SEP 23 (5PM-7PM EDT 🇺🇸) | SEP 24 (7AM-9AM AEST 🇦🇺)
THIS SPECIAL OFFER IS AVAILABLE ONLY FOR A LIMITED TIME
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Find & Validate Your Ecommerce Product Idea Challenge Highlights (Live One-Day Event)
Join Us In This Free 1-Day Live Event To Learn The Exact Framework To Find Your Niche, Validate Your Unique Product Idea And Make Your First Sale
Runs on Sep 23 (5pm-7pm EDT 🇺🇸) | Sep 24 (7am-9am AEST 🇦🇺)
Sponsored by
30000+ Students
TRUSTED BY
120 Minutes
AS LITTLE AS
0Beginner
DIFFICULTY LEVEL
Is the FREE Find & Validate Your Product Idea LIVE 1-Day Challenge For You?
Does this sound like you?
- You’re ready to finally launch your dream ecomm business, but you don’t know where to start or even which product to offer.
- Even if you DID know what to sell, you’re worried that getting into a crowded market will just make your product flop.
- You’re ready to diversify your income and do something more meaningful with your career—your 9-to-5 just doesn’t cut it anymore.
- You’re worried that bootstrapping your own business will just put you into debt with your money & time down the drain.
- You’ve got a limited budget and you don’t really know how to make ends meet while starting your business and juggling your day job.
If you answered YES to any of the above, then you’ve come to the right place.
By the end of this LIVE 1-Day challenge, you will learn how to VALIDATE your product idea so you can finally have the CONFIDENCE to start your ecommerce journey.
Are you ready for the challenge?
When You Join The Find & Validate Your Product Idea LIVE 1-Day Challenge, you will:
Find The Right Niche
Follow the exact steps used by successful ecommerce founders to uncover product ideas that solve real problems in real markets.
Learn The PSSP Model
Learn how to use the PSSP model, AI tools and various apps to find the right product without spending any money.
Validate Your Idea
Use the customer outreach process to start validating your idea with the right audience.
Source It Smart
Find the right manufacturer without overpaying. Learn what to say, what to ask, and how to avoid costly mistakes when getting your product made.
Feel Confident To Win
Gain confidence in your ability to keep being successful with your ecomm sales, even in a saturated market.
And so much more.
Meet Your Instructor
Learn From A World-Renowned Ecommerce Practitioner Who Has Been In Your Shoes
Nathan Chan is a practitioner who’s been in your shoes. As the CEO of Foundr and founder of a 7-figure ecommerce brand, he’s personally used the exact 5-step system you’ll learn in this challenge to go from idea to real business. Every strategy he shares has been tested, proven, and built to help everyday people launch with confidence.
Here’s What Our Students Say
Loved hearing from the coaches.
Loved hearing from the coaches. Loved the way you all make the everyday person feel like they can achieve this too!
Foundr Challenge Attendee
Loved hearing from the coaches.
Loved hearing from the coaches. Loved the way you all make the everyday person feel like they can achieve this too!
Foundr Challenge Attendee
Changed my thinking on how to find products
Loved the step by step. Little nuggets of info from each speaker. Interested that the variations on successful products could be minimal yet meaningful – this has changed my thinking on how to find the hero product Also good emphasis on market research Thought it was a very helpful…
Foundr Challenge Attendee
Loved…really easy, actionable…energy was outstanding
Loved – leaning into the material over the 5 days, it was drip-fed to us in a really easy, actionable way (especially days 1 and 2 – I think this was really important). Homework pdf was laid out well – easy to do the homework each day. Energy from all coaches + Leah was outstanding, made each day really fun to be a part of. Well done everyone!
Foundr Challenge Attendee
Loved hearing different mentor’s perspectives
I loved hearing all the different mentor’s perspectives on how to find and validate a product.
Foundr Challenge Attendee
This Is What Our Students Have Achieved
Violetta Mamone
The Gem Drop
Transitioned from no business experience to making her first sale and partnering with a charity within two weeks.
Erin Schmidt
Bella Vida Santa Barbara
Moved from job hopping to establishing her own business, turning her dream into a reality.
Christine Keeling
Long Haul Spa
Transitioned from a tech executive to launching a successful business selling physical products in less than a year.
Therese Clark
Lady Suite Beauty
Boosted sales 3x and increased return customer rate to 37% through enhanced content creation and Instagram advertising.
Leo & Cat
Bushflow Herbals
Increased monthly sales from under $500 to approximately $4,000 by refining their brand voice and understanding their customer persona.
Ebyan Noor
Butter Skin
Overcame a discouraging first launch, refined her brand and built a community, leading to first-ever repeat customers.
Rhoda Malia
My Happiness Journal
Launched her first physical product successfully, moving beyond the ideation phase to achieve her first sale.
Jose Chiriboga
Remu Apparel
Enhanced his brand identity and sales messaging, resulting in a 10x sales increase in less than two months.
Juliana Fraser
Juicy Bod
Advanced from concept to being featured in Australian Vogue in under six months.
Cory & Georgia
Balance Bottle
Achieved over 600 product sales totaling $33,000 within five months of launching their business.
Janelle Han
Goldscoop
Generated $500 in sales and secured contracts with three influencers within a month of business operation.
Derek Golding
Breathealer
At 71, successfully launched an ecommerce store with no prior experience in online sales or marketing.
Also Included: Special Bonuses That Will Accelerate Your Results From The Challenge
What’s included when you sign up:
1
Exclusive Challenge Guide
This is our exclusive, next generation, ecommerce validation guides and cheat sheets that will boost your results during this challenge. This comprehensive resource covers everything from brainstorming and market research to product validation and launch planning.
2
Free Resources & Tools When You Show Up LIVE
When you show up live for the challenge, you’ll unlock exclusive tools and resources to help you take action faster. Yes, every single day you attend live, you’ll receive free guides, cheat sheets, and tools that are yours to keep…designed to help you build, launch, and scale your dream business.
3
Real-Time Support from Like-Minded Ecommerce Founders
As part of your Find & Validate Your Product Idea LIVE Challenge, you’ll join a dedicated group of like-minded ecommerce founders who’re ready to support you, offer feedback and motivate you to go the extra mile.
What You’ll Achieve During The Live 1-Day Challenge Encore
Segment 1
The Opportunity for Ecommerce
Nathan Chan
Discover why now is the best time to start an ecommerce business, even if you’re starting from scratch. Understand how real people are building life-changing brands without needing to be tech-savvy or have a huge budget.
Segment 2
How to Find a Product Idea That Sells
Nathan Chan
Learn the exact process to uncover high-potential product ideas that people actually want to buy. You’ll also get examples and tools to help you validate your idea fast.
Segment 3
How to Find a Manufacturer and Source Your Product
Nathan Chan
See how to find reliable manufacturers and source your product at the best possible price. We’ll walk through where to look, what to ask, and how to avoid costly mistakes.
Segment 4
How to Market to an Audience
Nathan Chan
Get a crash course in modern ecommerce marketing—how to find your ideal customer, speak their language, and attract buyers even before your product launches.
Segment 5
Bringing It All Together
Nathan Chan
Tie everything together into a clear, simple roadmap so you can confidently move forward with your product idea and start building your ecommerce brand.
A Challenge
For Every Budding Ecomm Founder
Whether you’re dealing in fashion, pet supplies, health and beauty, arts and crafts, home and garden, food and beverages, electronics, eco-friendly items, sports gear, personalized products, or kids and baby essentials, or you’re navigating through the stages of your ecommerce startup – from ideation and product validation to making your first sale and beyond – this live 1-day challenge offers scores of winning tactics you can apply right away to see results.
No idea what to sell
No idea what to sellMove from feeling confused and overwhelmed to having a great idea ready to go!
A product that goes viral
A product that goes viralIdentify trending products and position them for fast-growing markets.
Tired of gimmicks
Stop using short-lived youtube tips and follow solid systems that work.
A brand you’re proud of
Do it once and do it right so you can reap the rewards of a well-built business.
Losing money
Keep doing the same thing over and over, hoping for a different result? No more.
Making money
Follow the playbook from ecommerce insiders and start profiting from day one.
Inside Our Challenge Community: Founders Celebrating Their Wins
Here’s How Our Students Have Rated Us…
THIS SPECIAL OFFER IS AVAILABLE ONLY FOR A LIMITED TIME
- DAYS
- HOURS
- MINUTES
- SECONDS
Join us live Sep 23 (5pm EDT 🇺🇸) | Sep 24 (7am AEST 🇦🇺)
Sponsored by
Frequently asked questions
What is the Challenge about?
This one-day Find & Validate Your Product Idea Encore is a 2-hour live highlights session where Nathan distills the most powerful lessons, frameworks, and strategies from the full 5-day challenge. You’ll walk away with the exact insights to spot a winning idea, validate demand, and take action with confidence—without sitting through all five days. If you missed the original challenge or just want the ultimate refresher, this is your chance to experience the best of the best in one high-impact session.
Who should attend the Challenge?
Anyone looking to find out what product idea they should sell or anyone needing help with validating their product idea for their ecommerce store.
What is the date and time of the Challenge?
The Find & Validate Your Product Idea Challenge Encore (2-Hour Highlights) is happening live on:
In the United States (Eastern Time – EDT):
Tuesday, September 23 at 5:00 PM – 7:00 PM EDT
In Australia (Melbourne Time – AEST):
Wednesday, September 24 at 7:00 AM – 9:00 AM AEST
So if you’re in the US, it runs in the evening. If you’re in Australia, it runs in the morning.
This special 1-day encore condenses the most powerful lessons, frameworks, and examples from the full 5-day challenge into a single high-impact session.
Perfect if you missed the live challenge or want a fast-track refresher to help you find and validate your winning product idea with confidence.
What will I learn at the Challenge?
You will learn the precise steps that experienced ecommerce entrepreneurs have successfully used to discover their niche, validate their product idea, define their ideal customer, and launch a product that sells. Each strategy is proven and designed to help you confidently build a profitable business, avoiding common mistakes and fast-tracking your success.
How much does the Challenge cost?
This challenge highlights event is completely free to attend live. However, if you’d like to join our exclusive VIP group coaching session with Nathan Chan or access the recordings of the full challenge, you can upgrade to our VIP Foundr+ Challenge Pass right after registering. This upgrade ensures you get personalized guidance and the ability to revisit the content at any time!
Can I rewatch the Challenge after it’s over?
Yes if you are subscribed to our VIP foundr+ pass you will have access to the challenge recordings.
What if I can’t make the Challenge live?
There are no free replays…you’ll need to join us LIVE to participate.
If you want access to the recordings, you’ll need to upgrade to VIP. VIPs get full access to all challenge sessions, and other bonuses plus a 14-day trial of Foundr+ included.
Already a Foundr+ member? Good news—you’re already a VIP for this challenge!
What do I get as a Challenge VIP?
As a challenge VIP you get access to our Q+A session with our Nathan Chan, all recordings from our actual 5-day Find & Validate Your Product Idea Challenge for you to watch at anytime plus several amazing bonuses that are worth over $1000.
Do foundr+ members already have access to the Challenge recordings and live VIP Q&A?
Yes as a foundr+ member you will have access to all challenge recordings and our VIP Q&A.
Will I be able to ask questions during the live sessions?
Yes! During the live sessions, there will be opportunities to ask questions in real-time through the chat. Nathan Chan will address as many questions as possible during the session. If you upgrade to the VIP Pass, you’ll also get access to 5x exclusive group coaching sessions where you can get more personalized answers and in-depth guidance for your product idea.
Do I need any prior experience in ecommerce to participate in the Challenge?
No prior experience is necessary! The challenge is designed to guide aspiring ecommerce entrepreneurs through the process of launching a successful online store — from identifying a profitable niche and validating product ideas to making your first sale. With step-by-step guidance from expert coaches, this challenge ensures you’ll gain the tools and insights to kickstart your ecommerce journey, whether you’re a complete beginner or looking to sharpen your skills.
JOIN THE FIND & VALIDATE YOUR PRODUCT IDEA 1-DAY CHALLENGE ENCORE (LIVE)
Live on Sep 23 (5pm EDT 🇺🇸) | Sep 24 (7am AEST 🇦🇺)
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