape.
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